The Bright Ideas eCommerce Business Podcast | Proven Entrepreneur Success Stories
BI 312: How A Math Tutoring App Used Facebook to Attract 10,000 Paying Customers
May 5, 2020
Are you looking for a proven formula to attract customers using Facebook Ads? Would you like to hear the nitty gritty details of a company that has used Facebook ads to attract their first 10,000 customers?

On the show with me today is Aditya Nagrath is the founder and CEO of Elephant Learning. 

To see if this interview is for you,  I recommend that you read the list of questions below to get a quick overview of the questions that I asked Aditya during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for bringing a new idea to market and rapidly scaling a company. 

Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Aditya shares...and then leave a comment or question for him to answer.

Questions I Asked Aditya:

[01:30] What does your company sell?
[01:40] When did you start the company? [01:50] How many customers do you have? [02:10] What made you pick the niche you are in, and how did you research it? [05:12] What has been the most effective method for acquiring customers? [05:22] When did you start on Facebook? [05:50] How did you identify your target audience [07:44] How why did you narrow the 1% audience down from 2M to 600K [09:36] How did you come up with the creative? [10:40] What kinds of micro-tests did you run to verify that your creative was going to resonate with the target audience? [12:38] What is Tapcast.io and why do you use them? [15:51] How did you structure your campaigns/adsets? [16:54] Did split testing play a big role? [19:24] Once you validate the CR of a adset, how did you scale it without killing the CR? [21:02] CAC is $60 now. It was $35 back then. LTV is about $160 [22:58] What other ad channels are you using? [25:22] Tell me about your Customer experience initiatives  5 Quick Facts [30:16] What is your favorite business book? [30:46] What is your favorite online tool for growing your business? [31:32] Hours of work / week? [31:49] Family situation? [32:32] What do you wish your younger self knew Resources links can be found at https://brightideas.co/312/