The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 297: How Two Brothers Re-Invented Volleyball and Generated Millions in Sales
January 21, 2020
Are you looking for a new product idea? Do you already have an idea that you'd like to bring to market? Do you love hearing inspirational stories from successful entrepreneurs?  On the show with me today is Chris Meade; Co-founder of Crossnet - a company that is revolutionizing the sport of volleyball with their new 4-way volleyball net. To see if this interview is for you,  I recommend that you read the list of questions below to get a quick overview of the questions that I asked Chris during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for bringing a new idea to market and rapidly scaling a company. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Chris shares...and then leave a comment or question for him to answer. Questions I Asked Chris: [01:49] What does your company sell? [02:30] What made you pick the niche you are in, and how did you research it?  [03:57] Did you do any market testing before going into production? [04:55] How is your product sourced/made? [06:27] What do your gross margins look like? [07:03] Have you been able to improve your gross margin over time? If so, how? [08:16] What software do you use for the store? [08:22] What are some of your favorite store apps? [08:58] What software do you use for email marketing? [10:24] Where are you getting all the website traffic from [10:44] Does word of mouth contribute to sales? [11:15] Tell me about your advertising [12:26] How did you get into the school catalogs [12:56] How did you manage all the LinkedIn outreach? [14:10] How are you automating email outreach [14:50] What are some of the areas that your using VAs [15:50] What is your YOY growth rate? [16:50] How did you make the company grow so fast? [17:40] Who is your target customer? [18:30] What percentage of your sales are online vs off? [19:10] How did you learn that moms were your buyer? [19:34] What percentage of sales are coming from cold traffic ads vs retargeting? [20:11] What is your CAC? [20:52] How did you find the agency you are working with? [21:08] Are you in any mastermind groups? [22:11] Are you on Amazon? How? [23:00] How did you find your amazon seller? [25:50] What percentage of your sales are on Amazon? [26:57] How big is the team at this point? [27:10] What types of things do you use freelancers for? [28:15] Tell me about the systems that you are developing? [31:15] What are some of your plans for 2020? [33:07] How are you raising cash for inventory? [36:30] Are you ever going to take investors? Resources Links can be found at https://brightideas.co/chris-meade-interview/