BI 332: Proven Tactics For Growth From My Amazon Guy

On the show with me today is Steven Pope; founder of a 22 person Amazon agency by the name of My Amazon Guy.

Steven and I's discussion was fascinating for several reasons. First, his agency is just over 2 years old and he's already landed enough clients to keep 22 full-time employees busy. When I asked him how he's grown the agency so quickly, he gave me the 3 methods he's using and we go into these 3 methods in more detail in the interview.

Once we covered how he's grown the agency so fast, we then started to talk about the work he does for clients to help them grow their sales on Amazon and some of the things that he shared with me were tactics that I'd not heard before; despite their proving to be highly successful for his clients. Listen to the episode to find out all the details.

Bottom line; if you are either a brand or an agency owner looking for proven tactics for growth, you are going to love this interview!

Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent

Episode Highlights

[03:46] — Steven introduces his Amazon agency, My Amazon Guy

Steven is the founder of My Amazon Guy, an Amazon seller consulting agency helping clients grow their sales.
He started the company two and a half years ago and has already grown to 22 employees.
Steven describes his primary work as consultancy and has been involved with five failed startups.

[05:16] — Steven’s methods for success

He attributes his success to using processes and systems efficiently.
Having a system in place allowed him to hire relatively inexperienced college graduates and still function effectively.
You need a good model that works and you can replicate to all of your clients.

[06:32] — How My Amazon Guy attracts clients

Content generation is crucial to client acquisition.
Steven created a free YouTube channel with videos that answer any question clients would have.
They are a thought leader in the platform and have answered potential problems clients can encounter in advance.

[11:49] — Content generation

Being authentic and sharing your trade secrets for free attract customers to you.
Podcast circuits and masterminds also help them in client acquisition.
Penetrating ecosystems will gather high-quality, long-term clients.

[14:11] — How to boost sales in Amazon

Focus on traffic generation and conversion improvements.
Source more products.
Diversify your portfolio.
Focus on your SEO.

[16:15] — SEO for Amazon

SEO is a long-term matter; additional traffic will translate to sales eventually.
A+ content is essential in your SEO. It can triple your index keywords.
Implement the best practices for SEO and regularly matriculate and index additional keywords.
Improve and hyperfocus on high-ranking keywords.

[20:17] — A+ content and best practices

Take up more space to push down competitor ads.
Write more copy for better SEO.
Utilize all six modules, and make the most of the product grid.
Add a lifestyle element to your photos.

[25:54] — Growth hacks for traffic generation

Advertising is the easiest way to grow traffic, but be prepared to pay the costs.
Private-label sellers should spend at least 10% of their gross sales on advertising.
Invest in hot ads such as videos and custom-brand headline images.
Humans still outperform robots in advertising, but having a bot can be profitable.

[31:29] — Amazon advertising tips

Utilize display advertising.
Don’t incentivize product reviews.
Try search-find-buy to increase your SEO ranking externally.

[41:22] — The future of the Amazon marketplace

There will be more focus on US manufacturing, backlash on China-made products, and an increase in localization.
People will be willing to pay a premium on higher-quality goods.