BI 316: How to Position Yourself as an Amazon Image Optimization Expert with Ian Bower
June 2, 2020
When words fail to convince customers to buy a product, sellers can rely on the power of images. But how can they build a visual identity for their brand? In particular, how can they optimize Amazon images to showcase their unique selling points?
On the show with me today is Ian Bower, owner of the design agency Graphic Rhythm Designs. Working with Amazon sellers, the agency is dedicated to improving conversion rates in product listings by utilizing Amazon images.
To see if this interview is for you, I recommend that you read the episode highlights below to get a quick overview of the topics I covered with Ian during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for optimizing your visual identity and capitalizing on your brand to generate more conversions and sales with your product.
Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Ian shares. Then leave a comment or question for him to answer.
Here are three reasons why you should listen to the full episode:
1. Learn about optimizing Amazon images to generate more conversions.
2. Find out what your unique selling proposition (USP) is, and how to gain an edge over your competitors.
3. Discover the difference between your brand and your visual identity and how you can use visual cues to your advantage.
On the show with me today is Ian Bower, owner of the design agency Graphic Rhythm Designs. Working with Amazon sellers, the agency is dedicated to improving conversion rates in product listings by utilizing Amazon images.
To see if this interview is for you, I recommend that you read the episode highlights below to get a quick overview of the topics I covered with Ian during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for optimizing your visual identity and capitalizing on your brand to generate more conversions and sales with your product.
Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Ian shares. Then leave a comment or question for him to answer.
Here are three reasons why you should listen to the full episode:
1. Learn about optimizing Amazon images to generate more conversions.
2. Find out what your unique selling proposition (USP) is, and how to gain an edge over your competitors.
3. Discover the difference between your brand and your visual identity and how you can use visual cues to your advantage.
[03:52] About Graphic Rhythm Designs
*Graphic Rhythm Designs is a design agency focused on working with sellers on Amazon listings to improve the Amazon images they post.
*It arose out of other people’s interest in Amazon images, after his own experience with the e-commerce platform. It grew organically from there.
[04:49] Issues with Amazon Images
*Sellers are aware they have to optimize their images but are not unconscious of their other mistakes.
*Most sellers want to use all the image slots to post pictures of the same product from different angles. They miss the opportunity to use the slots to advertise their product.
*Another mistake Amazon sellers make is heavily focusing on features and benefits instead of the unique selling proposition.
*The Amazon customer is a distinct part of the marketing funnel.
*Don’t waste time educating the customer. Convert them into buyers instead.
[06:48] Creating Optimized Amazon Images
*Start with your keywords to find out the stage of the marketing funnel.
*Look at the voice of the consumer data. Check reviews of what people love and hate.
*Figure out the USP of your product.
*The goal of Amazon images is to make your customer either learn something or feel something.
*Every product creates customer transformation.
[11:11] Amazon Images Design Tips for Sellers
*It’s not just about pretty photos. Your image is all about customer conversion.
*Focus on the words and the copy first before the design. Words are more important than design.
*Connect with your customer through emotional hooks.
[13:09] The Importance of Your Unique Selling Proposition
*If you know your unique selling proposition, you should always put that in the second image.
*An excellent way to figure out your USP is to see what your competitors aren’t talking about in their product.
*Competitors talk about the features and benefits. You should focus on the transformation.
[16:20] Win More Businesses with Amazon Images
*You can leverage your knowledge in optimizing Amazon images to business owners and add value to their product.
*You can use the great results you get for brand owners as case studies.
*Lastly, you can monetize the service, just as Graphic Rhythm Designs does now.
[19:48] The Services Offered
*If you want more liberty in your customer transformation, you can work with the company on a monthly subscription basis.
*If you want everything done for you, you can get the benefits of the subscription service, plus graphic design and photography, on a per-listing basis.
*The agency also offers various branding services.
[23:12] Brand vs. Visual Identity
*Your visual identity includes your logo, your colors, and other images.
*Your brand is what customers say about you and how they feel about your company.
*Graphic design can shape how customers feel towards you through visual cues.
*You can leverage Amazon images to create feelings of confidence and reliability in your customers.
Resources links can be found at https://brightideas.co/316/
*Graphic Rhythm Designs is a design agency focused on working with sellers on Amazon listings to improve the Amazon images they post.
*It arose out of other people’s interest in Amazon images, after his own experience with the e-commerce platform. It grew organically from there.
[04:49] Issues with Amazon Images
*Sellers are aware they have to optimize their images but are not unconscious of their other mistakes.
*Most sellers want to use all the image slots to post pictures of the same product from different angles. They miss the opportunity to use the slots to advertise their product.
*Another mistake Amazon sellers make is heavily focusing on features and benefits instead of the unique selling proposition.
*The Amazon customer is a distinct part of the marketing funnel.
*Don’t waste time educating the customer. Convert them into buyers instead.
[06:48] Creating Optimized Amazon Images
*Start with your keywords to find out the stage of the marketing funnel.
*Look at the voice of the consumer data. Check reviews of what people love and hate.
*Figure out the USP of your product.
*The goal of Amazon images is to make your customer either learn something or feel something.
*Every product creates customer transformation.
[11:11] Amazon Images Design Tips for Sellers
*It’s not just about pretty photos. Your image is all about customer conversion.
*Focus on the words and the copy first before the design. Words are more important than design.
*Connect with your customer through emotional hooks.
[13:09] The Importance of Your Unique Selling Proposition
*If you know your unique selling proposition, you should always put that in the second image.
*An excellent way to figure out your USP is to see what your competitors aren’t talking about in their product.
*Competitors talk about the features and benefits. You should focus on the transformation.
[16:20] Win More Businesses with Amazon Images
*You can leverage your knowledge in optimizing Amazon images to business owners and add value to their product.
*You can use the great results you get for brand owners as case studies.
*Lastly, you can monetize the service, just as Graphic Rhythm Designs does now.
[19:48] The Services Offered
*If you want more liberty in your customer transformation, you can work with the company on a monthly subscription basis.
*If you want everything done for you, you can get the benefits of the subscription service, plus graphic design and photography, on a per-listing basis.
*The agency also offers various branding services.
[23:12] Brand vs. Visual Identity
*Your visual identity includes your logo, your colors, and other images.
*Your brand is what customers say about you and how they feel about your company.
*Graphic design can shape how customers feel towards you through visual cues.
*You can leverage Amazon images to create feelings of confidence and reliability in your customers.
Resources links can be found at https://brightideas.co/316/