David Dwek is the Chief Marketing Officer for Metaverse, which is the owner of quite a number of ecommerce brands including FulcrumGallery.com. If you’ve ever heard of Google’s new product listing ads, this episode is all about PLA’s.  Best practices, what they are, why they are important, how to use them, what to watch out for, common mistakes.

David will share all sorts of PLA insights with us. If you or a client of yours has an ecommerce store, you don’t want to miss this episode.

David has been working in online retail for more than a decade. He is responsible for selling over 300,000 SKU’s on more than a dozen sites including FulcrumGallery.com and FramedArt.com. Previously he held senior marketing roles at four other internet retailer top 500 companies and was responsible for $15 to $150 million in annual sales.

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