Show notes for this episode: http://brightideas.co/188 In this episode, Jordan and I talk about what life was like after he sold his company, how he came up with the idea for his next company, and how he was able to recruit two technical co-founders to help him develop the software. We then round out our discussion with a detailed look at the very crafty strategy that he used to attract his early customers using cold email. Have a question about this episode? Record it at: http://brightideas.co/asktrent