Digital Marketing Strategy: Dr. Dustin Burleson on How He Tripled His Revenue Using Marketing Automation
May 13, 2013
How would you like to triple your company’s revenue in just 18 months? Sound too good to be true?
It can be done. In this episode of the Bright Ideas podcast, I’m joined by Dustin Burleson, a practicing Orthodontist and an extremely talented marketer. By focusing on marketing excellence, Dr. Burleson has been able to build a practice that has 4 locations, 35 employees, 7,500 patients, and annual revenue of just over $4 million.
Best of all, Dr. Burleson has increased his vacation days from just 5 to over 40 per year!
In this exclusive interview Dr. Burleson will go into detail explaining how he:
Increased revenue by over 600% since deciding to focus on improving his clinic’s marketing
Attracts new patients
Retains existing patients
Reduced his patient acquisition cost by 56%
Increased revenue from referrals from just 20% of total revenue to over 60%
Managed to go from 50 new patients per month to over 170 without overwhelming his staff
Makes use of high quality free information reports to capture the interest of prospective patients, and then, how he’s automated the entire follow up sequence that last for 11 months after the initial inquiry which has resulted in 30% more calls from these prospective patients
Advertises in specific locations to drive more traffic to the portions of his website that offer these valuable free information reports
Configured his systems to alert his staff to which patients and prospective patients require a personal touch, and when that touch is needed so that no one falls through the cracks
Created an irresistable offer that gets bundle in with routine treatments so that he is able to protect his pricing …And so much more!
Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent Best-selling author of "Stop Hiding Your Smile! A Parent's Guide to Confidently Choosing an Orthodontist" and "The Consumer's Guide to Invisalign," Dr. Burleson mentors not only patients and their parents but also orthodontic specialists from all over North America. In his private coaching groups, Dr. Burleson lectures and teaches his orthodontic peers how to create patient-centered practices focused on changing lives and supporting the community. Through his efforts, hundreds of orthodontists across the nation have committed to providing orthodontic care to children who desperately need but cannot afford orthodontic treatment.
It can be done. In this episode of the Bright Ideas podcast, I’m joined by Dustin Burleson, a practicing Orthodontist and an extremely talented marketer. By focusing on marketing excellence, Dr. Burleson has been able to build a practice that has 4 locations, 35 employees, 7,500 patients, and annual revenue of just over $4 million.
Best of all, Dr. Burleson has increased his vacation days from just 5 to over 40 per year!
In this exclusive interview Dr. Burleson will go into detail explaining how he:
Increased revenue by over 600% since deciding to focus on improving his clinic’s marketing
Attracts new patients
Retains existing patients
Reduced his patient acquisition cost by 56%
Increased revenue from referrals from just 20% of total revenue to over 60%
Managed to go from 50 new patients per month to over 170 without overwhelming his staff
Makes use of high quality free information reports to capture the interest of prospective patients, and then, how he’s automated the entire follow up sequence that last for 11 months after the initial inquiry which has resulted in 30% more calls from these prospective patients
Advertises in specific locations to drive more traffic to the portions of his website that offer these valuable free information reports
Configured his systems to alert his staff to which patients and prospective patients require a personal touch, and when that touch is needed so that no one falls through the cracks
Created an irresistable offer that gets bundle in with routine treatments so that he is able to protect his pricing …And so much more!
Thank you so much for listening! Please subscribe rate and review on your favorite podcast listening app. To get to the show notes for today's episode, go to https://brightideas.co/xxx...and if you have any questions for me, you can leave me a voicemail at brightideas.co/asktrent Best-selling author of "Stop Hiding Your Smile! A Parent's Guide to Confidently Choosing an Orthodontist" and "The Consumer's Guide to Invisalign," Dr. Burleson mentors not only patients and their parents but also orthodontic specialists from all over North America. In his private coaching groups, Dr. Burleson lectures and teaches his orthodontic peers how to create patient-centered practices focused on changing lives and supporting the community. Through his efforts, hundreds of orthodontists across the nation have committed to providing orthodontic care to children who desperately need but cannot afford orthodontic treatment.