In 2013, Infusionsoft’s Ultimate Marketer contest had 3 finalists and Blue Chip Athletic was one of them. Since deploying Infusionsoft roughly two years ago, the company has seen revenue increase by 219% – after roughly 10 years of just 5 to 10% growth per year.br>
Suffice to say, Blue Chip is getting results that have been a real game changer for the company.br>
In this episode of the Bright Ideas podcast, my guest is Andy Michaels – the marketing automation expert behind Blue Chip Athletic.br>
When you listen to this interview, you are going to discover:br>
The main features of Infusionsoft that led to the 219% increase in revenue
How Blue Chip has dramatically improved their follow up with existing customers using Infusionsoft’s campaign builder
How they have real time visibility into their sales and marketing funnels
How they used Infusionsoft to create a structured selling system that even average sales reps can excel with
How they create a WOW experience when their product is delivered and how that leads to more referrals
The two primary techniques they are using for lead generation
How they are using Fusedesk to turn customer support inquiries into additional sales
How they are automating routine tasks with custom forms
And so much more!
If you are really serious about growing your business with marketing automation, this is not an interview to be missed!