Is your company not growing as fast as you'd like? Are you struggling to create profitable ad campaigns on social media? Would you like to tap into the brain of a proven expert? On the show with me today is Erin Corn, founder of Shorebird Media. Prior to launching her agency, Erin worked for Facebook, Instagram, and Amazon; the ultimate trifecta for online advertising and commerce. Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Erin shares...and then leave a comment or question for her to answer. Questions I Asked Erin: [02:11] Who are you and what do you do? [03:13] Tell me about an incredible result that your expertise played a role in achieving? (Dudley Stevens - seeing 30-50% ROAS) [04:30] What was the first step you took to create this result? [07:58] Tell me about the retargeting campaigns you created for them? [13:48] Tell me about your use of dynamic ads? [14:25] What is an Instagram collection? [15:41] Do you use FB Ads Manager? [17:31] Tell me about your cold traffic campaigns? [17:50] Did you use interest targeting? [19:36] How did you build out the personas you tested? [21:52] Tell me about exclusions from your campaigns? [22:14] How did you uncover the language the their target market uses? (Understand which organic content got the most traction) [25:00] Tell me about how you create and manage split tests (test headlines first) [26:38] How many ads should be in a ad set? [27:45] How long did it take the campaign to break even? [33:46] How did you scale up ad spend without breaking the campaigns? [38:57] How does a brand find the right agency to work with? [41:11] How should a brand expect to compensate an agency? Resources links can be found at https://brightideas.co/298