The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 333: Crafting a Strong and Smart GTM Strategy
September 29, 2020
On the show with me today is Peter Yared; founder and CEO of InCountry, a regulatory technology company that is providing data residency-as-a-service worldwide. Peter has founded six enterprise software companies that were acquired by Sun, Oracle, Citrix, VMware, Sprinklr and Prograph.

Given Peter's track record of founding and selling enterprise software companies, I was especially keen to get his thoughts on the go-to-market strategy we are planning for my SaaS business; Flowster. 

In our conversation, you are going to hear Peter and I talking about how to identify the trend that we need to be a part of, how to insert ourselves into that trend, how to identify our target customer, how to find/contact them, how to identify the buyer and the champion, and so much more.

I took notes like crazy in this interview, and if you are a founder looking to define your go to market strategy, you are going to love this interview!

Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Episode Highlights

[02:36] — Who is Peter Yared?


[05:55] — What is Flowster?


[09:16] — Types of Amazon sellers


[11:08] — E-commerce, the latest trend


[12:50] — Peter suggests a marketing strategy for Flowster


[14:04] — The growth of e-commerce


[17:31] — Direct sales outreach program


[22:42] — Flowster’s initial ad campaigns


[25:09] — The best data sources


[27:02] — Buyer vs. champion


[34:15] — Reaching out to champions & buyers


[35:34] — Keeping up with the competition


[37:58] — The nature of VC-backed companies


[40:13] — Raising capital