On the show with me today is Amana Bond; owner of The Ad Strategist and the creator of The StrADegy System. In her career, Amanda has been responsible for directly and indirectly spending millions of dollars on Facebook ads and in our conversation, she shares with me how one of her clients used Facebook ads to help them sell $1.5 million worth of a daily planner. Questions I asked Amanda: 1. Who are you and what do you do? 2. You said fb ads are dead: wtf? 3. How does Facebook ROAS compare to Google shopping? 4. Tell me about the campaigns you create for the company that sells the daily planner? 5. What did the launch look like? 6. What other assets did they use to assist in driving traffic? 7. Did split testing play a role? 8. What types of ads did they run? 9. How did retargeting play a role? 10. Tell me about the systems you have developed to make this a repeatable process? 11. Can you tell me about some of the biggest mistakes/lessons learned along the way? Resource Links: http://theadstrategist.com https://in.flowster.app/marketplace?category=Amazon-Specific Show Notes: http://brightideas.co/amanda-bond-interview