The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories

Bi 364: From His Kitchen to $1 Million in Sales on Amazon (Ft Brandon Mackie)

June 1, 2021 • 40 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 363: Snacklins - A Shark Tank Success Story (Ft Jeremy Sherman)

May 25, 2021 • 36 MIN

On the show with me today is Jeremy Sherman is the Marketing & E-Commerce Manager at SNACKLINS - accidentally healthy, intentionally delicious, low-calorie crisps made from simple ingredients. In this role, Jeremy oversees paid digital advertising, e-commerce channel strategy, and e-commerce customer experience Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/363

BI 362: 6 Figures With No Funding Using a Happy Bond (ft Anja Skodda)

May 18, 2021 • 26 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 361: Lessons From Making 25 Acquisitions (Ft Chris Bell)

May 11, 2021 • 43 MIN

On the show with me today is Chris Bell; founder and CEO of Perch - a company is focused on acquiring and building consumer brands. Chris has a very diverse and interesting background and as a result of his background, the way they are building Perch as a technology platform is very interesting. Prior to starting Perch, Chris - whose a software engineer by training - worked for 3 years at Wayfair and helped them to open 50 new distribution facilities and reduce the time it took to deliver a couch from 30 days all the way down to two. Before that, Chris worked as a Principle at Bain & Company, and while there, gained extensive experience in M&A. So....as you can see, Chris career path has ideally positioned him to lead Perch toward his goal of a billion dollar company.

BI 360: From Dunkin Donuts Dumpster To the Fastest Profitable Company to Become a Unicorn (Ft John Hefter)

May 4, 2021 • 53 MIN

On the show with me today is John Hefter; a founding member of the team behind Thras.io; a company that has acquired over 100 FBA brands in the last 2 1/2 years. In the first part of John's interview, we talk about what's going on in the marketplace, and how Thras.io is differentiating themselves from the legion of competitors that have surfaced in the last 6-9 months. Then, in the second half of the interview, I asked John to share with me what makes a good product, how to launch them using what he calls "stupid smart" ideas and what brand owners should be doing now if they are hoping to sell within the next year.

BI 359: Building A Company Culture To Ignite Massive Growth (Ft Cameron Herold)

April 27, 2021 • 37 MIN

On the show with me today is Cameron Herold; a guy Forbes magazine calls Today's CEO Whisperer. In addition to coaching the CEOs of some of today's more successful high growth companies, Cameron is also the founder of the COO Alliance, and the author of 5 books. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/359

BI 358: How To Start A Newsletter For Profit (Ft Codie Sanchez)

April 13, 2021 • 45 MIN

On the show with me today is Codie Sanchez is a reformed journalist, turned institutional investor to now a Managing Director and Partner at Entourage Effect Capital, a private equity firm focused specifically on investing in the legalized cannabis industry. In addition, Codie is also the founder of a rapidly growing newsletter by the name of Contrarian Thinking; which was started in January 2020 and just a year later has grown to 100K subscribers. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/358

BI 357: The Science of Successfully Sourcing Products From China (Ft Nathan Resnick)

March 30, 2021 • 31 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 356: The Business of Buying And Selling Amazon FBA Brands (Ft Mark Lewyn)

March 16, 2021 • 25 MIN

On the show with me today is Mark Lewyn, President and co-Founder of Sorfeo; an ecommerce company focused on acquiring Amazon private label brands. Previously, he was was Managing Director of JEM Partners, which used data analysis to create popular consumer products and then distribute them via a global network of inter-connected e-commerce platforms. Mark is also the author of "The $500 Start-up on Amazon: How a dad of three launched a business on Amazon and escaped the hamster wheel of 9-5." Please join me in welcoming Mark to the show Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/356

BI 355: Selling Your Company For Maximum Value (Ft John Warrillow)

March 9, 2021 • 27 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 354: B2B Sales Hacking For SaaS In 2021 (Ft Max Altschuler)

March 2, 2021 • 38 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 353: Knowing When To Stop Being CEO (Ft Tucker Max)

February 23, 2021 • 44 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 352: How To Get Started Selling Private Label Products On Amazon (Ft Eleonora Pogorelova)

February 16, 2021 • 33 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 351: How Nutribullet Achieved 134% YOY Revenue Increase (Ft Jason Magee)

February 9, 2021 • 29 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 350: How New Entrepreneurs Can Create A Launch Pad For Their Online Empire

February 2, 2021 • 33 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 349: How Brendan Kane helped scaled A Supplement Brand from $1M to $100M in 2 years

January 26, 2021 • 29 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 348: How To Be A Part Time Entrepreneur Without Quitting Your Job

January 19, 2021 • 27 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 347: How To Achieve Max Growth On Amazon And Set Up A Profitable Exit

January 12, 2021 • 31 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 346: Using Only Social Media, This Guy Sold 375 Homes In One Year

January 5, 2021 • 36 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 345: How This Product Had a Six-Figure Launch on Social Media

December 29, 2020 • 28 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 344: How Swag.com Growth Hacked Their Way to the Inc 5000 List

December 22, 2020 • 33 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 343: How to Double Customer Engagement By Leveraging Chatbots

December 15, 2020 • 30 MIN

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

BI 342: How to Ignite Scalable eCommerce Growth with Brent Weaver

December 8, 2020 • 36 MIN

On the show with me today is Brent Weaver Founder & CEO of UGURUS. From a bank balance of three dollars, Brent grew his digital agency to seven figures a year while managing more than 300 active clients, including Dish, Anheuser-Busch, InBev, and Adobe. In today's conversation, Brent and I talked about the biggest risk facing agency owners today, why focusing on a single niche is so important, and how to do it correctly. We also covered topics that included how to create awareness for your brand, how to identify your target audience and where they hang out online, how to create awareness for your brand with this audience, how to focus on the 3-5 things your audience cares about so they will be attracted to your company, how to establish the authority you need to be seen as an expert, and finally, how to convert these leads into paying customers. If you are an agency or eCommerce brand owner and you are looking for proven strategies to ignite more growth, this episode is for you!

BI 341: Learn To Be A Better Leader - Live Coaching With Gene Hammett

December 1, 2020 • 41 MIN

On the show with me today is Gene Hammett, an executive coach for founders and CEOs of companies on the Inc 5000 list. In today's interview, Gene and I decided to take a different approach, and rather than me interviewing Gene, we decided to use this episode as a live coaching session for yours truly. Want to know how to become a better leader? Tune in and listen to what Gene had to say! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/340...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 340: How to Use the Forecaster Method and Stop Wasting Your Marketing Dollars

November 24, 2020 • 35 MIN

On the show with me today is John Lincoln; founder of a full service digital agency by the name of Ignite Visibility; a four-time Inc 5000 company. With 16+ years of demanding experience, Lincoln has worked with over 1,000 online businesses including amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. Lincoln has authored thousands of articles and videos, taken hundreds of websites to number one positions in Google for competitive keywords, built social communities to millions of members, strategized many record breaking advertising campaigns with millions in spend and worked on hundreds of advanced projects in CRO, influencer marketing, media buys, email, Amazon and affiliate marketing. Lincoln has authored two books, "The Forecaster Method (2019)" and "Digital Influencer (2016)," and is Producer and Director of "SEO: The Movie" and "Social Media Marketing: The Movie". Lincoln has received the Most Admired CEO Award and San Diego's Top Business Leaders Under 40 Award. He has spoken at Web Summit, SMX, Pubcon and more. In my conversation with John, we talked about two main topics; how authoring books has helped me to become an influencer, and how to leverage analytics and attribution tracking to ensure that ad spend is not wasted on offers that don't perform up to expectations. In fact, I was so impressed with what John shared with me that I hired his firm right after we finished recording the episode. So, regardless of whether your run a SaaS, an eCommerce business, or a digital agency, you are going to get a ton of value from this interview. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/340...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 339: The Pros and Cons of Selling Direct on Amazon

November 17, 2020 • 39 MIN

On the show with me today is Ethan McAfee; founder and CEO of an Amazon brand management agency by the name of Amify. Thanks to all that is going on in the world these days, many brands are revisiting how they are (or aren't yet) leveraging the Amazon sales channel as a part of their go-to-market strategy. For some brands, this means that changes are in order, and in today's discussion, Ethan and I talked about the 3 ways a brand can sell their good on Amazon, along with the pros and cons of each method. If you are part of a brand that is looking for ways to improve your online marketing and sales, this is definitely an interview you are going to want to listen to. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/339...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 338: Secrets to Growing a Successful Service Business in Mexico

November 10, 2020 • 52 MIN

On the show with me today is Mike Begg, founder of AmzAdvisors.com; an Amazon brand management agency located in Guadalajara, MX. Mike's agency is currently working with approximately 50 different brands and the initial part of our interview is focused on asking Mike to explain how they attracted their clients. Content marketing and cold email both play a significant role in their marketing and lead generation, and when you listen to this interview, you are going to hear Mike explain the details of the exact tactics they are using. In the second half of the interview, Mike and I dove into the topic of living and working in Mexico, and by all accounts, it seems like a pretty decent idea. Talent is abundant, labor costs are a fraction of the US, and life in Guadalajara sounds pretty enjoyable! Bottom line; if you are running a digital agency of any kind, you are going to get a great deal of value out of listening to this episode! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/338...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 337: 3 Easy Steps to One Quick Win in SEO

October 27, 2020 • 32 MIN

On the show with me today is Rich Barnett; a pre-sales engineer with SEMRush, one of the worlds best SEO tools. Conventional thinking around SEO is that it is a lot of work, its complicated, and it takes a long time to see results. The truth is that doesn't have to be the case, and if you are ignoring SEO, you are leaving free traffic (and money) on the table! In my software company, Flowster, we've now been using SEMRush for a few months, and we have barely scratched the surface of what is possible. What we have done; however, is achieve some quick wins. For example, if you search for the phrase, "SOPs for digital marketing", we rank #1 and that one page generates 5-10 leads a week! In my conversation with Rich, I asked him to break down the steps to achieving a quick win like this, and it wasn't nearly as complicated as an SEO rookie might think. In fact, it was actually pretty simple, and if you are using SEMRush, it is also pretty darn easy to do! So...if you are a D2C brand (or pretty much any online business looking for traffic) and you want to better understand how to get some quick SEO wins, this interview is for you!

BI 336: How the Bouqs Disrupted an Industry and Raised $75M

October 20, 2020 • 52 MIN

On the show with me today is John Tabis, founder and Chairman of TheBouqs.com; an online flower retailer that delivers flowers and plants fresh from eco-friendly, sustainable farms to doorsteps nationwide. Since their founding in 2013, the company has raised $75M and delivered millions of flowers around the world. In our conversation, John and I talked extensively about three main themes. The first one is how to craft - and iterate - a story that gets people excited about your brand. In John's case, it took approximately 6 months to do this, and the story was so compelling that their first year ad spend was under $5K; yet their revenue rapidly climbed to six figures per month. The second theme we talked about was about how to create mutually beneficial partnerships, and in John's case, these partnerships have had a significant impact on the growth of the company. And finally, we talked about how his first attempt to raise money was a total flop, what he learned, and how he was eventually able to raise a total of $75M for the company. If you are a D2C brand founder looking to start or scale your company, make sure you have a pen ready because when you listen to this interview, you are going to uncover plenty of actionable golden nuggets! Today's episode is brought to you by Flowster. If you run an eCommerce business and are struggling to effectively delegate your highly repetitive routine work to your remote team, Flowster's process management software and pre-made ecommerce workflow templates make hiring, training, and delegating to your team a breeze. Check it out today at Flowster.app

BI 335: How Parakeeto Launched a SaaS App with Minimal Cash on Hand

October 13, 2020 • 22 MIN

On the show with me today is Marcel Petitpas; founder of a new SaaS app called Parakeeto. In our conversation, you are going to hear Marcel and I talk about how he came up with the idea for the software, how they leveraged a brand new podcast and a consulting offer to generate a list of buyers (and cash!) for the software, how he found a technical co-founder to help him develop the product, and so much more. If you are an aspiring SaaS founder, this episode is for you!

BI 334: How to Leverage the Latest and Greatest from Amazon's Ad Platform

October 6, 2020 • 45 MIN

On the show with me today is Brett Curry; CEO of OMG Commerce - a digital marketing agency for eCommerce that has now twice ranked on the Inc 5000. Brett has an extensive background in online advertising, so I invited him onto the show to talk about how the Amazon ad platform has evolved over the last few years and the conversation that we had is jam packed with all the latest tactics and strategies for leveraging all the latest resources on the Amazon ad platform. Specifically, we talked about 3 new types of ads: Sponsored Display, DSP, and Sponsored Brand Video. If you are part of a CPG brand that isn't yet leveraging all the latest advertising tools that Amazon has made available, then you are definitely going to want to listen to this episode. As always, if you have any questions, you can either contact Brett on social, or leave me a voicemail at https://brightideas.co/asktrent

BI 333: Crafting a Strong and Smart GTM Strategy

September 29, 2020 • 46 MIN

On the show with me today is Peter Yared; founder and CEO of InCountry, a regulatory technology company that is providing data residency-as-a-service worldwide. Peter has founded six enterprise software companies that were acquired by Sun, Oracle, Citrix, VMware, Sprinklr and Prograph. Given Peter's track record of founding and selling enterprise software companies, I was especially keen to get his thoughts on the go-to-market strategy we are planning for my SaaS business; Flowster. In our conversation, you are going to hear Peter and I talking about how to identify the trend that we need to be a part of, how to insert ourselves into that trend, how to identify our target customer, how to find/contact them, how to identify the buyer and the champion, and so much more. I took notes like crazy in this interview, and if you are a founder looking to define your go to market strategy, you are going to love this interview! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 332: Proven Tactics For Growth From My Amazon Guy

September 22, 2020 • 45 MIN

On the show with me today is Steven Pope; founder of a 22 person Amazon agency by the name of My Amazon Guy. Steven and I's discussion was fascinating for several reasons. First, his agency is just over 2 years old and he's already landed enough clients to keep 22 full-time employees busy. When I asked him how he's grown the agency so quickly, he gave me the 3 methods he's using and we go into these 3 methods in more detail in the interview. Once we covered how he's grown the agency so fast, we then started to talk about the work he does for clients to help them grow their sales on Amazon and some of the things that he shared with me were tactics that I'd not heard before; despite their proving to be highly successful for his clients. Listen to the episode to find out all the details. Bottom line; if you are either a brand or an agency owner looking for proven tactics for growth, you are going to love this interview! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 331: How CuraLife Leverages Facebook Ads to Boost Revenue Growth

September 15, 2020 • 46 MIN

On the show with me today is Dovi Lipton and Ron Elul, the founders of Curalife; maker of science-based supplements that improve the quality of life for people with chronic conditions. Since their launch 7 years ago, the company has grown rapidly and now employs 23 full-time employees, in addition to an extended team of contractors and freelancers. So what has caused all this growth? In our discussion, the founders and I talked at length about their advertising programs, the types of ads that are working, and the calls to action that generate the most conversions. We also talked about how they are leverage content marketing to generate significant amounts of organic traffic to their blog; including how they produce the content, where they find their writings, and how much money they are spending. If you are a D2C brand owner - or aspire to become one - and you are looking to scale up your organization, you are definitely going to get a lot of value from this interview. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 330: How Sellgo Solves Big Data Problems for Amazon Resellers in a Unique Way

September 8, 2020 • 36 MIN

On the show with me today is Richard Prasojo - an Amazon reseller and founder of Sellgo; a very unique SaaS application for Amazon resellers. Today's conversation with Richard comes in two parts. The first part is geared towards Amazon resellers, and in this part of the interview you are going to hear Richard and I talk about one of the greatest data-related challenges that all Amazon resellers face, and specifically, how Sellgo helps resellers to overcome this challenge in a way not offered by any other software that I'm aware of. Once you hear what Richard and his team have built, I have no doubt that you are going to want immediate access to it, and if that is the case, make sure you go to Sellgo.com/brightideas so you can take advantage of the special offer that they have created for Bright Ideas listeners. In the second part of today's episode, Richard and I are going to talk about what it took to launch Sellgo, how they found investors and raised money, how they dialed in product/market fit, and so much more. As always, if you have questions about today's episode, please hit me up on social media using the links on brightideas.co and we'll get you an answer. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 329: How Motion Nutrition Is Growing Revenue With One Simple Change

September 1, 2020 • 53 MIN

On the show with me today is Joe Welstead, co-founder & CEO of Motion Nutrition; a supplement company who's products will help you stress less, sleep deeper and do better with their organic supplements. The company was founded approximately 4 years ago, and since making some changes to one specific area of their marketing, revenue has absolutely taken off - to the tune of 10x. In my conversation with Joe today, we are going to talk in detail about what that change was, how they realized they needed to make it, and how quickly the results came in. We also talked at length about how partnerships have played a significant role, why they focus on the D2C site so much, and how Facebook "unicorn" ads are really working for them. If you are a D2C brand founder, or aspire to become one, this interview is for you! As always, if you have questions about today's episode, please leave me a message at brightideas.co/asktrent Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 328: How Neuro Made it on Shark Tank & Became a Joe Rogan Favorite

August 25, 2020 • 51 MIN

On the show with me today is Kent Yoshomira; Co-founder of Neuro, maker of a line of functional gum and mint products designed to energize, calm and focus you in the moment. Neuro was launched in 2015, and their story includes being mentioned in numerous media outlets, an appearance on Shark Tank, having Joe Rogan as a fan, and most recently being on the cover of Entrepreneur magazine. In Kent and I's conversation, you're going to discover the specific tactics (and software) they used to get so much attention from the press (which is what ultimately led to their being on Shark Tank), how they are leveraging Amazon, how (and why) they are so focused on building their brand outside of Amazon, and so much more! If you run a CPG brand and are looking for proven tactics to significantly accelerate growth, this interview is for you. Today's episode is brought to you by Flowster. If you run an eCommerce business and are struggling to effectively delegate your highly repetitive routine work to your remote team, Flowster's process management software and pre-made ecommerce workflow templates make hiring, training, and delegating to your team a breeze. Check it out today at Flowster.app Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 327: How Screencloud Found Success With Targeted Inbound Marketing

August 18, 2020 • 41 MIN

On the show with me today is David Hart, a co-founder of the SaaS Digital Signage business, ScreenCloud. Since launching in 2015, the company has attracted 9,000 SMB customers using primarily inbound marketing strategies. But...going forward, they are making a shift to going after enterprise customers in an effort to increase their Annual Contract Value (ACV). In today's discussion, you are going to hear David and I talk about how they initially figured out product/market fit for their SMB customers, as well as the specifics of what has made their inbound marketing work so well. You'll also hear us talk about their plans to transition to selling to enterprise customers, the challenges they expect to experience, and their plans to overcome these challenges. If you are part of a SaaS company looking for ideas on how to accelerate growth and/or pivot your marketing, this episode is for you. Today's episode is brought to you by Flowster. If you run an eCommerce business and are struggling to effectively delegate your highly repetitive routine work to your remote team, Flowster's process management software and pre-made ecommerce workflow templates make hiring, training, and delegating to your team a breeze. Check it out today at Flowster.app Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 326: Getting The Best Results Out Of Your Email Marketing

August 11, 2020 • 38 MIN

On the show with me today is Phil Rivers; founder of an email marketing consultancy by the name of Tetra. In today's interview, we've taken a little bit different approach. Rather than our usual interview where I ask my guest all sorts of questions about what made them successful, in today's episode, Phil and I had a conversation about how to improve my own marketing funnels; both for Bright Ideas and for my software company Flowster. So, if you are keen to better understand the things we are doing and how you could apply similar strategies in your own info-products or software business, you are going to love today's episode! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 325: How Dozuki's Clever Marketing Doubled Its Business in just 1 year!

August 4, 2020 • 48 MIN

On the show with me today is Brian Sallee; Co-Founder and VP of Sales at Dozuki. Since co-founding Dozuki in 2011 his goal has been to help companies tap into the knowledge of their experienced employees and use it to drive continuous improvement. Brian has helped hundreds of companies like Tesla and Facebook reduce their reliance on “star employees” by capturing their knowledge and using it to train new employees. In our conversation today, you are going to hear Brian and I talk about how the company was started, how the struggled to get traction in one niche before finding success in another, how they are using SEO and SEM to generate a steady flow of high quality leads, what their lead nurture tech stack looks like, and how SDR's play a role, how they price their software, what customer onboarding looks like (including their ultra-successful pilot projects), and so much more! If any part of your business involved B2B lead capture and sales, you are definitely going to enjoy this interview. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent.

BI 324: How to Improve the eCommerce Customer Experience and Profit From Your Customer Support

July 28, 2020 • 47 MIN

On the show with me today is Justin Winter; Co-founder and CEO of Boostopia - a SaaS app that helps eCommerce companies to better engage their support team and improve the customer experience by helping managers to better understand, manage, and improve both their support team and the overall customer experience.

BI 323: MarketMuse on How to use AI and Content Planning to Accelerate Growth

July 21, 2020 • 58 MIN

From being a science project to having 5000 customers, Aki Balogh’s MarketMuse has indeed proven the effectiveness of machines in creating a content marketing plan. Most SaaS founders simply don’t have the time to write articles to build their content strategy. But as machines advanced through the years, they can now help automate the research involved in writing content. With the AI that powers MarketMuse, you no longer need to worry about what topic you should write about or what existing articles you can still flesh out. MarketMuse has all the answers. In this episode, Aki discusses how machines can automate content strategy in ways we never thought before. Furthermore, he talks about how partnering with the right people and companies can bring so much value to the table. He also discusses the importance of keeping your ear to the ground in reducing churn, especially now in the time of the pandemic. Tune in to this episode to learn how Aki used AI to make content marketing plan creation so much easier.

BI 322: Learn How To Raise $1.3M In Creative Startup Funding Using the SparkToro Funding Method

July 14, 2020 • 51 MIN

3 months, 50 emails, 36 investors, 1.3 million bucks. It is no secret that SaaS debt funding is a tough nut to crack, but Rand Fishkin just proved otherwise in such a short amount of time. After 17 years as co-founder and CEO of Moz, Rand Fishkin continues to bring his brilliance to this world through his new venture, SparkToro. For this project, he hustled his way through SaaS debt funding without taking on the traditional venture path. He has just proven that a funding structure can be more sustainable and profitable for long-term business, aiming more to be a zebra than a unicorn. In this episode, Rand shares how he conquered SaaS debt funding for SparkToro. Through this, he wants to promote a healthy economy where small to medium businesses can thrive. It may not follow the common venture path, but it does not mean it is less ideal and profitable. His funding method could just be the brightest new idea for aspiring startup founders who are still finding their groove. Tune in to this episode to learn more about SaaS debt funding, the Rand Fishkin way.

BI 321: How Bonjoro Created a SaaS Platform for Personalized Video at Scale

July 7, 2020 • 47 MIN

Do you know how to clinch SaaS partnerships? Perhaps. But can you partner with big companies and influencers without spending too much? That’s the real challenge. Before Bonjoro, Matt Barnett was an industrial designer. When he moved to Australia, he ended up falling into SaaS. Matt Barnett is now the CEO of Bonjoro, the top ten fastest-growing apps in 2019. Bonjoro is a customer delight platform that allows users to do personalized video messages. It helps convert leads, activate more customers, and drive more reviews. All this was made possible through SaaS partnerships with some of the biggest companies in the field. How did Matt Barnett do it? Find out in this episode.

BI 320: How JazzHR is Succeeding Selling Recruiting Software to SMBs in the Middle of COVID

June 30, 2020 • 49 MIN

Selling software that handles the HR processes of 6000 small businesses is no easy feat. Having the majority of them renew every year is no less challenging. Pete Lamson, the CEO of JazzHR, believes a good product, engaging customer support, and competitive price are the keys to acquiring and retaining customers. How is Pete selling software and retaining customers long after? Find out in this episode.

BI 319: SaaS Success Story: How Suneera Madhani Has Grown Fattmerchant Into a $5B Success

June 23, 2020 • 54 MIN

What does it take to have an SaaS success story? It takes more than capital and experience for sure. At age 24 and with no experience, Suneera Madhani launched Fattmerchant, a payment technology company aiming to integrate all the solutions her competitors offer into one single platform. As a visionary leader, Suneera revolutionized the payments landscape. She was recognized as 2018’s Most Influential Woman in Payments, among other accolades. It started with just an idea; today, Fattmerchant is processing billions of payments, reaching 6,000 customers all over the world, and enjoying 2000% growth every year. How did Suneera do it? Find out in this episode.

BI 318: Cynthia Del'Aria On How to Start a Technology Company The Smart Way

June 16, 2020 • 49 MIN

Do you know how to start a SaaS company? Maybe so. But did you know how to do it at 15? Probably not. In the middle of the ‘90s, Cynthia Del’Aria started her own SaaS company by making websites for businesses that didn’t have one. She was already looking into the future: everyone back then was listed in the phone books, but something new was coming. Back then, the Internet was, as Cynthia calls it, “the phone book of the future.” Cynthia Del’Aria sold her first company four years later at 19, but she soon started another one. And then a second, and then a third. Today, she’s the CEO of Raika Technologies, with over 20 years of experience under her belt, thanks to her foreseeing the future of technology as a solution to business problems. How did Cynthia do it? Find out in this episode.

BI 317: How SaaS Company Babelbark Is Reshaping the Pet Care Industry with Roy Stein

June 9, 2020 • 38 MIN

Roy Stein is the founder of BabelBark, the only existing platform worldwide catering to pet needs and services. He has managed to grow the business in 18 months with the help of his 16 remote employees, whom he acquired by word of mouth, and learning how to share a press release on LinkedIn. Today, BabelBark is used by 300,000 pet owners, 900 pet businesses, and 300 pet clinics, making caring for pets and running a pet-related business more convenient. The company continues to engage its clients by continuously introducing new features to the app. How did Roy do it? How did he accomplish a seemingly ambitious idea? Listen to the full episode and learn how you can grow your SaaS business by attracting new talents on LinkedIn.

BI 316: How to Position Yourself as an Amazon Image Optimization Expert with Ian Bower

June 2, 2020 • 25 MIN

When words fail to convince customers to buy a product, sellers can rely on the power of images. But how can they build a visual identity for their brand? In particular, how can they optimize Amazon images to showcase their unique selling points? On the show with me today is Ian Bower, owner of the design agency Graphic Rhythm Designs. Working with Amazon sellers, the agency is dedicated to improving conversion rates in product listings by utilizing Amazon images. To see if this interview is for you, I recommend that you read the episode highlights below to get a quick overview of the topics I covered with Ian during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for optimizing your visual identity and capitalizing on your brand to generate more conversions and sales with your product. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Ian shares. Then leave a comment or question for him to answer. Here are three reasons why you should listen to the full episode: 1. Learn about optimizing Amazon images to generate more conversions. 2. Find out what your unique selling proposition (USP) is, and how to gain an edge over your competitors. 3. Discover the difference between your brand and your visual identity and how you can use visual cues to your advantage.

BI 315: How Leveraging an Inside Sales Team Helped Jivochat to Massively Increase Conversions to Paid Users

May 26, 2020 • 48 MIN

Have you lost a potential customer because of a late response? Are you looking for the right CRM tool to make your company visible in several channels to drive revenue growth? On the show with me today is Tim Valishev, CEO of the business messenger tool JivoChat. JivoChat allows website visitors to connect with business owners using their favorite platforms. To see if this interview is for you, I recommend that you read the episode highlights below to get a quick overview of the topics I covered with Tim during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for using live chat software to bridge the communication gap between business owners and their customers. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Tim shares. Then leave a comment or question for him to answer. Here are three reasons why you should listen to the full episode: 1. Discover how JivoChat can optimize the way you handle your sales and communication with customers. 2. Learn about the business and marketing strategy behind JivoChat’s revenue growth. 3. Find out how they manage their teams remotely and use their setup to their advantage. 5 Powerful Quotes from This Episode “Nowadays, a new channel appears every half a year. So all the big guys are opening their APIs—Facebook, Instagram, WhatsApp, Apple Business Chat. And customers expect to see your company everywhere they are.” “What we noticed is, a lot of our customers do not have [the] right tools for that. They are already too big to use Excel or email inbox for that, but not too big yet to implement a proper CRM solution.” “I think we didn't do something special to make it work. We just organized processes for the guys so they have everything they need.” “When you're working from your own office, you're the smartest guy in the room, so you don't even know how do you need to grow and develop. But that's totally solvable. We just need to introduce special meetings or events for our guys to share the experience.” “The only thing that is reliable in measuring effectiveness is measuring the result.”

BI 314: The Story of SaaS Startup Crosschq with Mike Fitzsimmons

May 20, 2020 • 45 MIN

Have you ever been frustrated with a bad employee? Did you ask yourself, “How did I miss the red flags during screening?” How can you utilize LinkedIn lead gen examples when looking for employees best fit for your company On the show with me today is Mike Fitzsimmons, CEO of software company Crosschq. Pioneering in human intelligence hiring, the company helps companies find the best talent by gathering direct insights from people and transforming them into predictive data. To see if this interview is for you, I recommend that you read the episode highlights below to get a quick overview of the topics I covered with Mike during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for using modern technologies to create the perfect match between companies and talents. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Mike shares. Then leave a comment or question for him to answer.

BI 313: Discover How to Automate More of Your Life and Business Using Zapier

May 13, 2020 • 54 MIN

On the show with me today is Will Christensen, founder of a company called DataAutomation. He shares a huge passion of mine and that is how can we automate more of my business so that I can be more efficient, more profitable, and grow faster. Will and I were able to completely geek out on all sorts of ways that you can use one of our very favorite tools, a software application called Zapier, it creates all sorts of automation. Since he and I are both Alexa junkies, we decided to share on some of the things that you can do to automate some of the things in your home. So if you're an Alexa user or an Alexa fan and you have them all over your house like he and I do, you're going to want to hang around to the end of this episode so that you can learn more about some of the things that we're doing.

BI 312: How A Math Tutoring App Used Facebook to Attract 10,000 Paying Customers

May 5, 2020 • 35 MIN

Are you looking for a proven formula to attract customers using Facebook Ads? Would you like to hear the nitty gritty details of a company that has used Facebook ads to attract their first 10,000 customers? On the show with me today is Aditya Nagrath is the founder and CEO of Elephant Learning. To see if this interview is for you, I recommend that you read the list of questions below to get a quick overview of the questions that I asked Aditya during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for bringing a new idea to market and rapidly scaling a company. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Aditya shares...and then leave a comment or question for him to answer. Questions I Asked Aditya: [01:30] What does your company sell? [01:40] When did you start the company? [01:50] How many customers do you have? [02:10] What made you pick the niche you are in, and how did you research it? [05:12] What has been the most effective method for acquiring customers? [05:22] When did you start on Facebook? [05:50] How did you identify your target audience [07:44] How why did you narrow the 1% audience down from 2M to 600K [09:36] How did you come up with the creative? [10:40] What kinds of micro-tests did you run to verify that your creative was going to resonate with the target audience? [12:38] What is Tapcast.io and why do you use them? [15:51] How did you structure your campaigns/adsets? [16:54] Did split testing play a big role? [19:24] Once you validate the CR of a adset, how did you scale it without killing the CR? [21:02] CAC is $60 now. It was $35 back then. LTV is about $160 [22:58] What other ad channels are you using? [25:22] Tell me about your Customer experience initiatives 5 Quick Facts [30:16] What is your favorite business book? [30:46] What is your favorite online tool for growing your business? [31:32] Hours of work / week? [31:49] Family situation? [32:32] What do you wish your younger self knew Resources links can be found at https://brightideas.co/312/

BI 311: How to Scale up a Lead Generation Agency with Nsenzi Salasini

April 27, 2020 • 34 MIN

Are you planning to launch your own digital marketing agency? Are you struggling to attract clients? Are you wanting to better understand how to scale up your business using paid ads? If you answered yes to any of these questions, then this interview is for you. On the show with me today is Nsensi Salasini; founder of High Demand Marketing, a consulting agency that teaches a proprietary “Commissions Accelerator System” which generates booked appointments for real estate agents with pre-screened buyers and sellers on demand. To see if this interview is for you, I recommend that you read the list of questions below to get a quick overview of the questions that I asked Nsensi during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for scaling a company using paid traffic. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Nsensi and I share...and then leave a comment or question for him to answer. Questions I Asked Nsenzi: [00:45] What does your company sell? [02:28] When did you start the company? [03:05] How much revenue did you do last in December 2019? [04:00] How much was that up from Jan 2019? [04:32] Where you always in the real estate niche? [05:34] Why did you niche down? [10:58] Tell me about your marketing and lead gen to attract your clients [12:14] Tell me how you are using Facebook? And were you initially doing the type of campaign that is working for you now? [17:13] Tell me about the funnel you were using in the last half of 2019? [19:50] How are you using Active Campaign? [22:30] What kinds of ads are working for you? [30:50] Tell me about your plans for 2020 if they differ from 2019? [31:28] Do you have a special offer for my audience Resouces links can be found at https://brightideas.co/311/

BI 310: How This SaaS Company is Driving 3X per Year Growth Using SEO

April 21, 2020 • 47 MIN

As the host of the Bright Ideas podcast, I have the privilege of interviewing a large number of SaaS founders and without a doubt, the #1 strategy they all tell me they rely on for growth is SEO, and today's interview is no different. My guest on today's show is Vincent van Scherpenseel; co-founder of Content King and over the last few years, Vincent's company has been growing by 3X per year; all thanks to their focus on publishling epic content that is optimized for SEO. Not surprisingly, they tool they have created is one that actually helps their customers to conduct real-time SEO audits and in today's interview, not only are you going to learn about the very clever ways that they are using their online academy to drive an ever increasing volume of organic traffic, but you are also going to learn about a unique tool that will help your organization to further it's own SEO efforts. How well are their content marketing and SEO efforts working, you ask? To find out, just take a look at the screenshot below and notice two things: 1. The steady increase in their Ahrefs Rank (Ahrefs Rank shows the target website's position among all other websites in our database rated by the "strength" of their backlink profiles. The website with the strongest backlink profile is ranked #1) 2. The steady increase in Referring domains (backlinks to their content) Questions I Asked Vincent: Part 1: Product overview + stats [00:50] What does your company do? [02:18] How did you get started and what made you pick this idea to start a company? [06:57] Who is your ideal customer? [08:29] What does the pricing model look like? [09:28] What is the average customer paying per month? [09:52] What year did you launch? [10:16] How many customers do you have? How many paid? [10:29] What is your MRR range? [10:52] What is your YOY growth rate? [11:09] How many employees do you have? [11:50] How much have you raised? [12:52] What advice would you give to others that are raising capital? 5 Quick Facts [13:46] What is your favorite business book? [13:56] What is your favorite online tool for growing your business? [14:09] Hours of work per week? [14:15] Family situation? [14:25] What do you wish your younger self knew? Part 2: Growth Strategies [15:26] Tell me about your customer acquisition systems? [18:49] What is your best marketing activity? [23:24] What is your CAC? [23:36] How many months to get your money back? [23:45] What is the average LTV? [25:14] What is your churn per month? [25:25] What systems are you using for customer success? [29:33] What systems are you using to reduce churn? [30:45] What is one actionable item that a listener could put into action tomorrow? Part 3: Leadership & People [33:35] How have SOPs played a role in scaling your company? [35:30] How many employees do you have? [36:41] How many are in sales & marketing vs engineering? [37:14] Tell me about the systems you use to attract talent? [38:12] Tell me about the interview process? [40:27] Tell me about the systems you use for employee retention? [40:57] What haven't I asked you that I should have? [43:16] What is one actionable item that a listener could put into action tomorrow? Resources links can be found at https://brightideas.co/310/

BI 309: How One SaaS Startup is Leveraging Outbound to Steadily Attract Enterprise Clients

April 14, 2020 • 40 MIN

Are you on the marketing team at a SaaS company? Are you looking for proven methods to generate more booked calls with qualified prospects? Would you like to tap into the "hidden gold" that systematized email prospecting has to offer? If you answered yes to any of these questions, this interview is for you. On the show with me today is Geoff Atkinson; founder of Huckabuy; a 5 year old SaaS company that is working on revolutionizing the world of SEO. In Geoff and I's discussion, you are going to hear him share the story of how they have strategically used cold email to land the lion's share of their new enterprise clients. Listen now, and discover exactly how you can replicate their process. Questions I Asked Geoff: [00:38] What does your company do? [00:46] When did you start the company? [01:31] Why did you decided to start an SEO firm? [05:48] How are you attracted clients? [06:35] Tell me about your outreach program. [08:35] Have you raised money? [10:20] What are some of the more favorable terms that you got because you raised when you weren't desperate for cash? [14:28] How many clients have you landed? [15:28] How did you target your audience? [20:00] How valuable is display advertising? [21:30] What tools did you use for email? [22:20] How did you craft the messaging in the emails and on the website? [27:44] What was the CTA? [29:04] How many did you send per week? [29:50] Tell me about some mistake you made early on in your outreach? [33:30] What is your cost per booked call? [34:00] What is your booked call conversion rate? [35:21] When someone booked a call, what was the flow of that call? [37:04]Do you have a special offer that you'd like to make available to my audience? Resources Links can be found at https://brightideas.co/309/

BI 308: The Viral Launch Growth Story with Casey Gauss

April 7, 2020 • 47 MIN

How do you keep your customers? That’s a million dollar question for most businesses. There are other business providers who can offer better rates than yours or better services than yours, so what makes yours different? In this episode, listen as Casey Gauss, Founder and CEO of Viral Launch, discusses how customer experience changes the game when it comes to retaining and expanding your customer base. Viral Launch offers innovative software and creative services to Amazon sellers. Viral Launch originally catered to third party sellers on Amazon when it was launched in 2014. Now with 70 employees, they’ve expanded their scope of service and began providing a suite of tools, software, and services to Amazon first party sellers who serve Fortune 100 clients worldwide. The SaaS solution helps sellers figure out what market to after, optimize listings, and manage overall Amazon advertising to name a few. Viral Launch offers these services in monthly or annual terms, and customers can personalize which feature they want to have for their business. Casey shared that while it’s good to initially bootstrap your business from ground up, nothing beats having access to capital to accelerate your business sooner. This allows you to have more resources allocated for the things that really matter for your company to grow. While Casey mentioned that having a long term goal is a great common practice, one also needs to pay attention to their company’s short term goals as it then has a ripple effect when it comes to measuring how far along are you on hitting your long term goals. In terms of marketing, Viral Launch were able to grow their customer base organically through word-of-mouth and sole website-sales conversions. Despite this, Casey recommends investing in a marketing team and a good marketing strategy to make sure that your team is developing products that are really needed and demanded by your chosen niche. This way, you’re sure that all your invested resources are well spent. Hiring people who can really do the job and those that are the best of the best in their fields is always a good practice as you strive to reach your goals. Taking a non-conventional approach to interviewing candidates can help you assess them as a person and not as a job-hunting individual. “I will walk into Starbucks. Which is like two blocks away. We'll grab coffee and we'll talk.. And you know, you get to learn a lot about the people that complain about having to walk two blocks.. And sometimes that's great because you really get to see, wow, this person isn't an amazing fit.” Having a really good support team and customer success team who’s there to take care of your customers 24/7 can really make you stand among your competitors. Closely monitoring your customer service metrics and hiring the right people to lead your customer service team are two important factors to help a business keep their customers. There are many tools and solutions you can use out there for this. You can never go wrong with providing a great customer experience! Listen to the podcast to hear more tips. Resources links can be found at https://brightideas.co/308/

BI 307: How Greg Mercer Bootstrapped Junglescout to 125 Employees

March 30, 2020 • 51 MIN

In today's episode, we are joined by Greg Mercer, the founder of the wildly successful Junglescout application for Amazon sellers. Junglescout was originally started as a market research tool for Amazon sellers, and over the last few years; thanks to some smart decisions in the areas of product development and marketing, Junglescout has become something of a swiss-army knife for Amazon sellers. Questions I Asked Greg: Part 1: Product overview + stats [01:06] What does your company do? [01:51] Who is your ideal customer? [01:56] What does the pricing model look like? [02:09] What is the average customer paying per month? [02:14] What year did you launch? [02:26] How many customers do you have? How many paid? [03:14] What is your MRR range? [03:30] What is your YOY growth rate? [04:10] How many employees do you have? [05:53] How much have you raised? What advice would you give to others that are raising capital? 5 Quick Facts [12:45] What is your favorite business book? [13:39] What is your favorite online tool for growing your business? [14:26] Hours of work per week? [15:07] Family situation? [15:11] What do you wish your younger self knew? Part 2: Growth Strategies [15:43] Tell me about your customer acquisition systems? [18:17] What is your best marketing activity? [19:07] What is your CAC? [19:34] How many months to get your money back? [19:47] What is the average LTV? [23:14] What is your churn per month? [25:50] What systems are you using for customer success? [20:48]? What systems are you using to reduce churn? Part 3: Leadership & People [28:58] How have SOPs played a role in scaling your company? [00:35] How many employees do you have? [31:41] How many are in sales & marketing vs engineering? [32:43] Tell me about the systems you use to attract talent? [35:10] Tell me about the interview process? [37:26] Tell me about the systems you use for employee retention? [38:49] What haven't I asked you that I should have? [30:23] What is one actionable item that a listener could put into action tomorrow? Resources links can be found at https://brightideas.co/307/

BI 306: How Selling Supplements on Amazon Radically Changed the Direction of My Life

March 24, 2020 • 40 MIN

Have you ever thought about selling products on Amazon, but aren't sure if the opportunity is real? Are you curious as to how to get started and how much revenue can be produced? Today's episode is a little different than the norm in that yours truly is actually the guest on the show, and my "guest" Ian Paterson, is actually the host and the one interviewing me! Ian is the founder of a SaaS company called Plurilock and when Ian and I were introduced, the original goal was to have me interview him. All that changed however, once Ian learned about my story of how selling supplements on Amazon ultimately led to my founding a software company called Flowster that Ian now uses. Questions Ian asked on the show: [01:46] When did you get started on Amazon? [02:42] How did you find profitable products? [03:02] How did creating SOPs and hiring virtual assistants affect your results? [04:03] What happened after you spoke on stage at the industry conference about your success? [04:51] How did you start Flowster? [06:22] What did it cost you to develop the software to the point where you could launch? [10:19] What problems does Flowster solve and how big is the market for this? [18:52] How did you attract your first 1,000 users? [30:59] What are your plans for the future of Flowster? Resources links can be found at https://brightideas.co/306/

BI 305: Is Print on Demand the Best Side Gig for 2020?

March 17, 2020 • 24 MIN

Are you looking for a viable business to pursue as a side hustle? Would you like to have your side hustle have the potential to replace your job? Would you like to avoid putting any significant money at risk to get started? If you answered yes to these questions, then this interview is for you. On the show with me today is Davis Siksnans; CEO of Printful, one of the industry's largest print-on-demand drop shipping businesses with more than 800 employees and five fulfillment centers in North Carolina, California, Mexico, and Latvia. The company has fulfilled almost 16 million items since it launched in 2013. People absolutely love custom apparel and with print-on-demand combined with the ease of getting custom graphics created for you on sites like Fiverr, getting into the print on demand business could be just the thing for aspiring entrepreneurs in 2020. Curious to know more? Watch or listen to the episode below. Questions I Asked Davis: [01:26] Who are you and what do you do? [04:25] Why do you think someone looking for a side hustle should consider starting a print on demand business? [06:42] What is the best way to come up with ideas for some products? [11:42] How should they test/validate their products ideas? [14:17] What software should sellers use to generate the sale? [15:23] Can you tell me about a success story from your customer base? [16:36] How did leveraging social help this customer to become successful? [17:29] Can you tell me about another success story? [18:41] What are some of your most successful customers doing to continue to grow? Resources links can be found at https://brightideas.co/305/

BI 304: How Travis Zigler is Selling High-Ticket Consulting Using Youtube

March 10, 2020 • 37 MIN

Do you offer consulting services of any kind? Are you struggling to generate leads? Would you like to attract more high ticket clients? If you answered yes to these questions, this interview is for you. On the show with me today is Dr. Travis Zigler; a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com and also is a partner in an Amazon PPC agency. In our discussion, Travis shares with me how he is using a super simply advertising strategy to attract high ticket clients to scales is rapidly growing PPC agency. Everything that Travis and I discuss in this episode is easy to replicate, so if you are struggling to generate leads and land new clients, be sure to check it out! Questions I Asked Travis: [01:04] Who are you and what do you do? [01:19] What made you decide to start an agency? [01:42] What does your agency focus on? [02:07] Tell me about your client attraction strategy? [11:49] How are you generating leads? [11:49] How are you driving traffic to the course? [13:21] What is your cost per booked call? [13:49] How many email address are you getting a day? (calls) [14:09] Walk me through the experience that a lead gets once they enter your funnel? [30:31] How are you growing your Youtube Channel? Resources links can be found at https://brightideas.co/304/

BI 303: How X Agency Grew from Zero to $2.2 Million in Just Two Years Using Cold Email Outreach

March 3, 2020 • 37 MIN

Are you struggling to generate qualified leads and fill your calendar? Would you like to learn how to accurately send 2-3 thousand emails a week to your prospects and automate the vast majority of the work? On the show with me today is Darwin Liu, founder of X Agency; a digital agency serving eCommerce brands that sell B2C. In this interview, Darwin breaks down his cold email outreach strategy into a step by step formula that you can replicate. The results his company has achieved using this approach have been nothing short of incredible. In just their second year, revenue exceed $2.2 million. Want to scale up your outreach, listen to this episode now. Questions I Asked Darwin: [00:37] When did you start and what niche did you pick? [01:44] What was your revenue in the first year? [02:19] How do you attract clients? [02:54] Tell me more about your cold outreach program? [03:22] How do you create your email lists? [05:05] How do you verify the email addresses? [05:52] How do you protect your domain reputation? [06:29] How many subdomains do you use? [07:26] How many email addresses do you use? [07:53]What does the email content look like? [08:14] How many do you send? [10:24] What is the call to action? [12:41] What tool are you using to create and send the emails? [14:36] How are you handling replies? [17:24] What parts are automated or outsourced? [19:19] How many appointments per week does this approach get you? [22:03] How many clients do you get using this? [23:05] Walk me through your Linked outreach and explain how it differs from cold email? [28:45] Tell me about how you are using partnerships? [29:15] Tell me about how you are using SOPs? Resources links can be found at https://brightideas.co/303/

BI 302: How a VC-Backed SaaS Company is Disrupting and Old (and Boring) Industry with Cody Barbo

February 25, 2020 • 33 MIN

Are you running a SaaS business and looking for proven strategies for B2C lead generation? Do you have an idea for a SaaS business and are looking for proven strategies for fundraising? Would you like to better understand how to use Facebook and Google ads? On the show with me today are Cody Barbo (CEO) and Katie Fellenz (Head of Marketing) for a VC-backed SaaS company by the name of Trust and Will, and in our conversation, we talked about all sorts of the strategies they have used to grow to 65,000 customers in just a few short years. Want to know the details of what we covered? Check out the questions I asked them, and then start listening to this episode today. Questions I Asked Cody and Katie: [02:15] What does your company sell? [03:38] When did you start the company? [03:46] How many customers have you signed up so far? [03:54] What made you pick the niche you are in, and how did you research it? [07:38] Once you decided to proceed with the idea, how did you attract your first 1000 customers? [11:01] How did you convince these folks to use your product? [13:08] For people that don't pay for your software, are you able to monetize them on the back end? [14:50] Let's talk about what is working really well in customer acquisition in the last year. What is working the best? [16:36] Tell me about what you are doing on Google. [18:19] Tell me about your marketing funnel; what did you think that was going to work but didn't, and now what is working well? [20:53] Tell me about your tech stack? [22:42] What is the next best channel? [27:54] Tell me how you are using Facebook. [31:19] Do you have a special offer for my listeners? Resources links can be found at https://brightideas.co/302/

BI 301: How to Put Lead Generation on Autopilot with John Whiting

February 18, 2020 • 49 MIN

Are you struggling to generate leads for your company? Are you looking for a proven methodology for uncovering exactly what your target audience wants, and the words they use to describe it? Would you like to put lead generation on autopilot so you can focus all your time and energy on closing deals? On the show with me today, if John Whiting; a successful entrepreneurs who, for the last 12 years has focused all his energy at becoming an expert in the area of lead generation. In John and I's discussion today; we focused on answering four important questions: 1. Why do most lead generation programs fail to produce the desired results? 2. What can be done to fix this issue and speak in a way that resonates with your target audience? 3. How to quickly establish authority in your niche so that your target market wants to work with you? 4. How to drive traffic to your offer? Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that John shares...and then leave a comment or question for him to answer. Questions I Asked John: [01:38] Who are you and what do you do? [03:40] Tell me about your background? [06:05] How did you get started in lead generation? [07:39] When you started you own agency, how well did it work and what type of results did you get? [14:46] Why do you think most lead generation programs fail? [36:39] Give me an overview of how to drive traffic to your offer, even if you don't have an ad budget? Resources links can be found at https://brightideas.co/301/

BI 300: How to Secure 20-30 Appointments a Week Using Systems and VAs with Ravi Abuvala

February 9, 2020 • 46 MIN

Do you run a business that requires B2B selling or relationship building? Are you struggling to fill your calendar with appointments with new prospects or suppliers? Would you like to show up to work each day with 3-5 pre-qualified appointments in your calendar so you can focus solely on presenting and closing? What I have just described is not a pipe dream. It's real, and if you implement the strategy discussed in the interview, it is completely achievable. On the show with me today is Ravi Abuvala; a B2B lead generation wizard who is well known for the success he's had scaling his own digital agency, as well as helping other digital agency owners to grow their revenue faster than they ever thought possible; all thanks to Ravi's brilliant combination of leveraging systems and virtual assistants to fill their calendars with 20-30 pre-qualified appointments every week. Whether you are an Amazon wholesale seller looking for new supplier relationships, a digital agency owner looking for new clients, or virtually any other B2B business owner looking for an effective way to generate a steady stream of qualified appointments for your sales team, this episode is for you. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that David share...and then leave a comment or question for him to answer. Questions I Asked Ravi: [01:25] Who are you and what do you do? [03:24] When did you start the agency? [04:03] Did you have a lot of success initially? [06:06] What did you realize you were doing wrong? [06:27] What was the big aha? [07:08] How long did that take? [07:37]What kind of results were you able to achieve afterward? [09:36] How many VAs did you hire? [09:49] Give me an overview of how the Vas were so successful in getting appointments for you? [30:13] When did you decide to start hiring employees? [31:18] How are you finding pure commission salespeople? [36:00] Did your management style for employees differ much from Va's? [37:05] How do the tasks you assign to employees differ from the ones you give to Vas? [38:03] For anyone listening who wants to get started creating systems, what advice do you have? [42:55]Do you have a freebie to offer? Resources links can be found at https://brightideas.co/300

BI 299: How Travis Marziani Makes $10,000 a Month on Youtube

February 4, 2020 • 57 MIN

Do you ever wonder how people make all that money on Youtube? Would you like to join them and put yourself on the path to financial freedom? On the show with me today is Travis Marziani; founder of Performance Nut Butter and Youtuber on the rise. To see if this interview is for you, I recommend that you read the list of questions below to get a quick overview of the questions that I asked Travis during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for success on Youtube. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Travis shares...and then leave a comment or question for him to answer. Questions I Asked Travis: [01:17] Who are you and what do you do? [01:37] When did you get started on Youtube? [06:40] Why did you pick Youtube vs other social channels? [08:01] How often do you publish? [08:37] How do you come up with the ideas and titles for your videos? [10:42] Walk me through you video production process? [14:13] Do you use a script? [15:47] Tell me about your filming process. [16:19] How are your videos edited? [21:26] How important are titles and thumbnails? [22:22] Where are you getting the thumbnails? [23:24] How many views do you get on average? [24:50] Comments? Subscribers? [27:34] How do you promote your videos? [29:51] Who answers your comments? [32:32] What are the key metrics on Youtube that you pay attention to and try to improve? [37:17] Are there any other activities that you do on a regular basis to help you succeed on Youtube? [37:55] Have you ever talked to a human at Youtube? Resources links can be found at https://brightideas.co/299

BI 297: How Two Brothers Re-Invented Volleyball and Generated Millions in Sales

January 21, 2020 • 42 MIN

Are you looking for a new product idea? Do you already have an idea that you'd like to bring to market? Do you love hearing inspirational stories from successful entrepreneurs? On the show with me today is Chris Meade; Co-founder of Crossnet - a company that is revolutionizing the sport of volleyball with their new 4-way volleyball net. To see if this interview is for you, I recommend that you read the list of questions below to get a quick overview of the questions that I asked Chris during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for bringing a new idea to market and rapidly scaling a company. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Chris shares...and then leave a comment or question for him to answer. Questions I Asked Chris: [01:49] What does your company sell? [02:30] What made you pick the niche you are in, and how did you research it? [03:57] Did you do any market testing before going into production? [04:55] How is your product sourced/made? [06:27] What do your gross margins look like? [07:03] Have you been able to improve your gross margin over time? If so, how? [08:16] What software do you use for the store? [08:22] What are some of your favorite store apps? [08:58] What software do you use for email marketing? [10:24] Where are you getting all the website traffic from [10:44] Does word of mouth contribute to sales? [11:15] Tell me about your advertising [12:26] How did you get into the school catalogs [12:56] How did you manage all the LinkedIn outreach? [14:10] How are you automating email outreach [14:50] What are some of the areas that your using VAs [15:50] What is your YOY growth rate? [16:50] How did you make the company grow so fast? [17:40] Who is your target customer? [18:30] What percentage of your sales are online vs off? [19:10] How did you learn that moms were your buyer? [19:34] What percentage of sales are coming from cold traffic ads vs retargeting? [20:11] What is your CAC? [20:52] How did you find the agency you are working with? [21:08] Are you in any mastermind groups? [22:11] Are you on Amazon? How? [23:00] How did you find your amazon seller? [25:50] What percentage of your sales are on Amazon? [26:57] How big is the team at this point? [27:10] What types of things do you use freelancers for? [28:15] Tell me about the systems that you are developing? [31:15] What are some of your plans for 2020? [33:07] How are you raising cash for inventory? [36:30] Are you ever going to take investors? Resources Links can be found at https://brightideas.co/chris-meade-interview/

BI 298: Proven Online Advertising Strategies with Erin Corn (Ex Facebook and Instagram Employee)

January 20, 2020 • 44 MIN

Is your company not growing as fast as you'd like? Are you struggling to create profitable ad campaigns on social media? Would you like to tap into the brain of a proven expert? On the show with me today is Erin Corn, founder of Shorebird Media. Prior to launching her agency, Erin worked for Facebook, Instagram, and Amazon; the ultimate trifecta for online advertising and commerce. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Erin shares...and then leave a comment or question for her to answer. Questions I Asked Erin: [02:11] Who are you and what do you do? [03:13] Tell me about an incredible result that your expertise played a role in achieving? (Dudley Stevens - seeing 30-50% ROAS) [04:30] What was the first step you took to create this result? [07:58] Tell me about the retargeting campaigns you created for them? [13:48] Tell me about your use of dynamic ads? [14:25] What is an Instagram collection? [15:41] Do you use FB Ads Manager? [17:31] Tell me about your cold traffic campaigns? [17:50] Did you use interest targeting? [19:36] How did you build out the personas you tested? [21:52] Tell me about exclusions from your campaigns? [22:14] How did you uncover the language the their target market uses? (Understand which organic content got the most traction) [25:00] Tell me about how you create and manage split tests (test headlines first) [26:38] How many ads should be in a ad set? [27:45] How long did it take the campaign to break even? [33:46] How did you scale up ad spend without breaking the campaigns? [38:57] How does a brand find the right agency to work with? [41:11] How should a brand expect to compensate an agency? Resources links can be found at https://brightideas.co/298

BI 296: How to Source Profitable Product from China The Smart Way with David Hoffman

January 14, 2020 • 34 MIN

Are you planning to launch your own brand of products to sell on Amazon? Do you already source products from China and looking for proven methods to improve your sourcing efforts? Would you like to better understand how to become a master product sourcing professional? On the show with me today is David Hoffman; CEO of international trade powerhouse Global Regency (shipping products over $200m to over 40 countries). If you read the list of questions below to get a quick overview of the questions that I asked David during this interview, and you will quickly see that this episode is jam-packed with knowledge bombs for sourcing products from China. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that David share...and then leave a comment or question for him to answer. Questions I Asked David: [01:07] Who are you and what do you do? [02:06] What are some of the biggest mistakes you see people making? [03:05] Is Alibaba the way to go? [04:24] Should someone work with a buyer's agent? [06:51] How should buyers plan and execute a trip to China? [09:54] How often are their trade shows [10:50] How do you determine if you are dealing with a manufacturer or a trading company and why should you care? [12:50] What is the best way to find trade shows to attend? [14:30] What are the most important things to do prior to attending? [17:20] Are there some clever ways to make a good first impression when talking to vendors? [19:30] What are some of the important things the new buyers might forget to ask? [20:18] Why is product compliance so important? [21:50] What type of follow up do you suggest after the show? [24:00] Tell me about some best practices for ordering samples [25:40] Do you have an SOPs for the sampling process? [28:00] So how do people work with your company as their team on the ground in China? Resources links can be found at https://brightideas.co/david-hoffman-interview/

BI 295: How to Accelerate the Growth of Your eCommerce Business with Ben Fewtrell

December 20, 2019 • 45 MIN

Are you struggling to grow your small business as fast as you'd hoped? Do you feel that you are working too hard; yet still not getting the results you need? If you answered yes to either question, this podcast episode is for you. On the show with me today is Ben Fewtrell; creator of the Business Acceleration Blueprint. As the founder of several startups, Ben knows a thing or two about getting a business off the ground, and his programs have helped many business owners to build the business they imagined. During today's interview, I asked Ben to walk us through the blueprint, step by step. If you are struggling get the results you deserve, this interview is for you. Questions I Asked Ben: [01:44] What is this Business Acceleration Blueprint? (5 stages and 5 critical areas per stage) [02:43] What are the five steps of the BAB? [06:10] Tell me more about the foundation phase. [15:45] Tell me more about the KPIs that make up your foundation. [19:50] Tell me about the issue of time management. [21:50] How do you suggest people figure out what activities they should delegate? [24:20] How important is it to have documented systems for your various activities? [26:30] Tell me about the growth phase (lead gen, CRO, AOV, LTV) [27:54] Which of these four is the one to focus on first? [31:45] Can you share some examples to underscore the importance of what we have discussed so far. Resources links can be found at https://brightideas.co/ben-fewtrell-interview/

BI 294: Creating High Growth Companies with Stephan Aarstol

December 17, 2019 • 43 MIN

On the show with me today is Stephan Aarstol; founder of Tower Paddle Boards and a number of other direct to consumer brands. Back in 2010, Stephan was barely 6 months into his venture when he received a call from a TV producer for a show he'd never heard of. It was called Shark Tank - and it changed Stephan's life. After hearing Stephan's pitch, Mark Cuban decided to invest $150K in Mark's company, and that company wen on to become one of the biggest success stories in Shark Tank history. Since then, Mark has been a partner in virtually every business Stephan has started. In Stephan and I's conversation, we talked about what it was like to start a company in a highly competitive market, what it was like to work with Mark Cuban, and why he eventually implemented (and wrote a book about) the 5 hour work day in that company. If you are an entrepreneur looking for ways to make your company stand out, this episode is for you. Questions I Asked Stephan: [02:20] How did you come up with the idea for Tower Paddle Boards? [03:19] Did you know anything about making paddle boards? [05:44] How long had inflatable paddle boards been around when you launched? [06:44] How did the level of competition back then compare to now? [10:16] Why did you feel that you could be successful entering this market? [11:30] How long did it take to get the first $100K in revenue? [12:15] How did Shark Tank play a role? [14:35] What was it about your pitch that appealed to Mark [19:18] What was it like working with Mark as an investor? [22:44] Of all the things you've learned from Mark, what was his greatest lesson? [26:41] When and why did you decide to convert to a 5 hour workday? [29:31] Why did you choose to make this shift to a 5 hour work day? [32:24] Tell me about some of the productivity hacks that your team discovered? [33:45] Why did you shift to 5 hours days in the summer only? [34:20] What was the impact on recruitment and retention? [35:30] How has it evolved since and why? [36:51] What advice would you give to others thinking of trying it out? [39:10] What is your best advice for today's entrepreneurs interested in building a direct to consumer company? Resources link can be found http://brightideas.co/stephan-aarstol-interview/

BI 293: How to Maximize Enterprise Value at Exit Using an M&A Advisor Instead of a Business Broker

December 9, 2019 • 42 MIN

If you are building a business to sell, having an exit plan should be a critical component of your overall strategy, and depending on the kind of business you are building, deciding whether to hire a business broker or an M&A advisor could make the difference between getting a few hundred thousand (or million?) dollars extra or not. There are significant differences between a typical business broker and an M&A advisor, and in today's episode, I'm joined by Chris Shipferling and Jason Sommerville; two of the partners at an M&A advisory firm that specializes in selling digitally-based businesses. In our discussion, we talk through the differences between the services one can expect from a typical business broker, and that of a firm like theirs, and, as you will hear when you listen, the differences could results in a significant difference in the value of your company when you sell. Questions I Asked Chris: [04:10] What is the difference between a business broker and an M&A advisor? [06:30] What is the difference between a financial buyers and a strategic buyer? [11:00] What market segment do you deal with? [13:25] What is the minimum size of a company that you generally work with and why? [14:50] How does your view of exit valuation compare to that of a business broker? [18:50] How does the background of an M&A advisor generally differ from that of a business broker, and why should the seller of a sub $3M business care? [22:39] How do the fees differ between working with an M&A advisor and a business broker? [25:23] What is your process vs a broker process to sell a business? [28:38] Who defines the portion of the deal book that speaks to opportunities for growth? [34:00] How does your buyer network differ from that of a business broker? Resource links can be found at https://brightideas.co/chris-shipferling-interview/

BI Episode 292: How to Expand Your Amazon Sales to International Markets with Kevin Sanderson

December 3, 2019 • 35 MIN

Have you ever thought about expanding your online sales to international markets but have hesitated to do so because you thought the process would be overly complex, time consuming, and expensive? In today's episode, my guest is Kevin Sanderson; owner of a private label brand that generates about $400K per year while selling in a total of 9 markets around the world. When you listen to today's interview, you are going to hear Kevin explain how to expand internationally, and you are going to discover that it is a lot less complex than you might think. In Kevin's case, international sales have added 30% to his revenue and have been a valuable addition to his business. Questions I Asked Kevin: [02:40] Who are you and what do you do? [03:50] Is it worth the investment of time to sell internationally on Amazon? [05:04] Is it difficult selling internationally? [06:25] How should someone get started selling internationally? [10:11] Which warehouses do you send your product to? [11:25] How does someone manage the foreign currency? [14:30] Why shouldn't use pay for PPC in a foreign market with a credit card [15:14] How will this affect someone’s taxes? [16:50] How does all of this differ from selling in the EU [18:22] Where are you responsible for VAT? [22:40] When it comes to VAT, what are the compliance issues a seller is responsible for? [23:47] What is the flat rate scheme? [25:00] How do you deal with language translations on your listings? [27:50] What haven't I asked you? [32:00] Do you have a freebie for my audience? Resource links can be found at https://brightideas.co/kevin-sanderson-interview/

BI 291: How to Find and Evaluate a Third Party Prep Center with Taylor Smits

November 19, 2019 • 38 MIN

When you decide to start selling on Amazon; especially if you are a wholesale seller, one of the very first decisions you are going to have to make once you land your first account is how you are going to handle product prep. Should you do it yourself or work with a 3PL? In today's episode, my guest Taylor Smits shares with me how a seller should find, and then evaluate a 3PL company so that they can make the most informed decision possible on the best route to take. Questions I Asked Taylor: 1:30 Who are you and what do you do? 3:20 One of the very first questions I get from new sellers is, "do I need a warehouse" and I generally tell them that they would be better off using a 3PL? 7:18 How does the new seller find them? 9:34 What questions should they ask? 13:06 What are the services that one should expect? 17:56 How will the 3PL communicate with the seller and what types of systems should the seller expect the 3PL to have to accomplish this? 22:34 How do 3PLs normally charge sellers? 24:20 What are some of the ways that sellers get screwed by 3PLs? 29:21 What are some of the ways that a prep center can add value to a seller in ways that they might not have expected? 32:48 Who are you good for, and who shouldn't work with you? 35:30 Do you have an offer for my listeners? Resources links can be found at http://brightideas.co/291

BI 290: Content Marketing Strategies for eCommerce Websites with Dave Chaffey

November 6, 2019 • 56 MIN

Looking for more information on content marketing and SEO for eCommerce websites? Want to discover proven strategies to help your store generate more organic traffic? In today's episode my guest is Dave Chaffey, co-founder and Content Director of Smart Insights; a very popular site that provides education and information for digital marketing professionals. Since founding my software company, I have become increasingly interested in SEO and so far the results that we have been able to produce have been very promising. In my conversation with Dave about content marketing, we talked specifically about some of the ways that eCommerce websites can use it to generate more organic traffic - that will ultimately lead to increased conversions and revenue. If content marketing and SEO is on your radar screen, you are going to love today's interview. Questions I Asked Dave: [01:06] What does your company do? [02:20] When did you start the company? [03:09] What is your YOY growth rate? [04:42] Who is your target customer? [07:33] How are you segmenting your visitors on your email list? [10:20] What have been the drivers of growth? (Content Marketing, SEO, CRO, and Email) [12:17] Tell me about why and how you focus on conversion rate optimization [13:40] Tell me about one of your CRO tests [16:00] Tell me about how you are using email [17:00] How often do you send your newsletter? [18:50] Why do you send twice a week? [20:04] How much of your content is curated vs original? [20:29] Tell me about how you are using curated content? [21:55] Are you making use of humor in your emails? [24:50] Tell me about your SEO strategy [25:30] Tell me about the keyword list you advise your clients to develop? [28:05] What is your favorite keyword research tool [29:32] When and why do you use the Google Search Console [31:32] How often do you republish older posts? [35:18] Tell me about your link building strategy? [36:14] Tell me about your proactive link building strategy? [37:15] Tell me about how you are involving influencers into the creation of your posts [38:15] Tell me about your content promotion strategies [39:21] Tell me about your guest posting strategy? [41:36] What is your CAC? [43:21] Tell me about the point at which you wanted to hire your first employee for content production? [45:10] Tell me how you used the content editor when you first hired them [46:50] Have you ever made use of contract writers? [48:10] Tell me about some of the systems and processes that you used to manage your content marketing [50:50] What haven’t I asked you about that I should have? [53:00] How much of your use of Intercom can be automated Resource Links: https://www.smartinsights.com https://in.flowster.app/marketplace https://optinmonster.com http://ahrefs.com https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization https://www.buzzstream.com https://www.intercom.com/ https://www.linkedin.com/in/davechaffey/ http://smartinsights.com/membership/toolkits-overview http://avechaffey.com/digital-marketing-glossary/race-marketing-planning-model https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ Show Notes: https://brightideas.co/dave-chaffey-interview/

BI 289: Product Research & Launch Hacks Used To Launch Sheets & Giggles - With Colin McIntosh

November 6, 2019 • 55 MIN

When it comes to product research for eCommerce, most entrepreneurs invest a significant amount of time, money, and effort - all in the hopes that they get it just right and their product is a runaway success. Sadly, for many entrepreneurs, an outcome like this is often the exception and not the rule. As a result, these would-be eCommerce business owners, end up wasting months of time, losing thousands of dollars, and often giving up entirely. What if there was a better way? What if you needed to only spend $1,000 and invest a few days to know if your product idea was going to fly? Well...I have good news! Such a way does in fact exist. In today's episode my guest, Colin McIntosh, founder & CEO of Sheets & Giggles - one of the fastest-growing direct-to-consumer bedding brands in the US. In this episode, Colin shares with us exactly how he was able to quickly and inexpensively validate his product idea in less than a week. Furthermore, you'll also hear Colin break down the exact steps that he took to raise $300,000 for his new company via Indiegogo. After having interviewed hundreds of entrepreneurs over the years, it is rare that your humble host is really blown away by the raw smarts of a guest. Today is one of those epic days, and my interview with Colin is nothing short of a Masterclass in product research for eCommerce entrepreneurs. Don't miss it! The questions I Asked Colin: Company Overview 3:30 What does your company sell? 5:37 What made you pick the niche you are in, and how did you research it? 8:35 Tell me about the landing page you created 11:46 How did you do the targeting on Facebook 13:00 How many emails did you capture? 13:20 What was your cost per email? 14:15 How many emails do you need to make a sale? 15:00 How did you figure out if the business was going to fly based on this first week long test 16:50 Tell me about how to be successful on crowdfunding 19:04 How did succeeding with crowdfunding affect your company in the early stage 21:18 How did you end up raising $300K on the crowdfund? 23:30 Tell me about the product and what you have done to make it unique and memorable 24:58 What do your gross margins look like? 26:35 How much money did you raise? 27:17: How did you raise the money? 29:40 Why did you shy away from institutional money? Marketing Related 30:51 What is your YOY growth rate? 34:07 Why did you launch the throw blanket 34:50 How did you do the keyword research for search term frequency 35:30 Where are you getting most of your new customers? 37:29 What are you doing to engage in direct dialogue with your customers? 39:55 What is your best marketing activity? 40:20 What other activities do you do? 41:40 How many people do you have in the marketing department 45:19 What is your CAC? 47:08 Are you profitable on the first sale? 47:21 What is your AOV? Process Related 50:55 How much effort have you put into creating SOPs so far? link Resources: https://sheetsgiggles.com/ Show Notes: https://brightideas.co/colin-McIntosh-interview/

BI 288: How to Buy an Online Business (Or Sell One) with Mark Daoust

October 29, 2019 • 65 MIN

On the show with me today is Mark Daoust, founder of Quiet Light Brokerage and in today's interview, Mark and I spent about an hour discussing how to buy or sell an online business. Quiet Light is one of, if not the leading brokerage for online businesses, and Mark and his team have seen it all. Unfortunately, most buyers and sellers haven't, and as a result, they are often very poorly prepared to engage is such an important transaction. If you are thinking of buying a business and want to learn the right way to buy an online business - or you are thinking of selling yours - you are going to love all the knowledge bombs that Mark shares in this episode. The Questions I Asked Mark: Company Overview [04:29] What does your company sell? [08:10] What made you pick the niche you are in and how did you research it? [10:23] Tell me about the landing page you created [11:46] How did you do the targeting on Facebook? [13:00] How many emails did you capture? [14:20] What was your cost per email? [15:15] How many emails do you need to make a sale? [16:13] How did you figure out if the business was going to fly based on this first week long test [18:03] Tell me about how to be successful on crowdfunding [19:04] How did succeeding with crowdfunding affect your company in the early stage [22:31] How did you end up raising $300K on the crowdfund? [24:41] Tell me about the product and what you have done to make it unique and memorable [26:01] What do your gross margins look like? [27:48] How much money did you raise? [28:30] How did you raise the money? [30:53] Why did you shy away from institutional money? Marketing Related [32:02] What is your YOY growth rate? [33:07] Why did you launch the throw blanket [34:50] How did you do the keyword research for search term frequency [35:30] Where are you getting most of your new customers? [37:29] What are you doing to engage in direct dialogue with your customers? [39:55] What is your best marketing activity? [40:20] What other activities do you do? (SEO, Social, influencer marketing, paid traffic, etc...) [42:40] How many people do you have in the marketing department [46:32] What is your CAC? [48:08] Are you profitable on the first sale? [50:21] What is your AOV? Process Related [53:20] How much effort have you put into creating SOPs so far? 5 Quick Facts 1. What is your favorite business book? 2. What is your favorite online tool for growing your business? 3. Hours of work / week? 4. Family situation? Resource Links: https://www.quietlightbrokerage.com/ https://centurica.com www.ecommercelending.com/ https://amzn.to/2pMyi05 https://ahrefs.com www.marketmuse.com/ Show Notes: https://brightideas.co/mark-daoust-interview/

BI 287: How to Write a Children's Book (Or Any Kind of Book) For Passive Income with Dave Chesson

October 24, 2019 • 52 MIN

On the show with me today is Dave Chesson; the guy behind Kindlepreneur, a website devoted to teaching authors about book marketing. Recommended by Amazon KDP as the place where you can learn how to “optimize marketing for your books,” Kindlepreneur has grown to be one of the largest book marketing websites on the web....and when it comes to sharing best practices for book marketing, Dave did not disappoint. If you have ever wondered about the feasability of writing business books, children's books, or fiction books of any kind for the Kindle platform, you are going to absolutely love today's interview! Questions I Asked Dave: Company Overview [04:30] When did you start? [08:30] What kind of book did you write? [10:20] How did you do keyword research for the book? [11:45] How long did it take your book to rank well on Amazon? [12:20] How big is your business today? [14:06] What are your favorite tools for the book writing process? [16:59] How do I find an editor and a cover designer? [18:03] Are there podcasts for kindle publishers? Marketing [18:56] Walk me through how you actually write a book? [19:16] When you are ready to publish a new book, what does your launch process look like? [24:53] How important are book reviews? [25:49] How can an author get an advanced reviews? [26:10] What does a book launch plan look like? [29:33] Are they any gray hat strategies for launching and ranking a book? [32:42] Do new book promotions work much the same way as they do for new physical products? [34:06] How do you get reviews for a book? [36:57] Should authors use King Sumo? [38:45] What are some of the strategies that authors should avoid? [39:47] How do Amazon book ads play a role and how do they differ from ads for physical products? People and Process [41:45] Tell me about the people on your team? [44:06] Should author's rely on SOPs? [45:04] Tell me about Dave Chesson's Top 10 5 Quick Facts 1. What is your favorite business book? 2. What is your favorite online tool for growing your business? 3. Hours of work / week? 4. Family situation? 5. What do you wish your younger self knew

BI 286: How to Source Wholesale Products to Resell on Amazon with Agie Sihotang

October 22, 2019 • 29 MIN

On the show with me today is Agie Sihotang; founder of Indo Trading USA. Agie started his company back when he was 25, and since then, he's grown it into a multi-million dollar supplier of wholesale products for online sellers. Think Costco for Amazon sellers. If you are a newer seller, or an existing seller looking for more products, this is an episode you are going to love! Questions I asked Agie: 1. What does your company do? 2. What made you pick this business model? 3. Who is your target market? 4. Tell me some effective ways for wholesalers to source products? 5. How do you predict an uptrend in sales? 6. Why is building relationships so important in wholesale? 7. What are some keywords people can use to find companies like yours? Resource Links: https://indotradingusa.com/ https://in.flowster.app/marketplace?category=Amazon-Specific Show Notes: https://brightideas.co/agie-sihotang-interview/

BI 285: How a Client Used Facebook Ad Strategy to Help Sell $1.5 Million Worth of Daily Planners

September 30, 2019 • 45 MIN

On the show with me today is Amana Bond; owner of The Ad Strategist and the creator of The StrADegy System. In her career, Amanda has been responsible for directly and indirectly spending millions of dollars on Facebook ads and in our conversation, she shares with me how one of her clients used Facebook ads to help them sell $1.5 million worth of a daily planner. Questions I asked Amanda: 1. Who are you and what do you do? 2. You said fb ads are dead: wtf? 3. How does Facebook ROAS compare to Google shopping? 4. Tell me about the campaigns you create for the company that sells the daily planner? 5. What did the launch look like? 6. What other assets did they use to assist in driving traffic? 7. Did split testing play a role? 8. What types of ads did they run? 9. How did retargeting play a role? 10. Tell me about the systems you have developed to make this a repeatable process? 11. Can you tell me about some of the biggest mistakes/lessons learned along the way? Resource Links: http://theadstrategist.com https://in.flowster.app/marketplace?category=Amazon-Specific Show Notes: http://brightideas.co/amanda-bond-interview

BI 284: Warren Carter On How He Sold $12,000 Worth of Products in His First Month on Amazon

September 25, 2019 • 29 MIN

On the show with me today is Warren Carter. Warren Carter is a serial entrepreneur and his favorite sales story came from his 12-year run with his voicemail company. In 1989 he jotted a short script which included the standard sales line of “What’s the best day for you, Tuesday or Thursday?” He picked up the phone, dialed the number of a billion-dollar corporation and asked to speak to the President. That phone call led to an appointment the following Thursday which led to the addition of 300,000 subscribers, worth over $60 million. That call taught Warren to be fearless in picking up the phone to call prospects. These days Warren is focused on leveraging the sales skills that he's accumulated over his career to grow his recently launched Amazon wholesale business. If you aspired to build your own ecommerce brand and are looking for actionable tactics and strategies, this is the interview for you. Questions I asked Warren: 1. What was you revenue over the prior 30 days? 2. Tell me when you got started selling on Amazon? 3. Why did you start selling on Amazon? 4. Tell me about your business model? 5. How did you find your first 10 products? 6. How many emails do you send in your first campaign? 7. How many got opened? 8. How many replied? 9. How many accounts did you win from this send? 10. Did you pick a category in advance? 11. How did you overcome the objection "we don't want any more Amazon sellers" 12. What plans do you have for the future of your business? 13. What advice would you give someone who wants to get into this business? Resources links: http://brightideas.co/amazon-sops Shownotes: http://brightideas.co/warren-carter-interview

283 - Mike Rhodes on Advanced Tactics for Using Google Shopping

September 24, 2019 • 40 MIN

On the show with me today is Google advertising pro, Mike Rhodes. Mike has been running Google paid traffic campaigns for over a decade for his clients and has generated some impressive results along the way. In today's interview, I asked Mike to share with me some of the best practices and advanced tactics for getting the highest ROI possible from Google shopping, so if you are an eCommerce store owner looking for proven methods to increase traffic, you are going to love this interview. Questions I Asked Mike: 1. Who are you and what do you do? 2. Most store owners are running Facebook ads and ignoring Google. Do you think this is a mistake and why? 3. Tell me about an incredible result that your expertise played a role in achieving? 4. What are the steps and best practices for trying to replicate to this result. 5. Tell me about campaign structure? 6. Tell me about the systems you have developed to make this a repeatable process? 7. Can you tell me about some of the biggest mistakes/lessons learned along the way? 8. What advice would you give when it comes to hiring an agency? 9. Tell me about the future of Machine learning and how it is going to affect advertisers? Resource Links: https://www.datafeedwatch.com https://www.linkedin.com/in/websavvy/ https://agencysavvy.com Show Notes: http://brightideas.co/283

282 - Mike Michalowicz on Taking a More Systematic Approach to Growing Your Business

September 19, 2019 • 55 MIN

On the show with me today is Mike Michalowicz; the entrepreneur behind three multimillion dollar companies and is the author of Profit First, Clockwork, The Pumpkin Plan, and his newest book, Fix This Next. Mike is a former small business columnist for The Wall Street Journal and regularly travels the globe as as an entrepreneurial advocate. If you ask Mike, he'll tell you that he has one mission in life, and that is to make entrepreneurship simple. I'm a huge fan of Mike's work and in our discussion today, you are going to hear Mike share some pretty sage advice on how to make growing your business easier!

282 - Mike Michalowicz on Taking a More Systematic Approach to Growing Your Business

September 19, 2019 • 55 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 281: John Ghiorso - How to Build an Amazon Agency

September 17, 2019 • 20 MIN

On the show with me today is John Ghiorso, founder and CEO of Orca Pacific, a Seattle-based agency focused exclusively on helping brands sell on Amazon. John founded Orca Pacific over 10 years ago and now manages over 100 mid- to large-sized brands in a variety of product categories. He uses his in-depth understanding of Amazon to help brands maximize their potential on the platform.

BI 280: Mastering Cash Flow In Your Amazon Business Using Profit First with Cyndi Thomas

July 24, 2019 • 26 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 279: Cash Flow Management Best Practices for Amazon Resellers with Vicky Sullivan

July 22, 2019 • 14 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 278: How Mark Crawford Created One of Today's Most Popular Chrome Extensions for Amazon Resellers

July 22, 2019 • 38 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 277: Secrets of a $65 Million Amazon Seller with Scott Needham

July 22, 2019 • 50 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 276: How to Implement Advanced SEO Tactics to Influence Amazon Rankings

July 10, 2019 • 30 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 275: Building a Portfolio of eCommerce Micro-Brands with Bill D'Alessandro

July 2, 2019 • 56 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 274: Why Single Click Ad Measurement is Like Running Blind with Scott Desgrosseilliers

June 26, 2019 • 52 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 273: How to Fix My Broken Marketing Funnel with Chris Mercer

June 20, 2019 • 43 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 272: How to Buy an eCommerce Business with Jaryd Krause

June 20, 2019 • 41 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 271: How to Generate Traffic Using the Google Display Network with Ilana Wechsler

June 19, 2019 • 48 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 270: How to Create Evergreen Flash Sales That Sell Like Crazy with Travis Ketchum

June 6, 2019 • 18 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 269: How to Master the Science of Selling via Webinar with Jason Fladlien

June 6, 2019 • 52 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 267: eCommerce SEO: How to Outrank Amazon, Walmart and Billion Dollar Brands

May 14, 2019 • 32 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 268: How Sha Yao Used Her Background in Industrial Design to Accidentally Start a Thriving New Brand

May 9, 2019 • 35 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 266: Winning Content Marketing Tactics for eCommerce Store Owners

May 1, 2019 • 34 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 265: How Kyle Goguen Has Grown Pawstruck.com Into a Huge Success

April 10, 2019 • 52 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 264: SEO Made Simple and Actionable with Tim Soulo of Ahref.com

April 9, 2019 • 62 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 263: How Tyler "Sully" Sullivan Turned His Love of Golf Into a $6M eCommerce Brand

March 25, 2019 • 58 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 262: How Justin Brown Turned Youtube Into an Evergreen Organic Traffic Machine

March 14, 2019 • 54 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 261: How Martin Rawls Meehan Built Reverie Into a Leading Brand in the Premium Sleep Market

March 13, 2019 • 40 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 260: Winning Strategies for Conversion Rate Optimization with Kurt Elster

March 5, 2019 • 43 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 259: How to Leverage Youtube to Land More Wholesale Accounts In Your Amazon Business

February 20, 2019 • 52 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 258: Best Practices for Hiring and Managing a Virtual eCommerce Team with Nathan Hirsch

February 14, 2019 • 34 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 257: How Lora Ivanova Has Grown MyLabBox.com Into a Thriving eCommerce Business

February 11, 2019 • 30 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 256: How to Win the SEO War and Massively Boost Your Traffic with Daniel Daines-Hutt

February 4, 2019 • 44 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 255: The Story of How Bubs Naturals Donated $50,000 to Charity In Year One

January 18, 2019 • 41 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 254: How an Ex Wall St Banker Created a Successful Online Business in the Healthcare Industry

January 16, 2019 • 28 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 253: How Geoff Woo is Growing HVMN Into a Massive eCommerce Success Story

January 14, 2019 • 53 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 252: How the Global Healing Center Transformed Into a Thriving eCommerce Business

December 18, 2018 • 38 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 251: Best Practices for Manufacturers Looking to Create a B2C eCommerce Channel

November 26, 2018 • 35 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 250: How Jon MacDonald Helped Bell Helmets to Achieve a 143% Increase In eCommerce Revenue

November 23, 2018 • 34 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 249: How Ryan McGrotty Built a $17M eCommerce Business Selling Fitness Equipment

November 23, 2018 • 40 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 248: How Travis Marziani Grew eCommerce Business Using Brilliant Guerrilla Marketing Tactic

October 15, 2018 • 47 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 246: How Ryan Grant Built a $5M Amazon Reseller Business

October 9, 2018 • 52 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 247: How Cynthia Jamin Built the TwirlyGirl Brand

October 9, 2018 • 21 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 245 Sophie Howard's Highly Unique Method For Building Million Dollar Private Label Brands

August 21, 2018 • 36 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 243: How Brian Goulet Made His Fortune Selling Fountain Pens Online

August 21, 2018 • 47 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 244: How David Barnett Turned His Own Problem Into a 9 Figure Success Story

August 20, 2018 • 41 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 242: How Josh Kent Grew Sunfrog Into a $100M Business In Just Two Years

August 6, 2018 • 47 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 241: How Dave Munson Turned His Love of Leather Into a 300 Person Company

August 6, 2018 • 46 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 240: Steve Chou On How to Use Sweepstakes to Rapidly Build Your List

July 31, 2018 • 51 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 239: How Nikolay Piriankov Launched and Grew Taylor & Hart into a $5M eCommerce Brand

July 30, 2018 • 35 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 238: How Brad Bernhart Built a Wildly Successful eCommerce Business Selling Wooden Spoons

July 16, 2018 • 49 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 237: How Andrew Youderian Used Standard Operating Procedures to Scale His eCommerce Businesses

July 16, 2018 • 29 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 236: How Beardbrand Amassed 700K Subscribers on Youtube

June 18, 2018 • 40 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 235: Eric Bandholz of Beardbrand.com On Why SOPs, Team Building, & Culture and Critical to Rapid Growth

June 4, 2018 • 45 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 234: Paul Rafelson On How to Better Understand Whether Or Not to Collect Sales Tax on Amazon

May 14, 2018 • 47 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 233: Charles Pallecshi on How to Completely Automate Drop Shipping Order Fulfillment

May 3, 2018 • 39 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 232: Gary Nealon On How the RTA Cabinet Store Grew into a $40M eCommerce Success

April 9, 2018 • 39 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 231: Junglescout's Greg Mercer On How to Profitably Launch Products on the Amazon Marketplace

April 1, 2018 • 47 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 230: How to Launch an eCommerce Business Using Drop Shipping

March 30, 2018 • 33 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 229: How Josh Lucas Built a $2M Amazon Business Without Quitting His Job

March 29, 2018 • 56 MIN

In today's episode, I interview Josh Lucas - an entrepreneur who has managed to build a $2M Amazon business without quitting his full-time job in the banking business. If you are still employed full-time and are looking for a proven business to use to put yourself in a position to eventually quit your job, this is the episode for you.

BI 228: The Incredible Story of Xero Shoes

March 28, 2018 • 56 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 227 How Abby Walker Used Street Smarts & Grit to Build Her $3M eCommerce Business

March 16, 2018 • 58 MIN

In today's episode, you are in for a real treat! My guest on the show is an eCommerce entrepreneur by the name of Abby Walker; founder of Vivian Lou Inc, a single-product company with multi-million dollar annual sales dedicated to helping women look and feel better in high heels. As you might expect in an interview like this, Abby and I spent a great deal of time talking about the tactics and strategies that she has used to achieve her success...but what you might not expect is the portion of the interview where Abby and I started to talk about the mindset that is necessary for the level of success she currently enjoys. Having now recorded several hundred interviews, I have no reservation in saying that the portion of the interview where Abby and I talk about mindset make this one of the best interviews I have ever recorded.

BI 226: How Nate Bradshaw Leveraged Business Systems to Double His Amazon Wholesale Business Revenue

March 10, 2018 • 56 MIN

In today's episode, I interview Nathan Bradshaw - a full-time Amazon seller and eCommerce entrepreneur. In our discussion, Nate and I talk at length about how he has implemented a large number of documented business processes in his organization and how doing so has allowed him to massively increase his monthly revenue. (he doubled it in just 5 months). If you aren't yet a full-time seller, or you haven't even got started, you will find this interview as jam packed with actionable golden nuggets that you can implement in your business today.

BI 225: Launching an eCommerce Brand the Smart Way

February 16, 2018 • 68 MIN

In today's episode, I'm joined by Mike Jackness of eComCrew. Michael Jackness is a serial entrepreneur, who has been working in the eCommerce space for the past 4 years. He's launched multiple 7-figure eCommerce brands and is on target to do 8-figures in 2018 with his eCommerce conglomerate. He also runs a blog and podcast exclusively about eCommerce at EcomCrew.com. During our discussion, which is one of the very best I've ever had on the topic of eCommerce, we talked about the strategies that Mike has used for niche selection, product testing, advertising, lead generation, sourcing, and launching products on Amazon.

BI 224: How to Build Wildly Successful eCommerce Funnels with Dave Woodward

February 7, 2018 • 47 MIN

In today's episode, I'm joined by Dave Woodward, Chief Revenue and Business Development Officer at Clickfunnels. If you haven't ever heard of Clickfunnels, they are the fastest growing privately owned software company on the planet, and they have accomplished this feat by helping their customers to build wildly profitable eCommerce funnels. In my conversation with Dave, we talk at length about the common traits of their most successful customers, as well as go deep on what strategies and tactics are making those funnels so successful. In particular, we discuss the specific things you need to do to increase your ACV by as much as 5X; thereby allowing you to pay substantially more to acquire a new customer - which, as you might guess, allows you to acquire a lot more customers at a much faster rate!

BI 223: Dan Meadors and I Discuss How to Grow Beyond the Amazon Marketplace

January 9, 2018 • 29 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 222: How Systems Saved a $50M Company From Collapse

January 2, 2018 • 33 MIN

In today's episode, I interview Steve Simonson; an extremely accomplished entrepreneur I met while attending Capcon in Austin in late 2017. In our conversation, Steve and I talked at length about how his first company nearly imploded on its way to $75M, how they recovered, and why he'd never dream of building a company with proper systems in place. One of the things that surprised me most in this interview was just how much having systems in place affected the valuation of Steve's company. If you are running your own business now and you feel like your drowning, you are going to find Steve's story extremely helpful.

BI 221: Casey Gauss and I Discuss My Plans to Buy a Brand

November 20, 2017 • 57 MIN

In today's episode, I interview Casey Gauss, founder & CEO of Viral Launch - the company behind over 17,000 product launches for over 5,000 brands on Amazon. In our conversation, Casey and I talk at length about how to evaluate the potential of a nutrional supplements brand that I'm considering buying. We start off with my explaining how I looked at various pieces of data to determine if this was a market niche that we should pursue. Thanks to what Casey shared with me about how he'd perform the same research using different data, I quickly realized that my initial assumptions were probably not valid and I needed to take a closer look at each product's potential relative to the competition. In particular, Casey shared with me the 3 methods they use to quickly determine the potential for a given product vs its competitors and I was surprised to discover that some of what he shared with me wasn't event on my radar screen! After we concluded our discussion about some of the mistakes that I was making in the way that I was evaluating the niche, we went on to discuss the 7 actions that they take for each of their clients when it comes time to get a product ranked higher in the Amazon search results. And finally, we talked about some of the top few things that separate the brands who are doing over $10M a year from the brands that are struggling to get traction. Given my desire to launch my own brand (or buy an existing one), the timing of this interview couldn't have been better and I highly recommend you check it out.

BI 220: How Shakil Prasla is Building an Empire via Buying Existing eCommerce Businesses

November 20, 2017 • 51 MIN

In today's episode, I interview Shakil Prasla founder of SZ Ventures and owner of 8 (and counting) profitable eCommerce businesses - none of which he runs day to day. In this episode, Shakil and I took a deep dive into his business model of buying existing profitable eCommerce businesses. We talked about why he prefers to buy existing companies, how that makes fund raising so much easier, and how it allows him to keep out of the day to day operations. We also talked at length about how he finds his deals, the criteria he uses to avoid making a bad decision, and the myriad of creative finance strategies that he uses. If you are thinking about starting an eCommerce company, I urge you to listen to this episode to gain a different perspective. Starting a company is really hard. I have done it 3 times and I don't really every want to do it again. I'd much rather buy a business that already has products, customers, and cash flow. Truth be told, that is the #1 reason why I interviewed Shakil - I'm currently on the hunt for a company to buy and wanted to learn as much as I could about the process.

BI 219: How to Rapidly Develop & Deploy Critical Business Systems with Vinay Patankar

October 2, 2017 • 38 MIN

In today's episode, my guest is Vinay Patankar, CEO of one of my favorite apps; Process.st. In this episode, I get Vinay to share why he created Process Street and how it helped him to solve some of his own critical business challenges. We also talk about some of the best practices he's seen over the many companies that use Process.st and how these practices differ for small businesses vs large ones. If you are an entrepreneur that relies on a small team of local or dispersed workers, you are probably struggling with how to ensure that your team works most efficiently and effectively and when you listen to this interview, you are going to see first-hand the specific things you can start today to begin your journey to becoming a more organized (and profitable) company.

BI 218: Erik Greene On How He Launched His Wildly Successful Coffee Booster From Zero on Amazon

September 10, 2017 • 47 MIN

In today's episode, my guest is Erik Greene, founder of Coffee Booster - a company he started in 2014 with just $10,000 and today does over $50,000/mo on Amazon. Unlike many new entrepreneurs who shy away from competition, Erik didn't let the success of existing competitors scare him away from his chosen niche. Instead, he took an extremely methodical step-by-step approach to iteration and testing of his product, which resulted in such a low initial start up cost. Key to Erik's success was his 3 phase approach to increasing his sales. In the first phase, he discovered a very creative hack for getting his product to rank for his chosen keywords and relied on the support of 30 friends to make this phase a success. In phase two, he took what he was doing in phase one, and extended his reach by using Facebook ads. In phase three, he again extended his reach by using Amazon's own advertising platform in some very creative ways. As you'll discover in the interview, one of the things that has made Erik's venture such a success is his never-ending creativity and willingness to test, test, and test again.

BI 217: Alex Lewis on How to Launch and Scale a Nutritional Supplement Brand

August 9, 2017 • 52 MIN

How did you create the supplement? (networking, contract mfg, What if you don’t want to create your own proprietary formula? What kind of gross margins can you expect? How did you initially start to market your product? How did content play a role in your marketing? What types of blog posts did you create? How did you come up with your blog post titles? Where do you advertise your content? which social platforms do you use? What kinds of opt ins do you use? What kinds of content/offers are you using for retargeting? Free samples + shipping (1 click upsells) What does your tech stack look like and how much does it cost a month Is there any seasonality to your niche? How is Amazon playing a role? How does influencer marketing play a role? Links Mentioned Shopify + a bunch of third party apps (storefront) Wordpress (blog) blog.imprettyfit.com Clavio (email marketing) http://blog.imprettyfit.com/supplements/best-protein-powder-for-women/ (the content they promote) buzzsumo.com (to get a list of shared articles) keyword research on Google https://www.hubspot.com/blog-topic-generator

BI 216: How We Are Starting to Implement the Great Game of Business In My eCommerce Company

August 2, 2017 • 9 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 215: How Dan Meadors and Eric Lambert Built a 7 Figure Business Selling on Amazon

June 27, 2017 • 55 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 214: 2016 Year in Review and My Plan for 2017

January 5, 2017 • 32 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 213: How I Sourced 20 New Wholesale Products in My First 30 Days

October 5, 2016 • 35 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 212: The Future of Retail Arbitrage and How to Get Started in Wholesale the Smart Way

September 11, 2016 • 52 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 211: Ask Trent Session #1 - Your Amazon FBA Questions

September 6, 2016 • 10 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 210: How Norman Crenshaw Failed His Way to a $40K per Month Amazon FBA Business

July 24, 2016 • 39 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 209: How I Generated $18,763 In Sales In My First 90 Days On Amazon

July 12, 2016 • 50 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 208: How Bobby Jacques Hit $50K/mo in Sales (and quit his job) in His First Year on Amazon

June 19, 2016 • 59 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 207: May FBA Income Report, New Products, Huge Mistakes, and More!

June 12, 2016 • 32 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 206: How Dan Meadors Built a $10M Amazon Business in Just 4 Years - Starting With Just $600

June 5, 2016 • 52 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 205: How Eddie Levine Built an $8M eCommerce Company Using Amazon

May 30, 2016 • 37 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 204: How I Generated 154 Product Reviews in 6 Weeks

May 18, 2016 • 19 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 203: A Deep Dive Into the Numbers After Reaching $5K in Sales on Amazon

May 1, 2016 • 32 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 202: How to Find a Supplier for Your Private Label Product + My AMZ Revenue After Just 2 Weeks

April 25, 2016 • 28 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 201: The Art & Science of Choosing Your First Product to Sell on Amazon

April 14, 2016 • 34 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 199: The Bright Ideas Podcast eCommerce Pivot | What to Expect | Who's This For?

April 5, 2016 • 9 MIN

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

BI 198: How Jon Loomer Built a Thriving & Highly Profitable Community of Advanced Facebook Marketers

February 2, 2016 • 37 MIN

BI 198: How Jon Loomer Built a Thriving & Highly Profitable Community of Advanced Facebook Marketers by Trent Dyrsmid | eCommerce Entrepreneur

BI 197: The 3 Most Effective Ways to Maximize the Value of Your Company

January 24, 2016 • 27 MIN

In this interview, John and I talked about how to maximize the value of your company prior to selling it. Included in our discussion was the top 8 value drivers you should focus on, and then we went into more detail on the top 3 of those drivers. If you are thinking of selling your company in the next year, you don’t want to miss this episode.

BI 196: How Brian Casel Productized a Service Business and Attracted 22 Customers in 8 Months

January 11, 2016 • 35 MIN

In this episode, Brian and I talked about how he built and sold his first company, and then how he leveraged that expertise to launch his next business. During our discussion, Brian shared with me some key lessons he learned from company #1 and how using these lessons in company #2 has helped him to achieve a lot more, in much less time.

BI 195: How Nellie Akalp Built a Sold Her Company to Intuit

January 10, 2016 • 29 MIN

In this interview, Nellie and I talked about the sale of her company to Intuit, and what life was like after the sale. We also discussed how she decided to make a key branding change with her next company so that they could reduce their cost of customer acquisition.

BI 194: How Kevin Thompson Generated $16M in Revenue Helping Entrepreneurs Become Master Connectors

January 10, 2016 • 32 MIN

BI 194: How Kevin Thompson Generated $16M in Revenue Helping Entrepreneurs Become Master Connectors by Trent Dyrsmid | eCommerce Entrepreneur

BI 193: Life After Selling - Kevin Waldron on How to Create a Lucrative Coaching Business

January 3, 2016 • 29 MIN

Show notes for this episode: http://brightideas.co/193 In this episode, Kevin and I talked about how to sold his $24M disaster restoration company, what life was like after selling, what was missing, and how he has since developed a very enjoyable (and lucrative) business coaching other entrepreneurs on how to take their company to the next level. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 191: Marcus Sheridan Shares the Story of How He Merged River Pools with a Large Pool Manufacturer

January 2, 2016 • 32 MIN

Show notes for this episode: http://brightideas.co/191 In this episode, Marcus and I talk about how he merged River Pools with a much larger pool manufacture and how he was able to get his digital assets valued just as high as their real estate, plant, and equipment. We also talk about why he started the Sales Lion and how doing so has helped him become even more successful. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 192: Alex Berman on Cold Email Strategies and Tools Needed for Effective B2B Lead Generation

January 2, 2016 • 22 MIN

Show notes for this episode: http://brightideas.co/192 In this episode, Alex and I talked extensively about how to succeed using cold email outreach for B2B lead generation. We also covered some of his favorite tools. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 190: Life After Selling - How to Shannon Hansen Built His Online Lead Generation Empire

January 2, 2016 • 27 MIN

Show notes for this episode: http://brightideas.co/190 In this episode Shannon and I talk in detail about his transition from bricks and mortar entrepreneur, to online business owner. As you’ll hear in the interview, he was no overnight success. Instead, it took Shannon six years to figure out how to put the pieces together. Today, Shannon’s business is wildly successful and he’s earning more than ever before. Listen to the interview to hear how you can replicate Shannon’s business, without enduring 6 years of struggle along the way. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 189: Life After Selling Your Company - How to Find and Validate Your Next Idea

December 20, 2015 • 31 MIN

Show notes for this episode: http://brightideas.co/189 In this interview, Ian and I talked about life after selling vWorker.com. After the sale, there was a number of surprises that came Ian’s way and he shared what he learned from these. We then transitioned the conversation to talking about how he came up with his next idea, how he tested it, and created the products. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 187: How to Build a Scalable B2B Sales Process

December 20, 2015 • 34 MIN

Show notes for this episode: http://brightideas.co/187 In this episode Damian and I talk about the difference between a B2B sales system and a sales process. If you want to scale up your sales team to increase growth, or make your company more valuable to sell, you are going to need to create a scalable sales process. Listen to this interview to discover how to do it right. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 188: Life After Selling Company - How to Launch a SaaS Company

December 18, 2015 • 30 MIN

Show notes for this episode: http://brightideas.co/188 In this episode, Jordan and I talk about what life was like after he sold his company, how he came up with the idea for his next company, and how he was able to recruit two technical co-founders to help him develop the software. We then round out our discussion with a detailed look at the very crafty strategy that he used to attract his early customers using cold email. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 185: David Fox on Life & Lessons Learned After a $20M Exit

December 12, 2015 • 22 MIN

Show notes for this episode: http://brightideas.co/185 In this episode, I’m joined by David Fox and we discuss life and lessons learned after selling a company for $20M. We talked about his experience in the due diligence phase, what to expect, and how best to prepare in advance. We also talked about how to preserve wealth post-sale, and how to come up with an idea for your next business. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 184: Life After Selling Your Company - How to Regain Your Significance

December 12, 2015 • 26 MIN

Show notes for this episode: http://brightideas.co/184 In this interview, Jason and I talk about life after selling a company. In Jason’s case, it was bitter sweet, but it also came along with some challenges. We talk about the unexpected challenges, how he dealt with them, and ultimately, how Jason went on to create the most successful (and enjoyable) company he’s ever run. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 186: Life After Selling - Rick Martinez on How to Create the Ultimate Lifestyle Business

December 10, 2015 • 18 MIN

Show notes for this episode: http://brightideas.co/186 In this episode, I’m joined by Rick Martinez and we talk about life after selling his 40(ish) employee staffing agency, what life was like after the sale, and some unexpected realizations he made in the months after the deal closed. We also talked about why he created an online business and why it’s such a good fit for he and his wife now that they are about to become empty nesters. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 180: The Bright Ideas Podcast is Back!

November 30, 2015 • 14 MIN

Show notes for this episode: http://brightideas.co/180 In this episode, I share with you why I put the podcast on hiatus for almost a year, what I learned while I was off the air, how our agency won it's largest contract ever, and what is in store for the future of the show. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 182: Butch Bellah talks about lessons learned after selling his company

November 20, 2015 • 22 MIN

Show notes for this episode: http://brightideas.co/182 Butch and I talked about some of the challenges he experienced after selling his company. Much to his surprise, it wasn’t all “beaches and margaritas” as many expect. Listen to this episode to discover how Butch has reinvented himself as a digi-preneur. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 181: Aaron Walker talks about how life can go wrong after selling your company

November 20, 2015 • 25 MIN

Show notes for this episode: http://brightideas.co/181 Aaron and I talked today about what happened after he sold his company at age 27. Contrary to what you might think, life wasn’t all roses for a guy who’d already made enough money to never have to work again. Something was missing. Listen to the episode to learn what went wrong, what he learned, and how Aaron has gone on to leverage his skills and expertise in a way that has created more prosperity and happiness than ever before. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 183: Tom Poland talks about lessons learned after selling four companies

November 18, 2015 • 28 MIN

Show notes for this episode: http://brightideas.co/183 Tom and I talked about how he planned the sale of each of his four companies, how he managed work/life balance, and why he so enjoys being a digital entrepreneur. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 010: How to Use Video Marketing to Drive Traffic to Your Business with Chris Savage

November 5, 2015 • 46 MIN

Show notes for this episode: http://brightideas.co/10 Are you taking advantage of the many benefits that internet video marketing has to offer? Wait…have you even produced a video yet? Would you like to get started, but you aren’t sure how? To discover the benefits of video marketing, as well as how to get started, I interview Chris Savage, CEO of Wistia in this episode of the Bright Ideas podcast. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 009: How a Brand New Blogger Got 50,000 Visitors in His First 30 Days

November 5, 2015 • 63 MIN

Show notes for this episode: http://brightideas.co/9 Are you constantly thinking about how to increase web traffic? Would you like to hear how a brand new blogger got 50,000 visitors in his first 30 days – without a list of subscribers or any help from affiliates? To discover how a brand new blogger got 50,000 visitors to his blog in his first 30 days, I interview Peep Laja in this episode of the Bright Ideas podcast. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 079: How to Create a Million Dollar Online Business with Jermaine Griggs

November 5, 2015 • 80 MIN

Show notes for this episode: http://brightideas.co/79 I’m not overstating things when I say that Jermaine Griggs is an absolute master at marketing automation. Each time I learn another of his ninja strategies, I’m completely blown away. Jermaine’s marketing automation strategies are the key to what led his initial $70 investment in his company to turn into a low-overhead 7 figure operation that doesn’t take much time to run. His truly impressive results have caused so many other marketers to ask for his advice that he’s created a marketing automation clinic as a second business. If you’d like to learn just how far you can go with marketing automation, this is one interview you do NOT want to miss. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 143: How Walter Bergeron Sold His Company for $10 Million

November 5, 2015 • 48 MIN

Show notes for this episode: http://brightideas.co/143 Walter Bergeron started a small industrial electronics repair company back in 1996 in the deep South of Louisiana. For many years, his revenues were at about $1 million per year. In 2011 Walter had a pivotal moment when he realized his one and only method for generating new customers might disappear. What did he do? He went through a million dollar total business transformation over a 90 day period of time. During this time he doubled his business and eventually built it to a 40 employee business in 6 states. If you are planning to grow your business into an asset that you can sell, listen up. Walter Bergeron will explain how to sell your company for millions by sharing the tactics and strategies he put into action in his business and the resources he used to get these amazing results. No matter what kind of business you run, listen in for a slew of gold nuggets. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 027: How to Turn Your Blog into a $250,000 Business with Marcus Sheridan

November 5, 2015 • 63 MIN

Show notes for this episode: http://brightideas.co/27 Would you like to have an inbox that fills up daily with prospect who want to give you their money? Would you like to be seen as a thought leader in your niche? Would you like to be able to do this while working from home and enjoying very healthy relationships with your family? In this episode of the Bright Ideas podcast, I’m joined by Marcus Sheridan, founder of The Sales Lion – a leading blog in the business development niche that is earning it’s owner over a quarter of a million dollars per year. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 007: How to Create Content That Attracts Your Ideal Customers with Mike Stelzner

November 5, 2015 • 45 MIN

Show notes for this episode: http://brightideas.co/7 Are you looking for a way to drive more traffic to your website? Would you like to learn a content creation strategy that has been proven to work by one of the most popular business blogs on the planet? To discover how the Social Media Examiner became the #2 most popular business blog in the USA, I interview Mike Stelzner in this episode of the Bright Ideas podcast. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 001: Ultra Creative Marketing Strategies for Entrepreneurs with Mike Michalowicz

November 5, 2015 • 46 MIN

Show notes for this episode: http://brightideas.co/001 Are you looking for proven small business marketing tactics that you can use to get more customers? Do you always feel like you are just one more customer away from going from “scraping by” to “nicely profitable”? To discover how to “pumpkin plan” your business so that you can finally start turning the profits you desire, I interview Mike Michalowicz for this episode of the Bright Ideas Podcast. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 169: How Julian Stubbs Built a $3M Virtual Marketing Agency

November 5, 2015 • 44 MIN

Show notes for this episode: http://brightideas.co/169 Today we interview Julian Stubbs, the co-founder of a unique, cloud-based global marketing agency called Up There Everywhere. In this interview, we unpack the process of how Julian and his team have built their agency to just under $3 million in revenue in 3 years. Up There Everywhere is comprised of a globally distributed team of over 150 team members. Julian shares openly how he and his partner started the company, how they got their first clients, and the details on their inbound marketing. This is a rich interview for those looking to grow their marketing agency. Even if you are not an agency and you are looking for insight into how you can build a global team of what Julian calls e-ployees, you’re going to find great insights in this interview as well. Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 040: How to Succeed with SEO and Inbound Marketing with Rand Fishkin

November 5, 2015 • 38 MIN

Show notes for this episode: http://brightideas.co/40 If you google the phrase “seo guide”, SEOmoz.org comes up #1 – ahead of Google’s own guide, no less! Would you like to get a free SEO training course from the CEO of one of the most successful SEO firms on the planet? Would you like to understand how to tie SEO into your inbound marketing efforts? In this episode of the Bright Ideas podcast, I’m joined by Rand Fishkin, co-founder and CEO of SEOMoz.org, one of the leading SEO software firms on the planet with over 20,000 paying customers and 109 employees (and counting). Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 174: Demand Generation Tactics and Hacks with Damian Thompson

November 5, 2015 • 67 MIN

Show notes for this episode: http://brightideas.co/174 Are you looking for a way to consistently generate leads for a sales team that generate conversations with qualified prospects who convert to customers? In this interview, Damian Thompson provides a laundry list of specific tactics and tools he uses for himself and his clients to achieve meaningful results in demand generation. Damian is the Founder and Chief Revenue Officer of DemandGenesis.com. He has grown his business to almost $30K/month in his first year by going through a very iterative process, much like what I share in my YouTube video “How to Start a Business with No Money“. Damian is a master at using outbound marketing and B2B demand generation tactics for software companies. The strategies he shares in this interview will work in any industry, so get your notepad ready! Have a question about this episode? Record it at: http://brightideas.co/asktrent

BI 145: Why You Need to Think (and Act) Like a Media Company with Brian Clark

October 24, 2015 • 57 MIN

Show notes for this episode: http://brightideas.co/145 Brian Clark is the Founder and CEO of CopyBlogger Media, publisher of CopyBlogger.com, one of the most successful marketing blogs on the internet. On top of their huge audience they have built a very successful business by bringing to market products that their audience wants. In today's interview, Brian shares with us the many strategies and tactics that he's used to build Copyblogger media into the huge success that it is today. Have a question about this episode? Record it at: http://brightideas.co/asktrent

How HCSS Software Used Inbound Marketing to Increase Lead Generation by 400%

February 23, 2015 • 50 MIN

Today we interview Dan Briscoe, the VP of Marketing for a software company called HCSS. HCSS started in 1986 and makes software for big construction companies. HCSS brought Dan in about 2.5 years ago when their leads began to stagnate. He has helped them achieve phenomenal results. In the interview, we unpack the tactics that went into Dan's results. How did they get started? How did they get buy-in from the executive team? What did he do to experiment and deliver concrete results to sway the naysayers? How is SEO and video playing a role in their strategy? What lead generating ideas did he bring to HCSS? Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

CMO Rishi Dave on Dun & Bradstreet's Digital Marketing Transformation

February 16, 2015 • 42 MIN

In this interview, Trent speaks with Rishi Dave, CMO of Dun & Bradstreet. Rishi has been with Dun & Bradstreet since February 2014. Trent found Rishi after reading an article titled, “If a 173 year old public company can digitally transform, what’s your excuse?” If you are a CMO or CEO of an organization that hasn’t yet fully embraced digital marketing, you will learn a lot. Hear what Rishi focused on in the beginning and how they shifted their culture to embrace digital marketing. What are a few other highlights? We talk about how the buyer’s journey has really changed in the last few years and how content marketing plays a role in that. Rishi also shares some best practices for lead segmentation. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Predictive Analytics: How to Apply Data Science to Your Company's Sales Process

February 9, 2015 • 39 MIN

In today’s interview with Mick Hollison, we talk about predictive analytics as it applies to lead scoring. Mick is the CMO for InsideSales.com and a regular contributing author for Inc. Magazine. Predictive analytics is a brand new topic for us on the BrightIdeas podcast. Predictive analytics helps you make objective decisions about lead quality based on key pieces of data. This information helps your sales team focus on those leads that have the highest probability of becoming customers. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Conversion Optimization: How Radius.com Created a Very Clever Testing Methodology to Maximize Trial Conversions

February 2, 2015 • 48 MIN

John Hurley is the director of product marketing for a venture backed startup called Radius. Radius has raised about $80M so far. They are selling an enterprise software solution to major brand players like American Express. Today we have a very interesting conversation! We start with the content strategy that Radius uses to get traffic. Then we investigate their conversion process and the extensive multi-step test they conducted on how customers enter their software trial program. This interview serves as an in-depth case study on detailed conversion optimization testing. It's an area I've never explored in depth with a guest before and is full of great information. Focus on how they drove traffic and how they maximized conversions. If you are with a SaaS company the issues discussed in this interview will be near and dear to your heart. Regardless, any company that wants to maximize traffic and conversion can pick up some great tips. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

B2B Demand Generation Tactics and Hacks with Damian Thompson

January 19, 2015 • 67 MIN

Damian Thompson is the founder and chief revenue officer of Demand Genesis, who’s mission is to help 100 service & software firms build the company of their dreams while we build ours. We help companies gain new customers faster, retain existing subscribers longer, and obtain market leadership through Sales & Marketing Automation, Authority Content Creation, and Outbound Lead Generation. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Inbound Marketing Strategy: How Seismic Software is Using Content to Land Enterprise Clients

January 19, 2015 • 62 MIN

Daniel Rodriguez is the V.P. of Marketing at a venture backed software company called Seismic Software. His primary responsibility is generating leads for the sales team. In this interview, Daniel is going to share the details of how his team has achieved significant success in attracting enterprise level clients (worth about $100K/year) using a combination of both inbound and outbound marketing. We dive into Seismic's: Inbound marketing strategy How they define their buyer personas How they use LinkedIn to develop their buyer personas Some of the big challenges they encountered early on How much they spend each year on inbound marketing How they create and promote their content How they use LinkedIn groups Some of the assets in the top and middle of their funnel Inbound marketing timeframes - what is a realistic expectation for how long it will take to achieve meaningful results? The outbound marketing process run by their BDR’s How they find email addresses and what they say in the emails they send Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Social Media Management: Little Known Secrets for Leveraging LinkedIn for Lead Generation

January 5, 2015 • 37 MIN

Today we interview Ted Prodromou, a Twitter & LinkedIn Expert. He is the author of "Ultimate Guide to LinkedIn for Business" and "Ultimate Guide to Twitter for Business". Our discussion focuses on ways to leverage LinkedIn to help you generate more leads. This episode is not a LinkedIn primer, it is for people who already have a profile and want to learn ways to use LinkedIn to find ideal customers, engage with them and get a conversation going that can result in new business. LinkedIn is a very powerful platform for lead generation. Get ready to learn several methods to improve your LinkedIn prospecting. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Content Strategy: How GoodbyeCrutches.com Went From 3,000 to 70,000 Monthly Visitors

January 5, 2015 • 45 MIN

Tom Schwab is the CEO of GoodbyeCrutches.com. Goodbye Crutches sells equipment for people who can’t put weight on one foot or the other. Tom came from the corporate world and started a medical supply business. Over the last 4 years he has taken his business from a regional player to a national leader using inbound marketing and the HubSpot tool. In this interview, Tom shares at length what they did to grow their blog from 3,000 visitors per month - 2000 of which was from paid traffic - to over 70,000 visitors per month, with almost no paid traffic. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Leadership: How to Start a Software Company

December 22, 2014 • 37 MIN

Today I interview Laura Roeder, who founded LKR Studios in 2009. Laura has built quite a name for herself teaching people how to create internet fame and how to use social media to further their business objectives. Out of that business she got an idea for a software product that helps people to use social media. The name of the software is Edgar. Today we talk about the challenges of transitioning from an information products only business to the software business. Laura details the different skills and approach that are required to run a successful software business. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Sales Strategy: How Tinderbox's BDR Program is Generating 60 New Customers a Month

December 15, 2014 • 45 MIN

Is your sales organization bringing in a steady stream of new customers? In this episode, I interview Adam Becker from Tinderbox. Adam is the Director of Sales for Tinderbox and his role is making sure that the sales and lead generation teams are productive. Tinderbox is a SaaS company focused on the sales productivity space. Specifically, they work with the documents sales teams are using on a day-to-day basis. This interview describes how Tinderbox uses a sales driven organization to add 50-60 new deals per month with the average deal size of $12-15K annually. Tinderbox has a somewhat unique issue in that their customers don’t even know they have a problem until they get an education. Want to know the exact process they are going through to get their prospects attention? Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Agency Insights: How Julian Stubbs Built a $3M Virtual Global Agency

December 8, 2014 • 44 MIN

Julian Stubbs is a brand strategist, writer, and presenter who has developed brand strategies and identities for a wide range of organisations and places - from Hollywood movie company Technicolor, to the Nobel Peace Prize Concert, to the Swedish city of Stockholm. Julian was formerly owner and CEO of Dowell//Stubbs Brand Communications, but sold the company to GyroHSR Group in June 2007, where he took on the role of Global Head of Branding. He resigned from GyroHSR in June 2010 to found UP THERE, EVERYWHERE with his long time business partner, American Eric Dowell. As Julian’s wife is also American, he thinks God, if he is UP there somewhere, is possibly trying to tell him something, and one day he will possibly have to move stateside to live and see what all the fuss is about. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Partner Marketing: Proven Tactics for Startups

December 4, 2014 • 34 MIN

My guest in this episode Reid Genauer is the CEO of Magisto. Magisto uses artificial intelligence to transform ordinary photos and videos into professional movies. Currently they make about 10 million movies/month. It's fun to use ->> Go check it out The topic of this interview won’t be on Magisto though, we will focus on partner marketing. Partner marketing has played a big role in the growth of Magisto. Listen to this interview so you can understand what to expect with from a partnership and learn how to choose the right partners as you start or grow your business. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Content Strategy: How to Develop Content that Moves Leads Through the Funnel

December 4, 2014 • 38 MIN

In today’s show you’ll hear lessons learned from the owners of two Hubspot certified marketing agencies: Paul Roetzer from PR 20/20 Trent Dyrsmid from Groove Digital Marketing Paul and Trent share their thoughts on: How to provide the right reporting to executive level management. Setting realistic expectations within your team. How to properly develop content and a content strategy that moves prospects through your funnel. Whether you are an agency owner or a person considering inbound marketing for your company, you will learn some important lessons. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Inbound Marketing: How Amerifirst Mortgage Generates 1000+ Leads a Month

November 24, 2014 • 48 MIN

Our guest today is Dan Moyle. Dan is in charge of marketing over at AmeriFirst Mortgage. Dan knows how to succeed with inbound marketing in a 'boring' industry. If you are in an industry that many would consider 'boring', and you're not sure how you could possibly come up with enough to write about, this interview is for you. Dan shares the strategy he's used at AmeriFirst to produce a lot of content that has produced fantastic results. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Inbound Marketing: How Block Imaging Increased Sales by $9 Million

November 20, 2014 • 44 MIN

In this interview we'll explore the success that Block Imaging has experienced with inbound marketing. We interview Krista Kotrla, Senior VP of Marketing for Block Imaging. Block Imaging buys and sells imaging equipment ranging from $50K to $500K. We talk at length about the incredible results Block Imaging achieved through inbound marketing. When you hear the results, you will be stunned at how much of an impact inbound marketing has had on their business. Krista will also explain to us how they got started, some of their mistakes, how to create an effective inbound marketing campaign, and the major pivot that had a dramatic impact on their results. If you are looking for a proven success story from a company that sells relatively technical products in a “boring” industry then get ready to take notes. Don’t miss the golden nuggets on: Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How the Cleveland Clinic Has Increased Blog Traffic 800% in 12 Months

November 17, 2014 • 29 MIN

Amanda Todorovich is the Marketing Manager of Digital Engagement at the Cleveland Clinic. She oversees all content marketing strategies including the blog, social media, and email marketing. The Cleveland Clinic has been blogging for about a year and traffic has grown from 250,000 visitors per month to over 3 million visitors per month. In this interview you will hear Amanda explain a couple of really important things that you need to understand if you haven’t started inbound marketing or haven’t yet found success with it. We discuss the importance of buyer personas, how to figure out what to write about, and how to get eyeballs on the content. The Cleveland Clinic has put a huge amount of focus on Facebook and made a significant investment in building their following there. If you want to learn how to maximize reach and increase blog traffic with Facebook, listen closely! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Agile Marketing 101: What You Need to Know to Succeed

November 12, 2014 • 29 MIN

Jascha Kaykas-Wolff is CMO for BitTorrent, a well know internet brand. Jascha has been in internet technology for 17 years and has worked on projects including Microsoft product stores, social marketing, and workflow management & innovation. In this episode, we won’t be talking about BitTorrent though, we’ll be talking about agile marketing processes. If you are not yet familiar with agile marketing, grab some paper and a pen so you can take notes as you learn how to avoid wasting money by evolving away from the legacy mindset of marketing. We discuss specific tools and tactics and additional resources you can use to increase your education on this topic. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Leverage Reddit to Build Your Audience

November 10, 2014 • 38 MIN

You’ve probably heard of Reddit, but do you know how to leverage it to grow your business? Have you tried using Reddit for your business but found it difficult to figure out how to get results? Brent Csutoras is a social media strategist and entrepreneur who specializes in social media marketing, content marketing and viral content creation. He’s been involved with the Reddit platform for a long time. Reddit is a group of thousands of communities. No matter what you are interested in there is a sub Reddit for you to join in on the discussion. The whole purpose of Reddit is to share content that a particular sub Reddit would find interesting and would like to discuss. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Salesforce.com Increased Blog Traffic 310%

November 6, 2014 • 34 MIN

In this interview Amanda Nelson shares 10 tips for managing a successful blog. Amanda Nelson is the Director of Marketing for Ringlead.com, a data quality platform for major CRM and marketing automation platforms. In her previous position as content manager for Salesforce.com, Amanda took the Salesforce.com corporate blog from 80,000 visitors per month to 340,000 visitors per month in just one year. These tips worked at Salesforce and are working at RingLead, so whether you are a smaller company or a large one, these strategies will work very well for you if you implement them the same way Amanda did. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Use Programmatic Advertising Technologies to Laser Target Your Best Prospects

November 3, 2014 • 25 MIN

In this episode my guest is Trip Foster, CMO for Brandscreen and Zenovia Exchange. These companies are really focused on programmatic digital media. They offer a demand side platform and exchange for buying and selling of digital display ads. Are you ready to dive into the details of what programmatic advertising is, why it is important, how you can get started, what it costs, and how your company can benefit? Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Leverage Blogger Outreach to Increase Traffic

October 30, 2014 • 29 MIN

In today's podcast, I interview Kristen Matthews, marketing manager at GroupHigh. Kristen is an outreach expert, and in this interview we talk about blogger outreach. Blogger outreach has fast become a popular way for brands to increase awareness for their products and stimulate word of mouth, mentions on social media, inbound links, and other good stuff. To promote GroupHigh Kristen does a lot of blogger outreach. Kristen also does case studies for different case study articles and ebooks. And she works with GroupHigh's top brand clients to give them advice and setup blogger outreach campaigns. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How B2B Marketers Can Use Target Account Selling to Land More Clients

October 28, 2014 • 44 MIN

If you are an executive at a larger organization, you may be very familiar with the disconnect between sales and marketing. Marketing talks about leads and lead generation, sales tends to talk about target accounts and outreach to close those target accounts. You may have encountered issues with deals getting lost when people make calls without knowing if those leads are already a target account, if they are already a customer, or if a deal is already being worked on. Dan Ziman, CMO for Lean Data explains how LeanDataInc.com solves that problem using their software. Lean Data helps companies with their account based sales and marketing strategies, specifically on Salesforce.com. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Build an Effective B2B Lead Generation Campaign on LinkedIn with Josh Turner

October 20, 2014 • 30 MIN

In this episode my guest is Josh Turner. He used LinkedIn to get clients, and then his clients noticed the results he was getting on LinkedIn, and started asking if he would manage their LinkedIn campaigns as well. And so LinkedSelling was born. I've seen a lot of people use LinkedIn poorly, and not nearly as many use it as an effective prospecting system to grow their business. Josh decidedly falls in the latter group. In this episode, Josh shares how he helps clients with their LinkedIn strategies. He shares a specific strategy for lead generation on LinkedIn via a case study where he helped his clients position themselves as industry experts and provide a steady flow of leads to their sales team. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Mythbusting the Information Products Business with Josh Denning

October 13, 2014 • 54 MIN

Join us for a unique episode. My guest, Josh Denning, and I speak very candidly about the information and podcasting business as it compares to running a business like a digital agency where you have clients and build a team. There are many myths out there about how to build an online business that gives you a lifestyle where you can live anywhere you want to and have a nice level of relatively passive income. So many people who are looking for a business to start get fooled into believing that they can run an information products business and make over $100K /year. While it is possible. for 99%+ it is not probable. You will need MASSIVE amounts of traffic to make big income. If you are considering the information products business or a podcasting business, listen as we share candidly how we learned that these businesses are much more difficult than they seem. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Chris Brogan’s Proven Game Plan for Entrepreneurial Success

October 4, 2014 • 47 MIN

My guest in this episode is Chris Brogan mis the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How TrackMaven Doubled Their Blog's Conversion Rate

September 29, 2014 • 44 MIN

My guest in this episode Ian Wash, CMO for TrackMaven. TrackMaven is a SaaS company that has been growing rapidly. Their blog now gets 50,000 unique monthly visitors, 95% from organic traffic. TrackMaven provides competitive intelligence for digital marketers. They look at all the content that marketers are putting out across different digital and content marketing channels and help them understand how effective it is. They also help you understand how well your content stacks up to your competition. Learn how TrackMaven defined their buyer personas, how they get ideas on what to write about, and their content vetting and syndication process. Do you have aggressive growth goals this year? Learn how TrackMaven doubled their conversion rate of their blog (twice as many leads from the same amount of clients) and take lots of notes! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Why I'm Using HubSpot For My Marketing Agency

September 23, 2014 • 14 MIN

If you've been following my blog for any length of time, you'll know I'm a pretty big fan of Infusionsoft and love the marketing automation superpowers it provides. I also love that I can easily connect HubSpot to Infusionsoft so they work seamlessly together. Which is why you might be surprised to learn that I'm using HubSpot to run my marketing agency, Groove Digital Marketing. However, as has become readily apparent to me, the two platforms for the most part do drastically different things, so I have not given up Infusionsoft for HubSpot. So why use HubSpot? In this podcast episode, I explain exactly why I've made that choice for my agency. If you'd like to hear more, download the episode or listen now (below). For more episodes from myself and other accomplished business professionals, subscribe now and don't miss out on future shows.

How to Use Google's New Product Listing Ads to Launch an eCommerce Startup

September 22, 2014 • 26 MIN

David Dwek is the Chief Marketing Officer for Metaverse, which is the owner of quite a number of ecommerce brands including FulcrumGallery.com. If you’ve ever heard of Google’s new product listing ads, this episode is all about PLA’s. Best practices, what they are, why they are important, how to use them, what to watch out for, common mistakes. David will share all sorts of PLA insights with us. If you or a client of yours has an ecommerce store, you don’t want to miss this episode. David has been working in online retail for more than a decade. He is responsible for selling over 300,000 SKU’s on more than a dozen sites including FulcrumGallery.com and FramedArt.com. Previously he held senior marketing roles at four other internet retailer top 500 companies and was responsible for $15 to $150 million in annual sales. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Focusing on One Niche Helped Trew Marketing to Achieve Extraordinary Results

September 14, 2014 • 44 MIN

Today we interview Rebecca Geier, the CEO and co-founder of Trew Marketing headquartered in Austin, TX. Trew Marketing is a full-service marketing agency serving engineering, science, and technology companies. Learn why they selected this niche and how it has helped their company grow. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Zapier Went From 0 to 250,000 Users with Wade Foster

September 8, 2014 • 41 MIN

In this episode my guest is Wade Foster, the CEO and one of the co-founders of a rapidly growing company called Zapier. Zapier integrates SaaS tools from different vendors using triggers and actions. It currently works with 300+ SaaS apps and is growing by about 10 apps per month. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Engage Your Audience Using a Tweet Chat with Ashley Jacobs

September 1, 2014 • 24 MIN

In this episode my guest is Ashley Jacobs Asley Jacobs she works for Wisebread.com, a very popular finance blog that covers frugal living, investing, retirement and insurance. For the last 3 yrs she has been in charge of the tweet chats. Twitter is our #1 social network for promoting content and attracting new leads to our site. If you aren’t yet familiar with Twitter, it’s a platform you should really get proficient on. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Oktopost is Building Marketing Share Using Inbound Marketing & Crafty Social Media Promotions

August 25, 2014 • 35 MIN

On the show with me today is Mark Lerner is the Director of Marketing for Oktopost, a social media marketing and content distribution platform for B2B companies. Mark is a jack-of-all-trades and his roles include social media marketing, content marketing and distribution, business development, and growth hacking.. Groove Digital Marketing has recently started using Oktopost in our own business and we really enjoy it. (Hint: try it out, they offer a free trial.) If you are not familiar with re-purposing content, this interview will show you how to save a ton of time and produce a high volume of content with less effort than you think. Of course, you will also learn how to use Oktopost for social media content management and promotion. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Identify the Emotional Drivers That Cause People to Buy with Dan Greenwald

August 19, 2014 • 50 MIN

n this episode my guest is Dan Greenwald is founder, President and Creative Director of White Rhino, since 1990. Dan has won of numerous industry awards for interactive, advertising, branding, direct marketing and design work. His client experience is broad-ranging and includes B2B and B2C clients, from complex technology companies to high-end consumer products branding. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Key Insights Into Buying or Selling a Marketing Agency with Paige Campbell

August 11, 2014 • 45 MIN

In this episode my guest is Paige Campbell is the CEO of Grady Britton, a mid-sized advertising and marketing agency in Portland, OR. Grady Britton has been in business for over 40 years. Paige started as an employee and, along with her business partner, ended up buying the firm from the prior owner. Subsequently, Paige and her partner went on to buy two more agencies. Whether you are buying or selling a business, or hoping to in the future, you are going to find great insights when you listen to this interview. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

From Zero to $8M: The Incredible Success Story of PunchKick Interactive

August 4, 2014 • 62 MIN

My guest is Zak Dabbas the co-founder and CEO of Punchkick Interactive. A bonafide veteran of the mobile space, Zak has played a key role in the launch of integrated mobile campaigns for global brands including Harley-Davidson, Microsoft, Allstate Insurance Co., UPS, and Marriott International. Zak has overseen mobile strategy for Punchkick since its founding in 2006, and has helped the company experience massive year-over-year organic growth since its inception. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Brian Clark on Why You Need to Think (and Act) Like a Media Company

July 28, 2014 • 57 MIN

Brian Clark the Founder and CEO of CopyBlogger Media, publisher of CopyBlogger.com, one of the most successful marketing blogs on the internet. On top of their huge audience they have built a very successful business by bringing to market products that their audience wants. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How James Deer Has Grown His SaaS Company to $39,000 in Monthly Revenue

July 21, 2014 • 52 MIN

James Deer the founder of GatherContent- a service that helps agencies gather content from their clients painlessly. It helps replace the chaotic process of sending word documents, and emails back and forth for when you prepare web content. Previously James and his wife built up a small digital agency to 13 full-time staff which they later sold. James started his career as a freelancer and built up a small client base. Eventually, he got so busy as a web designer that he had to hire a number of people. He quickly built up an agency to 13 people before he ended up selling it. James will reveal the entire process he has taken with Gather Content – from concept to prototyping, getting customers, and getting funding, as well as long-term business goals. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Walter Bergeron Started From Scratch, Built and Sold His Company for $10M

July 14, 2014 • 48 MIN

My guest is Walter Bergeron is a multi-millionaire serial entrepreneur, a best selling author and Marketer of the Year. This Navy veteran started his entrepreneurial journey at the young age of 12, detailing automobiles in his parents’ driveway and has owned many businesses since then. In 1996, after he completed a U.S. Navy tour aboard the nuclear powered aircraft carrier USS Carl Vinson, he started his industrial repair company in a small shed in the middle of the sugarcane fields of Louisiana. His entrepreneurial path led him to sell his industrial company for $10 Million and is now guiding other driven entrepreneurs on a path to exponentially grow and sell their business to achieve their own 8 figure lifestyle liberating payday. For a free copy of one of his bestselling books go to www.walterbergeron.com . Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Advanced Tactics for Content Marketing and Lead Generation with Nathan Yerian

July 7, 2014 • 57 MIN

Nathan Yerian is a co-founder of Adhere Creative, a marketing agency started at a kitchen table by Nathan and 2 other founders. Adhere Creative is now a 7 figure a year and agency with a nice roster of clients that pay monthly retainers. If you want to learn how to build an agency like Nathan’s, this podcast is for you. In particular, we talk in detail about three of Nathan’s strategy for attracting leads. One strategy is content marketing and we discuss specific questions as to how Nathan makes certain he gets the right content promoted in the right way so the right people read it. We also talk about how Adhere syndicates their content and the types of conversation they have when a lead becomes sales qualified. They get them on retainer from Day One! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Use the Phone to Dramatically Boost Your Marketing Campaign ROI with Graig Presti

June 30, 2014 • 59 MIN

My guest in this episode is Graig Presti, founder and CEO of LocalSearchForDentists.com, is a foremost advertising authority who operates with dental practices all around the planet, assisting them to leverage the internet so they can generate more telephone calls, reach more new patients, and bring in more revenue. His strategies begin to work immediately and continue to work month after month. Presti specializes in helping dental practices dominate their nearby location by using confirmed regional Internet dental advertising strategies to help them dominate the top rated regional research engines like Google, Yahoo and Bing. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Build a 7 Figure Virtual Inbound Agency with Rachel Cogar

June 23, 2014 • 59 MIN

In this episode my guest is Rachel Cogar, the Founder and CEO of Puma Creative, a HubSpot Gold Certified International Consultancy, is a progressive-thinking, profit-driven inbound marketer who isn't afraid to try something new. Always on the cutting edge of innovation and best practice, Rachel is revered as a thought leader AND a doer in the field of business strategy, communications and inbound marketing. Rachel and her team consult and coach clients across the world to perform at optimal levels for lead generation and demand generation marketing. Rachel is the author of The Inbound Marketing Worldview, the up and coming business book that describes the belief system we have about consumerism and how our worldview affects our behavior as marketers. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Create Content or Prospect via LinkedIn: Which is a Better Use of Time?

June 16, 2014 • 14 MIN

I had the opportunity recently to interview 2 CEO’s who were both running very successful businesses and taking very different approaches to lead generation. One CEO focused on inbound marketing, the other on outbound marketing. Which marketing method is a better use of your time if you are just getting started and don’t have the momentum from having an established content marketing strategy in place?

Agency Veteran Drew McLellan on How to Increase Agency Profitability

June 9, 2014 • 47 MIN

On the show with me today is Drew McLellan, he has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals. Drew’s agency was a member of the organization for years before Drew acquired AMI and began to run it full-time. He launched his agency's blog in 2006 and it has been on the AdAge Top 150 from the list's inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew launched the AMR blog in 2012 and hopes it will be a great resource to agency leaders. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Evan Owens Built a $3.5 Million Digital Agency

June 2, 2014 • 39 MIN

In this episode my guest is Evan Owens the CEO for Centresource Interactive Agency. Founded in 2003, Centresource helps their clients merge technology and marketing strategies to produce measurable results in the areas of growth, retention, efficiency, training and analytics. Throughout his career, he has helped a broad base of organizations such as Adobe, Healthways, Singer Sewing, Mapco, and SESAC revolutionize their marketing and technology strategies. Under his leadership, Centresource has expanded to a national client base and is privileged to be named in the INC 5000, the Hottest 100 Companies in TN and the Inner City 100 Fastest Growing Companies in the US lists. Also in 2010, Centresource was selected as a finalist for the .NET Design Agency of the Year. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How LocalResponse.com Has Grown From "Failed Investment" to Over $10M in 36 Months

May 29, 2014 • 48 MIN

My guest is Kathy Leake CEO and Co-Founder of LocalResponse, a company that helps marketers respond to real-time consumer intent. At LocalResponse she is responsible for positioning, go-to-market, revenue generation and general operations. Prior to joining LocalResponse, Kathy was a Founder and Chief Revenue Officer at Media6Degrees, a Social Targeting company. At Media6, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Media6 to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Grow Your Agency's Revenue From $100K to $300K with Alan Vitberg

May 26, 2014 • 44 MIN

My guest is Alan Vitberg owner of VitbergLLC, a marketing agency for B2B and professional services firms. He is a nationally recognized marketing executive, speaker, and author, specializing in helping clients grow their top line though design and execution of lead generation campaigns, “get found first” internet strategies, installation of inbound marketing programs, and laser focusing marketing budgets for more ROI. Alan is one of the nation's foremost experts on designing and building websites for lead generation, and is a specialist in content marketing and the use of social media for lead generation. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How LocalResponse.com Has Grown From "Failed Investment" to Over $10M in 36 Months

May 26, 2014 • 48 MIN

On the show with me today is Kathy is currently the CEO and Co-Founder of LocalResponse, a company that helps marketers respond to real-time consumer intent. At LocalResponse she is responsible for positioning, go-to-market, revenue generation and general operations. Prior to joining LocalResponse, Kathy was a Founder and Chief Revenue Officer at Media6Degrees, a Social Targeting company. At Media6, Kathy developed the positioning, strategy and go-to-market blueprint for the company. She successfully took Media6 to market and drove the company from pre-revenue to $20 million in revenue and $100 million valuation in 2 years. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Bill Faeth Used Content Syndication to Grow His Blog Traffic to 40,000 Visitors a Month

May 22, 2014 • 65 MIN

In this episode my guest is Bill Faeth founder of Inbound Marketing Agents, this guys is aserial entrepreneur extraordinaire, how he grew traffic to his blog to 25,000 visitors/mo in the first year and 40,000 visitors/mo within two years. Bill shares his unique content syndication strategies, including how he discovers the exact places his buyer persona hangs out online. He also shares the exact tools he uses to make the most from Twitter, and how he uses Twitter and LinkedIn to research his buyer. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Use Marketing Automation to Immediately Boost Your Lifetime Customer Value

May 19, 2014 • 44 MIN

In this episode I’m joined by Daniel Faggella is a recognized email marketing expert, entrepreneur, and speaker. Dan started his first business in his undergraduate years, and began with his second business while attending the University of Pennsylvania’s prestigious Master of Applied Positive Psychology program. His expertise lies in targeted marketing strategies and exceptional attention to maximizing the ROI from email. As you probably know, I’m a huge fan of marketing automation as well, which is why I why have used and recommended Infusionsoft for years. These days, I use HubSpot as well as Infusionsoft (I explain why I use both in the interview below; if you want a more detailed analysis check out my HubSpot vs Infusionsoft post). This is a must-listen if you’ve been thinking of implementing marketing automation in your business, or if you are already using it and want to see a bigger ROI. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Sam Meers on How He Survived Unbelievable Adversity and Built a Thriving Ad Agency

May 16, 2014 • 64 MIN

On the show with me today is Sam Meers Founder of Meers Advertising, he has witnessed the rapidly evolving integration of traditional and digital communications first-hand. Some of the companies with which the agency works include Assurant, Blue Cross and Blue Shield of Kansas City, Missouri Gas Energy, HCA Midwest Health System, United Way of Greater Kansas City, Children’s Mercy Hospitals and Clinics, the Kauffman Center for the Performing Arts, 3M, Lead Bank and the National World War I Museum. Earlier this year, Meers Advertising was recognized by Inc. Magazine as the fastest growing company in Kansas City, Missouri, and the 649th fastest growing company in the nation. The company was also recognized by The Agency Post as the 33rd fastest growing advertising agency in the nation. The Downtown Council of Kansas City named Sam an Urban Hero for the work he and his company have done to revitalize the Urban Core of Kansas City. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Attract Retainer Clients Using LinkedIn with Tony Wright

May 14, 2014 • 49 MIN

In this episode my guest is CEO of WrightIMC, an integrated marketing agency that did $2.3 million in revenue last year and is on track to earn over $3 million in revenue this year. Want to learn how to get more retainer clients? 90% of WrightIMC’s revenue is retainer income. Tony also shares his 4-step strategy for SEO, how he uses speaking gigs to land new clients, and why he spends 2 hours per day on LinkedIn. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Build a Big Agency in a Small Market with Paul Ten Haken

May 12, 2014 • 42 MIN

In this episode my guest is Paul Ten Haken is the CEO of Click Rain, a $3 million business located in South Dakota. Click Rain is a 25-person marketing agency that has been recognized for extraordinary levels of growth. Learn how Click Rain attracted their very early customers and what has become the number one source of new business for them now. Paul reveals some potential snags around partnerships and how to avoid them. Finally he explains the deliberate actions to take to build a positive company culture so you have less turnover, happier employees, happier clients, and more referrals. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Help Your Client Develop a Deep Understanding of Their Ideal Customer Profile

May 9, 2014 • 25 MIN

In this episode my guest is Jon Pietz, principal and creative director of Brand X Communications is here to make sure that doesn’t happen to you. Because SMB and B2B companies can’t afford to waste money on marketing that doesn’t attract their most profitable prospects. After 20 years in the Advertising business, Jon formed Brand X to help B2B companies create memorable brands based on the needs and desires of their ideal customers. And he’s got a process designed specifically for his clients to unleash their brands and find their true believers. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Content Marketing Strategies That Work with Andrew Gaffney

May 7, 2014 • 35 MIN

On the show with me today is Andrew Gaffney is the founder and CEO of Demand Gen Report, a digital publication covering best practices and engagement strategy for lead generation. Founded seven years ago, Demand Gen Report has experienced continuous growth and ranked on the Inc 5000 last year. Since then, their revenues are up another 70% this year. Andrew is a walking, talking example of developing content marketing strategies that work. Content marketing has played a pivotal role in his organizational growth. He shares how to figure out your buyer persona and how it affects content marketing strategy, what your marketing funnel should look like, and how to combine traditional outbound with content marketing to get much better results. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How To Build A Successful Content Marketing Agency with Max Traylor

May 2, 2014 • 39 MIN

By any measure, Max Traylor has built a very successful marketing agency. IMR focuses exclusively on content marketing and only takes clients on retainer. He shares with us how they built their agency, the type of customers they have, how they sell their services, and the essential role of the Content Marketer's Blueprint. This is a must-listen if you're an agency principal or are interested in content marketing. Listen now and you'll hear Max and I talk about:

Want Brand Name Clients? Listen to Bill Carmody.

April 30, 2014 • 46 MIN

On the show with me today is Bill Carmody, An entrepreneur since the age of 12, hehas been a visionary in operating at the nexus of technology and marketing, transforming great ideas into successful marketing programs. An expert in both the promotions and digital industry, he has been able to harness the power of both to deliver high impact customer engagement for his clients. He was a founding partner and CMO of Seismicom, a leading brand promotions agency. At groundbreaking digital ad agency Modem Media (now Publicis Modem), he was a pioneer in launching some of the first commercial websites including MasterCard.com and CBS.com as well as the first web-based contest for CBS’ March Madness tournament and negotiating MasterCard’s first banner ad on Yahoo.com. His book, Online Promotions, continues to inspire and drive digital promotional innovation. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Rapidly Grow a Media Buying Agency with Mike Corak

April 28, 2014 • 50 MIN

On the show with me today is Mike Corak the Executive Vice President of Strategy at ethology, leading the strategic planning and agency services teams. An agency veteran, Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. Prior to ethology, Corak led the interactive services, strategy and client management teams at Off Madison Avenue and iCrossing. Corak serves on the board of SEMPO (Search Engine Marketing Professional Organization), helping drive the search industry’s trade group initiatives in research and best practices education. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Kurt Theobald Built a 30 Person Agency by Focusing on One Niche

April 25, 2014 • 34 MIN

Kurt Theobald is the Co-Founder and CEO of Classy Llama. A visionary to his core, Theobald has delivered eleven businesses failures and one success over the last ten years, and while his batting average has suffered and his wife has learned patience, the one hit has been a home run (think “Babe Ruth”). Classy Llama is an eCommerce agency consisting of salt-of-the-earth, efficiency-driven eCommerce veterans committed to delivering more by doing less. As one of Magento's earliest partners, Classy Llama has helped over 80 companies achieve success on the Magento platform. You can learn more from Kurt and the Classy Llama team at their blog, live weekly Llama Commerce Show, and Twitter page. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

3 Things I Learned From James Schramko

April 21, 2014 • 9 MIN

James Schramko typically charges a LOT for access to his advice. His mastermind group is in the tens of thousands per year, and I'm sure it's worth every penny. So when I had the opportunity to chat with him, I knew I wanted to share some of his best pieces of advice with my listeners. I got a number of golden nuggets from my conversation with James. I actually share more than three in this episode (including James' secret to ranking a podcast highly in iTunes), but here were the ones that rose to the top: 1. Avoid anything that distracts you from your goal (shiny object syndrome) 2. Be patient) 3 Spend time around others with similar goals

How to Attract World Class Clients to Your Agency with Jamie Cooper

April 18, 2014 • 47 MIN

Jamie Cooper's firm is the largest marketing agency in Idaho and has been ranked in Outside Magazine's "Top Places to Work" for the last two years. As you may know, I started my journey as an entrepreneur in the IT space and have since moved into marketing agency and consulting work. Jamie Cooper has taken quite a similar path, as the Vice President of Marketing at ProClarity (now owned by Microsoft) and now as the CEO of DrakeCooper. In this episode we discuss how Jamie got into the creative services business and how digital marketing has changed the marketing landscape. If you're in the agency space or you're an entrepreneur looking to get into a new industry, don't miss this episode. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

The How and Why of Creating a Buyer Persona with Chris Handy

April 16, 2014 • 37 MIN

On the show with me today is Chris Handy the Founder & CEO of ThinkHandy, a sales and marketing alignment consultancy in Fort Worth, TX. Apart from starting ThinkHandy, Chris has also done work for eRecyclingCorps, Easysale Inc, and EzBayer. Chris' company is Hubspot Certified and has an extensive inbound marketing background. Chris is a graduate of the Univeristy of Texas at Arlington in Management and Marketing and is a self-proclaimed Saved By The Bell "Trivia Master". Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

My Two Year Plan to Build a $500,000 Marketing Agency

April 14, 2014 • 19 MIN

What do ultra-successful entrepreneurs all have in common? Focus. When you nail that down, you get results... when you don't, you're just doing busy work. As I've thought more and more about my business, my products, and how I've been spending my time, I've come to the realization that how I've been allocating my time is not exactly (and the actions that I’m taking are not exactly) what I need to be doing to achieve the results that I’m after. This podcast discusses how I'm going to change my approach and get my business to exactly where it needs to be, with clear and precise steps. If you are a business owner or are looking to start a marketing agency, I really hope you take a listen and get some insights from how to do the same with your company.

How to Pivot Your Agency From SEO to Content Marketing with Robb Bailey

April 14, 2014 • 68 MIN

On the show with me today is Robb Bailey the CEO & Co-Founder of PageLadder, an agency that helps emerging growth companies bridge the Inbound Marketing gap through Content Marketing Strategy. His work was featured in a case study at HubSpot's Inbound Conference 2013 by Innovative Marketing Resources. PageLadder has been recognized as a Certified Partner Agency by HubSpot. Learn more at RobbBailey and PageLadder. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Owens Harkey Made the Inc 5000 List with Scott Harkey

April 11, 2014 • 38 MIN

On the show with me today is Scott Harkey, always fostered a love of marketing. A native to Arizona, he proudly attended Arizona State University. Most of his time at ASU was spent studying marketing, and he also formed Mammoth Marketing, a marketing promotions company. He then began to work extensively in all aspects of the radio world, in radio formats extending from Hip Hop to Oldies. During his six years in Media he ended up in the senior rep position at CBS radio and generated over $3 million in annual revenue (Job share position). Now, Scott is partnering with a long-time friend and marketing expert, Matthew Owens, to build the kind of marketing services firm he has always envisioned. As partner, his core responsibilities lie in marketing strategy, business development, account services, media services, and broadcast production. His personal webpage: owensharkey.com Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Leverage Content to Build a Successful Law Practice with Cathy Moran

April 7, 2014 • 43 MIN

On the show with me today is Cathy Moran, she launched Bankruptcy in Brief, found at bankruptcyinbrief.com in 1998, when the web was new. Currently she writes for consumers on bankruptcy issues at bankruptcysoapbox.com and on issues for lawyers new to consumer bankruptcy law at bankruptcymastery.com. Cathy Moran opened her own law firm the day after she was admitted to the California bar. She’s practiced bankruptcy law in the Silicon Valley of California for 32 years, representing debtors, creditors, and trustees. She is certified as a specialist in Bankruptcy Law by the Board of Legal Specialization, State Bar of California and has particular interest in the intersection of bankruptcy law and the fields of family law and tax. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Beginner's Guide to Creating a Content Marketing Strategy

April 4, 2014 • 17 MIN

This episode touches on some key elements of starting a content marketing strategy and why it's important to take the time to set up your strategy before starting your content marketing. I've built Bright Ideas on content marketing, and I believe you can have success with content marketing as well - assuming you have the right strategy. Take a quick listen to this episode where I discuss: Why Content Marketing is Becoming so Important Your Sales Funnel and How Content Helps Finding Influencers Defining Your Target Market Supporting a Niche or Specialized Service

3 Reasons You Must Create a Buyer Persona

April 4, 2014 • 6 MIN

Having trouble conveying your message to customers? Not closing sales as efficiently as you would like? You might have to adjust your buyer persona. If you haven't created a buyer persona, you are wasting your time and money. In this episode, I dive into some quick tips on how to create a relevant persona and how to use that to create relevant content - all of which leads to a successful content marketing strategy. Take a quick listen and you'll learn: Why Buyer Personas Are So Important The Consequences of Not Identifying Your Ideal Customer What the Right Customer Can Do For Your Business Audience Jacking and How to Find Your Ideal Customer Tools For Identifying Potential Leads

5 Ways to Increase Twitter Promotion Part 5

March 31, 2014 • 10 MIN

This is Part 5, the finale of my 5-Part Series on Increasing Your Twitter Promotion.

5 Ways to Increase Twitter Promotion Part 4

March 28, 2014 • 6 MIN

This is Part 4 of my 5-Part Series on Increasing Your Twitter Promotion.

How Peppershock Media is Using Online Video Marketing to Land Government Contracts and Oracle as a Client

March 26, 2014 • 46 MIN

On the show with me today is Rhea Allen Integrative Marketing Consultant, Rhea was a primary proponent of social marketing and traditional media integration within the industry. She has a passion for discovering and telling stories through visual and audible mediums. Her television news and promotions background in the Treasure Valley and at the top 12 market in Seattle provides investigative, documentary, testimonial and "edutainment" style to her celebrated work. Since Peppershock's inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for target audiences. Rhea oversees development of all Peppershock projects, from conception through distribution and follow-up. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

5 Ways to Increase Twitter Promotion Part 3

March 26, 2014 • 8 MIN

This is Part 3 of my 5-Part Series on Increasing Your Twitter Promotion.

5 Ways to Increase Twitter Promotion Part 2

March 24, 2014 • 6 MIN

This is Part 2 of my 5-Part Series on Increasing Your Twitter Promotion.

5 Ways to Increase Twitter Promotion Part 1

March 21, 2014 • 6 MIN

This is Part 1 of my 5-Part Series on Increasing Your Twitter Promotion.

How Elle Phillips Became a Successful Designer With Her Freelance Work

March 19, 2014 • 35 MIN

My guest is Elle Phillips the Owner / Creative Director of Red Couch Creative, inc., a creative design group located in Eagle, Idaho. With her Bachelor of Arts Degree in Visual Communications, she started her professional career at 19 years old and has successfully grown and expanded her graphic design and marketing skills over the last 17 years, most recently as the owner and freelancer of Elle Phillips Design. She’s worked with a wide variety of clients such as Pepsico, T-Mobile, Verizon, Spraying Systems Co. and VIP Products, among many others. Known for her ability to take on any project with extreme dedication and bring it to completion on deadline with consistency and grace, she has been working as a freelancer and entrepreneur-ette since 2004 with huge success. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Land Clients the Fast Way With Serial Entrepreneur Tom Gay

March 18, 2014 • 59 MIN

On the show with me today is Thomas Gay is a life-long business owner and entrepreneur. In the 80s he founded National Decision Systems, the pioneer in advanced site selection and target marketing tools for major consumer goods companies. Tom’s firm was twice honored with the coveted INC 500 Award and he sold it in 1988 to Equifax. In 1990, Tom started VistaInfo. After going public in 1997, Tom was honored in an Individual Investor Magazine cover story (May 1999) where he was called one of the “5 Best Undiscovered CEO’s” in the USA. VistaInfo was named a “Magic 25” company in 1999 and was acquired in 2000 with sales of $80M to create what is now known as Fidelity National Information Solutions. In 2001, Tom and his wife, Patti, went to South Africa where they started a non-profit ministry organization, Monte Christo Ministries. Today, MCM feeds thousands of people daily and brings together organizations, churches and universities, world-wide, to relieve the burdens of poverty, apartheid and HIV/AIDS in the Cape Town Area. In 2014, his company IdeaLab was renamed Refer.com. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How Chris Heiler is Growing Landscape Leadership into a Successful Inbound Marketing Agency

March 17, 2014 • 30 MIN

My guest in this episode is Chris Heiler the founder and president of Landscape Leadership, an inbound marketing agency that combines website design/development, social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape construction and maintenance companies to lawn care operators and garden centers. Landscape Leadership has clients across the country with all team members working remotely. Heiler lives in Austin, TX. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How a Small Business Software PayByGroup.com is Planning to Become the Paypal of Vacation Rentals

March 14, 2014 • 42 MIN

On the show with me today is Camilo Acosta, He is actively involved in organizing alumni gatherings for his school (Sidwell Friends School) and his college alma mater. He also hosts fundraisers for education reform organizations such as KIPP, and political candidates that support the cause. He enjoys driving on sunny days with the windows down and music up, and doting on his chocolate lab, Kipper. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Entrepreneurship Ideas From Jayson Gaignard on Going From Massive Debt to Massive Success

March 13, 2014 • 48 MIN

On the show with me today is Jayson Gaignard the founder of Mastermind Talks, an annual invite-only event designed for elite entrepreneurs. He started Mastermind Talks after a failed business left him a quarter million in debt and with a ton of questions about what to do next. Jayson went on to become the Founder of MastermindTalks, Mastermind Retreats, and The Early to Rise Podcast. Jason has revitalized his vision and is realizing a different kind of success. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Win With Content on the Web with Ahava Leibtag

March 12, 2014 • 46 MIN

My guest On the show me today is president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005. Prior to beginning Aha Media, she was a communications strategist for a government agency. Ahava has also worked for two major advertising agencies and a commercial production company, and she served as the metro beat reporter for The Jerusalem Post. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Adam Franklin on How BlueWire Media Attracts Clients that Pay $4,000 Per Day for Advice

March 11, 2014 • 50 MIN

My guest in this time around is‌ ‌ ‌Adam Franklin a social media speaker and marketing manager of Bluewire Media – the web strategy consulting firm he co-founded in 2005 with school mate Toby Jenkins. Adam is a social media commentator on 2UE and writes for two of the Top 25 Business Blogs in Australia (Startup Smart and Bluewire Media). ‌ ‌ The first thing you’ll notice about Adam is his charming accent. ‌ ‌ ‌ ‌ ‌ ‌ The second is how well-versed he is in digital marketing strategy. Adam generously shares his strategies, and how they have helped him turn his company into a multi-million dollar marketing agency. Learn how he and Toby Jenkins got their company started, and they strategies they use now to attract clients to come to them – clients who are willing to pay big money to hear their advice. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Dave Kerpen on Reality TV, Building a Successful Marketing Agency, and Launching a SaaS Company

March 10, 2014 • 52 MIN

My guest on the show ‌ ‌today‌ is‌ ‌ ‌Dave Kerpen the Founder and CEO of Likeable Local, and the Co-Founder and Chairman of Likeable Media. Dave is the NY Times Bestselling author of 3 books and the #1 LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban and President Obama. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

How to Leverage Twitter for Lead Generation with Sarah Goliger

March 7, 2014 • 31 MIN

My guest today‌ is‌ ‌ Sarah Goliger is the Head of Paid Marketing at HubSpot. She is responsible for coordinating marketing campaigns with external vendors and running display and retargeting campaigns through both search and social networks with an ultimate goal of lead generation. ‌ ‌ ‌ ‌ ‌ ‌ If you are one of the kind of people who think Twitter is just for kids to tell each other they had macaroni for dinner (that used to be me), I think you should really take the time to listen to how effective Twitter can be as a marketing tool. Sarah’s team at Hubspot is focused on Lead Generation, and with her different tools and social media platforms, Hubspot finds about 50,000 new leads a month. Wow. ‌ ‌ ‌ ‌ ‌ ‌ In this podcast we go over the ways Twitter can be effectively utilized, how important content is for a Twitter campaign, and other winning lead generation strategies. I learned a lot in this interview and I think you will too. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

How Tealet.com is Creating a Bridge Between Tea Growers and Tea Drinkers with Elyse Petersen

March 6, 2014 • 43 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ ‌ Elyse Petersen is a Global Tea Ambassador with the International Tea Farms Alliance. She spent time working with tea farmers in Wazuka, Kyoto, Japan, and this experience inspired her to help grow tea culture across the U.S. and around the world. Petersen is an experienced international development worker in the area of food security, natural resource management, and sustainable food preservation; having served as a Peace Corps volunteer in Niger, West Africa and Antigua and Barbuda, and the Eastern Caribbean. Petersen graduated from Shidler College of Business with a Japan-focused M.B.A, and from California State Polytechnic University, Pomona, with a B.S. in Food Science and Technology. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

How Shopseen Attracted 2200 Customers in Just Six Months

March 5, 2014 • 35 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ ‌is‌ ‌Adeel Ahmad he is the founder Shopseen, Adeel started Shopseen soon after opening a vintage clothing shop in downtown San Francisco. Shopseen was built to solve the problems of operating a small modern retail business, and soon it was spun off into its own startup. Previously, Adeel was an early software engineer at Context Optional, a pioneering social media management company that built a platform for large brands to reach and engage with a broad audience on social networks. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

How Ethan Anderson is Growing MyTime.com into an Amazon for Local Services Merchants

March 4, 2014 • 35 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ ‌is‌ ‌Ethan Anderson Co-founder and CEO of a successful startup, Google Product Manager, Harvard Business School graduate, and previously named to the Silicon Valley 100, Ethan Anderson has been making waves in the digital marketplace. ‌ ‌ ‌ ‌ ‌ ‌ Learn how Ethan came up with the concept for MyTime, an appointment setting website that connects businesses and customers through a simple and timely web interface. Discover how Ethan came up with the idea, how he saw an opportunity in the market, and how he established a well funded campaign to get it off the ground. ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

How Circleci.com Attracted 1,000 Customers in Its First 2 Years

March 3, 2014 • 39 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ ‌is‌ ‌ ‌Paul Biggar the co-founder of circleci, a state of the art automated testing and continuous integration and deployment tool. An expert in his field, Paul has been interviewed by the Wall Street Journal and has been featured on multiple HuffPost Live panels. ‌ ‌ ‌ ‌ ‌ ‌ You probably wouldn’t know just to look at him but Paul – at least according to his friends – is an intimidating card shark. ‌ ‌ ‌ ‌ ‌ ‌ What’s also not obvious at first glance is how this savvy entrepreneur created and funded his company, attracting an impressive 1,000 customers in the first two years. Paul shares with us the details on cirlceci‘s beginning and rapid growth, including key pricing, marketing, and investor strategies. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: How Paul Clifford and I Launched Our Software Company

February 26, 2014 • 63 MIN

On the show with me today is Paul Clifford the founder of Disruptware and has 25 years experience as a Chief Technology Officer and a Chief Customer Officer (responsible for customer success) for many large software startups - all of which have been sold successfully. Paul's first software tool was a desktop software app (Colleague) in the recruitment industry. He scaled this and sold it with the founder to a large public company in the UK. Its since be re-purchased and is still highly successful and a market leader after 20 years. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Lee Frederiksen on How He Used Content Marketing to Attract $100M Clients

February 24, 2014 • 54 MIN

My guest in this episode is Lee Frederiksen Managing Partner at Hinge, a re-branding and consulting agency for professional services firms. ‌ ‌ ‌ ‌ ‌ I had the distinct pleasure to talk with this very intelligent and successful guest and learn how he used content marketing to attract high revenue clients. Lee shared some truly brilliant marketing ideas with me; I was so impressed that I went back and re-listened to our entire interview. ‌ ‌ ‌ ‌ ‌ With clients reaching the billion dollar mark in sales, Lee is an expert in bringing on quality leads and establishing solid relationships. Listen as we discuss lead generation techniques, finding the right firms, and creating a winning content marketing strategy. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Vitaly Golomb on How to Raise Funding for Your Startup

February 17, 2014 • 38 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ italy Golomb the Founder and CEO of Keen Systems, a leading ecommerce platform in the $640B printing industry and the Executive Producer of Europe Venture Summit, a major conference for the CEE startup ecosystem. ‌ ‌ ‌ ‌ ‌ ‌ Vitaly is an award-winning designer and startup veteran since the age of 13. He is an Advisor and Mentor at 500 Startups, Board Member at Happy Farm Incubator (Ukraine), and Mentor at Innovation Nest (Poland) and TechPeaks (Italy). Additionally, Vitaly is a frequent conference speaker, business school guest lecturer, and tweeter (@vitalyg) on design and startups. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

How Bernard Yoo Turned a Failed Startup Into a 7 Figure Success

February 10, 2014 • 52 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Bernie Yoo is co-founder of the personalized men’s clothing retailer Bombfell. Bombfell sends men regular shipments of clothes picked just for their size and style by a personal stylist, and has been featured in TIME Magazine, The Wall Street Journal, ABC News, Life & Style Magazine, Forbes, WWD, AskMen and TechCrunch. ‌ ‌ ‌ ‌ ‌ ‌ Prior to Bombfell, Bernie headed business development for AddictingGames.com and Shockwave.com, worked on the strategy team at MTV Networks / Nickelodeon and mined the investment banking coal mines at Morgan Stanley. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Ian Altman on How to Make More Sales by Talking to Fewer People

February 2, 2014 • 59 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Ian Altman is the CEO of Grow My Revenue, LLC. CEOs and executives call on Ian as a trusted advisor and speaker on sales and business development. Ian’s methods have helped businesses double their revenue growth rate without adding salespeople. ‌ ‌ ‌ ‌ Ian is the author of Upside Down Selling, an Amazon #1 Best Seller. He coauthored his upcoming book, Same Side Selling, with Jack Quarles of Buying Excellence. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: Yanik Silver on How to Build a Successful Online Business

January 27, 2014 • 42 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Yanik Silver, Yanik has been selling since he was a teenager – his father enlisted him early on to help sell medical devices. That was some time ago, and since then Yanik has taken eight different products to the million dollar sales mark. And he’s not stopping any time soon. These days, in addition to running his business, he hosts a popular annual conference, runs an exclusive business mastermind group, and pals around with Richard Branson. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: Zvi Band on Growing His Saas Company from Near Zero to a Million in 12 Months

January 21, 2014 • 64 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Zvi Band he is the Founder of Contactually, software that helps its users to identify and stay engaged with your most important contacts. ‌ ‌ ‌ ‌ ‌ ‌ Likely too often for you to actually keep in touch all of those contacts on any meaningful basis, right? Well, Zvi Band noticed that he wasn’t the only person with this problem. It wasn’t as though there weren’t a ton of tools to make those connections – from email to LinkedIn to phone calls or cards. What was missing was something to help maintain a number of relationships over a variety of channels. Zvi founded Contactually on the premise that there would be a ton of value in a product that made it easy to do this follow up. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Graig Presti on How He Used Creative Financing to Buy a 12 Person Marketing Agency

January 13, 2014 • 72 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ a guy by the name of Graig Presti is one of the few people I’ve interviewed more than once for Bright Ideas. In Graig’s first interview, we talked about how he started from nothing to build a 7 figure marketing agency in his first year. ‌ ‌ ‌ ‌ ‌ ‌ Graig was making so much profit from his agency that he wanted to invest it elsewhere. Since he’s every bit the business person, he ended up buying another business. It’s a move that has been both challenging and rewarding. Graig gives us the scoop on the purchase and day to day operations of his acquired marketing agency. If you’re interested in business acquisition, be sure not to miss this episode of the Bright Ideas podcast. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Ian Altman on How to Make More Sales by Talking to Fewer People

December 19, 2013 • 59 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Ian Altman is the CEO of Grow My Revenue, LLC. CEOs and executives call on Ian as a trusted advisor and speaker on sales and business development. Ian’s methods have helped businesses double their revenue growth rate without adding salespeople. ‌ ‌ ‌ ‌ ‌ ‌ Ian is the author of Upside Down Selling, an Amazon #1 Best Seller. He coauthored his upcoming book, Same Side Selling, with Jack Quarles of Buying Excellence. ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: Jessica Rhodes on How Marketers Can Leverage Pinterest for Content Promotion

December 16, 2013 • 32 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Jessica Rhodes, I got a lot of great tips from my conversation with Jessica and was able to implement a Pinterest sharing strategy immediately after we talked. ‌ ‌ ‌ ‌ ‌ (Of course, Pinterest is just one form of social media you can successfully leverage for your business. Check out our past interviews from Twitter expert Mark Schaefer and LinkedIn expert Viveka von Rosen for ideas specific to those sites.) ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: How One Entrepreneur Used Media Coverage to Go from Zero to $20 Million: An Interview with Jeremy Shepherd

December 4, 2013 • 65 MIN

On this episode my guest is Jeremy Shepherd, founder of Pearl Paradise.com. By the ripe old age of 33, Jeremy Shepherd was able to build a $20 million on-line empire known as PearlParadise.com. To this day, he does very little advertising. His unique company’s success is based primarily on word of mouth, honest respectability and helpful service that Shepherd cultivates as carefully as his beloved pearls The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big. In this episode, I interview Jeremy Shepherd, founder of Pearl Paradise. . Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Joe Mechlinski on How He Built a Multi-Million Dollar Management Consulting Firm

December 2, 2013 • 46 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ oe Mechlinski is the co-founder and president of entreQuest, a business development firm that helps increase revenue for small-to-midsized businesses. ‌ ‌ ‌ ‌ ‌ ‌ He is also the author of the New York Times bestseller Grow Regardless: Of Your Business’s Size, Your Industry or the Economy… and Despite the Government! ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: Jim Palmer Shares Strategies That Double His Client Retention

November 25, 2013 • 45 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV, the hit weekly Web TV show watched by thousands of entrepreneurs and small business owners. Jim is also the host Stick Like Glue Radio, a weekly podcast based on Jim’s unique smart marketing and business building strategies. Jim is best known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: Jason Weisenthal on How He Grew Wallmonkeys.com into a 7-figure Etailer in Just 2 Years

November 18, 2013 • 40 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Jason Weisenthal Founder/CEO of Wallmonkeys, conceived of his latest business after searching high and low for a product that wasn’t out there: custom wall decals made from photos of his kids playing sports – a personalized alternative to the cookie-cutter images of professional athletes that were already available. ‌ ‌ ‌ ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Josh Ledgard on How Kickofflabs.com Got 24,000 Customers in Just 2 Years

November 12, 2013 • 63 MIN

JoshLedgardJosh Ledgard is the co-founder of KickoffLabs – subscription software for landing pages, online forms, and email marketing – and the author of My Toddler Perfects Your Sales Pitch and Landing Pages 107 ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: Lead Gen Secrets from an Agency That Generated 5,500 Leads in 12 Months

November 4, 2013 • 62 MIN

My guest is Toby Jenkins is CEO and co-founder of Bluewire Media, a successful marketing agency located down under. Bluewire has a great digital marketing strategy, with a combination of proven standard methods and outside the box thinking. ‌ ‌ ‌ ‌ ‌ ‌ He and business partner Adam Franklin collaborated with bestselling author David Meerman Scott to create the free Web Strategy Planning Template. They focus on clients who are dedicated to being #1 in their market niche. ‌ ‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌

Digital Marketing Strategy: Jermaine Griggs on How He Used Marketing Automation to Build a 7 Figure Online Business

October 21, 2013 • 80 MIN

My guest is Jermaine Griggs, 30, is a minister, musician, entrepreneur, and public speaker. Having grown up in the inner city of Long Beach with just his mom and sister, he always envisioned life on the other side of the tracks. At 16, he started Hear and Play Music, an instructional music company specializing in teaching piano by ear. With only $70, he bought the domain name HearandPlay.com and launched the company that would not only change his life but hundreds of thousands of musicians around the world through his books, DVDs, and online training courses. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Chris Handy on How He Built a $400K 2-person Agency in 24 months

October 21, 2013 • 61 MIN

My guest On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Chris Handy the Founder & CEO of Thinkhandy, a sales and marketing alignment consultancy in Fort Worth, TX. Clients working with Thinkhandy find a helpful partner dedicated to shortening their sales cycle and generating more qualified leads. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Content Marketing Strategy and Tom Martin on His Painless Prospecting System and How You Can Use It to Make Client Attraction Easier Than Ever Before

October 14, 2013 • 35 MIN

My guest On‌ ‌the‌ ‌show‌‌ ‌today‌ is‌ Tom Martin, Author of The Invisible Sal. Tom knows a thing or two about developing a content marketing strategy. He’s a regular contributorTom Martin 4IN X 6 IN X 300DPI X FCto standout blogs like Ad Age, Copyblogger, Social Media Examiner, Social Fresh and MarketingProfs, to name a few. So when Tom shares his well-tested strategies for content creation and content promotion, youmight just want to listen. (One Quick Tip: Use social media to identify where your target audience hangs out, and then place content in those places.) His content strategies come together to form a Painless Prospecting System. In other words, if you do content right, clients will be attracted to you and you won’t have to work so hard. (As you may know, I’m a firm believer that content marketing has forever changed client attraction, and to succeed in business you need to learn to take advantage of this shift.) Listen now and you’ll also hear Tom and I talk about: Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Brennan Dunn on How He Launched His SaaS Business in Under 4 Months

October 10, 2013 • 73 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Brennan Dunn founder of Planscope, a project management software for contracts and freelancers; author of “Double Your Freelancing Rate“; and owner of We Are Titans, a consulting company that focuses on improving their clients’ profits. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Robert Rose on How the Content Marketing Institute Uses Email Marketing to Land Consulting Clients

September 30, 2013 • 44 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Robert Rose the Chief Strategist for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group. CMI’s stated goal is to advance the practice of content marketing, and one of the ways they do this is by training their consulting clients. Robert walks us through the process they use to turn a brand new lead into a paying client, including details of their funnel and what they do if a prospect doesn’t buy. He also shares some strategies that can significantly inflate the reach of your content as he walks us through how and when to use press releases for posts, and how to cross post influencers’ content. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Andrew Dymski on How He Launched a Successful Marketing Agency Right out of College (part 2)

September 24, 2013 • 37 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Andrew Dymski Andrew is the a co-founder of GuavaBox, a web design and inbound marketing agency. Guavabox helps clients in the industrial space reach new customers through inbound marketing. In addition, Andrew explains the thinking behind, and validation of, their business model, sharing insights helpful to any startup. There was so much goodness in this interview that I had to break it into two parts. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Andrew Dymski on How He Launched a Successful Marketing Agency Right out of College (part 1)

September 23, 2013 • 38 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Andrew Dymski co-founder of GuavaBox, a web design and inbound marketing agency. Guavabox helps clients in the industrial space reach new customers through inbound marketing. In addition, Andrew explains the thinking behind, and validation of, their business model, sharing insights helpful to any startup. There was so much goodness in this interview that I had to break it into two parts. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Derek Coburn on How He Built an Engaged Tribe of Raving Fans (and Paying Clients)

September 16, 2013 • 68 MIN

In this episode I’m joined by Derek Coburn Co-founder and CEO of cadre, an un-networking community for successful professionals in Washington, DC, a partner with Washington Financial Group (a wealth management firm) and author of the soon-to-be-released book, Networking Is NOT Working. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How Janette Gleason Used Infusionsoft to Triple Revenue and Cut Her Marketing Budget by 90%

September 13, 2013 • 42 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Janette Gleason, She went to Augustana College and majored in Elementary Education and Spanish. She received the Sam’s Club “Teacher of the Year Award” and taught education professionals how to use technology in their classrooms. Janette stepped back from her teaching career to raise her children and to help her husband build his financial planning and tax preparation firm, where she is Janette-Gleason-236x300currently the Director of Marketing. Would you like to discover how to triple your sales, cut your marketing spending by 90% and work fewer hours – all at the same time? Of course you would! To discover how to one entrepreneur has done exactly that, I interview Janette Gleason in this episode of the Bright Ideas podcast. When you listen to this interview, you will hear Janette and I discuss: how they nearly went out of business before finally getting their marketing systems on track what they changed with their marketing how automation using Infusionsoft plays a large role her 12 stage sales pipeline and so much more… Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Meny Hoffman on How He Built a Highly Profitable Marketing & Business Service Agency

September 9, 2013 • 59 MIN

In this episode I’m joined by CEO Meny Hoffman of Ptex Group, an Inc. 500/5000-ranked marketing and business services firm headquartered in Brooklyn, NY. A longtime entrepreneur, he specializes in creating strategic marketing solutions and business-boosting tactics to help small businesses achieve higher levels of success. Another unique offering from Ptex Group is their “Let’s Talk Buisness” conference, a one day live event that sold out of seats at 650 attendees. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Sean Malarkey on How to Employ Smart Online Marketing to Create a Money Pillow

August 26, 2013 • 79 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Sean Malarkey, creator of a digital publishing and marketing company, and author of the blog and podcast The Money Pillow. Sean relies heavily on his team to help him run his digital publishing company so that he has plenty of time left to do important things such as surf daily from his home in Santa Barbara. Do you think that his business might suffer without him spending much time running it each day? Not true. The company continues to return year over year growth of around 30%, and is set to gross approximately $2 million this year. In other words, Sean has a great business that prospers without requiring much of his presence. You could almost say, it works while he sleeps! And yes, that’s what he was going for in this business, and also the concept he talks about with his guests on The Money Pillow podcast. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent Sean is also the host of The Money Pillow, a blog and podcast dedicated to making money while you sleep (and play).

Digital Marketing Strategy: How to Get Traction With Your Audience with Andrew Warner of Mixergy.com

August 19, 2013 • 64 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ from Andrew Warner of Mixergy.com. Andrew Warner is only in his 20s, but he already has a big success under his belt – a $30 million internet business with his younger brother. He started out with online greeting cards and is now focusing on interviewing successful entrepreneurs on his Mixergy.com website.

Digital Marketing Strategy: How to Grow a Remarkable Agency Using Proven Small Business Marketing Tactics with Mike Michalowicz

August 15, 2013 • 46 MIN

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although the business was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Drive Traffic to Your Site Using Nuclear Fuel with Mike Stelzner of the Social Media Examiner

August 12, 2013 • 45 MIN

On this episode my guest is Michael Stelzner is the founder of Social Media Examiner, author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged, the popular Social Media Marketing Industry Report, and the man behind large summits, such as the Social Media Success Summit. He is also host of the Social Media Marketing podcast show. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How Graig Presti Grew His Local Marketing Agency to 7 Figures In His First Year

August 5, 2013 • 83 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Graig Presti, founder and CEO of LocalSearchForDentists.com, is a foremost advertising authority who operates with dental practices all around the planet, assisting them to leverage the internet so they can generate more telephone calls, reach more new patients, and bring in more revenue. His strategies begin to work immediately and continue to work month after month. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Start a Marketing Consulting Business and Go From Zero to $35,000 a Month in Only 12 Months - with Sam Ovens

July 29, 2013 • 66 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Sam Ovens is an Entrepreneur, Marketing Consultant and the founder of SnapInspect – a property inspection app for property management companies. Sam started as a marketing consultant and used the money from his consulting business as “Cash Float” to start and scale his main business SnapInspect. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How the La Costa Resort Increased Revenue from Social Media by 65%

July 8, 2013 • 42 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Katy Harrison the Online Marketing Manager at La Costa Resort and Spa in Carlsbad, CA. She manages the luxury resort’s website, email campaign, social media and online presence. Originally from South Shore, MA, Katy moved to San Diego for the year-round beach weather in 2007. Prior to her role at La Costa Resort, Katy honed her PR and social media skills working at a reputable downtown San Diego PR and advertising agency with clients including The San Diego Museum of Art, Del Mar Racetrack, NTN Buzztime and BillMyParents. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How Mike Worley Generated $55,000 in His First 90 Days As a Marketing Agency Owner

July 1, 2013 • 43 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ a guy by name Mike Worley is probably the most loyal listener I’ve ever met. He’s listened to every single episode of the BrightIdeas podcast! First of all just got to thank you for all the value that you have provided through Bright Ideas. For the past 3 yrs I have had 2 hrs of driving a day as I was leading the marketing efforts for a Publishing company in Colorado. I have listened to every single podcast that you have done and can’t thank you enough as it has helped me to take the entrepreneurial leap in starting my own marketing agency in the last month. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How Blue Cow Creative Doubled Revenue in 12 months with Marketing Automation

June 24, 2013 • 42 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Shaun Whynacht, founder of Blue Cow Creative, a small marketing agency based in Nova Scotia, Canada. I learned of Shaun at the last Infusioncon and when I heard that he’d doubled his revenue in just a year, I asked him to come on the show to share his story. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Capture More Leads, Target Them More Effectively, and Sell More Products

June 17, 2013 • 60 MIN

My guest on the show today is Brad Martineau, founder of Sixth Division – a leading source of coaching, training, and done for you services for Infusionsoft users. Back in the day, he was the sixth employee at Infusionsoft, and spent over six years leading the product development efforts as a key member of the Infusionsoft leadership team. He had a blast and learned a ton doing this, all while getting to rub shoulders with many very highly successful entrepreneurs. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: The Story of How Digital Relevance Grew by 3,596% in 3 Years

June 14, 2013 • 36 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Aaron Aders, co-founder and Market Research Director of Digital Relevance (formerly Slingshot SEO) which was named the fastest growing private company in Central Indiana with a 3 year growth rate of 3596.8%! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How Casey Graham Reached 5,000 customers and $2 Million in Sales in Just 3 Years

June 10, 2013 • 58 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Casey Graham, founder of The Rocket Company, and also the winner of Infusionsoft’s 2013 Ultimate Marketer award. Having made some pretty big changes to his business 3 years ago, Casey now generates over $2 million a year (with very high profit margins), is completely debt free, and is having more fun than ever! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Maximize Conversions with Content Marketing

June 6, 2013 • 49 MIN

IOn‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ a two time entrepreneur Dan Norris, founder of Inform.ly. Informly provides actionable data to help content marketers engage their audience and create content that grows their business. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: The Story of How Infusionsoft Became One of The Fastest Growing Companies in America with Scott Martineau

June 3, 2013 • 63 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Scott Martineau Co-founder of Infusionsoft, ranked by Inc Magazine as one of the fastest growing software companies in America. Infusionsoft is absolutely amazing software and I can’t imagine running my business without it. If I did, I’d have to work far longer hours and my business wouldn’t be nearly as easy to run as it is now. I recently attended ICON, Infusionsoft’s annual business conference, and while there, I had a chance to meet Scott and ask him to come share his story here on the show. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Online Payment Processing Demystified with Brad Weimert

May 30, 2013 • 25 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Brad Weimert, founder of Easy Pay Direct, an online payment processing company focused on helping information marketers to keep their payments flowing. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent \

An Interview with Laura Ries On How to Create a Visual Hammer

May 23, 2013 • 35 MIN

My guest on the show today is Laura Ries, author of several marketing books (the latest of which is Visual Hammer) and co-founder of the consulting firm Ries & Ries (along with her father, Al Ries). Laura has appeared on CNN, Fox News, CNBC, CNN Headline, to name just a few. Laura Ries is a leading branding strategist, bestselling author and television personality. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Scott Griggs on How He Used Infusionsoft to Build a $5M Online Business Selling Model Trains

May 20, 2013 • 63 MIN

In this episode of the Bright Ideas podcast, my guest is Scott Griggs, founder of trainz.com; a leading online retailer model trains and accessories. After starting out as a model train collector as a child, Scott has grown his business into a thriving $5M a year enterprise and Infusionsoft is playing a huge role in his success. Approximately $4M of that revenue comes from selling used trains that he has acquired from estate sales, widows and a variety of other sources. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Andy Michaels on How Using Infusionsoft Triggered a 219% Revenue Increase

May 17, 2013 • 67 MIN

In 2013, Infusionsoft’s Ultimate Marketer contest had 3 finalists and Blue Chip Athletic was one of them. Since deploying Infusionsoft roughly two years ago, the company has seen revenue increase by 219% – after roughly 10 years of just 5 to 10% growth per year.br> Suffice to say, Blue Chip is getting results that have been a real game changer for the company.br> In this episode of the Bright Ideas podcast, my guest is Andy Michaels – the marketing automation expert behind Blue Chip Athletic.br> When you listen to this interview, you are going to discover:br> The main features of Infusionsoft that led to the 219% increase in revenue How Blue Chip has dramatically improved their follow up with existing customers using Infusionsoft’s campaign builder How they have real time visibility into their sales and marketing funnels How they used Infusionsoft to create a structured selling system that even average sales reps can excel with How they create a WOW experience when their product is delivered and how that leads to more referrals The two primary techniques they are using for lead generation How they are using Fusedesk to turn customer support inquiries into additional sales How they are automating routine tasks with custom forms And so much more! If you are really serious about growing your business with marketing automation, this is not an interview to be missed!

Digital Marketing Strategy: Dr. Dustin Burleson on How He Tripled His Revenue Using Marketing Automation

May 13, 2013 • 60 MIN

How would you like to triple your company’s revenue in just 18 months? Sound too good to be true? It can be done. In this episode of the Bright Ideas podcast, I’m joined by Dustin Burleson, a practicing Orthodontist and an extremely talented marketer. By focusing on marketing excellence, Dr. Burleson has been able to build a practice that has 4 locations, 35 employees, 7,500 patients, and annual revenue of just over $4 million. Best of all, Dr. Burleson has increased his vacation days from just 5 to over 40 per year! In this exclusive interview Dr. Burleson will go into detail explaining how he: Increased revenue by over 600% since deciding to focus on improving his clinic’s marketing Attracts new patients Retains existing patients Reduced his patient acquisition cost by 56% Increased revenue from referrals from just 20% of total revenue to over 60% Managed to go from 50 new patients per month to over 170 without overwhelming his staff Makes use of high quality free information reports to capture the interest of prospective patients, and then, how he’s automated the entire follow up sequence that last for 11 months after the initial inquiry which has resulted in 30% more calls from these prospective patients Advertises in specific locations to drive more traffic to the portions of his website that offer these valuable free information reports Configured his systems to alert his staff to which patients and prospective patients require a personal touch, and when that touch is needed so that no one falls through the cracks Created an irresistable offer that gets bundle in with routine treatments so that he is able to protect his pricing …And so much more! Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent Best-selling author of "Stop Hiding Your Smile! A Parent's Guide to Confidently Choosing an Orthodontist" and "The Consumer's Guide to Invisalign," Dr. Burleson mentors not only patients and their parents but also orthodontic specialists from all over North America. In his private coaching groups, Dr. Burleson lectures and teaches his orthodontic peers how to create patient-centered practices focused on changing lives and supporting the community. Through his efforts, hundreds of orthodontists across the nation have committed to providing orthodontic care to children who desperately need but cannot afford orthodontic treatment.

Digital Marketing Strategy:Mark Schaefer on How to Expand Your Professional Network with Twitter

May 10, 2013 • 57 MIN

In this episode of the Bright Ideas podcast, I’m joined by Mark Schaefer of Schaefer Marketing Solutions and author of the best selling book, The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. I recently had the pleasure of hearing Mark speak about the business benefits of Twitter and I learned a great deal. In today’s episode, I’m going to get Mark to share with us why Twitter is a far more powerful tool that you realize, and how you can take advantage of it. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Bob Burg on The Five Laws of Stratospheric Success

May 6, 2013 • 59 MIN

In this episode of the Bright Ideas podcast my guest on the show today is Bob Burg, co-author of the best selling book, The Go Giver, a TheGo-Giverbook that I so thoroughly enjoyed that I bought 10 extra copies to give to all my closest friends. This was one of the better business books that I’ve ever read. Bob Burg is a sought-after speaker at corporate conventions and for entrepreneurial events. He has addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Build a Retainer Fee Only Marketing Agency with Joel Widmer

May 3, 2013 • 54 MIN

In this episode of the Bright Ideas podcast, I’m joined by Joel Widmer, founder of Fluxe Digital Marketing, a firm that he’s built as a retainer fee only agency. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Cliff Ravenscraft on How to Use a Podcast to Attract New Clients

April 29, 2013 • 58 MIN

I’m joined by fellow podcast producer Cliff Ravenscraft, founder of PodcastAnswerMan.com. Like me, Cliff is a marketer and avid podcaster. However, in Cliff’s case, his passion for and knowledge of podcasting is far beyond most, and that makes him an ideal guest to talk about a communications medium that we both love. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

The Art and Science of Creating Great Presentations with Nancy Duarte

April 25, 2013 • 37 MIN

In this episode of the Bright Ideas podcast, I’m joined by one of the leading presentation experts of our time, Nancy Duarte, CEO of Duarte, a 110-employee firm that creates presentations for some of the world’s leading brands. Nancy Duarte is a communication expert who has been featured in Fortune, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, The Economist, LA Times and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture and has created more than a quarter of a million presentations. As a persuasion specialist, she cracked the code for effectively incorporating story patterns into business communications. Resonate, her second book, spent nearly a year on Amazon’s top 100 business book bestsellers list. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Fueling Ad Agency New Business with Michael Gass

April 22, 2013 • 54 MIN

My guest today is Michael Gass, the man behind Fuel Lines, a blog that has been ranked among the top 100 marketing blogs in the world by Ad Age’s Power 150. Michael is an international new business consultant to advertising, digital, media and PR agencies. Since 2007 he has led in the use of social media and content marketing strategies to make agency new business EASIER. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Become the Zappos of Your Niche with Stan Phelps

April 20, 2013 • 56 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ an author a speaker an a founder of the company by the name of 9 INCH marketing. Stan is the Founder / CMO of 9 INCH marketing, an organization that inspires leaders to think differently about marketing. Challenging them to value customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. Stan helps brands explore new opportunities, showing them how to be more successful in tomorrow’s changing world. Stan works with clients to create experiences that are memorable, meaningful and on-brand. 9 INCH is driven by client objectives and inspired by bold vision. The result: programs that win big. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Viveka von Rosen on How to Ignite Your Content Marketing with LinkedIn

April 20, 2013 • 94 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ is‌ an linkedin expert by the name Viveka von Rosen. Viveka started using LinkedIn in 2006 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with F2F networking, she saw the immense potential of a business online networking site. Viveka is known internationally as the “LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing with social media, and in particular LinkedIn. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Deal with Adversity with Ray Hilbert

April 19, 2013 • 42 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ a very special guest by the name of Ray Hilbert the CEO and Co-Founder of TRUTH @ WORK, a not-for-profit ministry, founded in 1998, whose mission is to “change the way America works by bringing the Good News of Jesus Christ to the marketplace.” Truth@Work specializes in helping Christian business owners and leaders build strong organizations and integrate their faith into the marketplace, through leadership and business development programs that are built on biblical principles and practices. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Become a (Very Prosperous) Strategic Storyteller with Bill Baker

April 17, 2013 • 41 MIN

Bill Baker – the founder and principal of BB&Co – works with various companies and organizations all over the world to help them in their leadership development and training efforts. More specifically, Bill coaches managers and executives to help them understand how storytelling can enable them to be better communicators and, in the process, better leaders. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Maximize Your Content Marketing ROI with Stephen Woessner

April 10, 2013 • 87 MIN

In this episode of the Bright Ideas podcast, Stephen Woessner is going to share exactly what to pay attention to so that you too can predict (and maximize) your own marketing ROI. In our discussion, you will hear us talk about: Stephen Woessner has helped thousands of clients over the course of 20 years, and he’s collected enough data to be able to confidently predict ROI so that his clients can achieve the maximum impact from their online marketing activities. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How Laura Roeder Used Infusionsoft to Achieve an 8x Revenue Increase in Just Two Years

April 1, 2013 • 37 MIN

In this episode my guest is Laura Roeder, She is the founder of LKR Social Media Marketer and Creating Fame and author of Facebook Fame: The Facebook Marketing Bible For The Small Business. Laura is a social media marketing expert who teaches small businesses how to become well-known and claim their brand online. Two years ago, Laura was a web designer, working from home earning just shy of $100,000. Today, her company is doing just over $1M, she has four employees, and she runs her company while traveling the world. Suffice to say, she’s got a lot more freedom (and money) today than she did two years ago – thanks largely to a shift in her strategy and the use of Infusionsoft. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Marketing Automation Isn't Just for Big Kids with Kimi Fowler

March 28, 2013 • 28 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Kimi Fowler, a marketing automation specialist with Hyland Software – a large company that provides Enterprise Content Management (ECM) software to over 10,000 customers. Kimi Fowler is a marketing automation specialist at Hyland Software in Westlake, Ohio. She is a passionate marketing automation user who focuses on the execution of programs, governance, administration of the system and best practices. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How CallLoop Used Infusionsoft to Achieve a 10x Increase in Lead Generation

March 26, 2013 • 57 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me is Chris Brisson CEO of Call Loop – a fast growing software company that integrates services you already use to help grow your subscriber base automatically, while making it easy to send targeted voice and text messages. Call Loop was just awarded best in class for online sales by Infusionsoft for their 2013 Ultimate Marketer Awards, and I asked Chris to be on the show to share what he’s doing and why it’s working so well. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How Yvonne Halling Used Infusionsoft to Double Her Revenue in 12 Months

March 22, 2013 • 35 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Yvonne Halling owner of the Les Molyneux bed and breakfast in Champagne, France, and recent winner of Infusionsoft’s best in class for customer service award. After seeing that a B&B had been recognized by Infusionsoft for excellence, I just had to find out what Yvonne was doing that was so unique.

Digital Marketing Strategy: How to Build a Hybrid Agency of the Future with Paul Roetzer

March 17, 2013 • 64 MIN

In this episode of the Bright Ideas podcast, I’m joined by Paul Roetzer, founder of PR2020, Marketing Agency Insider and The Marketing Score and during Paul and I’s conversation, you are going to hear us talk about: Paul is founder and CEO of PR 20/20. He started the agency in November 2005 after seven years at a traditional PR firm, with a vision to evolve the PR industry. He is the author of The Marketing Agency Blueprint, and is a graduate of Ohio University’s E.W. Scripps School of Journalism. Paul also frequently speaks at local and national venues on the topics of inbound marketing, content marketing, public relations, social media and marketing agency management. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

The Story of the Sale of vWorker.com with Ian Ippolito

March 17, 2013 • 48 MIN

In this episode of the Bright Ideas podcast, I’m once again joined by Ian Ippolito, founder of vWorker.com, which was recently acquired for an undisclosed sum by Freelancer.com, and during our conversation you are going to hear Ian and I talk about: how he managed to sell his company for almost twice the initial offer the one activity that he intently focused on for the year leading up to the sale the steps of the acquisition process, from letter of intent to closed sale the key components that every letter of intent should contain how to understand what the buyer’s motivation is and how to use that to your advantage how to know when to move into due diligence with a potential buyer the most important things that a buyer is going to look for during due diligence the value of a business broker, tax advisor, and legal counsel why most buyers will want to structure the deal as an asset sale how to create an auction for your company to maximize the sales price why and how terms can play such a large role in negotiations ways to structure the sales contract to keep you out of court if things go wrong and so much more… Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Start an Online Business an Interview with Bryan Allain

March 13, 2013 • 57 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is Bryan Allain, he is the brain behind Killer Tribes. he is a blogger since 2001, husband, father of two and founder of Killer Tribes. He launched Killer Tribes in 2010 because he loves helping people find their voice, share about their passions, connect with others and grow their brand. There are so many folks out there with a valuable message to share who aren’t sure how to get that message to more people ‌ and so much more…. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: PR Strategies That Actually Work with Nancy Marshall

March 11, 2013 • 50 MIN

In this episode of the Bright Ideas podcast, I’m joined by PR and Agency veteran, Nancy Marshall, founder of Nancy Marshall PR, a seven figure agency with 17 employees. Nancy Marshall is principal of the agency and founder of NMC. Since 1991, NMC has been creating and implementing strategic public relations programs, primarily for tourism and recreation companies, and has developed expertise in promoting economic development. NMC has been recognized by the Society of American Travel Writers for its tourism public relations campaigns, and the Maine Public Relations Council has awarded NMC with its “Best in Show” for three consecutive years in its Golden Arrow Awards Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Make Your Agency Website 30% More Effective with Mark OBrien

March 7, 2013 • 63 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Mark O’Brien CEO of NewFangled.com. Mark is fortunate to be able to spend his days working with the fantastic Newfangled team to discover new ways of planning and delivering the greatest conversion-focused websites they can imagine for their clients. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Succeed with SEO and Inbound Marketing with Rand Fishkin

March 6, 2013 • 38 MIN

Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O’Reilly Media, co-founded Inbound.org, and was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, FourSquare and even a bit of Pinterest. In his minuscule spare time, Rand enjoys the company of his amazing wife, whose serendipitous travel blog chronicles their journeys. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Develop a Content Marketing Strategy with Joe Pulizzi, Founder of the Content Marketing Institute

March 4, 2013 • 52 MIN

In this episode of the Bright Ideas podcast, I’m joined by Joe Pulizzi, founder of the Content Marketing Institute – a leading source for research, webinars, and white papers on the science of effective content marketing. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute (a division of Z Squared Media, a 2012 Inc 500 Company), which includes the largest in-person content marketing event, Content Marketing World, as well as Chief Content Officer magazine, the leading magazine for content marketers. Joe is also co-author of Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Self Publish, Maximize Sales, and Dramatically Boost Your Social Media Following with Guy Kawasaki

February 25, 2013 • 28 MIN

In this episode of the Bright Ideas podcast, I’m joined by Guy Kawasaki, the author of 12 books, a technology evangelist, and well known social media personality with over 4,000,000 followers. Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Digital Marketing Strategy: The Top 3 Proven Strategies for Growing an Agency with Tony Mikes

February 22, 2013 • 58 MIN

In this episode of the Bright Ideas podcast, I’m joined by industry veteran Tony Mikes, founder of Second Wind, a firm dedicated to helping your company be a better agency. Second Wind’s chief guru and managing director Anthony P. Mikes is a former advertising executive who spent twenty-five years managing and owning advertising agencies and graphic design studios. Mr. Mikes came to recognize the value of shared information as it relates to successfully managing an advertising agency. Second Wind (Mr. Mikes’ second life in advertising) was the result. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Mark Cuban Wants You to Call Him

February 18, 2013 • 45 MIN

In today’s episode of the Bright Ideas podcast, I’m joined by serial entrepreneur Dan Martell, Founder and CEO of Clarity.fm, a rapidly growing community of experts who are all willing to take your call to dispense business advice…and yes, you can even call Mark Cuban. Dan is a Canadian entrepreneur living in San Francisco. He’s the CEO/Founder of Clarity. Previously he co-founded Flowtown (Acquired ’11) and Spheric Technologies (Acquired ’08), and he’s a mentor @ 500Startup & GrowLabs. Dan is an angel investor in 15 other companies. Find his full bio here. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Build a Million Dollar Advertising Agency with Brandon Borso

February 15, 2013 • 40 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ a guest who has built an interesting business in a non-traditional way I’m joined by Brandon Borso, founder of Muscle Marketing Co, a billboard advertising company that sells advertising space to public companies. Brandon Borso started Muscle Marketing as an a way to allow advertisers access to a specific audience, using a specific form of out of home advertising. Over the past 5 years his agency has expanded, giving small regional restaurants and Fortune 500 companies alike the ability to demographically target their core customers and speak to them where they live, work and play. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Launch a Podcast and Get 100,000 Downloads a Month with John Dumas

February 12, 2013 • 50 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ the fellow by the name of John Dumas of EntrepreneurOnFire.com and in this interview you are going to hear John and I discuss:a daily podcast that interviews today’s most inspiring and successful Entrepreneurs. EntrepreneurOnFire tells the journey of the spotlighted guest, sharing their early failures, AHA! moments, and insight into what is working for them now and why. Every show ends with a 5-question “Lightning Round” that pulls priceless nuggets of information from these incredibly successful Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Become the Recognized Thought Leader in Your Niche with John Hall

February 8, 2013 • 55 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me is John Hall is the founder and CEO of Digital Talent Agents. He is a graduate of University of Missouri-Columbia and lives in Columbia, Missouri. I’ve been blessed to work with some amazing people during my career and love working with teams. In my spare time, I still will fix a toilet or other miscellaneous task for my real estate company that does student housing. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Build a $100M Company with Jeremy Ostermiller

February 5, 2013 • 51 MIN

On‌ ‌the‌ ‌show‌ ‌is Jeremy Ostermiller founder and CEO of Altitude Digital Partners; a company that just recently secured a $5M investment to accelerate its already very impressive level of growth. eremy Ostermiller oversees the company’s worldwide sales and operations departments. With just $500, in the midst of one of toughest economic periods since the great depression, Jeremy founded the online display and video advertising company. His background and expertise includes marketing, interactive advertising and promotions. Altitude Digital is now generating more than $11M in revenue, was named one of ColoradoBiz Top 250 Private Companies, and was recently recognized as No.54 on the Inc.500|5000 list of the fastest growing companies in the country. In Colorado, Altitude Digital received top ranks listing at No.1. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

BI 027: How to Turn Your Blog into a $250,000 Business with Marcus Sheridan

January 29, 2013 • 63 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ a guy called The Sales Lion. Originally, the ‘pool guy’ behind River Pools and Spas, Marcus Sheridan has become well known for both his success as a inbound marketer (his pool company is a lead generation machine) as well as the guy behind the popular blog, The Sales Lion. Here’s a short summary of his achievements: Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Recruit Employees for Your Agency with Glenn Towle

January 29, 2013 • 56 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Glenn Towle he is a principal in marketing agency by the name of Merrick Towle Communications. In addition to being a 23 year veteran of his industry, He is the founder of Momentum Agency Management Advisors and is also a contributing author to the brand new book, Secrets of Ad Agency Owners, Our Best Marketing Advice. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Sell Your Company and Become a Published Author with CC Chapman

January 25, 2013 • 51 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is an co-author entrepreneur and motivator by the name of CC Chapman, C.C. is the co-author (with Ann Handley) of the best seller Content Rules, a book that showcases the value of “organizations as publishers.” Content Rules clearly explains how companies can create remarkable blogs, podcasts, webinars, ebooks, and more — content that converts online audiences into customer evangelists. It was published in December 2010 by Wiley. C.C. co-founded The Advance Guard, a marketing agency. After two stellar years, the company was acquired by Campfire. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: Land More Clients and Make Your Firm 500% More Valuable with Mike Lieberman

January 22, 2013 • 73 MIN

In this episode I’m joined by I’m joined by Mike Lieberman, co-founder and President of Square 2 Marketing – a highly successfully marketing agency focused on becoming the largest inbound marketing agency in the world. When it comes to landing new clients, if you are still using the same strategies that you were using 5 years ago, you are probably not getting the results you could be. In this interview, Mike and I talk at length about what is working for him (and his clients) when it comes to business development. Here’s just a few of the things you’ll hear when you listen to the interview:

Digital Marketing Strategy: How to Disrupt an Industry and Make a Million Dollars Doing It: An Interview with Jeremy Yamaguchi

January 19, 2013 • 39 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Jeremy Yamaguchi GoldenShine.com and in this interview, you are going to hear Jeremy tell the story of how he started his company as a side project 3 years ago, and, thanks to some very smart online marketing, combined with some clever automation, the business is on track for 7 figures this year. And to think, it all started because his wife was laid off. This is a fascinating interview, and the lessons that Jeremy is going to share are applicable to virtually any local service business.

Digital Marketing Strategy: How to Ignite Growth in Your Agency with David Baker

January 18, 2013 • 52 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ I’m joined by David Baker, David speaks 30+ times a year and has been featured in the Wall Street Journal, USA Today, Fast Company, Inc. Magazine, Forbes, and many more. He is also the author of Financial Management of a Marketing Firm. Suffice to say, when it comes to running a marketing agency, David is without question one of the thought leaders in the space.

Digital Marketing Strategy: How to Get More Retainer Clients with Mark Sneider

January 15, 2013 • 57 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Mark Sneider is a 25 year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark earned his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Mark obtained his undergraduate degree in Marketing from Miami of Ohio.

Digital Marketing Strategy: How to Increase Lead Conversion, Work Less, and Automate More: An Interview with Jay Baer

January 4, 2013 • 45 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Jay Baera from ConvinceandConvert.com to talk about his exact strategy for maximizing lead conversion (notice I didn’t say that we were going to talk about his exact strategy for getting the maximum number of leads). In addition to the above, Jay and I also talk about: how to spend less time working IN your business and more time working ON it which automation tool Jay is using to do this (I use the same one) a great example of content marketing with bricks and feathers how to persuade more clients that going on retainer is a good idea for them (as well as you) Jay’s favorite tools and resources for small agency owners how to ensure your business is worth more when it comes time to sell it what books he’s reading right now and so much more

Digital Marketing Strategy: How to Get the Attention of the Media: A Case Study with Jaime Tardy

January 2, 2013 • 67 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is ‌Jaime Tardy, She started out thinking the only way she could do it was to get a good job with a great salary. So she went to a great (expensive!) school, and began working full time while still in school. By the age of 22 she was making six figures, and had an expense account. By the age of 24 she was in over $70,000 in debt. The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.. In this episode, I interview Jaime Tardy of Eventual Millionaire.

Digital Marketing Strategy: How to Build a Profitable Software Business Without Writing Any Code: A Case Study with Spencer Haws

December 21, 2012 • 38 MIN

In this episode I’m joined by Spencer Haws the owner of the popular blog nichepursuits.com, where he details his methods as well as his results. He is also the creator of Long Tail Pro, a keyword research tool that niche website builders can utilize to create the right content that targets the right keywords.

The Story Behind the Creation of vWorker.com with Company Founder Ian Ippolito

December 17, 2012 • 61 MIN

On this episode my guest is Ian Ippolito is the founder of vWorker.com (recently acquired by Freelancer.com) and is a highly successful serial entrepreneur. Would you like to learn what goes into creating a website that does over $11 million a year? Do you ever wonder how such a business attracts so many customers? To hear the story behind vWorker.com, I interview company founder, Ian Ippolito in this episode of the Bright Ideas podcast..While at the helm of vWorker, the company was called “One of the 100 smartest, most innovative, hands-down brilliant companies on our radar” by Entrepreneur Magazine. vWorker was ranked as an Inc 5000 company for four consecutive years, and has done over $139 million in business. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How to Use Internet Video Marketing to Drive Traffic to Your Business with Chris Savage

December 12, 2012 • 46 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Chris Savage is the CEO and co-founder of Wistia. He lives and works in and around Cambridge, MA. He likes to talk about startups, marketing, video, evolutionary health, company culture and doing a lot with a little. You can bribe him with coffee, a delicious and healthy lunch or a game of ping pong. He also likes to play with Instagram. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How an Auto Mechanic Became a Millionaire Business Owner Using Advanced Marketing Tactics, Sales Automation, and Infusionsoft: A Case Study with Bob Britton

December 12, 2012 • 54 MIN

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big. In this episode, I interview Bob Britton, owner of Pro Autocare, direct response specialist and winner of the prestigious Infusionsoft Ultimate Marketer Award of 2010. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How a Brand New Blogger Got 50,000 Visitors in His First 30 Days - Without a List or Affiliate Promotion

December 5, 2012 • 63 MIN

Peep Laya is the face of ConversionXL. His unusual name (to most people) is actually pronounced ‘Pep Laya’. He’s from Estonia, but lives mainly in the US these days. Peep is an entrepreneur and a conversion optimization junkie. He runs a unique conversion optimization marketing agency called Markitekt (they make existing sites better and build new conversion optimized websites) + several niche internet businesses such as T1Q. Peep delivers trainings and workshops on conversion optimization and internet marketing, consults businesses in need and plans the architecture of websites that sell. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How To Build and Sell Premium WordPress Plugins (and make $100,000 in 90 days) with Travis Ketchum

November 17, 2012 • 47 MIN

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big. In this episode, I interview Travis Ketchum, Founder of Contest Domination, an Entrepreneur and extremely smart marketer. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How To Increase Website Traffic and Grow Your List with Derek Halpern

November 15, 2012 • 42 MIN

Are you trying to increase website traffic? Would you like to be able to rapidly grow a list of qualified prospects for your company? To discover some proven traffic and list generation strategies that anyone can implement, I interview Derek Halpern for this episode of the Bright Ideas Podcast. Derek Halpern is an expert marketer and entrepreneur. After building several successful websites in various niches (entertainment, fashion, etc.), he’s refocused on what he loves most: Building and Marketing Businesses. You’ll find that his approach to marketing is effective. He developed it over the past few years, and it has helped him build a few wildly popular websites, one of which attracted more than 1,000,000 pageviews in a single day. More specifically, he uses the perfect blend of data driven marketing (conversion rates, academic research, and personal case studies) and content marketing to get traffic, attract customers, and sell products online. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How To Create Stunning Information Products with Greg Rollett

November 13, 2012 • 60 MIN

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business.. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big.. In this episode, I interview Greg Rollett, a Best Selling author, Marketing Expert, and the ProductPro. Greg Rollett, the ProductPro, is a Best-Selling Author and online marketing expert who works with authors, experts, entertainers, entrepreneurs and business owners all over the world to help them share their knowledge and change the lives and businesses of others. After creating a successful string of his own educational products, Greg began helping others in the production and marketing of their own products. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Digital Marketing Strategy: How IronTribe Fitness is Using Infusionsoft to Crush Its Competition

November 11, 2012 • 52 MIN

The Bright Ideas podcast is the podcast for business owners and marketers who want to discover how to use online marketing and sales automation tactics to massively grow their business. It’s designed to help marketing agencies and small business owners discover which online marketing strategies are working most effectively today – all from the mouths of expert entrepreneurs who are already making it big. In this episode, I interview Forrest Walden, CEO of Iron Tribe Fitness. Forrest Walden, Founder & CEO of IronTribe Fitness and he does not suffer from this problem. Thanks to a very clearly defined marketing strategy, supported by well thought out sales processes supported by Infusionsoft software, Iron Tribe is a lead generation and sales conversion machine. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

How to Use Infusionsoft to Increase Business Automation, Double Revenue, and Increase Customer Engagement: A Case Study with Samantha Bennett

September 14, 2012 • 55 MIN

On‌ ‌the‌ ‌show‌ ‌with‌ ‌me‌ ‌today‌ is‌ Samantha Bennett a writer, actor, teacher and creativity/productivity specialist who has counseled hundreds of artists on their way to success. The author of the surprisingly popular book of poems, “By The Way, You Look Really Great Today,” Samantha is currently writing “The Organized Artist Book: A Success Book For Creative People Who Want To Be More Organized And Organized People Who’d Like To Be More Creative.” Are you constantly thinking about how to grow your business? Would you like to hear how one entrepreneur has been able to double her revenue without killing herself in the process? To discover how to get more referrals, increase customer engagement, and improve business efficiency, I interview Samantha Bennett in this episode of the Bright Ideas podcast. When you listen, you are going to hear how Samantha used Infusionsoft in her business to achieve a 100% increase in revenue.