On the show with me today is Dave Chesson; the guy behind Kindlepreneur, a website devoted to teaching authors about book marketing. Recommended by Amazon KDP as the place where you can learn how to “optimize marketing for your books,” Kindlepreneur has grown to be one of the largest book marketing websites on the web....and when it comes to sharing best practices for book marketing, Dave did not disappoint.  If you have ever wondered about the feasability of writing business books, children's books, or fiction books of any kind for the Kindle platform, you are going to absolutely love today's interview! Questions I Asked Dave: Company Overview [04:30] When did you start? [08:30] What kind of book did you write? [10:20] How did you do keyword research for the book? [11:45] How long did it take your book to rank well on Amazon? [12:20] How big is your business today? [14:06] What are your favorite tools for the book writing process? [16:59] How do I find an editor and a cover designer? [18:03] Are there podcasts for kindle publishers? Marketing [18:56] Walk me through how you actually write a book? [19:16] When you are ready to publish a new book, what does your launch process look like? [24:53] How important are book reviews? [25:49] How can an author get an advanced reviews? [26:10] What does a book launch plan look like? [29:33] Are they any gray hat strategies for launching and ranking a book? [32:42] Do new book promotions work much the same way as they do for new physical products? [34:06] How do you get reviews for a book? [36:57] Should authors use King Sumo? [38:45] What are some of the strategies that authors should avoid? [39:47] How do Amazon book ads play a role and how do they differ from ads for physical products? People and Process [41:45] Tell me about the people on your team? [44:06] Should author's rely on SOPs? [45:04] Tell me about Dave Chesson's Top 10 5 Quick Facts 1. What is your favorite business book? 2. What is your favorite online tool for growing your business?  3. Hours of work / week? 4. Family situation? 5. What do you wish your younger self knew