The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
How to Leverage Twitter for Lead Generation with Sarah Goliger
March 7, 2014
My guest today‌ is‌ ‌ Sarah Goliger is the Head of Paid Marketing at HubSpot. She is responsible for coordinating marketing campaigns with external vendors and running display and retargeting campaigns through both search and social networks with an ultimate goal of lead generation.
‌ ‌ ‌
‌ ‌ ‌ If you are one of the kind of people who think Twitter is just for kids to tell each other they had macaroni for dinner (that used to be me), I think you should really take the time to listen to how effective Twitter can be as a marketing tool. Sarah’s team at Hubspot is focused on Lead Generation, and with her different tools and social media platforms, Hubspot finds about 50,000 new leads a month. Wow.
‌ ‌ ‌
‌ ‌ ‌ In this podcast we go over the ways Twitter can be effectively utilized, how important content is for a Twitter campaign, and other winning lead generation strategies. I learned a lot in this interview and I think you will too.
‌ ‌ ‌
‌ ‌ ‌ Thank‌ ‌you‌ ‌so‌ ‌much‌ ‌for‌ ‌listening!‌ ‌Please‌ ‌subscribe‌ ‌rate‌ ‌and‌ ‌review‌ ‌on‌ ‌your‌ ‌favorite‌ ‌podcast‌ ‌ listening‌ ‌app.‌ ‌To‌ ‌get‌ ‌to‌ ‌the‌ ‌show‌ ‌notes‌ ‌for‌ ‌today's‌ ‌episode,‌ ‌go‌ ‌to‌ ‌https://brightideas.co/xxx...and‌ ‌ if‌ ‌you‌ ‌have‌ ‌any‌ ‌questions‌ ‌for‌ ‌me,‌ ‌you‌ ‌can‌ ‌leave‌ ‌me‌ ‌a‌ ‌voicemail‌ ‌at‌ ‌brightideas.co/asktrent‌