In today's episode, my guest is Erik Greene, founder of Coffee Booster - a company he started in 2014 with just $10,000 and today does over $50,000/mo on Amazon. Unlike many new entrepreneurs who shy away from competition, Erik didn't let the success of existing competitors scare him away from his chosen niche. Instead, he took an extremely methodical step-by-step approach to iteration and testing of his product, which resulted in such a low initial start up cost. Key to Erik's success was his 3 phase approach to increasing his sales. In the first phase, he discovered a very creative hack for getting his product to rank for his chosen keywords and relied on the support of 30 friends to make this phase a success. In phase two, he took what he was doing in phase one, and extended his reach by using Facebook ads. In phase three, he again extended his reach by using Amazon's own advertising platform in some very creative ways. As you'll discover in the interview, one of the things that has made Erik's venture such a success is his never-ending creativity and willingness to test, test, and test again.