BI 359: Building A Company Culture To Ignite Massive Growth (Ft Cameron Herold)

On the show with me today is Cameron Herold; a guy Forbes magazine calls Today's CEO Whisperer. In addition to coaching the CEOs of some of today's more successful high growth companies, Cameron is also the founder of the COO Alliance, and the author of 5 books. Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/359

Episode Highlights

[03:19] Cameron introduces himself and his entrepreneurial career

His father highly influenced Cameron in seeking an entrepreneurial life.
He’s the former COO of 1-800-GOT-JUNK.
Cameron now coaches CEOs all over the world and founded a new company - COO Alliance.

[04:53] Why build a world-class culture?

Culture will attract the talent you need in your business.
Culture also energizes your employees to move forward.
For Cameron, culture is a core reason for their growth as a company. Culture provides the means in scaling a business.

[06:13] What is culture?

It is aligned with your vivid vision and core values.
Culture also entails getting rid of toxic negative energy, meaning getting rid of employees who don't live under your core values.

[09:03] How to build culture for scaling a business

Step 1: Be aligned with your vision. The vision must not only be held by you but also by your employees and business partners.
Step 2: Have an obsession with your core values. You should understand your core purpose. Focus on four or five core values.
Step 3: Have a big, hairy, audacious goal (BHAG) and commit to fulfilling that goal in mind.

[16:12] What are the keys to executing your vivid vision?

Let your employees, customers, and even potential employees know your vivid vision.
Use your vision as a guide in your executive meetings.

[18:44] How to avoid common mistakes within the company

Outsource people who can help you with your tasks.
Outsourcing lets you delegate tasks to other people.
Obsess over revenue-generating projects. Raise your prices and charge more.

[24:50] How can you use technology to lighten your work?

All of Cameron’s content is either automatically done or outsourced.
Technology helps lighten the work for the team.

[32:08] Cameron shares wise words for every entrepreneur

There’s so much more in life than making money. Your business and money should not be the reason for your being.
What you do with our friends and family while we are on this planet is far more important than money.
Take a moment in your daily life and be grateful for the things you are having now.