Looking for more information on content marketing and SEO for eCommerce websites? Want to discover proven strategies to help your store generate more organic traffic? In today's episode my guest is Dave Chaffey, co-founder and Content Director of Smart Insights; a very popular site that provides education and information for digital marketing professionals.  Since founding my software company, I have become increasingly interested in SEO and so far the results that we have been able to produce have been very promising.  In my conversation with Dave about content marketing, we talked specifically about some of the ways that eCommerce websites can use it to generate more organic traffic - that will ultimately lead to increased conversions and revenue.  If content marketing and SEO is on your radar screen, you are going to love today's interview. Questions I Asked Dave: [01:06] What does your company do? [02:20] When did you start the company? [03:09] What is your YOY growth rate? [04:42] Who is your target customer? [07:33] How are you segmenting your visitors on your email list? [10:20] What have been the drivers of growth? (Content Marketing, SEO, CRO, and Email) [12:17] Tell me about why and how you focus on conversion rate optimization [13:40] Tell me about one of your CRO tests [16:00] Tell me about how you are using email [17:00] How often do you send your newsletter? [18:50] Why do you send twice a week? [20:04] How much of your content is curated vs original? [20:29] Tell me about how you are using curated content? [21:55] Are you making use of humor in your emails? [24:50] Tell me about your SEO strategy [25:30] Tell me about the keyword list you advise your clients to develop? [28:05] What is your favorite keyword research tool [29:32] When and why do you use the Google Search Console [31:32] How often do you republish older posts? [35:18] Tell me about your link building strategy? [36:14] Tell me about your proactive link building strategy? [37:15] Tell me about how you are involving influencers into the creation of your posts [38:15] Tell me about your content promotion strategies [39:21] Tell me about your guest posting strategy? [41:36] What is your CAC? [43:21] Tell me about the point at which you wanted to hire your first employee for content production? [45:10] Tell me how you used the content editor when you first hired them [46:50] Have you ever made use of contract writers? [48:10] Tell me about some of the systems and processes that you used to manage your content marketing [50:50] What haven’t I asked you about that I should have? [53:00] How much of your use of Intercom can be automated Resource Links: https://www.smartinsights.com https://in.flowster.app/marketplace https://optinmonster.com http://ahrefs.com https://blog.hubspot.com/marketing/historical-blog-seo-conversion-optimization https://www.buzzstream.com https://www.intercom.com/ https://www.linkedin.com/in/davechaffey/ http://smartinsights.com/membership/toolkits-overview http://avechaffey.com/digital-marketing-glossary/race-marketing-planning-model https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ Show Notes: https://brightideas.co/dave-chaffey-interview/