The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 310: How This SaaS Company is Driving 3X per Year Growth Using SEO
April 21, 2020
As the host of the Bright Ideas podcast, I have the privilege of interviewing a large number of SaaS founders and without a doubt, the #1 strategy they all tell me they rely on for growth is SEO, and today's interview is no different. My guest on today's show is Vincent van Scherpenseel; co-founder of Content King and over the last few years, Vincent's company has been growing by 3X per year; all thanks to their focus on publishling epic content that is optimized for SEO. Not surprisingly, they tool they have created is one that actually helps their customers to conduct real-time SEO audits and in today's interview, not only are you going to learn about the very clever ways that they are using their online academy to drive an ever increasing volume of organic traffic, but you are also going to learn about a unique tool that will help your organization to further it's own SEO efforts.  How well are their content marketing and SEO efforts working, you ask? To find out, just take a look at the screenshot below and notice two things: 1. The steady increase in their Ahrefs Rank (Ahrefs Rank shows the target website's position among all other websites in our database rated by the "strength" of their backlink profiles. The website with the strongest backlink profile is ranked #1) 2. The steady increase in Referring domains (backlinks to their content) Questions I Asked Vincent: Part 1: Product overview + stats [00:50] What does your company do? [02:18] How did you get started and what made you pick this idea to start a company? [06:57] Who is your ideal customer? [08:29] What does the pricing model look like? [09:28] What is the average customer paying per month? [09:52] What year did you launch? [10:16] How many customers do you have? How many paid? [10:29] What is your MRR range? [10:52] What is your YOY growth rate? [11:09] How many employees do you have? [11:50] How much have you raised? [12:52] What advice would you give to others that are raising capital? 5 Quick Facts [13:46] What is your favorite business book? [13:56] What is your favorite online tool for growing your business? [14:09] Hours of work per week? [14:15] Family situation? [14:25] What do you wish your younger self knew? Part 2: Growth Strategies [15:26] Tell me about your customer acquisition systems? [18:49] What is your best marketing activity? [23:24] What is your CAC? [23:36] How many months to get your money back? [23:45] What is the average LTV? [25:14] What is your churn per month? [25:25] What systems are you using for customer success? [29:33] What systems are you using to reduce churn? [30:45] What is one actionable item that a listener could put into action tomorrow? Part 3: Leadership & People [33:35] How have SOPs played a role in scaling your company? [35:30] How many employees do you have? [36:41] How many are in sales & marketing vs engineering? [37:14] Tell me about the systems you use to attract talent? [38:12] Tell me about the interview process? [40:27] Tell me about the systems you use for employee retention? [40:57] What haven't I asked you that I should have? [43:16] What is one actionable item that a listener could put into action tomorrow? Resources links can be found at https://brightideas.co/310/