The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 307: How Greg Mercer Bootstrapped Junglescout to 125 Employees
March 30, 2020
In today's episode, we are joined by Greg Mercer, the founder of the wildly successful Junglescout application for Amazon sellers. Junglescout was originally started as a market research tool for Amazon sellers, and over the last few years; thanks to some smart decisions in the areas of product development and marketing, Junglescout has become something of a swiss-army knife for Amazon sellers.  Questions I Asked Greg: Part 1: Product overview + stats [01:06] What does your company do? [01:51] Who is your ideal customer? [01:56] What does the pricing model look like? [02:09] What is the average customer paying per month? [02:14] What year did you launch? [02:26] How many customers do you have? How many paid? [03:14] What is your MRR range? [03:30] What is your YOY growth rate? [04:10] How many employees do you have? [05:53] How much have you raised? What advice would you give to others that are raising capital? 5 Quick Facts [12:45] What is your favorite business book? [13:39] What is your favorite online tool for growing your business? [14:26] Hours of work per week? [15:07] Family situation? [15:11] What do you wish your younger self knew? Part 2: Growth Strategies [15:43] Tell me about your customer acquisition systems? [18:17] What is your best marketing activity? [19:07] What is your CAC? [19:34] How many months to get your money back? [19:47] What is the average LTV? [23:14] What is your churn per month? [25:50] What systems are you using for customer success? [20:48]? What systems are you using to reduce churn? Part 3: Leadership & People [28:58] How have SOPs played a role in scaling your company? [00:35] How many employees do you have? [31:41] How many are in sales & marketing vs engineering? [32:43] Tell me about the systems you use to attract talent? [35:10] Tell me about the interview process? [37:26] Tell me about the systems you use for employee retention? [38:49] What haven't I asked you that I should have? [30:23] What is one actionable item that a listener could put into action tomorrow? Resources links can be found at https://brightideas.co/307/