Having trouble conveying your message to customers? Not closing sales as efficiently as you would like? You might have to adjust your buyer persona. If you haven't created a buyer persona, you are wasting your time and money. In this episode, I dive into some quick tips on how to create a relevant persona and how to use that to create relevant content - all of which leads to a successful content marketing strategy. Take a quick listen and you'll learn: Why Buyer Personas Are So Important The Consequences of Not Identifying Your Ideal Customer What the Right Customer Can Do For Your Business Audience Jacking and How to Find Your Ideal Customer Tools For Identifying Potential Leads