In this episode of the Bright Ideas podcast, I’m joined by Mark Schaefer of Schaefer Marketing Solutions and author of the best selling book, The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. I recently had the pleasure of hearing Mark speak about the business benefits of Twitter and I learned a great deal. In today’s episode, I’m going to get Mark to share with us why Twitter is a far more powerful tool that you realize, and how you can take advantage of it.

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