On the show with me today is Google advertising pro, Mike Rhodes. Mike has been running Google paid traffic campaigns for over a decade for his clients and has generated some impressive results along the way.  In today's interview, I asked Mike to share with me some of the best practices and advanced tactics for getting the highest ROI possible from Google shopping, so if you are an eCommerce store owner looking for proven methods to increase traffic, you are going to love this interview. Questions I Asked Mike: 1. Who are you and what do you do? 2. Most store owners are running Facebook ads and ignoring Google. Do you think this is a mistake and why? 3. Tell me about an incredible result that your expertise played a role in achieving? 4. What are the steps and best practices for trying to replicate to this result. 5. Tell me about campaign structure? 6. Tell me about the systems you have developed to make this a repeatable process? 7. Can you tell me about some of the biggest mistakes/lessons learned along the way? 8. What advice would you give when it comes to hiring an agency? 9. Tell me about the future of Machine learning and how it is going to affect advertisers? Resource Links: https://www.datafeedwatch.com https://www.linkedin.com/in/websavvy/ https://agencysavvy.com Show Notes: http://brightideas.co/283