The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 329: How Motion Nutrition Is Growing Revenue With One Simple Change
September 1, 2020
On the show with me today is Joe Welstead, co-founder & CEO of Motion Nutrition; a supplement company who's products will help you stress less, sleep deeper and do better with their organic supplements.

The company was founded approximately 4 years ago, and since making some changes to one specific area of their marketing, revenue has absolutely taken off - to the tune of 10x. In my conversation with Joe today, we are going to talk in detail about what that change was, how they realized they needed to make it, and how quickly the results came in. We also talked at length about how partnerships have played a significant role, why they focus on the D2C site so much, and how Facebook "unicorn" ads are really working for them.

If you are a D2C brand founder, or aspire to become one, this interview is for you!

As always, if you have questions about today's episode, please leave me a message at brightideas.co/asktrent

Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Episode Highlights

[03:53] — Joe Welstead introduces Motion Nutrition


[05:23] — How did Motion Nutrition 10x its revenue?


[07:33] — Motion Nutrition’s D2C marketing strategy


 [12:49] — Motion Nutrition’s sales channels


[16:39] — The role of partnerships in Motion Nutrition’s growth


[22:35]  — Tips to build human relation skills


[27:07] — Motion Nutrition’s website traffic acquisition


[29:22]  — Using unicorn ads and brand ambassadors


[37:59]  — Motion Nutrition’s top funnel


[40:39] — Converting leads into customers  


[45:12] — The Motion Nutrition team & processes


[50:31] — Future of Motion Nutrition