Beginner's Guide to Creating a Content Marketing Strategy
April 4, 2014
This episode touches on some key elements of starting a content marketing strategy and why it's important to take the time to set up your strategy before starting your content marketing. I've built Bright Ideas on content marketing, and I believe you can have success with content marketing as well - assuming you have the right strategy. Take a quick listen to this episode where I discuss:
Why Content Marketing is Becoming so Important
Your Sales Funnel and How Content Helps
Finding Influencers
Defining Your Target Market
Supporting a Niche or Specialized Service