BI 346: Using Only Social Media, This Guy Sold 375 Homes In One Year

On the Bright Ideas eCommerce podcast, Trent Dyrsmid interviews today's most successful eCommerce, Agency, and SaaS founders and gets them to share all their most effective strategies and tactics for growth so you can quickly figure what you need to implement in your business today to get ahead of your competition. If you are looking for proven methods to scale up your eCommerce business, increase efficiency, improve your systems, and delegate more, this is the podcast for you. eCommerce, automation, outsourcing, standard operating procedures, workflow management, search engine optimization, social media, podcasting, Facebook, Twitter, YouTube.

Episode Highlights

[02:56] — Jimmy introduces his work

Jimmy has been a real estate agent for 15 years in the state of Utah.
He also developed a coaching program. To this day, he runs the Jimmy Rex Show podcast.
He has also written books in real estate and entrepreneurship.

[03:28] — How Jimmy began learning social media strategies

Jimmy relied on traditional calls for the first five years in the business.
Garrett Gee and Charly Jordan inspired him to look into digital marketing for his business.
His social media strategy built a consistent lead generation that works faster than one-on-one calls.

[08:05] — Jimmy shares how he built his following

At first, Jimmy tried to use different platforms but eventually focused on Instagram and his podcast.
Jimmy was able to get guests on his podcast that attracted people to his social media pages.
His social media focused more on building a platform for his voice rather than just selling all the time.

[10:22] — The importance of reaching out

Jimmy reached out to people for his interviews, even the high profile guests.
The more his podcast grew, the more he could use it as a presentation card for potential guests.
Developing relationships requires providing value.
Work with your existing circles and continually expand.

[15:37] — How does Jimmy view his podcast?

Jimmy makes sure that he studies his guest before the interview.
Being prepared allows him to get into details about the topics he discusses with his guests.
Getting good guests is more important to him than getting sponsorships.

[19:11] — Social media strategies from Instagram

He talks about the importance of consistency.
It is essential to understand how a platform works.
Focus on five things that make you interesting.
Partner with others.
Choose your target followers.

[25:08] — On practicing authenticity

When people build their pages, there is a tendency to focus on selling all the time.
Use the page to track and attract people first.
Jimmy wanted to show who he is behind the real estate agent.

[26:45] — On content planning

When he was first building his platform, he planned to post once a day.
He does not post as regularly as before since he is not trying to grow his following anymore.
Instead, he focuses on providing value to his current followers.

[28:03] — Different platform, different social media strategy

All social media platforms have different purposes.
Jimmy curates his content depending on which platform he's going to post it on.

[29:09] — Discussing common social media mistakes

Do not sell all the time.
Before posting anything, ask yourself if this is something you will share with your friends.
Maintain consistent quality.
Take your social media strategy seriously.
If one platform does not come naturally, find others that will.

[33:06] — Jimmy's social media strategy

Pick five interesting categories to post about.
Have a system to post once a day for 60 days, cycling between categories.
If the system works for you, stick to it. But it's okay to abandon it if it doesn't.
Know that this takes effort and time. You need to take it seriously.