On the show with me today is Andrew Gaffney is the founder and CEO of Demand Gen Report, a digital publication covering best practices and engagement strategy for lead generation. Founded seven years ago, Demand Gen Report has experienced continuous growth and ranked on the Inc 5000 last year. Since then, their revenues are up another 70% this year.

Andrew is a walking, talking example of developing content marketing strategies that work. Content marketing has played a pivotal role in his organizational growth. He shares how to figure out your buyer persona and how it affects content marketing strategy, what your marketing funnel should look like, and how to combine traditional outbound with content marketing to get much better results.

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