Have you ever thought about expanding your online sales to international markets but have hesitated to do so because you thought the process would be overly complex, time consuming, and expensive? In today's episode, my guest is Kevin Sanderson; owner of a private label brand that generates about $400K per year while selling in a total of 9 markets around the world. When you listen to today's interview, you are going to hear Kevin explain how to expand internationally, and you are going to discover that it is a lot less complex than you might think. In Kevin's case, international sales have added 30% to his revenue and have been a valuable addition to his business.  Questions I Asked Kevin: [02:40] Who are you and what do you do? [03:50] Is it worth the investment of time to sell internationally on Amazon? [05:04] Is it difficult selling internationally? [06:25] How should someone get started selling internationally? [10:11] Which warehouses do you send your product to? [11:25] How does someone manage the foreign currency? [14:30] Why shouldn't use pay for PPC in a foreign market with a credit card [15:14] How will this affect someone’s taxes? [16:50] How does all of this differ from selling in the EU [18:22] Where are you responsible for VAT? [22:40] When it comes to VAT, what are the compliance issues a seller is responsible for? [23:47] What is the flat rate scheme? [25:00] How do you deal with language translations on your listings? [27:50] What haven't I asked you? [32:00] Do you have a freebie for my audience? Resource links can be found at https://brightideas.co/kevin-sanderson-interview/