The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 360: From Dunkin Donuts Dumpster To the Fastest Profitable Company to Become a Unicorn (Ft John Hefter)
May 4, 2021
On the show with me today is John Hefter; a founding member of the team behind Thras.io; a company that has acquired over 100 FBA brands in the last 2 1/2 years. 

In the first part of John's interview, we talk about what's going on in the marketplace, and how Thras.io is differentiating themselves from the legion of competitors that have surfaced in the last 6-9 months.

Then, in the second half of the interview, I asked John to share with me what makes a good product, how to launch them using what he calls "stupid smart" ideas and what brand owners should be doing now if they are hoping to sell within the next year. 
Episode Highlights

[05:34] — What is Thrasio, and how do they buy a business?


[11:05] —
Early experiences and lessons


[14:52] — The initial steps in creating a big hit


[18:08] — Focus on your business instead of your competitors


[24:42] — Being operationally superior is paramount


[28:17] —
The recipe for a winning product


[37:35] —
Stimulating the Amazon system


[44:02] — Useful advice for future brand owners


[49:50] —
What is next for Thrasio?