Online Marketing Podcast
Welcome to the Online Marketing Podcast, where we help Course Creators, Membership Owners & Coaches market and sell their offers.
You get results for your students, members, and students and are confident that your offers work. Now you just have to market and sell them to bring the right people into your world!
Each episode of the podcast we do a deep dive into strategies and mindset that high earners take action on for themselves (and we pull back the curtain on our 6 Figure Online Business as well!)
Brought to you by Paul & Melissa Pruitt, husband & wife and business partners who help top professionals launch online courses, memberships & coaching programs.
Just sign up to be notified at onlinemarketingpodcast.com
How You Can Benefit From A Like-Minded Community
February 27, 2021 • 6 MIN
In this episode, we are discussing how you can benefit from building a community and even helping those who've gotten training elsewhere that will surpass short-term monetary gains.
How To Create Long-Term Memberships Instead Of One-Time Customers
February 27, 2021 • 16 MIN
In this episode, we are discussing how to create long-term memberships and how to build quality relationships with your audience that will make them ask for more.
The Final Push Before Your Launch
February 27, 2021 • 15 MIN
The last few days before a launch can be quite challenging.
In this episode, we are talking about what to prioritize, how to engage with your audience, how to address and handle their objections and encourage them to sign up for your offer.
How To Increase Your Memberships Fees
February 27, 2021 • 19 MIN
In this episode, we are discussing how you can successfully increase the price of your memberships and attract the right customers through the right branding and marketing of your services.
How To Create Free Content That Leads To Your Membership
March 3, 2021 • 12 MIN
In this episode, we are discussing how to deliver valuable content in your free groups that will up level your perceived value and your expert status and lead your audience to your membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-free-content-that-leads-to-your-membership---episode-69
How To Lead People From Course To Membership
March 5, 2021 • 14 MIN
In this episode, we are discussing how to transition your audience from a one-time course to a continuous membership by creating natural tension and desire that will lead them to take the next step.
Find the full show notes here: https://membershipsmastermind.com/how-to-lead-people-from-course-to-membership-episode-70
How To Grow Your List
March 8, 2021 • 12 MIN
In this episode we are discussing how to engage with your future subscribers in a non-invasive way and how to attract your dream clients.
How To Celebrate “Wins” Of Your Members
March 10, 2021 • 14 MIN
In this episode, we are discussing how to recognize and reward your members and their progress.
Find the full show notes here: https://membershipsmastermind.com/how-to-celebrate-wins-of-your-members---episode-71
How To Start Your Membership & Avoid Overwhelm
March 12, 2021 • 11 MIN
In this episode, we are discussing how to get your membership started, what deliverables to include, how to avoid overwhelm and how to convert one-off clients into monthly paying members.
Find the full show notes here: https://membershipsmastermind.com/how-to-start-your-membership-avoid-overwhelm-episode-72/
How To Get The Most Out Of Your Facebook Groups
March 15, 2021 • 18 MIN
In this episode, we are discussing how to approach your Facebook groups strategically, efficiently using templates and scheduling to minimize the time you have to invest and tips on how to engage with your audience that will ultimately convert group members into buyers.
How To Set Up Payment Options & Incentives For Your Membership
March 17, 2021 • 5 MIN
In this episode, we are discussing how different payment options can attract different audiences and how to offer financial and other bonus incentives.
Find the full show notes here: https://membershipsmastermind.com/how-to-set-up-payment-options-incentives-for-your-membership-episode-73/
How to Avoid Mixing Your Messaging With Multiple Memberships
March 19, 2021 • 14 MIN
In this episode, we are discussing how to avoid mixing your messages when running multiple memberships that target different audiences.
Find the full show notes here: https://membershipsmastermind.com/how-to-avoid-mixing-your-messaging-with-multiple-memberships---episode-74
How to Get the Best Return for Your Facebook Ads
March 22, 2021 • 13 MIN
In this episode, we are discussing how to get the best return for your Facebook ads by focusing on the right audience and by creating captivating ads that will resonate with your future clients.
What to Do About Low Membership Enrollment Numbers
March 24, 2021 • 14 MIN
In this episode, we are discussing which factors could be the reason for low enrollment numbers for your memberships and what you can do about it.In this episode, we are discussing which factors could be the reason for low enrollment numbers for your memberships and what you can do about it.
Find the full show notes here: https://membershipsmastermind.com/what-to-do-about-low-membership-enrollment-numbers---episode-75
Best Practices For Creating Great Memberships
March 26, 2021 • 16 MIN
In this episode, we are discussing what you need to know in order to create a great Membership experience for your clients, from meeting your member’s individual expectations to answering questions before they even get asked. Plus, how to avoid some of the most common mistakes.
Find the full show notes here: https://membershipsmastermind.com/best-practices-for-creating-great-memberships---episode-76
How To Create Powerful Teasers For Your Membership
March 29, 2021 • 14 MIN
In this episode, we are discussing how to create teasers that give value and pull new audiences in to your membership without giving away too much for free.
Course Vs. Membership – Which Comes First
March 31, 2021 • 8 MIN
In this episode, we are discussing the differences between courses and monthly memberships and the pros and cons of having one or the other first.
Find the full show notes here: https://membershipsmastermind.com/course-vs-membership--which-comes-first---episode-77
Why You Might Not Need A Facebook Group For Your Membership
April 2, 2021 • 8 MIN
In this episode, we are discussing why the real reason for low engagement in your Facebook group might be that you are forcing people into a habit or a deliverable that they actually didn't come for.
Find the full show notes here: https://membershipsmastermind.com/why-you-might-not-need-a-facebook-group-for-your-membership---episode-78
How To Make Offers Your Audience Can’t Refuse
April 5, 2021 • 15 MIN
In this episode, we are discussing how to create the desire for the solution you are providing, to eliminate objections, and how to groom your audience into sure buyers before making the offer.
How To Strategically Use Facebook Events In Your Promotions
April 7, 2021 • 7 MIN
In this episode, we are discussing how you can strategically leverage Facebook events in your launch or your promotions to drive interest and traffic.
Find the full show notes here: https://membershipsmastermind.com/how-to-strategically-use-facebook-events-in-your-promotions-episode-79
Facebook Pixel –What Is It & How You Can Use It
April 9, 2021 • 13 MIN
In this episode, we are discussing how Facebook Pixel works and how you can strategically use it to target your audience.
Find the full show notes here: https://membershipsmastermind.com/facebook-pixel-what-is-it--how-you-can-use-it---episode-80
How to Promote Evergreen Memberships Without Launches
April 12, 2021 • 13 MIN
In this episode, we are discussing ways to promote your evergreen memberships and get new clients effectively without constant launches.
How To Create Hybrid Challenges With Free And Paid Parts
April 16, 2021 • 10 MIN
In this episode, we are discussing how to create hybrid challenges that have a paid and a free part and will create short-term as well as long-term business for you.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-hybrid-challenges-with-free-and-paid-parts---episode-81
How To Build Desire & Indoctrinate Your Audience Before Your Membership
April 16, 2021 • 12 MIN
In this episode, we are discussing how to position yourself as an expert, build desire and indoctrinate your audience in the lead up to your membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-build-desire--indoctrinate-your-audience-before-your-membership---episode-82
How To Convert Freebie Seekers Into Buying Customers
April 19, 2021 • 24 MIN
A very common mistake is that we unwillingly groom a lot of people to only expect freebies from us.
In this episode, we are discussing ways to break out of that “internet marketing bubble” and how to create and nurture an engaged following that is willing to spend for your offers.
How to Set Enticing Price Points For Your Offers
April 21, 2021 • 11 MIN
In this episode, we are discussing how you can come up with the right price point and payment plan for your course that will naturally lead people to sign up for your membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-set-enticing-price-points-for-your-offers---episode-83
How To Launch Even With A Small Email List & How To Create Effective Challenges
April 23, 2021 • 14 MIN
In this episode, we are discussing why you should start your membership even without an extensive email list and how to create effective and engaging challenges.
Find the full show notes here: https://membershipsmastermind.com/how-to-launch-even-with-a-small-email-list-how-to-create-effective-challenges-episode-84
How to Grow Your Next Launch
April 26, 2021 • 7 MIN
In this episode we are discussing things you can do to help your next launch grow and that will even be beneficial for you in the long run.
How To Adapt Your Messaging To Multiple Audiences
April 28, 2021 • 16 MIN
In this episode, we are discussing how you can adjust your marketing messaging in a way that will resonate with different audiences.
Find the full show notes here: https://membershipsmastermind.com/how-to-adapt-your-messaging-to-multiple-audiences---episode-85
How To Host Multiple Memberships On One Platform Without Breaking the Bank
April 30, 2021 • 17 MIN
In this episode, we are discussing how you can run multiple membership sites on one platform without breaking the bank
Find the full show notes here: https://membershipsmastermind.com/how-to-host-multiple-memberships-on-one-platform-without-breaking-the-bank---episode-86
Freebies – How to use them efficiently
May 3, 2021 • 18 MIN
There is a fine line between creating a list of freebie only seekers and using giveaways as an efficient tool to build long-term relationships, establish social proof and create future customers.
In this episode, we are discussing how to maximize your return from giving away freebies and how to find the right balance that works specifically for your audience.
What To Do With Non-Engaging Facebook Group Members
May 5, 2021 • 10 MIN
In this episode, we are discussing effective ways to get more engagement in your Facebook group and why you shouldn’t disregard non-engaging group members.
Find the full show notes here: https://membershipsmastermind.com/what-to-do-with-non-engaging-facebook-group-members-episode-87
The Multi-Dimensional Approach To Maximize Your Memberships
May 10, 2021 • 19 MIN
In this episode, we are discussing how to maximize your existing basic membership subscribers by applying a multi-dimensional approach. This will get you better clients, improve your deliverables and create greater results for your subscribers.
How to Create Mutual Beneficial Relationships With Contractors
May 14, 2021 • 19 MIN
In this episode, we are discussing how to create mutually beneficial relationships with your contractors and how to renegotiate one-sided agreements effectively.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-mutual-beneficial-relationships-with-contractors---episode-90
How to increase the value of your memberships with influencers
May 17, 2021 • 11 MIN
In this episode, we are discussing how you can benefit and grow exponentially by inviting prominent influencers as guests into your membership groups without having competitors taking advantage of your audience.
Should You Be Paying Your Guest Speakers?
May 19, 2021 • 8 MIN
In this episode, we are discussing how paying or not paying guest speakers in your membership can lead to deliverables for your members.
Find the full show notes here: https://membershipsmastermind.com/should-you-be-paying-your-guest-speakers---episode-91
How To Choose The Right Platform For Your Membership
May 21, 2021 • 7 MIN
In this episode, we are discussing what you should consider when choosing the right platform for your membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-choose-the-right-platform-for-your-membership---episode-92
How To Get Your Membership Started Today
May 24, 2021 • 13 MIN
In this episode, we are discussing how you can overcome any perceived obstacles and start your membership course today. From how to test the waters, to getting your course up and running and improve your offers along the way, this episode has it all covered.
How To Run A Membership In a Facebook Group
May 26, 2021 • 11 MIN
In this episode, we are discussing how you can get your membership started with a Facebook group, how to structure your content & posts and how to save yourself time by eventually up-leveling your membership.
Note: Since this recording, the Facebook feature “Units” has been changed to “Guides”
Find the full show notes here: https://membershipsmastermind.com/how-to-run-a-membership-in-a-facebook-group---episode-93
Free Facebook Groups – How to Protect Your Time & Energy
May 28, 2021 • 9 MIN
In this episode, we are discussing how to engage with the members of your free Facebook groups while protecting your time and leading them to your paid memberships.
Find the full show notes here: https://membershipsmastermind.com/free-facebook-groups-how-to-protect-your-time-energy-episode-94/
Making Your Facebook Groups Work - The “Real World” Approach
May 31, 2021 • 17 MIN
In this episode, we are discussing how to strategically approach Facebook groups and how you can create purposeful conversations and real connections with your group members.
How to Run Multiple Programs In A Sustainable Way
June 2, 2021 • 14 MIN
In this episode, we are discussing how to balance running multiple programs in a sustainable way that protects your time and energy.
Find the full show notes here: https://membershipsmastermind.com/how-to-run-multiple-programs-in-a-sustainable-way---episode-95
How to Create Scalable Live Experiences
June 4, 2021 • 11 MIN
In this episode, we are discussing how to create live experiences for your members with a community element, and that are scalable.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-scalable-live-experiences---episode-96
How To Set The Right Membership Expectations When You’re Getting Started
June 7, 2021 • 10 MIN
In this episode, we are discussing how you can get your membership started by setting the right expectations, even if you don’t have everything, from your website to your sales page, ready.
How to Create Simple Funnels That Convert
June 9, 2021 • 7 MIN
In this episode, we are discussing how to effectively guide your audience into an informed buying decision without over-delivering.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-simple-funnels-that-convert---episode-97
Do You Need A Separate Lead Magnet For Your Launch?
June 11, 2021 • 8 MIN
In this episode, we are discussing the benefits of having a lead magnet available for the entire year, how to build excitement around it during your launch and how to test which type of lead magnet works best for your audience.
Find the full show notes here: https://membershipsmastermind.com/do-you-need-a-separate-lead-magnet-for-your-launch---episode-98
How To Create a Membership That Fits Your Goals
June 14, 2021 • 15 MIN
In this episode, we are discussing how you can create a membership with the right size and the right price point that is really going to serve you and won’t deplete your time and energy resource.
How to Leave a Great First Impression With You Onboarding Process
June 16, 2021 • 11 MIN
In this episode, we are discussing how to create a great onboarding experience for your members that is engaging and informative.
Find the full show notes here: https://membershipsmastermind.com/how-to-leave-a-great-first-impression-with-you-onboarding-process---episode-99
How to Track Your Traffic With Facebook Pixel
June 18, 2021 • 9 MIN
In this episode, we are discussing how to track the traffic you are getting on your landing pages from Facebook ads versus organic traffic, using Facebook Pixel.
Find the full show notes here: In this episode, we are discussing how to track the traffic you are getting on your landing pages from Facebook ads versus organic traffic, using Facebook Pixel.
Do You Need A VIP Level?
June 21, 2021 • 9 MIN
In this episode, we are discussing how to make VIP offers in an effective way that won’t confuse your audience.
How to Transition From Free to Paid Offers
June 23, 2021 • 12 MIN
In this episode, we are discussing how to smoothly transition your audience from free to paid offers without alienating people.
Find the full show notes here: https://membershipsmastermind.com/how-to-transition-from-free-to-paid-offers---episode-101
How to Grow Your Facebook Group With Quality Members
June 25, 2021 • 10 MIN
In this episode, we are discussing how to grow your Facebook groups, by using incentives, creating desire for people outside Facebook to join your group and effectively using Facebook Ads to target quality leads.
Find the full show notes here: https://membershipsmastermind.com/how-to-grow-your-facebook-group-with-quality-members-episode-102/
What To Do With Members Of An Inactive Facebook Group
June 28, 2021 • 19 MIN
In this episode, we are discussing how to encourage members of an old and inactive Facebook group to join your new group and how to get more engagement and communication.
Find the full show notes & resources here: https://membershipsmastermind.com/what-to-do-with-members-of-an-inactive-facebook-group-episode-20/
How to Increase Your Members’ Motivation
June 30, 2021 • 19 MIN
In this episode, we are discussing how to motivate your audience to complete your programs or to consume all of your course materials by appealing to their individual factors of motivation.
Find the full show notes here: https://membershipsmastermind.com/how-to-increase-your-members-motivation---episode-103
Membership Platforms – Content Ownership & Life-Time Deals
July 2, 2021 • 14 MIN
In this episode, we are discussing ownership questions of your membership materials hosted on third party platforms and what to keep in mind when signing up for lifetime deals.
Find the full show notes here:
How To Create Successful Launch Challenges
July 5, 2021 • 16 MIN
In this episode, we are discussing how you can attract an audience to join your launch challenge and how to efficiently lead them into your paid membership through micro-commitments and by handling their objections during the launch.
How to Create Effective Lead Magnets for Your Audience
July 7, 2021 • 12 MIN
In this episode, we are discussing how to create lead magnets that are congruent with the transformation your audience is looking for.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-effective-lead-magnets-for-your-audience---episode-105
How to Sell Your Membership B2B
July 9, 2021 • 9 MIN
In this episode, we are discussing how to target corporations through B2B selling tactics and how to nurture conversations with the right people in these organizations
Find the full show notes here: https://membershipsmastermind.com/how-to-sell-your-membership-b2b---episode-106
How To Build A Quality Audience Of Buyers
July 12, 2021 • 13 MIN
In this episode, we are discussing ways to attract a quality audience through the right positioning and price point of your membership, as well as targeting buyers instead of freebie seekers.
How To Prime Up Your Audience For Your Membership During Low Season
July 14, 2021 • 9 MIN
In this episode, we are discussing how you can use low seasons as an opportunity to pre-influence your audience, so they will more easily convert when you are launching your next membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-prime-up-your-audience-for-your-membership-during-low-season---episode-107
How to Create Mutual Beneficial Memberships for Other Businesses
July 16, 2021 • 11 MIN
In this episode, we are discussing how to protect your time and energy when creating memberships for other businesses.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-mutual-beneficial-memberships-for-other-businesses---episode-108
How To Fill Up Your Challenge
July 19, 2021 • 13 MIN
In this episode, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.
How to Get Your Membership Started For Free
July 21, 2021 • 11 MIN
In this episode, we are discussing how to start your membership using only free tools and platforms.
Find the full show notes here: https://membershipsmastermind.com/how-to-get-your-membership-started-for-free---episode-109
The “Content Squeeze” – How to Repurpose Content From Your Free Groups
July 23, 2021 • 8 MIN
In this episode, we are discussing ways to turn your public content into valuable content for your paid membership members.
Find the full show notes here: https://membershipsmastermind.com/the-content-squeeze--how-to-repurpose-content-from-your-free-groups-for-your-paid-groups---episode-110
What To Consider When Downselling
July 26, 2021 • 10 MIN
In this episode, we are discussing what you should consider when serving a second group of people that did not sign up for your main program with a cheaper offer.
Top Tips For Last Minute Conversions Before Your Launch
July 28, 2021 • 11 MIN
In this episode, we are discussing how to increase conversions right before your launch through incentives and personal outreach while avoiding sabotaging yourself by over-delivering leading up to your launch.
Find the full show notes here: hhttps://membershipsmastermind.com/top-tips-for-last-minute-conversions-before-your-launch-episode-111
How To Leverage Your Milestones
July 30, 2021 • 12 MIN
In this episode, we are discussing how to leverage your milestones and use it for social proof.
Find the full show notes here: https://membershipsmastermind.com/how-to-leverage-your-milestones---episode-112
How To Make The Most Of Your Virtual Event
August 2, 2021 • 10 MIN
In this episode, we are discussing how to set up a virtual event efficiently and how to make the most out of your participants to turn one-time attendees into long-term clients.
Why You Should Not Miss Out On Having A Membership
August 4, 2021 • 16 MIN
In this episode, we are discussing the benefits of offering a membership program, from the consistent recurring revenue to building deeper connections over time with your members that will enable you to deliver a bigger impact and create lifelong clients.
How to include 1-1 Coaching Into Your Membership
August 6, 2021 • 23 MIN
In this episode, we are discussing how you can include your 1-1 VIP coaching in your general membership as well as alternative business models.
Find the full show notes here: https://membershipsmastermind.com/how-to-include-1-1-coaching-into-your-membership---episode-113
Lifetime Value Of A Client Versus Constant Ascension
August 9, 2021 • 13 MIN
In this episode, we are discussing how to acknowledge tenure in your membership to create loyal life-long clients and how to give temporary discounts to some members to keep clients during their financial hardships.
How To Create The Perfect Experience For New & Old Members
August 11, 2021 • 16 MIN
In this episode, we are discussing how to create the perfect member experience for new people being on boarded as well as your existing members at the same time.
How To Leverage An In-Person Event As Participant
August 13, 2021 • 10 MIN
In this episode, we are discussing how to engage with potential future clients and leverage yourself successfully when attending an in-person event without disrespecting the rules of the organizers.
Find the full show notes here: https://membershipsmastermind.com/how-to-leverage-an-in-person-event-as-participant---episode-114
How To Build Your Membership Through Referrals
August 16, 2021 • 10 MIN
In this episode, we are discussing how to organically grow your membership through referrals by your initial members.
How To Find Clients Without A Facebook Group
August 18, 2021 • 8 MIN
In this episode, we are discussing how to find your future clients without having your own Facebook group, where to look for your audience and how to create meaningful conversations that convert.
How to Use Social Media to Grow Your Email List
August 20, 2021 • 12 MIN
In this episode, we are discussing how to use social media effectively to grow your email list by giving value and creating relevancy online.
Find the full show notes here: https://membershipsmastermind.com/how-to-use-social-media-to-grow-your-email-list---episode-115
Switching Platforms Without Losing Content or Clients
August 23, 2021 • 11 MIN
In this episode, we are discussing how you can avoid frustration for yourself and your clients when transitioning to a new platform for your program.
Best Practices For Your Cart Opening & Closing
August 25, 2021 • 14 MIN
In this episode, we are discussing the best practices for your cart opening/closing, how to align your messaging and position your offer effectively.
How to Create Effective Membership Incentives Within Your Front Offers
August 27, 2021 • 8 MIN
In this episode, we are discussing how to go about offering incentives in your front end offers to attract new membership customers and what to avoid to save you a headache later on.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-effective-membership-incentives-within-your-front-offers---episode-116
How To Start A Membership Without Breaking The Bank
August 30, 2021 • 6 MIN
In this episode, we are discussing how to use free resources to deliver your content, manage financial transactions and get your membership off the ground.
How to Create Effective Email Marketing
September 1, 2021 • 13 MIN
In this episode, we are discussing how to create consistent messaging that will nurture your audience and naturally lead them to your offers.
How to Up-Level Your Membership While Protecting Your Time
September 3, 2021 • 16 MIN
In this episode, we are discussing how to raise your membership price while protecting your time and energy resources.
Find the full show notes here: https://membershipsmastermind.com/how-to-up-level-your-membership-while-protecting-your-time---episode-117
How To Start A New Membership Without Sacrificing Your Existing Program
September 6, 2021 • 11 MIN
In this episode, we are discussing how to gradually transition members from an existing lucrative program to a new one without shutting down your old membership and completely risking losing crucial income and members.
How To Create A Successful Group Coaching Membership
September 8, 2021 • 11 MIN
In this episode, we are discussing group-coaching memberships, from providing the right offer for your audience to maximizing the amount of members without compromising quality to ways of encouraging engagement within your group.
The Top Reasons For Not Getting Community Engagement
September 10, 2021 • 13 MIN
In this episode, we are discussing what to avoid when interacting with your groups on social media that might actually sabotage your community engagement efforts.
Find the full show notes here: https://membershipsmastermind.com/the-top-reasons-for-not-getting-community-engagement---episode-118
How to Collaborate On Cross-Marketing Promotions
September 10, 2021 • 7 MIN
In this episode, we are discussing how to successfully collaborate on cross-marketing promotions and sharing audiences.
Find the full show notes here: https://membershipsmastermind.com/how-to-collaborate-on-cross-marketing-promotions---episode-119
Is it Worth It To Repurpose Old Video Challenges?
September 13, 2021 • 8 MIN
In this episode, we are discussing the pros and cons of repurposing old pre-recorded content.
How To Create Consistent Email Marketing
September 15, 2021 • 6 MIN
In this episode, we are discussing how to create the perfect email marketing frequency that will create anticipation and the perception of professionalism.
How To Manage Basic & V.I.P. Memberships Simultaneously
September 20, 2021 • 10 MIN
In this episode, we are discussing how to run two programs at the same time, how to differentiate and position them correctly, as well as how to attract members of your basic memberships to ascend to your V.I.P programs.
Price Increases During Memberships
September 22, 2021 • 10 MIN
In this episode, we are discussing the dangers of a price increase during an ongoing membership and how to create additional income without affecting your existing members.
How to Create Mini Courses as Effective Lead Magnets
September 24, 2021 • 9 MIN
In this episode, we discuss how you can use small offers, such as mini-courses, as an effective lead magnet to create desire and guide your audience to sign up for your memberships.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-mini-courses-as-effective-lead-magnets--episode-120
How To Create The Initial Groundwork For Your Membership
September 25, 2021 • 15 MIN
In this episode, we are discussing how you can get your membership started by getting clarity on your target audience and the deliverables that they are looking for.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-the-initial-groundwork-for-your-membership--episode-129
How To Clarify Your Messaging To Target The Right Audience
September 27, 2021 • 10 MIN
In this episode, we are discussing how to target the right audience for you by narrowing down your niche and clarifying your messaging for maximum impact.
Sales Pages For Warm Audiences
September 29, 2021 • 6 MIN
In this episode, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.
How to Raise Your Membership Fee Without Losing Clients
October 1, 2021 • 18 MIN
In this episode, we are discussing how to overcome self-limiting beliefs and raise your membership fees without losing clients as well as handling multiple currencies.
Find the full show notes here: https://membershipsmastermind.com/how-to-raise-your-membership-fee-without-losing-clients---episode-121
How to Create Your Success Path & Find Your Milestones
October 2, 2021 • 11 MIN
In this episode, we are discussing how to discover your milestones and create your own success path for your membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-your-success-path--find-your-milestones---episode-130
How To Overcome Your Fear Of Launching
October 4, 2021 • 21 MIN
In this episode, we are discussing ways to deal with the anxiety and fear that a launch can create by changing your mindset and working with your emotions in a way that helps you grow.
How To Increase Engagement Within Your Group
October 6, 2021 • 10 MIN
In this episode, we are discussing how you can create more engagement within your membership, get conversations started and increase the connection between members of your group.
How to Make Your Offers After A Webinar
October 8, 2021 • 4 MIN
In this episode, we are discussing how to open your cart after your webinar and how to repurpose your webinar for people that haven’t attended it.
Find the full show notes here: https://membershipsmastermind.com/how-to-make-your-offers-after-a-webinar---episode-122
How To Lead Your Audience From One Offer To Another
October 9, 2021 • 17 MIN
In this episode, we are discussing how to lead your audience to your back-end offers in a way that feels like the next natural step for them.
Find the full show notes here: https://membershipsmastermind.com/how-to-lead-your-audience-from-one-offer-to-another--episode-131
How To Run Two Differently Priced Memberships Simultaneously
October 11, 2021 • 25 MIN
In this episode, we are discussing the pros and cons of having two differently priced memberships at the same time and how to make sure that all your clients are getting their money’s worth.
How To Encourage Engagement On A New Membership Platform
October 13, 2021 • 8 MIN
In this episode, we are discussing how to encourage members to engage when moving your membership to a new platform.
Successful Webinar Strategies
October 15, 2021 • 11 MIN
In this episode, we are discussing successful webinar strategies from the promotional stage, all the way to making the offer.
Find the full show notes here: https://membershipsmastermind.com/successful-webinar-strategies---episode-123
Course vs Membership – which comes first?
October 16, 2021 • 8 MIN
In this episode, we are discussing the differences between courses and monthly memberships and the pros and cons of having one or the other first.
Find the full show notes here: https://membershipsmastermind.com/course-vs-membership--which-comes-first---episode-132
How To Convert Free Members Into Buyers
October 18, 2021 • 17 MIN
In this episode, we are discussing how to convert members from your free group into buyers with a higher conversion rate by using “hot topic” lead magnets.
Deliverables & Price Point Of Your Membership
October 20, 2021 • 11 MIN
In this episode, we are discussing how to find the right deliverables for your membership that will leave satisfied customers and avoid overwhelm, as well as finding a price point that will attract the audience that you want.
How to Create Desire For Your Membership through Surveys
October 22, 2021 • 15 MIN
In this episode, we are discussing how you can leverage surveys to create desire for your memberships while getting valuable insights for the deliverables that your audience is looking for.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-desire-for-your-membership-through-surveys---episode-124
Is There A “Right Time” To Launch Your Membership?
October 23, 2021 • 5 MIN
In this episode, we are discussing why you should not wait too long before launching your membership and why you should emotionally detach yourself from the outcome.
Find the full show notes here: https://membershipsmastermind.com/is-there-a-right-time-to-launch-your-membership-episode-133
How To Fill Your Challenges & Groups
October 25, 2021 • 14 MIN
In this episode, we are discussing how to excite your audience to join your challenges and groups by creating desire and giving value.
How to Create Lead Magnets That Resonate With Your Audience
October 27, 2021 • 14 MIN
In this episode, we are discussing how to avoid common mistakes when creating lead magnets and how to fine-tune your messaging that will resonate with your audience in a positive way.
Membership Renewals –The Strategic Approach
October 29, 2021 • 10 MIN
In this episode, we are discussing how to strategically encourage your members to renew their membership, how to re-establish the value proposition and what to avoid that might lead to membership cancellations.
Find the full show notes here: https://membershipsmastermind.com/membership-renewals-the-strategic-approach--episode-125
How To Strategically Use Facebook Events In Your Promotions
October 30, 2021 • 7 MIN
In this episode, we are discussing how you can strategically leverage Facebook events in your launch or your promotions to drive interest and traffic.
Find the full show notes here: https://membershipsmastermind.com/how-to-strategically-use-facebook-events-in-your-promotions---episode-134
How To Transition From One to One Coaching To Group Memberships
November 1, 2021 • 11 MIN
In this episode, we are discussing how to avoid overwhelm by time-consuming one-to-one coaching and how to transition to group memberships.
What To Include Into Your VIP Membership
November 3, 2021 • 7 MIN
In this episode, we are discussing how to set your VIP membership apart from your low-level offers and how to avoid overwhelm and protecting your time.
How to Create Content for Free Groups & Paid Memberships
November 5, 2021 • 11 MIN
In this episode, we are discussing what content to use for your free groups without disappointing members of your paid memberships.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-content-for-free-groups--paid-memberships---episode-126
How To Handle Multiple Facebook Pages
November 8, 2021 • 10 MIN
In this episode, we are discussing the dilemma of having multiple Facebook pages, how to decide which one you should keep and ways to merge your audiences gradually to avoid confusion.
Find the full show notes & resources here:
https://membershipsmastermind.com/how-to-handle-multiple-facebook-pages-episode-53/
How Much Free Content Is Enough?
November 10, 2021 • 12 MIN
In this episode, we are discussing how to deliver valuable content in your free groups that will up-level your perceived value and your expert status and lead your audience to your membership.
Find the full show notes here: https://membershipsmastermind.com/how-much-free-content-is-enough---episode-54/
Effective Ways to Welcome New Members
November 12, 2021 • 18 MIN
In this episode, we are discussing how to create a great onboarding experience that will engage and excite your members while handling all their questions ahead of time before they even have to ask.
Find the full show notes here: https://membershipsmastermind.com/effective-ways-to-welcome-new-members---episode-127
Finding The Right Pricing Strategy For Your Membership
November 15, 2021 • 13 MIN
In this episode, we are discussing how to find the right pricing strategy for your membership that will attract a committed audience that shows up and make sure you will get what you deserve.
Find the full show notes here: https://membershipsmastermind.com/finding-the-right-pricing-strategy-for-your-membership-episode-55
How to Get More Group Engagement & Up-level Your Onboarding Process
November 17, 2021 • 19 MIN
In this episode, we are discussing how to get more engagement in your Facebook groups by focusing on relationship building and how to create a clear onboarding process that will save you and your members a lot of time.
Find the full show notes here: https://membershipsmastermind.com/how-to-get-more-group-engagement--up-level-your-onboarding-process---episode-56/
Going Directly Into A Membership VS Back-End Memberships
November 22, 2021 • 12 MIN
In this episode, we are discussing the pros & cons of going directly into a membership versus a back-end membership.
Find the full show notes & resources here: https://membershipsmastermind.com/going-directly-into-a-membership-vs-back-end-memberships-episode-57
How To Have Recurring Payments AND Long-Term Commitments
November 24, 2021 • 6 MIN
In this episode, we are discussing how you can have regular payments and a long-term commitment at the same time.
Find the complete show notes & resources here: https://membershipsmastermind.com/how-to-have-recurring-payments-and-long-term-commitments---episode-58
How to Offer Course Incentives for Back End Memberships
November 29, 2021 • 12 MIN
In this episode, we are discussing how to offer your course participants the option to retake the course as an incentive to join a back-end membership.
Find the full show notes here: https://membershipsmastermind.com/how-to-offer-course-incentives-for-back-end-memberships---episode-59
How To Find Your Audience’s Internal & External Challenges
December 1, 2021 • 19 MIN
In this episode, we are discussing ways to find out what your audience’s pain points, aspirations and objections are.
Find the full show notes here: https://membershipsmastermind.com/how-to-find-your-audiences-internal--external-challenges---episode-60
How To Structure Standalone Courses Inside Your Membership
December 6, 2021 • 8 MIN
In this episode, we are discussing how to structure courses that are part of your membership and create different deliverables for each offer.
Find the full show notes here: https://membershipsmastermind.com/how-to-structure-standalone-courses-inside-your-membership---episode-61
Old Clients vs. New Clients –Who Should You Market To First?
December 8, 2021 • 4 MIN
In this episode, we are discussing who you should target first for your next launch, old or new clients and why.
Find the full show notes here: https://membershipsmastermind.com/old-clients-vs-new-clients-who-should-you-market-to-first---episode-62
How To Promote Your Launch When You Don’t Have Social Proof
December 13, 2021 • 8 MIN
In this episode, we are discussing how to create desire for your next launch, even if you don’t have testimonials as social proof.
Find the full show notes here: https://membershipsmastermind.com/how-to-promote-your-launch-when-you-dont-have-social-proof---episode-63
The Pros & Cons Of Facebook Groups
December 15, 2021 • 12 MIN
In this episode, we are discussing the pros & cons of having a Facebook group and how to get better results with less energy and less effort
Find the full show notes here: https://membershipsmastermind.com/the-pros--cons-of-facebook-groups---episode-64
How To Create More Engagement In Your Group
December 20, 2021 • 14 MIN
In this episode, we are discussing ways to get your group members engaged, how to start conversations and add value that will create a better group experience.
Find the full show notes here: https://membershipsmastermind.com/how-to-create-more-engagement-in-your-group-episode-65/
A Strategic Approach To Membership Payment Plans
December 22, 2021 • 9 MIN
In this episode, we are discussing how you can find the right payment options for your membership that fit your financial goals and commitments.
Find the full show notes here: https://membershipsmastermind.com/a-strategic-approach-to-membership-payment-plans---episode-66
How To Make The Most Out Of Your Group Coaching Calls
December 27, 2021 • 9 MIN
In this episode, we are discussing how to maximize your group coaching calls, keep your audience’s attention, avoid overwhelm, and build deeper connections between your group members.
Find the full show notes here: https://membershipsmastermind.com/how-to-make-the-most-out-of-your-group-coaching-calls---episode-67
How To Avoid Burn Out – “The Dimmer Switch”
December 29, 2021 • 16 MIN
In this episode, we are discussing how to avoid feeling burnt out with your membership, how to transition to a less time-consuming alternative and how to communicate this change effectively with your existing members.
Find the full show notes here: https://membershipsmastermind.com/how-to-avoid-burn-out-the-dimmer-switch---episode-68
End of Season 1
December 30, 2021 • 2 MIN
It's the end of Season 1! Thank you so much to all our listeners and all our group call participants. It was such a great experience because we really got to learn about everyone's businesses, have intimate conversations with people and help them out in real-time.
It also gave us perspective on what conversations our clients really want from us, which is to learn more about marketing and sales.
In Season 2 of our podcast, which will be called the "Online Marketing Podcast", we're going to dive into marketing and sales strategies.
We will talk about what you need to do to set yourself up for success and take action to have great marketing strategies, to have great sales, and to bring more of the right people into your world.
So join us for a very exciting Season 2 starting January 3
For more info, check out: https://onlinemarketingpodcast.com/
Season 2 Introduction
December 30, 2021 • 2 MIN
In this episode, we are discussing what we have coming up for you in Season 2 of our podcast.
How To Grab Your Audience’s Attention With Your Headline
January 3, 2022 • 6 MIN
In this episode, we are discussing how to grab your audience’s attention with your headlines.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-grab-your-audiences-attention-with-your-headline-season-2-episode-01/
Nugget: The Number One Highest Converting Headline
January 4, 2022 • 2 MIN
What is the number one highest converting headline? The truth is, there isn’t one.
There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feedback that you need to make improvements.
Test that headline, test that offer, test that email! Then we’ll have statistics to look at and we can make it even stronger for next time. That’s where you’re going to find true perfection. You’ll find the highest converting headline for yourself.
How To Create High Converting Headlines And Copy
January 5, 2022 • 9 MIN
In this episode, we are discussing how you can create high converting headlines and copy that connect with your audience on an emotional as well as on a logical level.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-high-converting-headlines-and-copy-season-2-episode-02
Nugget: Writing High Converting Headlines
January 6, 2022 • 1 MIN
What makes a high converting headline?
It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection.
How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this!
Nugget: What If? What If? What If?
January 7, 2022 • 2 MIN
What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?
What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”
This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?
Nugget: Stop being a perfectionist!
January 8, 2022 • 1 MIN
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
How to Avoid the Top Mistakes When Building an Audience
January 10, 2022 • 9 MIN
In this episode, we are discussing the most common mistakes business owners make when building an audience and how you can avoid them.
Ninja Targeting Research Guide: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-the-top-mistakes-when-building-an-audience---season-2--episode-03
Nugget: What is the #1 Marketing Tool?
January 11, 2022 • 2 MIN
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!
The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.
When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.
I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.
Why Audience Size Doesn’t Matter
January 12, 2022 • 8 MIN
In this episode, we are discussing why connecting on a deeper level with your audience is more crucial to your success than the actual size of your audience.
Ninja Targeting Research PDF: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/why-audience-size-doesnt-matter-season-2-episode-04/
Nugget: 6 Easy Things to Think About
January 13, 2022 • 2 MIN
6 easy things to think about when it comes to your target audience!
When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!
What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?
Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.
Nugget: How Much Is Enough?
January 14, 2022 • 3 MIN
How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough?
When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter where you are, it’s like “What’s the next thing?”
I challenge you when it comes to your audience, look at why you are really building that audience. What is the purpose behind the vanity metric? What is it that you think you need to feel fulfilled?
While you’re on your journey, you’re collecting an audience, you’re bringing people into our world. And the truth is, we really don’t need as many followers as we think. We don’t need the virtual line around the corner. We don’t need the huge follower count. We don’t need a huge email list. What we do need is connection. We need to make sure we are tuned in with our audience, and we need to make sure we are tuned in with who we are, so we project the best self that we have.
So, how much is enough? I guarantee it’s not anywhere near where you’re placing that metric. You can be fulfilled now, and you can look at the numbers. How many sales? How many paying clients do you need to reach the goal, to live the life and lifestyle that you want, to make the impact that you want?
You don’t need a huge following. Instead, go deeper with fewer.
Nugget: What Do You Dream About?
January 15, 2022 • 2 MIN
What do you dream about?
As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.
What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’ve been longing for? Or maybe it’s being able to help people in their lives, to help others, to give back? Or maybe they dream about having stability?
When we can really get to know our audience, we get to know who they are and what they desire, and that allows us to feel more connected to them and vice versa. It also allows us to serve them in an even bigger way.
Having these conversations will create that connection and having that connection is going to allow you to serve them better. You’ll get your offers out in front of the right people and really make a huge difference.
It’s one big connective circle, but it all starts by asking your audience, “what do you dream about?”
How to Avoid the Top Mistakes When Making Your Offer
January 17, 2022 • 11 MIN
In this episode, we are discussing the most common mistakes that happen when people make their offers and how to avoid them.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-the-top-mistakes-when-making-your-offer--season-2--episode-05
Nugget: Keep it simple. Make it Clear.
January 18, 2022 • 3 MIN
Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.
Well, I don’t want that to happen to you!
When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.
As human beings, we are pretty simple, we just want to know if what we’re buying is going to do what we desire. But when we’re marketing, many of us think we have to act differently, we put on this imaginary marketing hat and we start spewing out all kinds of crazy information, and we think this is what we are supposed to say, because it’s marketing.
We get caught up trying to explain all of that techno babble, and at the end of the day, we just need to give people clarity.
What do they already desire? What is your offer? And then between where they are now and where they want to be, is the transformation. And it’s your offer that provides the transformation, it’s the vehicle to get them from where they are now to where they desire to be.
Marketing can be simple. I really want that to resonate with you because a lot of us think that it has to be some advanced, crazy thing, but I’m telling you, the best copywriters in the world, they pay attention to their customer, they pay attention to the language that their audience is already using, and then they use that language in their marketing.
Keep it simple, make it clear, give clarity, get out of the way, don’t create friction… give high converting offers!
How To Create a High Converting Offer
January 19, 2022 • 8 MIN
In this episode, we are discussing how to create offers that avoid overwhelm and confusion while truly connecting with your audience’s desires.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-high-converting-offer-season-2-episode-06/
Nugget: Tie Your Feature to Your Benefit
January 20, 2022 • 2 MIN
When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.
The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.
But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together!
Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them.
So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits!
Nugget: Stop Putting People in the Free Zone
January 21, 2022 • 1 MIN
Have you ever been in one of those relationships where you got friend-zoned?
Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.
What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.
We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?
So, remember, it’s okay to make more offers. Stop putting people in the free zone!
Nugget: Remember, You Are Unique & Awesome
January 22, 2022 • 2 MIN
A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame!
Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single product or service that’s out there, there’s a million different options, but the thing that’s not out there, is you and your unique voice and what you bring to the table!
You have unique experiences, you have knowledge, you have skills that nobody else has, and that’s important to remember as you are crafting your offers, because even though it may have been done before by someone else, that’s their voice, that’s their spin, that’s their vibe. You have something unique and different to share!
Don’t stop yourself before you get started. Put your offers out there, let people know you can help them out, because they’re waiting for you, and they need you.
How to Beat the iOS Update
January 24, 2022 • 8 MIN
In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.
The perfect Ad Framework 2022 Edition: https://onlinemarketingpodcast.com/perfectadframework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-beat-the-ios-update--season-2--episode-07
Nugget: Traditional Sales Funnels Are Dead
January 25, 2022 • 3 MIN
Traditional sales funnels are dead!
Oh my goodness, pretty controversial right? Yes, but stick with me.
I want you to really think about this, when it comes to marketing and sales, it’s a process right?
Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.
In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.
What happens these days?
We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.
When it comes to funnels, it's not really a new concept either.
What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.
With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!
The Adaptive Mindset – How to Successfully Adjust to Change
January 26, 2022 • 7 MIN
In this episode, we are discussing how to embrace change and lean into new opportunities, so you won’t get left behind
The perfect Ad Framework: https://onlinemarketingpodcast.com/perfectadframework/
Find the full show notes here: https://onlinemarketingpodcast.com/the-adaptive-mindset--how-to-successfully-adjust-to-change---season-2--episode-08
Nugget: Successful Marketers Are Adaptive
January 27, 2022 • 2 MIN
Truth bomb: The most successful marketers are the ones that are adaptive.
Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.
We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt.
This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past.
Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.
Just stop and listen with an open mind!
To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.
So, listen with that open mind and be adaptive!
Nugget: You Don't Need the Whole World
January 28, 2022 • 1 MIN
I'm here today to let you know that you are worth it!
Your expertise, your background, what you're all about… all of it!
Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.
On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.
So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone.
Nugget: Give Yourself Some Grace as You Learn!
January 29, 2022 • 2 MIN
Give yourself grace!
You know what? You might be in a learning phase right now. And that is okay!
Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.
So, if you’re in that learning phase right now, that is totally okay, you’re totally where you need to be. Be open-minded, get exposed to different things that you might never have been exposed to before, see things in a different way and take all that information in.
Then after you take all that information in, you can ask more questions, you can ask for help, you can work on the strategy piece, but if you’re in that learning phase right now, totally be okay with just being there.
Now go ahead and get started. Start learning, be open minded and then take action on things that make sense for you.
The 3 Key Pillars to Get More Conversions & Sales
January 31, 2022 • 8 MIN
In this episode, we are discussing the 3 key pillars you need to have aligned to increase your conversions and sales.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-3-key-pillars-to-get-more-conversions--sales---season-2--episode-09
Nugget: You Need to Make More Offers
February 1, 2022 • 1 MIN
You need to make more offers!
Would you like to know one of the number one thing that has helped me become successful over and over again?
It’s really quite simple: by making more offers!
In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.
We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.
When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!
The Buyer’s Journey - the Process to Get More Sales
February 2, 2022 • 9 MIN
In this episode, we are discussing how to successfully guide your audience through the buyer’s journey towards your offers.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-buyers-journey---the-process-to-get-more-sales---season-2--episode-10
Nugget: Align Your Audience, Message & Offer
February 3, 2022 • 2 MIN
Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales.
So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.
That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!
First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience’s problem. Make sure that it your offer is a solution that really speaks to your audience.
Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have results
Nugget: Make Your Offer Irresistible
February 4, 2022 • 3 MIN
How do you price your product or service?
What price should your product, service, coaching program, membership course be at?
Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.
Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.
So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?
Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.
I'm going to challenge you: start with the price!
What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible?
Nugget: The Buyer's Journey: Like, Know, Trust
February 5, 2022 • 1 MIN
Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.
The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.
This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them.
Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future.
To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.
So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.
Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!
How to Get Predictable & Duplicable Results From Your Facebook Ads
February 7, 2022 • 9 MIN
In this episode, we are having an honest conversation about Facebook Ads and what you need to do to get predictable and duplicable results.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-get-predictable--duplicable-results-from-your-facebook-ads---season-2--episode-11
Nugget: Stop Treating Your Marketing Like It's a Cooking Class!
February 8, 2022 • 2 MIN
Are you following a recipe when it comes to your marketing or are you randomly putting things in?
Marketing is a process.
A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.
Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.
That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again over again.
You can get the same result; you can amplify and you can scale and that's so vitally important.
Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.
How to Avoid the Most Common Facebook Ads Mistakes
February 9, 2022 • 9 MIN
In this episode, we are discussing the most common mistakes people make when running Facebook Ads, how to avoid them and how to set yourself up for success.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-the-most-common-facebook-ads-mistakes---season-2--episode-12
Nugget: Keep an Open Mind
February 10, 2022 • 1 MIN
One of the key pieces of being successful in marketing is having an open mind.
Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.
All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really looking at it from an open mind and open perspective.
You know, the best marketers in the world and the best people in business are adaptable.
They adapt to changes that happen in their business. They have an open mind, they try things out, they test things out, they give it a really good go and then make the determination there if it's best for their business.
So when you're approaching your business and anything new that you encounter in your marketing comes up, I want you just to stop and listen and have that open mind. Listen first before you make any judgment, before you put the hands up and say, this won't work for me. Listen with an open mind first and then from there, try it out, put yourself out there, take those steps, you know, find a mentor that's going to help you along the way to really give it a good try before you make that determination. But have that open mind first, that's the first key step because an open mind can lead to so many opportunities in your business, but you have to be open to listen.
So keep that open mind.
Nugget: Embrace Your Mistakes
February 11, 2022 • 2 MIN
Embrace your mistakes! Celebrate them and learn from them.
This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.
You took that step.
And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.
So go ahead and make mistakes. That is how we learn.
Nugget: Begin With the End Goal in Mind!
February 12, 2022 • 2 MIN
Are you throwing spaghetti at the wall waiting for something to stick?
In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,
But you've got to begin with the end in mind.
I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.
So, not only from a financial standpoint, but also how do you want to feel along the way?
You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.
It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.
So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.
How to Adapt to Change to Stay Successful
February 14, 2022 • 10 MIN
In this episode, we are discussing how to create a framework that will withstand changing algorithms and changing technology and how to embrace and adapt to change to stay ahead of your competitors.
Sign up for the Adaptive Method Course: http://adaptiveadscourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-adapt-to-change-to-stay-successful-season-2-episode-13/
Nugget: Welcome & Embrace Change
February 15, 2022 • 3 MIN
The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.
Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?
There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.
Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.
Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.
Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.
Our Number 1 Marketing Method
February 16, 2022 • 11 MIN
In this episode, we are discussing our number 1 marketing method, so you can see incremental improvements and you can actually duplicate success: tracking and measuring your results, specifically your conversions.
Find the full show notes here: https://onlinemarketingpodcast.com/our-number-1-marketing-method---season-2--episode-14
Subscribe to our podcast: https://onlinemarketingpodcast.com/
Nugget: Change Is Going to Happen
February 17, 2022 • 1 MIN
I'm here to encourage you to embrace change.
Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.
Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.
Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.
So, remember change is going to happen. Will you embrace it?
Nugget: Make Sure You Track & Measure Your Results
February 18, 2022 • 4 MIN
Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?
Well, guess what you need to do then?
Track and measure your results, specifically your conversions.
100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page are not going to buy or not going to opt in. There is a percentage there also.
So, what we need to do is, we need to track this. That way we can look at the measurements.
We are doing our tests and the other things that we always talk about, we can see incremental improvements, we can actually duplicate success, but we can't duplicate something if we don’t know what’s happening.
So, track and measure!
Nugget: Fine Tune Your Marketing Funnel!
February 19, 2022 • 1 MIN
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.
That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.
When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.
How to Create Ads That Cost Nothing
February 21, 2022 • 9 MIN
In this episode, we are discussing how to leverage and use your ads for a more predictable outcome and return on investment.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-ads-that-cost-nothing--season-2-episode-15
Subscribe to our podcast: https://onlinemarketingpodcast.com/
Nugget: Get Paid to Build Your Email List
February 22, 2022 • 3 MIN
Get paid to build your email list.
When we go and acquire something, when we consume something, we're expected to pay, right?
But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.
That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.
You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.
You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.
And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.
I want you to keep in mind that you can look at your funnel differently.
You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”
The Perfect Facebook Ads Budget
February 23, 2022 • 9 MIN
In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads.
Find the full show notes here: https://onlinemarketingpodcast.com/the-perfect-facebook-ads-budget---season-2--episode-16
Subscribe to our podcast: https://onlinemarketingpodcast.com/
Nugget: Recoup Some of Your Ad Spend
February 24, 2022 • 1 MIN
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
- Maybe it's an e-book that's going to explain the process that you do.
- Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
Nugget: You're Not in a Race
February 25, 2022 • 2 MIN
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
Nugget: Share With Your Audience!
February 26, 2022 • 1 MIN
Share with your audience.
You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Memberships – a Win-Win for Clients & Business Owners
February 28, 2022 • 11 MIN
In this episode, we are discussing how memberships can create more stability in your business through consistency of income while providing a higher level of service to your clients that leads to real transformations.
Sign up for the Top Membership Niches Guide: https://onlinemarketingpodcast.com/topmembershipniches/
Find the full show notes here: https://onlinemarketingpodcast.com/memberships--a-win-win-for-clients--business-owners---season-2--episode-17
Nugget: Memberships Can Be Simple
March 1, 2022 • 3 MIN
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, its a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
How to Make More Money With Less Effort
March 2, 2022 • 12 MIN
In this episode, we are discussing how to make more money with less effort while creating a bigger impact with memberships and how to create multiple transactions with each of your clients by giving them different opportunities to work with you.
Sign up for the Top Membership Niches Guide: https://onlinemarketingpodcast.com/topmembershipniches/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-more-money-with-less-effort---season-2--episode-18
Nugget: Memberships Are a Win-Win!
March 3, 2022 • 1 MIN
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
Nugget: Be Your Own Best Customer
March 4, 2022 • 4 MIN
Be your own best customer. Now, what do I mean by that?
If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.
We want to exceed expectations.
Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.
Are we our own best customer? Are we setting ourselves up with the right habits?
And that's what I'm going to recommend that you do.
Nugget: Make More Money With Less Effort!
March 5, 2022 • 2 MIN
This is an awesome strategy that you can start incorporating into your business right away.
This is the way that's going to allow you to make more money in your business with less effort.
What is it? A membership model!
This is a great strategy to start to incorporate into your business if you haven't done so already.
This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business
Memberships are a win-win!
How to Make Your Offer Into a Membership
March 7, 2022 • 10 MIN
In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-offer-into-a-membership---season-2--episode-19
Nugget: Turn Your Offer Into a Membership
March 8, 2022 • 3 MIN
We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.
The way to get that is to give people the time. Listen and connect.
Stop treating everybody like a number.
Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?
You can probably achieve all the goals that you have by having a deeper connection with fewer people.
So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity
metric numbers, I really want to bring you back to connection.
Build your connections. Go deeper with fewer.
How to Create A Sustainable Membership
March 9, 2022 • 10 MIN
In this episode, we are discussing how membership creators can protect their energy, time and financial resources to avoid burning out.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-sustainable-membership---season-2--episode-20
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Nugget: You Can Change Lives & Make an Impact
March 10, 2022 • 1 MIN
Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.
Instead, let it get you excited!
Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.
There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.
You have a lot to offer, so get excited!
Nugget: Spring Clean your Business
March 11, 2022 • 2 MIN
When’s the last time you “spring cleaned” your business?
We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,
you can spring clean your business.
What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?
Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.
So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.
Nugget: You Are the Boss of Your Business
March 12, 2022 • 1 MIN
You're the boss of your business so you get to decide what it looks like and how it feels.
I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.
But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.
Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.
Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!
Launch Your Life-Changing Membership Today! - Interview with award-winning online marketer Dr. Mary Barbera
March 14, 2022 • 42 MIN
In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there and how you can make sure that what you offer is perfectly aligned with what people are looking for.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/launch-your-life-changing-membership-today-interview-with-award-winning-online-marketer-dr-mary-barbera-season-2-episode-21
Connect with Mary:
marybarbera.com/facebook
/youtube
/instagram
/Twitter
/Linkedin
/Pinterest
Nugget: Go Ahead And Launch
March 15, 2022 • 2 MIN
I want to give you permission to launch.
Put your promotion or your offer out into the world!
Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”
Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.
So go ahead, let's launch!
You will be so thankful because this will be the first step forward into a whole different reality than what exists right now.
How to Overcome Your Inner Perfectionist - Interview with best-selling author & renowned educator Eric Walrabenstein
March 16, 2022 • 22 MIN
In this episode, we are talking with Eric Walrabenstein about how he overcame his perfectionism and fears to transition from a real-life yoga studio to online membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-overcome-your-inner-perfectionist-interview-with-is-a-best-selling-author-and-renowned-educator-eric-walrabenstein-season-2-episode-22/
Connect with Eric
www.ericwal.com/
www.facebook.com/walrabenstein
@ericwalrabenstein
www.youtube.com/ericw
Nugget: Memberships Come In All Different Shapes And Sizes
March 17, 2022 • 1 MIN
One of the coolest things about having a membership is that you get to design it how you want!
A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.
Forget about those expectations.
Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!
Nugget: Make A Bigger Impact
March 18, 2022 • 3 MIN
Do you want to make a bigger impact? Then you need to listen in.
The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for ourselves, our clients and our community was to find a way to work with people on an ongoing basis.
Now, we’re working with people that don’t just want a quick fix. But they are actually experiencing a true transformation that takes time, that takes energy, that takes feedback.
The quick fix isn’t going to get you the impactful results; it's the long term that's going to get a win for everyone!
That’s why when it comes to making impact, we strongly recommend looking into the recurring model for your business, look into subscriptions or memberships because that's where the longevity is.
That's going to get rid of the peaks and valleys and create a steady income stream so that you can be more present, be able to show up, help yourself, your family, and also, because you show up as a better and less stressed person, you then can serve your people, your community and make a ripple effect in the community, in the world where it's a win win for everyone all the way around!
Think memberships, think recurring, think subscriptions when you want to make a greater and bigger impact.
Nugget: Don't Hold Yourself Back!
March 19, 2022 • 1 MIN
You're special, you have something awesome to share, and you should share that with other people.
As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have.
“My ideas not good enough.”
“I don't sound smart enough.”
“I’m not as educated as other people.”
I want to remind you that you are special and you are worthy! The skills and experience you have could really take them to that next level of whatever struggle they're having, whatever challenge they're experiencing.
If you're holding back because you're felling a little insecure about it, I'm here to remind you not to hold that back!
How to Turn Your Passion Into A Business - Interview with online coaching pioneer Crispina ffrench
March 21, 2022 • 39 MIN
In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author who is turning recycled textile artists into successful entrepreneurs. She is sharing with us how to turn your passion into a successful business with minimal funds and resources.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-turn-your-passion-into-a-business---interview-with-online-coaching-pioneer-crispina-ffrench---season-2--episode-23
Connect with Crispina:
IG: https://www.instagram.com/crispinaffrench/
FB: https://www.facebook.com/crispinaffrench/
YouTube: https://www.youtube.com/crispinaffrench
LinkedIn: https://www.linkedin.com/in/crispinaffrench/
Website: www.Crispina.eco
Nugget: Begin With The End In Mind
March 22, 2022 • 3 MIN
Begin with the end in mind!
If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things
that you're fearing, the things that are stopping you from wanting to create a membership.
Yes, I'm giving you permission.
You do not have to do the things that you're afraid of. The things that you're avoiding. The reasons that are holding you back.
Erase that out of your head right now.
Begin with the end in mind when you’re designing your membership. What do I mean by that? Ask yourself these questions…
What is sustainable?
What are the resources I can give?
What am I willing to put out there right now?
Then you can make an incredible offer while setting boundaries to protect yourself and your resources.
How to Create A Life-Changing Membership – Interview with Coach, Mentor, Online Marketing Strategist Thembi Bheka
March 23, 2022 • 23 MIN
In this episode, we are talking with Thembi Bheka about how her membership truly changed lives, why you should aim higher with your goals, and how to avoid overwhelm and scale your membership faster.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-life-changing-membership--interview-with-coach-mentor-online-marketing-strategist-thembi-bheka---season-2--episode-24/
Nugget: Focus On Solving One Problem
March 24, 2022 • 1 MIN
When it comes to memberships, we only have to solve one problem!
But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members.
As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that your members are experiencing.
How can you help them?
Your deliverables for your membership don't have to be complicated, but at the end of the day it's about solving one problem for them.
Remember you don't have to solve all the problems; you just need to solve one problem.
Nugget: Create A Full Transformation
March 25, 2022 • 3 MIN
The full transformation a lot of times can't happen in a day, it can't happen in a week, it can't even happen in a few weeks!
And a lot of times we abandon people with our offers.
I want you to truly think about that. The thing that you do and the problem that you solve, are you leaving people out to dry by not allowing them to fully realize the real true transformation that they want and that they need?
Sometimes just by us having a lack of an offer in the marketplace, we are shortchanging that transformation itself.
That’s why I truly want to recommend, and I want you to really lean in on this, memberships are a great way to help people with that true transformation.
This is something that Melissa and I are talking a lot about right now. With a membership, you can actually help people make progress step by step to realize the true transformation that they really want to have.
So go out and create that full transformation today!
Nugget: You Get To Make The Decisions
March 26, 2022 • 1 MIN
Not every decision that you make in business is permanent. You have the power and ability to change things as you want.
Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.
I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!
The biggest thing is just getting started. That fear of getting started and things not going exactly as planned, that can hold you back, but don’t let it, keep moving forward. People need what you do and you’re going to make an impact.
Don’t hold yourself back wondering about the “what ifs”. You get to decide, so just get started!
How to Create a Sustainable & Scalable Membership - Interview with Membership Pioneer Cathy Hay
March 28, 2022 • 10 MIN
In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay about the evolution of her membership since the original launch in 2007, how to recognize and seize secondary opportunities and how to make sure that your membership is sustainable and scalable from the very beginning.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-sustainable--scalable-membership---interview-with-membership-pioneer-cathy-hay---season-2--episode-25
Connect with Cathy:
IG, FB, etc.: @foundationsrevealed
YouTube: Cathy Hay
https://foundationsrevealed.com/
Nugget: Creating & Pricing Your Membership
March 29, 2022 • 6 MIN
How should you price your membership? What type of content and deliverables should you create?
When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?
On top of that, consider the perceived value of your offers.
An email vs a PDF vs a Facebook live vs 1 on 1 training.
Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.
What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?
Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?
How to Create a Membership Without Being an Expert – Interview with Membership Owner, Podcast Host & Chief Optimist Adrienne Babbit
March 30, 2022 • 25 MIN
In this episode, we are talking with Adrienne Babbit about how she turned a local need and grew it into a global membership without being an expert herself.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-membership-without-being-an-expert-interview-with-membership-owner-podcast-host-chief-optimist-adrienne-babbit-season-2-episode-26
Nugget: Memberships Are Impactful
March 31, 2022 • 1 MIN
Here's the thing… when we have someone come into our world through a course or coaching program, we take them through the process with the beginning and an end, right?
And at the end of that experience, they feel great!
They've had the transformation, they've had big ah ha's but a lot of times they're left wanting more, they're left wondering, “now what do I do?”
Memberships are a great way to continue that experience and it will support all your other offers. It adds continued customer experience so you can continue the journey with that person.
It gives your people a great experience, allows them to continue to work with you and it makes another stream of income coming into your business as well, which I know we all want that as well, as business owners.
Think about memberships. They can really be impactful to change a lot of lives and help you with your business. They’re a win-win for everyone!
Nugget: Create a Membership That Isn't Heavy
April 1, 2022 • 3 MIN
Create a membership that isn’t going to weigh you down!
When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.
For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.
You need to set your own boundaries!
What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out.
So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action.
Nugget: Just Start & Take Action
April 2, 2022 • 1 MIN
You're putting together your membership, you have a great idea, you’re almost ready to do it…
Now I want you to promise me something…
I want you to just start. I want you to take action!
You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.
Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership.
Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start!
How to Build & Grow Multiple Memberships – Interview with best-selling book author, entrepreneur and certified educator Dayna Abraham
April 4, 2022 • 27 MIN
In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each other.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build--grow-multiple-memberships--interview-with-best-selling-book-author-entrepreneur-and-certified-educator-dayna-abraham---season-2--episode-27
Nugget: You're Only 30 Days Away From Being an Expert
April 5, 2022 • 3 MIN
You're only about 30 days away from being an expert.
An expert in what? In just about any topic that you would like to teach, train, coach, or supply a membership site to.
I really want you to think about that.
Now, I'm not talking about things that you need to be licensed or certified for, but hear me out…
When we join memberships that are information products, what happens is that we're typically on the first couple of steps of a journey and we’re looking to lean on people, those that we perceive as experts, to guide us. They don't have to know the whole entire answer. They just need to get us through the current journey that we're on!
How to Create Sustainable Memberships by Rebooting Your Business
April 6, 2022 • 8 MIN
In this episode, we are discussing how to create a sustainable membership that will serve you in the long run, by pausing, evaluating and possibly rebooting your business from time to time.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-sustainable-memberships-by-rebooting-your-business---season-2--episode-28
If you want to learn the exact steps to take to build a successful membership business around what you already know, love, and do. And you are ready to reclaim your time and attract a community of paying members, then grab our Free Membership Guide at freemembershipguide.com
Nugget: Get Recurring Income for Your Business
April 7, 2022 • 1 MIN
Recurring income! Sign me up.
One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability.
A membership can also support other offers that you have in your business.
It’s another stream of income that’s coming in on a regular basis that you can rely on. Having that stability is going to allow you to plan, you’ll be able to plan for marketing, plan for time off, and you’ll even be able to make really big plans in your business so that you can grow to the level that you want to grow to and make the impact that you want to make in the world.
Nugget: One of the #1 Reasons Why Businesses Fail
April 8, 2022 • 3 MIN
What is the #1 reason why businesses fail?
Its cash flow.
It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again.
When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it right, you're out of cash flow. You’ll continually have peaks and valleys in your business.
This is why we've been talking a lot about memberships. Having consistent cash flow coming into your business will allow you to have a plateau that you're always able to pull from.
This is about creating that consistency, so that you can wake up every day and truly feel fulfilled in memberships, subscriptions, recurring payments…
I tell you, that model is what's going to help you get there.
How would a recurring stream of income impact you and your business?
Nugget: Build a Community!
April 9, 2022 • 1 MIN
Community. It’s something we all crave, isn’t it?
We crave to be around people that understand us. We love to be around people where we can have deep conversations and connect. We crave having that community of like-minded people that are going through the same thing so we can talk about our challenges and also share our wins!
I’m fact, one of the reasons I love memberships so much is the community experience they can create!
When you have a membership, you have that ability to become a conductor for community to bring like minded people together to share experiences, wins and challenges.
It’s just so powerful.
What communities are you a part of?
Business ReBoot Camp Pre-Party
April 10, 2022 • 2 MIN
It’s party time!!
We kick off Business ReBoot Camp TODAY!
We got a 5 day experience where we’re sharing strategies on how to reboot your business to go from surviving to thriving in these uncertain times.
We got our special guest Stu Mclaren, who is dropping some aha worthy knowledge nuggets every single day during camp.
We’re excited to celebrate and can’t wait to kick it with you!
Get Free Membership Tips at:FreeMembershipTips.com
This amazing training includes a Free PDF and searchable video series showing the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically grow their business!
Business ReBoot Camp Day 1
April 11, 2022 • 14 MIN
Today we officially start with Day 1, where we talk all about the vulnerabilities in our business..things that have come up that we may have NEVER experienced.
Have you been feeling a little exposed? You’re not alone and we chat about this in today’s video with Stu.
And then after baring it all, we dive into an action item to open up your mind to new opportunities that are waiting for you.
Let’s do this!
Get Free Membership Tips at: FreeMembershipTips.com
This amazing training includes a Free PDF and searchable video series showing the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically grow their business!
Business ReBoot Camp Day 2
April 12, 2022 • 9 MIN
Your clients are feeling like Jay-Z with 99 problems.
You know..that’s a good thing and we talked about that in Business ReBoot Camp’s Day 2 video with Stu.
Hold up...problems are good? Stay with us here.
When problems arise, this is our chance as the entrepreneur to figure out new solutions to help people out.
New solutions that make things possible for people.
And new solutions that people are willing to invest in.
We dive into some major mindshifts today that will fire you up and an action item to get things going!
There’s lots of great ideas flowing and we’re having a blast!
Get Free Membership Tips at: FreeMembershipTips.com
This amazing training includes a Free PDF and searchable video series showing the exact strategies and tactics that 6 and 7-figure membership owners used to dramatically grow their business!
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Business ReBoot Camp Day 3
April 13, 2022 • 12 MIN
We’re about to drop a four letter word in Business ReBoot Camp that many entrepreneurs dread…
Sell.
And the question that we have been getting lately...is it ok to sell? Especially now during these challenging times?
It’s Day 3 and today we are talking about selling. Stu’s going to share some great insight on how selling right now is SO vital.
And here’s a hint why...people want YOU to show up for them.
Jump into Day 3 of Business ReBoot Camp for this hot topic!
Grab the Free Membership Guide at: FreeMembershipGuide.com
This Free PDF resource shows the exact steps to take to build a successful membership business around what you already know, love, and do! This is a great first (and FREE) first step for anyone thinking about starting a membership.
Business ReBoot Camp Day 4
April 14, 2022 • 12 MIN
What if we told you you can work less and make more? That’s what we’re diving into today in Business ReBoot Camp Day 4!
Today we are busting the myth that hard work equals financial success. You may feel a little funny about this because for most of us that is what we were taught.
Instead, we are going to focus on leverage points in our business and how to get more out of your business with less.
Stu shares his journey with debunking this belief and we have a super fun action item planned for you to think outside the box!
Let’s keep the momentum going with Day 4 of Business ReBoot Camp. We’re so excited that you’re taking this journey and love seeing all the ahas happening! Let’s finish strong!
Grab the Free Membership Guide at: FreeMembershipGuide.com
This Free PDF resource shows the exact steps to take to build a successful membership business around what you already know, love, and do! This is a great first (and FREE) first step for anyone thinking about starting a membership.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Business ReBoot Camp Day 5
April 15, 2022 • 6 MIN
HUGE ANNOUNCEMENT!!!
You did it!! We are at Day 5 of Business ReBoot Camp and all we can say is WOW!
Now that your mind is open to all the opportunities that are truly out there just waiting for you, your next question might be “How do I put this all together?” Well, we just made a very special announcement today that’s going to help you out!
Join us at FreeMembershipWorkshop.com
This is Stu’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Membership Site Interview Series with Stu McLaren Part 1
April 18, 2022 • 12 MIN
This week we are continuing our membership series with our good friend and mentor, Stu McLaren.
If you've been paying attention to our interview series, all the people that we have spoken to have at some point had some sort of interaction with Stu. He is the membership expert and he really knows his stuff when it comes to memberships.
Today, we're talking about different membership niches, and we asked Stu, “If I have a niche that's unusual, how do I make that work with the membership? Will a membership work with my business model?”
Have you had these questions about your own business?
Then join Stu’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: Give Yourself Permission to Say Yes
April 19, 2022 • 4 MIN
Nothing is permanent. You don’t have to focus on the long game all the time.
The things that we experienced five years ago have prepared us for everything we are experiencing today. The things we are doing now are preparing us for the future. So even if something doesn’t work out, it’s still preparing you for that next thing that’s coming.
When things don’t work out, maybe we just needed that perspective, we needed that experience and that feedback. Whether it's business or personal,sometimes it can feel like we are taking a step back but it's actually a step in a better direction into our future.
Give yourself permission to say yes, lean in and try something new.
What can you say yes to?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Membership Site Interview Series with Stu McLaren Part 2
April 20, 2022 • 10 MIN
We are continuing our membership series with our good friend and mentor Stu McLaren.
As you know, Stu is the go-to person to talk about memberships. Today we asked him the question, “How exactly do you have a membership that's light and easy as well as profitable?”
Now this is a question we get asked a lot. Maybe it’s a question you have right now?
A lot of times when we're working with people, they worry that a membership is going to weigh them down, it's going to overload them, they're going to be stressed out. But that doesn’t have to be the case. You can absolutely have a membership that is light and still profitable.
Stu shares his insight on how to make memberships work for you in a way that makes sense for your business. You’re going to love what he has to say, so go ahead and dive into the interview!
Are you ready to learn how you can make a membership work for you?
Then join Stu’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: A Membership Doesn't Need to Be Complicated
April 21, 2022 • 1 MIN
Memberships don’t need to be complicated.
One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort.
I want to remind you that a membership does not have to be complicated. In fact, some of the best memberships are super simple. They just do one thing, they solve one problem, they fix one challenge that their audience is experiencing.
So,if you’re thinking about putting together a membership, think about that one problem, that one challenge that your audience may be having and how you can solve that problem.
What could that be?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: Scarcity Mentality vs. Abundance Mentality
April 22, 2022 • 3 MIN
Do you have a scarcity mentality or an abundance mentality?
This can be a very key differentiator between those that are very successful in business and those that struggle constantly.
A lot of us, when we enter into a business opportunity, we look around at competitors and we think, “This pie is only so big, there's only a certain amount of market share, a certain amount of opportunity that exists.”We get into this business owner mindset that there's only so much that can go around.
There are more competitors so there must be less opportunity. But the irony is that the business owners that are really successful actually flip that script and think a completely different way!
We need to open ourselves up, we need to lean in and see the bigger potential for opportunities. Instead of looking at our market from a competitive standpoint, how can we be cooperative? How can we look at our competitors, flip the script and say,“Oh, there's a bigger and better opportunity for all of us if we actually work together versus against each other?”
Are you working competitively or cooperatively? Have you leaned into the abundance mentality or are you focused on the scarcity?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
Nugget: Your Decisions Aren't Permanent
April 23, 2022 • 1 MIN
Don’t let hesitation hold you back!
I work with a lot of entrepreneurs who are really excited about starting a membership, but they’re also a little bit hesitant. They're afraid that they're going to make the wrong decision.
“What if I build it in a way that doesn't make sense?”
“What if I make something that people aren't really that interested in?”
I want to give you permission today to understand that not every decision that you make is permanent and you can change your mind at any time!
The great thing about having a membership is that you are working with real people, and they are going to give you feedback; in fact, you’ll be able to get collaborations and ideas from your members as you're building your membership. And that is going to ensure you're building something that serves them, something that lights them up, something that gets them excited!
The biggest piece for you, is just to get started. What’s holding you back?
Join Stu McLaren’s free workshop at FreeMembershipWorkshop.com starting April 21, 2022
This is Stu McLaren’s signature, free 3-part LIVE workshop titled “Turn What You Already Know, Love, And Do Into A Profitable Membership Business.” He only does this one time per year so make sure you join today!
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt
How to Build Lists That Lead to Clients
May 2, 2022 • 8 MIN
In this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-lists-that-lead-to-clients-season-2-episode-37/
Grab our Highest Converting List Builders PDF here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Now this PDF is really going to dive in on and help you figure everything out.
Nugget: Not All Leads Are Created Equal
May 3, 2022 • 2 MIN
Here’s something I want you to remember...
Not all leads are created equal. Not all leads are hot prospects!
Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.
What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.
So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.
Are you building a list of the right people?
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
How to Segment Your Lists For Different Audiences
May 4, 2022 • 9 MIN
In this episode, we are talking about why you need to have different types of lists and how to segment them, so that you could speak to your audience differently depending on what they're interested in.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-segment-your-lists-for-different-audiences-season-2-episode-38/
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Nugget: Take Your Time Building Your List
May 5, 2022 • 1 MIN
Building your list starts with the first subscriber.
That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.
So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.
Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.
Have you started building your list?
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Nugget: Build the Right List of the Right People
May 6, 2022 • 2 MIN
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation.
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Nugget: Don't Treat Everyone on Your List the Same
May 7, 2022 • 2 MIN
Don't treat everybody the same.
Don’t put them all on the same email list.
Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.
And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.
If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.
I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
How to Attract the Right Audience With the Right Messaging
May 9, 2022 • 9 MIN
In this episode, we are discussing how to create a quality list with the right people by basing your list building off what you actually are going to offer them later on.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attrac-the-right-audience-with-the--right-messagings-season-2-episode-39
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/perfectlist/
Nugget: Build Your List 365 Days a Year
May 10, 2022 • 2 MIN
Build your email list 365 days a year. Always be list-building.
Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.
Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?
You can do that; you just need to keep it simple when you’re building your lists.
So, what can you do today that would attract at least one next right person?
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
How to Build Lists With the Ideal People for Your Offers
May 11, 2022 • 7 MIN
In this episode, we are talking about how to attract the right audience for your lists and how to create a perfect experience from the moment they sign up to your list to the time that you are making your offers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-lists-with-the-ideal-people-for-your-offers---season-2--episode-40
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
Nugget: Quality Over Quantity
May 12, 2022 • 1 MIN
What we put out is what we're going to attract. This is so true when it comes to our list-building activities.
Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.
I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/creating-the-perfect-list-building-experience-guide
Nugget: Allign Your Lists With the Offer
May 13, 2022 • 3 MIN
Are you making this mistake?
Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.
Then those freebies end up pulling in the most random people.
Now here’s the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?
It’s better to have a smaller list with the right people. Whatever problem you're solving, whatever offer you're putting into the marketplace, you need to be intentional with it. Then you can test and do different things to see what's going to attract the right people into your world.
So, let’s get the right people in by building the right lists from the beginning because from there the gold is just on the other side.
Nugget: Bridge People Into Your Offers
May 14, 2022 • 1 MIN
Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?
It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.
So, a key point here is to make sure that whatever we put out, it's aligned with our offers and that includes our list builders.
Think about how you can bridge people into your offers through the list builders that you put out there. Be intentional with that because once you create that intention, then you're truly going to bring the right people into your world that will be perfectly aligned with your offers.
How to Create Attractive Lead Magnets That Solve Your Audience’s Problem
May 16, 2022 • 8 MIN
In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and naturally create desire for your main offer.
Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-attractive-lead-magnets-that-solve-your-audiences-problem-season-2-episode-41
Nugget: Map out Your Client Journey
May 17, 2022 • 3 MIN
Keep in mind it is a buyer's journey. So not only do we have an endpoint, but we also have a starting point.
That destination or endpoint is the product or service that you're guiding people to.It’s the offer you're going to make.
The starting point is a step or two before that, before your product or service is introduced. That's where we're going to put your freebies out into the world and attract people in.
So, map out your own client journey. What things are they thinking,saying and doing at that first stage? How can you pull them purposely into your world?
Think about that journey first. Then go out, get list building and attract the right people today!
How to Conduct Research for a Successful Lead Magnet
May 18, 2022 • 8 MIN
In today’s episode, we are discussing how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research.
Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-conduct-research-for-a-successful-leadmagnet-season-2-episode-42
Nugget: Solve One Problem at a Time
May 19, 2022 • 1 MIN
When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once!
I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them.
If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust!
Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time.
Nugget: Start Every Day at Zero
May 20, 2022 • 2 MIN
Are you serving or are you attracting your clients?
If we're only serving and we're not attracting, there’s going to be gaps in our business. At a certain point in time, we’ll be overwhelmed and overloaded with current work and then when it's all done and pushed aside and they become past clients, we're going to have avoided it.
So, what you need to do is wake up every day as if you're at zero clients right now. What are you doing to build your list? What are you doing to attract the next potential client into your world?
If we don't plan ahead and do that ongoing work, then we're stuck in the short-lived moment. And even if you have the greatest successes, there’s a certain point where those people will move on, they will eventually be past clients.
When they’re gone, who will be next?
Nugget: Do Your Research First
May 21, 2022 • 1 MIN
Do your research!
Research is the first step before you get started with building your lead magnet but it's often a step that people skip over.It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good.
Don’t make that mistake. Do your research first, figure out the problems that your audience is having and then base a list builder around that. Then you can create a list builder that's going to naturally lead and bridge into your offer. It all starts with doing the research first.
So, get started with that research. Do your homework. It'll be worth it in the long run!
How to Create Predictable Launch Results
May 23, 2022 • 6 MIN
In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your offer and purposely guide them to an informed buying decision.
Our free Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch and what to say each phase of your launch.
Grab it here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-predictable-launch-results---season-2--episode-43
Nugget: Stop Treating Everybody Like a Number
May 24, 2022 • 2 MIN
Stop treating everybody like a number; go back to having conversations.
This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.
If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.
Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.
Grab our Launch Conversation Calendar here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
How to Create Successful Messaging That Bridges Into Your Offer
May 25, 2022 • 9 MIN
In this episode, we are discussing how to create successful messaging for each stage of the buyer's journey from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and bridges into your offer.
Our free Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch and what to say each phase of your launch.
Grab it here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-successful-messaging-that-bridges-into-your-offer-season-2-episode-44/
Nugget: Be Intentional With Your List Building
May 26, 2022 • 1 MIN
Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.
Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.
You have the power to do this, you have the power to be super intentional with what you put out there, and make your list building, feel like a natural conversation with your audience.
What conversation can you have?
Grab our Launch Conversation Calendar here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Nugget: Look at the Conversation That Is Already Happening
May 27, 2022 • 2 MIN
Meet people where they are in their journey. Enter the conversation that they are already having.
Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing.
What are they already talking about? What are they already sharing, liking, engaging in? What are they commenting on? What are they already doing today?
Because when we enter the conversation already knowing instead of being a stranger entering in an awkward kind of way, you'll be welcomed into the conversation.That, my friend, will completely change the way that you launch.
It all starts with being intentional, entering the conversation they are already having and then guiding them into the step where you are able to help them.
Grab our Launch Conversation Calendar here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Nugget: It All Starts With a Conversation
May 28, 2022 • 1 MIN
Selling your offer doesn't have to be complicated. It all starts with having a conversation with your audience.
This is an important thing to remember.
When we have conversations with our audience, we get a better understanding of the problems that they're having and we can start to understand their problems, then we can create solutions for them with our offers.
And as we're having these conversations, we need to remember to meet people where there at because the conversation is going to be different depending on where our customers are at in the buyer's journey.
Are they at the beginning stage? Have they been around for a while? Are they a previous buyer? Each conversation is going to be a little different. Think about how you can keep that conversation going.
Grab our Launch Conversation Calendar here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Our Top-Secret Content Creation Weapon for List-Building
May 30, 2022 • 8 MIN
In this episode, we are sharing our top-secret weapon to create content for list building. This will help you to step down off the content treadmill and save you time as well as resources.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Find the full show notes here:
https://onlinemarketingpodcast.com/our-top-secret-content-creation-weapon-for-list-building-season-2-episode-45/
Nugget: Batch Your Content
May 31, 2022 • 3 MIN
If you want to decrease the overwhelm when it comes to creating social media content, make sure you do this...
Batch your content.
Here’s the thing, most of the people out there that do really well with social media and still have a sustainable lifestyle, they’re not posting in real-time. Most of the things that they're doing and the ideas they’re sharing, have all been pre-recorded and it’s ready long before it’s actually getting pushed out into the feed.
Today, I am giving you permission to batch. Schedule it in, take the time and energy to prepare and do your content in advance!
That way you can be more intentional, purposeful, and clear, as far as what content you want out in the world,and you can make sure it’s doing exactly what you want it to do.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
How to Make Your Content Creation Less Stressful
June 1, 2022 • 14 MIN
In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-content-creation-less-stressful---season-2--episode-46
Nugget: Get Intentional With Your Content
June 2, 2022 • 2 MIN
I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.
Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!
This is why it’s so important to start and begin with the end in mind.
It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?
We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.
Are you leading your audience in the right direction?
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Nugget: Be Intentional With Your Conversations
June 3, 2022 • 3 MIN
Do you want to create content that will actually attract the right audience?
“Well, of course, Paul!”, right?
Then you need to be intentional with your conversations.
A lot of us put random content out there just to get something, anything out!
Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.
Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.
The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.
How can you be more intentional with your conversations?
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Nugget: Make Your Content Creation Less Heavy
June 4, 2022 • 2 MIN
Good content takes time. But it doesn’t have to be heavy!
In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.
Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and where they're going.
By being super intentional, you're naturally going to be better at leading your audience to your offers, leading them to ways to work with you and giving them just an overall better experience.
When you do that, they're going to feel good about it, and you’re going to feel good about it too.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
How to Create a Streamlined Content Framework
June 6, 2022 • 7 MIN
In this episode, we are showing you how to create a content flow that is streamlined, attracts your ideal audience, and naturally leads them to your offer.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Find the full show notes here:
https://onlinemarketingpodcast.com/how-to-create-a-streamlined-content-framework---season-2--episode-47
Nugget: Give Them a Sample of the Good Stuff & Create Desire
June 7, 2022 • 4 MIN
Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!
Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.
I'm going to have you sit back and think about this...
Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!
Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.
So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
How to Develop a Clear Content Framework
June 8, 2022 • 10 MIN
In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-develop-a-clear-content-framework-season-2-episode-48/
Nugget: Get Into a Flow State With Your Content Creation
June 9, 2022 • 2 MIN
If you want to be productive, you need to stop multitasking!
Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up.
Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it's going to allow your creativity to shine, it's going to allow you to really impact your audience with a clear message and it's going to save time, energy and sanity for you as well. It's going to be a better overall experience for everyone.
So, get into that flow state rather than that haphazard multitasking state. It's going to improve your productivity...especially when it comes to your content creation!
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Nugget: You Don't Need to Reinvent the Wheel
June 10, 2022 • 3 MIN
When it comes to marketing and attracting clients, stop reinventing the wheel!
There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!
Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point.
You don't need to reinvent the wheel. It's probably already created out there!
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Nugget: Three Simple Principles to Create Awesome Content
June 11, 2022 • 2 MIN
There are some questions that we get asked a lot when it comes to content creation...
“What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?”
Content creation certainly can seem heavy when you don’t have a plan.
I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help you to really connect with your audience and create some awesome content that's going to lead them to your offers!
Here they are...
1. Connect with your audience.
2. Invite them into your world.
3. Position yourself as the expert.
When you're in doubt and not knowing what to share, think about these things and how you can incorporate them into your conversations.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
The Content Squeeze - How to Create More Content in Less Time
June 13, 2022 • 8 MIN
In this episode, we are talking about how you can fast track your list building and get the maximum leverage from your content by using it in different formats and on different platforms efficiently.
To learn more about the in's and out's of online marketing for your courses, memberships and coaching programs join our Online Marketing Podcast FB group: https://www.facebook.com/groups/399174500977915
Find the full show notes here: https://onlinemarketingpodcast.com/the-content-squeeze---how-to-create-more-content-in-less-time---season-2--episode-49
Nugget: Be Known for Something
June 14, 2022 • 2 MIN
If you want to be known for something, you need to dig in and solve one core problem for your audience.
You don't have to solve all the problems. Just be intentional!
Know what your offer is, know what you want to give, know the problem that you're solving in the world and just beat that drum steadily so you attract the right people in and so you can become top of mind to them.
What do you want to be known for?
To learn more about the in's and out's of online marketing for your courses, memberships and coaching programs join our Online Marketing Podcast FB group: https://www.facebook.com/groups/399174500977915
Our Number 1 Fastest List Building Method
June 15, 2022 • 9 MIN
In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.
To learn more about the in's and out's of online marketing for your courses, memberships and coaching programs join our Online Marketing Podcast FB group: https://www.facebook.com/groups/399174500977915
Find the full show notes here: https://onlinemarketingpodcast.com/our-number-1-fastest-list-building-method---season-2--episode-50
Nugget: What Is a Content Squeeze?
June 16, 2022 • 2 MIN
Let’s talk about the content squeeze!
This might be a new concept to you or maybe you’ve heard it before...
A concept squeeze is when you take one piece of content and squeeze it dry across all of your different platforms. This is really designed to make your content creation easier and less heavy.
And the great news is, this works no matter what your content modality is. Whether it’s a video, podcast or blog, go ahead and create that first initial piece of content. Then from there, you can squeeze it out across all the other platforms.
So, get creative! How can you take one piece of content and spread it out across all your platforms?
To learn more about the in's and out's of online marketing for your courses, memberships and coaching programs join our Online Marketing Podcast FB group: https://www.facebook.com/groups/399174500977915
Nugget: You Can Pivot at Any Time
June 17, 2022 • 2 MIN
I’m giving you permission to pivot!
As I often say, marketing is testing. To test we need to put something out in the world and see if it's attracting the right people into our space,and that we’re attracting them into whatever offer or promotion that we're creating in the future.
While you’re doing that testing, make sure you give yourself permission to pivot if you need to. Don't be emotionally attached to everything you put out there. Don’t expect it to be a home run every time. It doesn’t have to be perfect.
Remember marketing is testing and it is okay to pivot.
To learn more about the in's and out's of online marketing for your courses, memberships and coaching programs join our Online Marketing Podcast FB group: https://www.facebook.com/groups/399174500977915
Nugget: Pay Attention to What Your Audience Wants
June 18, 2022 • 2 MIN
When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.
Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!
Are you ready to listen to your audience?
To learn more about the in's and out's of online marketing for your courses, memberships and coaching programs join our Online Marketing Podcast FB group: https://www.facebook.com/groups/399174500977915
How to Positively Influence People & Lead Them Into Your Offer
June 20, 2022 • 9 MIN
In this episode, we are discussing how to positively influence your audience and lead them into your offer, by linking your social media marketing to your list building to your actual launch in perfect alignment.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-positively-influence-people-lead-them-into-your-offer-season-2-episode-51/
Nugget: Focus on Attracting the Right People
June 21, 2022 • 2 MIN
You don't need a big list or a big audience when you have the correct aligned offer.
Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.
So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.
Be intentional instead. Build an audience of the right people.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
The Seven Figure List Building System
June 22, 2022 • 9 MIN
In this episode, we are talking about how you can create a system to align your social media with your list building and your launch, bringing the right people into your world, speaking in a language that they understand, and guiding them into the buying decision.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-seven-figure-list-building-system---season-2--episode-52
Nugget: Be a Positive Influence to Your Audience
June 23, 2022 • 1 MIN
Stop and think about somebody who has been a positive influence in your life.
It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience.
We can be that positive influence, we can be that leader, we can shine light on things that they might have not even thought about and open up their mind to new possibilities!
How can you be a positive influence for your audience?
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: Start Every Day at Zero
June 24, 2022 • 2 MIN
I’ve seen this happen a lot throughout my years in business.
People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.
But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve,and they close out, they finish those transactions and there’s no one left to serve. They have to start all over again at the bottom.
So how can you get rid of those peaks and valleys?
Don’t stop doing what you did to attract people in the first place, and you’ll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: Be Intentional With Your Marketing
June 25, 2022 • 2 MIN
At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works.
But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results.
As you grow as an entrepreneur, you want to shift that randomness to intention. We need to be more intentional with the efforts that we make, be more intentional with our marketing, be more intentional with our messaging, and be more intentional with how we're going to connect with our audience.
When we can become more intentional, we can really lead the right people in.
Are you leading the right people into your world?
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
The 3 Pillars to Success, Sales & Impact in Your Business
June 27, 2022 • 10 MIN
In this episode, we are sharing the three pillars to success that need to be aligned and working together in order to have success in your business, attract the right audience, and intentionally lead them to buy your offers.
Are you ready to align your social media to your list, to your launch and guide your audience to a buying decision with less effort? Then check out our Influenced Course: http://influencedcourse.com
Find the full show notes here:
https://onlinemarketingpodcast.com/the-3-pillars-to-success-sales-impact-in-your-business-season-2-episode-53/
Nugget: Selling Is Serving, Selling Is Sharing
June 28, 2022 • 3 MIN
Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.
If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.
We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world.
You can help other people make the transformation that they deserve.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Our Secret to Multi Six-figure Launches
June 29, 2022 • 9 MIN
In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches.
Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/our-secret-to-multi-six-figure-launches---season-2--episode-54
Nugget: Align Your Audience, Your Message & Your Offer
June 30, 2022 • 1 MIN
Do you want to have success, sales and impact in your business? Well, of course you do, right?
A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other.
So, what are the three things that you need to have aligned?
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: Get Out There & Prestock Your Pond
July 1, 2022 • 2 MIN
Are you making this mistake?
When it comes to marketing, a lot of people forget to pre-stock their pond. They create their offer and put it out there, but they don’t have the right people in that audience to receive the offer. They can scream from the top of their lungs, “Hey, buy my thing”, but on the other end, those people aren’t ready, and they aren’t aligned for that offer.
Through your messaging, you can attract the right audience, an audience that will be ready when you do make your offer. So be intentional with that.
Go on out there right now and pre-stock your pond.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: Get the Right People to Buy Your Offers
July 2, 2022 • 2 MIN
Q: How do you get the right people to buy your offer?
A: You need to begin with the end in mind!
Before you even start to talk about your offer and present it to your audience, it's really important that you warm them up by talking about things that are interesting to them, create some curiosity and make sure that it's directly related to your offer.
This is where that proper alignment comes in to play. We need to talk about things that our audience wants to hear more about because then the next natural step if we are helping them solve a problem, will be our solution or our offer.
How are you going to connect with your audience and bring them one step closer into your world?
Remember, make sure everything is in alignment.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Summer Remix Series: How To Create More Engagement In Your Group
July 4, 2022 • 14 MIN
Welcome to our Summer Remix series where you get to experience Paul & Melissa and their mastermind brainstorming and sharing different ideas on marketing & sales. Enjoy!
In this episode, we are discussing ways to get your group members engaged, how to start conversations and add value that will create a better group experience.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-more-engagement-in-your-group---season-2--summer-remix-series
Summer Remix Series: How To Set The Right Membership Expectations When You’re Getting Started
July 6, 2022 • 9 MIN
In this episode of our Summer Remix series, we are discussing how you can get your membership started by setting the right expectations, even if you don’t have everything, from your website to your sales page, ready.
Read the full show notes here: https://onlinemarketingpodcast.com/how-to-set-the-right-membership-expectations-when-youre-getting-started-season-2-summer-remix-series/
Summer Remix Series: A Strategic Approach To Membership Payment Plans
July 11, 2022 • 9 MIN
In this episode of our Summer Remix Series, we are discussing how you can find the right payment options for your membership that fit your financial goals and commitments.
Read the full show notes here: https://onlinemarketingpodcast.com/a-strategic-approach-to-membership-payment-plans-season-2-summer-remix-series/
Summer Remix Series: How You Can Benefit From A Like-Minded Community
July 13, 2022 • 5 MIN
In this episode of our Summer Remix Series, we are discussing how you can benefit from building a community and even helping those who've gotten training elsewhere that will surpass short-term monetary gains.
Read the full show notes: https://onlinemarketingpodcast.com/how-you-can-benefit-from-a-like-minded-community-season-2-summer-remix-series
Summer Remix Series: How To Make The Most Out Of Your Group Coaching Calls
July 18, 2022 • 9 MIN
In this episode of our Summer Remix Series, we are discussing how to maximize your group coaching calls, keep your audience’s attention, avoid overwhelm, and build deeper connections between your group members.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-the-most-out-of-your-group-coaching-calls---season-2--summer-remix-series
Summer Remix Series: The Pros & Cons Of Facebook Groups
July 20, 2022 • 12 MIN
In this episode of our Summer Remix Series, we are discussing how to maximize your group coaching calls, keep your audience’s attention, avoid overwhelm, and build deeper connections between your group members.
Find the full show notes here: https://onlinemarketingpodcast.com/the-pros-cons-of-facebook-groups-season2-summer-remix-series
Summer Remix Series: How To Create A Successful Group Coaching Membership
July 25, 2022 • 11 MIN
In this episode of the Summer Remix Series, we are discussing group-coaching memberships, from providing the right offer for your audience to maximizing the number of members without compromising quality to ways of encouraging engagement within your group.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-successful-group-coaching-membership---season-2--summer-remix-series
Summer Remix Series: How to Create Lead Magnets That Resonate With Your Audience
July 27, 2022 • 14 MIN
In this episode, we are discussing how to avoid common mistakes when creating lead magnets and how to fine-tune your messaging that will resonate with your audience in a positive way.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-lead-magnets-that-resonate-with-your-audience---season-2--summer-remix-series
Summer Remix Series: Deliverables & Price Point Of Your Membership
August 1, 2022 • 11 MIN
In this episode of the Summer Remix Series, we are discussing how to find the right deliverables for your membership that will leave satisfied customers and avoid overwhelm, as well as finding a price point that will attract the audience that you want.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/deliverables-price-point-of-your-membership-season-2-summer-remix-series/
Summer Remix Series: How To Promote Your Launch When You Don’t Have Social Proof
August 3, 2022 • 8 MIN
In this episode, we are discussing how to create desire for your next launch, even if you don’t have testimonials as social proof.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-promote-your-launch-when-you-dont-have-social-proof-season-2-summer-remix-series
Summer Remix Series: Old Clients vs. New Clients –Who Should You Market To First?
August 8, 2022 • 4 MIN
In this episode of our Summer Remix Series, we are discussing who you should target first for your next launch, old or new clients and why.
Find the full show notes here: https://onlinemarketingpodcast.com/old-clients-vs-new-clients-who-should-you-market-to-first-season-2-summer-remix-series/
Summer Remix Series: How To Find Your Audience’s Internal & External Challenges
August 10, 2022 • 19 MIN
In this episode of our Summer Remix Series, we are discussing ways to find out what your audience’s pain points, aspirations and objections are.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-find-your-audiences-challenges-season-2-summer-remix-series
Summer Remix Series: How To Avoid Burn Out – “The Dimmer Switch”
August 15, 2022 • 16 MIN
In this episode, we are discussing how to avoid feeling burnt out with your membership, how to transition to a less time-consuming alternative and how to communicate this change effectively with your existing members.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-burn-out--the-dimmer-switch---season-2--summer-remix-series
Summer Remix Series: Going Directly Into A Membership VS Back-End Memberships
August 17, 2022 • 12 MIN
In this episode of our Summer Remix series, we are discussing the pros & cons of going directly into a membership versus a back-end membership.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/going-directly-into-a-membership-vs-back-end-memberships--season-2--summer-remix-series
Summer Remix Series: How To Start A Membership Without Breaking The Bank
August 22, 2022 • 6 MIN
In this episode, we are discussing how to use free resources to deliver your content, manage financial transactions and get your membership off the ground.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-start-a-membership-without-breaking-the-bank--season-2--summer-remix-series
Summer Remix Series: What To Include Into Your VIP Membership
August 24, 2022 • 7 MIN
In this episode of our Summer Remix Series, we are discussing how to set your VIP membership apart from your low-level offers and how to avoid overwhelm and protect your time.
Find the full show notes here:
Summer Remix Series: How To Transition From One to One Coaching To Group Memberships
August 29, 2022 • 11 MIN
In this episode of our Summer Remix Series, we are discussing how to avoid overwhelm by time-consuming one-to-one coaching and how to transition to group memberships.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-transition-from-one-to-one-coaching-to-group-memberships---season-2--summer-remix-series
Summer Remix Series: How to Get More Group Engagement & Up-level Your Onboarding Process
August 31, 2022 • 19 MIN
In this episode of our Summer Remix Series, we are discussing how to get more engagement in your Facebook groups by focusing on relationship building and how to create a clear onboarding process that will save you and your members a lot of time.
Find the full show notes here: https://onlinemarketingpodcast.com/https://onlinemarketingpodcast.com/how-to-get-more-group-engagement--up-level-your-onboarding-process---season-2--summer-remix-series
Mastermind Series: How To Create Free Content That Leads To Your Membership
September 2, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to deliver valuable content in your free groups that will up-level your perceived value and your expert status and lead your audience to your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-free-content-that-leads-to-your-membership-season-2-mastermind-series/
Mastermind Series: How to Create Simple Funnels That Convert
September 5, 2022 • 7 MIN
In this episode of our Mastermind Series, we are discussing how to effectively guide your audience into an informed buying decision without over-delivering.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-simple-funnels-that-convert---season-2--mastermind-series
Mastermind Series: How To Start Your Membership & Avoid Overwhelm
September 7, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to get your membership started, what deliverables to include, how to avoid overwhelm and how to convert one-off clients into monthly paying members.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-start-your-membership--avoid-overwhelm--mastermind-series
Mastermind Series: What to Do About Low Membership Enrollment Numbers
September 9, 2022 • 14 MIN
In this episode of our Mastermind Series, we are discussing which factors could be the reason for low enrollment numbers for your memberships and what you can do about it.
Find the full show notes here: https://onlinemarketingpodcast.com/what-to-do-about-low-membership-enrollment-numbers-mastermind-series/
Mastermind Series: The “Content Squeeze” – How to Repurpose Content From Your Free Groups
September 12, 2022 • 8 MIN
In this episode of our Mastermind Series, we are discussing ways to turn your public content into valuable content for your paid membership members.
Find the full show notes here: https://onlinemarketingpodcast.com/the-content-squeeze--how-to-repurpose-content--mastermind-series/
Mastermind Series: How to Create Effective Lead Magnets for Your Audience
September 14, 2022 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to create lead magnets that are congruent with the transformation your audience is looking for.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-effective-lead-magnets-for-your-audience---season-2--mastermind-series
Mastermind Series: How to Transition From Free to Paid Offers
September 16, 2022 • 11 MIN
In this episode, we are discussing how to smoothly transition your audience from free to paid offers without alienating people.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-transition-from-free-to-paid-offers---season-2--mastermind-series
Mastermind Series: Free Facebook Groups – How to Protect Your Time & Energy
September 19, 2022 • 9 MIN
In this episode of our Mastermind Series, we are discussing how to engage with the members of your free Facebook groups while protecting your time and leading them to your paid memberships.
Find the full show notes here: https://onlinemarketingpodcast.com/free-facebook-groups--how-to-protect-your-time--energy---season-2--mastermind-series
Mastermind Series: How To Launch Even With A Small Email List & How To Create Effective Challenges
September 21, 2022 • 14 MIN
In this episode of our Mastermind Series, we are discussing why you should start your membership even without an extensive email list and how to create effective and engaging challenges.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-launch-even-with-a-small-email-list--how-to-create-effective-challenges---season-2--mastermind-series
Mastermind Series: How to Set Enticing Price Points For Your Offers
September 23, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing how you can come up with the right price point and payment plan for your course that will naturally lead people to sign up for your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-set-enticing-price-points-for-your-offers---season-2--mastermind-series
Mastermind Series: How To Leverage Your Milestones
September 26, 2022 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leverage-your-milestones---season-2--mastermind-series
Mastermind Series: How to Use Social Media to Grow Your Email List
September 28, 2022 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to use social media effectively to grow your email list by giving value and creating relevancy online.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-social-media-to-grow-your-email-list---season-2--mastermind-series
Mastermind Series: The Top Reasons For Not Getting Community Engagement
September 30, 2022 • 13 MIN
In this episode of our Mastermind Series, we are discussing what to avoid when interacting with your groups on social media that might actually sabotage your community engagement efforts.
Find the full show notes here: https://onlinemarketingpodcast.com/the-top-reasons-for-not-getting-community-engagement---season-2--mastermind-series
Mastermind Series: How to Create Effective Lead Magnets for Your Audience
October 3, 2022 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to create lead magnets that are congruent with the transformation your audience is looking for.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-effective-lead-magnets-for-your-audience--season-2--mastermind-series
Mastermind Series: Successful Webinar Strategies
October 5, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, all the way to making the offer.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-effective-lead-magnets-for-your-audience---season-2--mastermind-series
Mastermind Series: Top Tips For Last Minute Conversions Before Your Launch
October 7, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to increase conversions right before your launch through incentives and personal outreach while avoiding sabotaging yourself by over-delivering leading up to your launch.
Find the full show notes here: https://onlinemarketingpodcast.com/top-tips-for-last-minute-conversions-before-your-launch---season-2--mastermind-serie
Mastermind Series: How to Raise Your Membership Fee Without Losing Clients
October 10, 2022 • 18 MIN
In this episode of our Mastermind Series, we are discussing how to overcome self-limiting beliefs and raise your membership fees without losing clients as well as handling multiple currencies.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-raise-your-membership-fee-without-losing-clients---season-2--mastermind-series
Mastermind Series: How To Build Desire & Indoctrinate Your Audience Before Your Membership
October 12, 2022 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to position yourself as an expert, build desire and indoctrinate your audience in the lead-up to your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-desire--indoctrinate-your-audience-before-your-membership---season-2--mastermind-series
Mastermind Series: How To Adapt Your Messaging To Multiple Audiences
October 14, 2022 • 16 MIN
In this episode of our Mastermind Series, we are discussing how you can adjust your marketing messaging in a way that will resonate with different audiences.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-adapt-your-messaging-to-multiple-audiences-season-2-mastermind-series
Mastermind Series: How to Grow Your Facebook Group With Quality Members
October 17, 2022 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to grow your Facebook groups, by using incentives, creating desire for people outside Facebook to join your group and effectively using Facebook Ads to target quality leads.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-grow-your-facebook-group-with-quality-members-season-2-mastermind-series/
Mastermind Series: Best Practices For Creating Great Memberships
October 19, 2022 • 16 MIN
In this episode of our Mastermind Series, we are discussing what you need to know in order to create a great Membership experience for your clients, from meeting your member’s individual expectations to answering questions before they even get asked. Plus, how to avoid some of the most common mistakes.
Find the full show notes here: https://onlinemarketingpodcast.com/best-practices-for-creating-great-memberships-season-2-mastermind-series/
Mastermind Series: How to Up-Level Your Membership While Protecting Your Time
October 21, 2022 • 16 MIN
In this episode of our Mastermind Series, we are discussing how to raise your membership price while protecting your time and energy resources.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-up-level-your-membership-while-protecting-your-time-season-2-mastermind-series
Mastermind Series: How To Run A Membership In a Facebook Group
October 24, 2022 • 10 MIN
In this episode of the Mastermind Series, we are discussing how you can get your membership started with a Facebook group, how to structure your content & posts and how to save yourself time by eventually up-leveling your membership.
Note: Since this recording, the Facebook feature “Units” has been changed to “Guides”
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-up-level-your-membership-while-protecting-your-time---season-2--mastermind-series
Mastermind Series: Course Vs. Membership – Which Comes First
October 26, 2022 • 8 MIN
In this episode of our Mastermind Series, we are discussing the differences between courses and monthly memberships and the pros and cons of having one or the other first.
Find the full show notes here: https://onlinemarketingpodcast.com/course-vs-membership--which-comes-first---season-2--mastermind-series/(opens in a new tab)
Mastermind Series: Why Webinars Can Be An Effective Launch Mechanism
October 28, 2022 • 7 MIN
In this episode of the Mastermind Series, we are discussing how webinars can be an effective launch mechanism for your membership, how to turn them into quality evergreen content that converts and when doing a webinar might not be worth your time.
Find the full show notes here: https://onlinemarketingpodcast.com/why-webinars-can-be-an-effective-launch-mechanism--season-2--mastermind-series
Mastermind Series: How to Create Mini Courses as Effective Lead Magnets
October 31, 2022 • 9 MIN
In this episode of the Mastermind Series, we discuss how you can use small offers, such as mini-courses, as an effective lead magnet to create desire and guide your audience to sign up for your memberships.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-mini-courses-as-effective-lead-magnets--season-2--mastermind-series
Mastermind Series: Is There A “Right Time” To Launch Your Membership?
November 2, 2022 • 5 MIN
In this episode of our Mastermind Series, we are discussing why you should not wait too long before launching your membership and why you should emotionally detach yourself from the outcome.
Find the full show notes here: https://onlinemarketingpodcast.com/is-there-a-right-time-to-launch-your-membership---season-2--mastermind-series
Mastermind Series: How To Leverage An In-Person Event As Participant
November 4, 2022 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to engage with potential future clients and leverage yourself successfully when attending an in-person event without disrespecting the rules of the organizers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leverage-an-in-person-event-as-participant-season-2-mastermind-series/
Mastermind Series: How To Strategically Use Facebook Events In Your Promotions
November 7, 2022 • 7 MIN
In this episode of our Mastermind Series, we are discussing how you can strategically leverage Facebook events in your launch or your promotions to drive interest and traffic.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-strategically-use-facebook-events-in-your-promotions-season-2-mastermind-series/
Mastermind Series: How To Choose The Right Platform For Your Membership
November 9, 2022 • 6 MIN
In this episode of our Mastermind Series, we are discussing what you should consider when choosing the right platform for your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-choose-the-right-platform-for-your-membership-season-2-mastermind-series/
Mastermind Series: How to Create Content for Free Groups & Paid Memberships
November 11, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-content-for-free-groups-paid-memberships-season-2-mastermind-series/
Mastermind Series: How To Lead People From Course To Membership
November 14, 2022 • 14 MIN
In this episode of our Mastermind Series, we are discussing how to transition your audience from a one-time course to a continuous membership by creating natural tension and desire that will lead them to take the next step.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-lead-people-from-course-to-membership-season-2-mastermind-series/
Mastermind Series: How to Leave a Great First Impression With Your Onboarding Process
November 16, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to create a great onboarding experience for your members that is engaging and informative.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leave-a-great-first-impression-with-your-onboarding-process-season-2-mastermind-series/
Mastermind Series: How to Increase Your Members’ Motivation
November 18, 2022 • 19 MIN
In this episode, we are discussing how to motivate your audience to complete your programs or to consume all of your course materials by appealing to their individual factors of motivation.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-your-members-motivation-season-2-mastermind-series/
Mastermind Series: How to Lead Your Audience From One Offer To Another
November 21, 2022 • 17 MIN
In this episode of our Mastermind Series, we are discussing how to lead your audience to your back-end offers in a way that feels like the next natural step for them.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-lead-your-audience-from-one-offer-to-another-season-2-mastermind-series/
Mastermind Series: How to create the initial groundwork for your membership
November 23, 2022 • 15 MIN
In this episode, we are discussing how you can get your membership started by getting clarity on your target audience and the deliverables that they are looking for.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-the-initial-groundwork-for-your-membership-season-2-mastermind-series/
Mastermind Series: Course vs Membership – which comes first?
November 25, 2022 • 8 MIN
In this episode of our Mastermind Series, we are discussing the differences between courses and monthly memberships and the pros and cons of having one or the other first.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-desire-for-your-membership-through-surveys-season-2-mastermind-series-2/
Mastermind Series: How to Create Desire For Your Membership through Surveys
November 28, 2022 • 15 MIN
In this episode of our Mastermind Series, we are discussing how you can leverage surveys to create desire for your memberships while getting valuable insights for the deliverables that your audience is looking for.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-desire-for-your-membership-through-surveys-season-2-mastermind-series/
Mastermind Series: How to Get Your Membership Started For Free
November 30, 2022 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to start your membership using only free tools and platforms.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-get-your-membership-started-for-free-season-2-mastermind-series/
Mastermind Series: How To Set Up Payment Options & Incentives For Your Membership
December 2, 2022 • 5 MIN
In this episode, we are discussing how different payment options can attract different audiences and how to offer financial and other bonus incentives.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-set-up-payment-options-incentives-for-your-membership-season-2-mastermind-series/
Mastermind Series: How to Collaborate On Cross-Marketing Promotions
December 5, 2022 • 7 MIN
In this episode of our Mastermind Series, we are discussing how to successfully collaborate on cross-marketing promotions and sharing audiences.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-collaborate-on-cross-marketing-promotions-season-2-mastermind-series/
Mastermind Series: How To Create Hybrid Challenges With Free And Paid Parts
December 7, 2022 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to create hybrid challenges that have a paid and a free part and will create short-term as well as long-term business for you.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-hybrid-challenges-with-free-and-paid-parts-season-2-mastermind-series/
Mastermind Series: How to Create Your Success Path & Find Your Milestones
December 9, 2022 • 11 MIN
In this episode of the Mastermind Series, we are discussing how to discover your milestones and create your own success path for your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-your-success-path-find-your-milestones-season-2-mastermind-series/
How to Create Attention-Grabbing Headlines
December 12, 2022 • 6 MIN
In this episode, we are discussing how to grab your audience’s attention with your headlines.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-attention-grabbing-headlines
Nugget: How to Find the Highest Converting Headline
December 13, 2022 • 2 MIN
What is the number one highest converting headline? The truth is, there isn’t one.
There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feedback that you need to make improvements.
Test that headline, test that offer, test that email! Then we’ll have statistics to look at and we can make it even stronger for next time. That’s where you’re going to find true perfection. You’ll find the highest converting headline for yourself.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
How to Write Headlines and Copy That Convert
December 14, 2022 • 9 MIN
In this episode, we are discussing how you can create high-converting headlines and copy that connect with your audience on an emotional as well as on a logical level.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-and-copy-that-convert
Nugget: How to Create High Converting Headlines
December 15, 2022 • 1 MIN
What makes a high-converting headline?
It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection.
How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this!
Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Nugget: How to Deal With Self-Doubt
December 16, 2022 • 2 MIN
What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?
What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”
This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?
Nugget: Stop Being a Perfectionist!
December 17, 2022 • 1 MIN
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
Mastermind Series: How to Optimize Your Facebook Ads With a Limited Budget
December 18, 2022 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to get the best return for your Facebook ads by focusing on the right audience and by creating captivating ads that will resonate with your future clients.
Read the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-optimize-your-facebook-ads-with-a-limited-budget
The Most Common Mistakes When Building an Audience
December 19, 2022 • 9 MIN
In this episode, we are discussing the most common mistakes business owners make when building an audience and how you can avoid them.
Ninja Targeting Research Guide: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/the-most-common-mistakes-when-building-an-audience
Nugget: How to Attract the Right People Into Our World
December 20, 2022 • 2 MIN
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!
The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.
When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.
I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.
Audience Size Isn't Everything
December 21, 2022 • 8 MIN
In this episode, we are discussing why connecting on a deeper level with your audience is more crucial to your success than the actual size of your audience.
Ninja Targeting Research PDF: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/audience-size-isnt-everything
Nugget: How to Really Understand Your Audience
December 22, 2022 • 2 MIN
6 easy things to think about when it comes to your target audience!
When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!
What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?
Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.
Nugget: How Big Does Your Audience Need to Be
December 23, 2022 • 3 MIN
How big does your audience need to be for you to feel successful and fulfilled? Seriously, what is enough? How much is enough?
When you achieve that first goal, you suddenly have a new goal, and that cycle keeps repeating. We get entrapped in this thought pattern and think that fulfillment must be at the next level. Therefore, success keeps getting moved forward to the next thing. So, no matter where you are, it’s like “What’s the next thing?”
I challenge you when it comes to your audience, look at why you are really building that audience. What is the purpose behind the vanity metric? What is it that you think you need to feel fulfilled?
While you’re on your journey, you’re collecting an audience, you’re bringing people into our world. And the truth is, we really don’t need as many followers as we think. We don’t need the virtual line around the corner. We don’t need the huge follower count. We don’t need a huge email list. What we do need is connection. We need to make sure we are tuned in with our audience, and we need to make sure we are tuned in with who we are, so we project the best self that we have.
So, how much is enough? I guarantee it’s not anywhere near where you’re placing that metric. You can be fulfilled now, and you can look at the numbers. How many sales? How many paying clients do you need to reach the goal, to live the life and lifestyle that you want, to make the impact that you want?
You don’t need a huge following. Instead, go deeper with fewer.
Nugget: What Does Your Audience Dream About?
December 24, 2022 • 2 MIN
What do you dream about?
As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about.
What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’ve been longing for? Or maybe it’s being able to help people in their lives, to help others, to give back? Or maybe they dream about having stability?
When we can really get to know our audience, we get to know who they are and what they desire, and that allows us to feel more connected to them and vice versa. It also allows us to serve them in an even bigger way.
Having these conversations will create that connection and having that connection is going to allow you to serve them better. You’ll get your offers out in front of the right people and really make a huge difference.
It’s one big connective circle, but it all starts by asking your audience, “what do you dream about?”
Mastermind Series: How To Clarify Your Messaging To Target The Right Audience
December 25, 2022 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to target the right audience for you by narrowing down your niche and clarifying your messaging for maximum impact.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-clarify-your-messaging-to-target-the-right-audience
The Most Common Mistakes When Making An Offer
December 26, 2022 • 11 MIN
In this episode, we are discussing the most common mistakes that happen when people make their offers and how to avoid them.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/the-most-common-mistakes-when-making-an-offer-season-2/
Nugget: Marketing Your Offers - Keep it simple!
December 27, 2022 • 3 MIN
Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.
Well, I don’t want that to happen to you!
When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.
As human beings, we are pretty simple, we just want to know if what we’re buying is going to do what we desire. But when we’re marketing, many of us think we have to act differently, we put on this imaginary marketing hat and we start spewing out all kinds of crazy information, and we think this is what we are supposed to say, because it’s marketing.
We get caught up trying to explain all of that techno babble, and at the end of the day, we just need to give people clarity.
What do they already desire? What is your offer? And then between where they are now and where they want to be, is the transformation. And it’s your offer that provides the transformation, it’s the vehicle to get them from where they are now to where they desire to be.
Marketing can be simple. I really want that to resonate with you because a lot of us think that it has to be some advanced, crazy thing, but I’m telling you, the best copywriters in the world, they pay attention to their customer, they pay attention to the language that their audience is already using, and then they use that language in their marketing.
Keep it simple, make it clear, give clarity, get out of the way, don’t create friction… give high converting offers!
How to Create Offers That Connect With Your Audience’s Desires
December 28, 2022 • 8 MIN
In this episode, we are discussing how to create offers that avoid overwhelm and confusion while truly connecting with your audience’s desires.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-offers-that-connect-with-your-audiences-desires
Nugget: Include the Benefits When Crafting Offers
December 29, 2022 • 2 MIN
When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.
The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.
But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together!
Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them.
So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits!
Nugget: Avoid Grooming People to Expect Free From You
December 30, 2022 • 1 MIN
Have you ever been in one of those relationships where you got friend-zoned?
Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.
What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.
We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?
So, remember, it’s okay to make more offers. Stop putting people in the free zone!
Nugget: Your Knowledge and Skills Are Unique!
December 31, 2022 • 2 MIN
A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame!
Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single product or service that’s out there, there’s a million different options, but the thing that’s not out there, is you and your unique voice and what you bring to the table!
You have unique experiences, you have knowledge, you have skills that nobody else has, and that’s important to remember as you are crafting your offers, because even though it may have been done before by someone else, that’s their voice, that’s their spin, that’s their vibe. You have something unique and different to share!
Don’t stop yourself before you get started. Put your offers out there, let people know you can help them out, because they’re waiting for you, and they need you.
Mastermind Series: Sales Pages For Warm Audiences
January 1, 2023 • 6 MIN
In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-sales-pages-for-warm-audiences
Nugget: Be Adaptable & Lean in to New Opportunities
January 2, 2023 • 3 MIN
Traditional sales funnels are dead!
Oh my goodness, pretty controversial right? Yes, but stick with me.
I want you to really think about this, when it comes to marketing and sales, it’s a process right?
Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.
In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.
What happens these days?
We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.
When it comes to funnels, it's not really a new concept either.
What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.
With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!
How to Take Advantage of New Opportunities
January 3, 2023 • 8 MIN
In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.
The perfect Ad Framework 2022 Edition: https://onlinemarketingpodcast.com/perfectadframework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-take-advantage-of-new-opportunities
How to Embrace Change - The Adaptive Mindset
January 4, 2023 • 7 MIN
In this episode, we are discussing how to embrace change and lean into new opportunities, so you won’t get left behind
The perfect Ad Framework: https://onlinemarketingpodcast.com/perfectadframework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-embrace-change---the-adaptive-mindset---season-2
Nugget: Being Successful = Being Adaptive
January 5, 2023 • 2 MIN
Truth bomb: The most successful marketers are the ones that are adaptive.
Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.
We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt.
This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past.
Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.
Just stop and listen with an open mind!
To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.
So, listen with that open mind and be adaptive!
Nugget: You Don't Need to Serve The Whole World
January 6, 2023 • 1 MIN
I'm here today to let you know that you are worth it!
Your expertise, your background, what you're all about… all of it!
Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.
On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.
So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone.
Nugget: Take Time to Learn New Things
January 7, 2023 • 2 MIN
Give yourself grace!
You know what? You might be in a learning phase right now. And that is okay!
Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.
So, if you’re in that learning phase right now, that is totally okay, you’re totally where you need to be. Be open-minded, get exposed to different things that you might never have been exposed to before, see things in a different way and take all that information in.
Then after you take all that information in, you can ask more questions, you can ask for help, you can work on the strategy piece, but if you’re in that learning phase right now, totally be okay with just being there.
Now go ahead and get started. Start learning, be open minded and then take action on things that make sense for you.
Mastermind Series: Facebook Pixel –What Is It & How You Can Use It
January 8, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how Facebook Pixel works and how you can strategically use it to target your audience.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-facebook-pixel-what-is-it-amp-how-you-can-use-it
3 Key Pillars for Skyrocketing Your Conversions & Sales
January 9, 2023 • 8 MIN
In this episode, we are discussing the 3 key pillars you need to have aligned to increase your conversions and sales.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/3-key-pillars-for-skyrocketing-your-conversions--sales
Nugget: The Secret to Success: Making More Offers!
January 10, 2023 • 1 MIN
You need to make more offers!
Would you like to know one of the number one thing that has helped me become successful over and over again?
It’s really quite simple: by making more offers!
In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.
We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.
When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!
The Buyer's Journey: The Key to Unlocking More Sales
January 11, 2023 • 9 MIN
In this episode, we are discussing how to successfully guide your audience through the buyer’s journey towards your offers.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-buyers-journey---the-key-to-unlocking-more-sales
Nugget: The 3 Things You Need to Align to Increase Sales
January 12, 2023 • 2 MIN
Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales.
So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.
That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!
First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience’s problem. Make sure that it your offer is a solution that really speaks to your audience.
Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have results
Nugget: Create an Irresistible Offer
January 13, 2023 • 3 MIN
How do you price your product or service?
What price should your product, service, coaching program, membership course be at?
Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.
Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.
So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?
Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.
I'm going to challenge you: start with the price!
What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible?
Nugget: Taking Your Audience Through the Buyer's Journey
January 14, 2023 • 1 MIN
Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.
The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.
This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them.
Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future.
To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.
So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.
Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!
Mastermind Series: How to Create Effective Email Marketing
January 15, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to create consistent messaging that will nurture your audience and naturally lead them to your offers.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-create-effective-email-marketing
Facebook Ads: How to Get the Desired Results
January 16, 2023 • 9 MIN
In this episode, we are having an honest conversation about Facebook Ads and what you need to do to get predictable and duplicable results.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/facebook-ads-how-to-get-the-desired-results
Nugget: Say Goodbye to Guesswork & Create Predictable Marketing Results
January 17, 2023 • 2 MIN
Are you following a recipe when it comes to your marketing or are you randomly putting things in?
Marketing is a process.
A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.
Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.
That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again.
You can get the same result; you can amplify and you can scale and that's so vitally important.
Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.
The Top Facebook Ads Mistakes and How to Avoid Them
January 18, 2023 • 9 MIN
In this episode, we are discussing the most common mistakes people make when running Facebook Ads, how to avoid them and how to set yourself up for success.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-top-facebook-ads-mistakes-and-how-to-avoid-them-2/
The Top Facebook Ads Mistakes and How to Avoid Them
January 18, 2023 • 9 MIN
In this episode, we are discussing the most common mistakes people make when running Facebook Ads, how to avoid them and how to set yourself up for success.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-top-facebook-ads-mistakes-and-how-to-avoid-them/
Nugget: Stop, Listen and Keep an Open Mind
January 19, 2023 • 1 MIN
One of the key pieces of being successful in marketing is having an open mind.
Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.
All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really looking at it from an open mind and open perspective.
You know, the best marketers in the world and the best people in business are adaptable.
They adapt to changes that happen in their business. They have an open mind, they try things out, they test things out, they give it a really good go and then make the determination there if it's best for their business.
So when you're approaching your business and anything new that you encounter in your marketing comes up, I want you just to stop and listen and have that open mind. Listen first before you make any judgment, before you put the hands up and say, this won't work for me. Listen with an open mind first and then from there, try it out, put yourself out there, take those steps, you know, find a mentor that's going to help you along the way to really give it a good try before you make that determination. But have that open mind first, that's the first key step because an open mind can lead to so many opportunities in your business, but you have to be open to listen.
So keep that open mind.
Nugget: Celebrate Your Mistakes & Learn From Them
January 20, 2023 • 2 MIN
Embrace your mistakes! Celebrate them and learn from them.
This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.
You took that step.
And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.
So go ahead and make mistakes. That is how we learn.
Nugget: Begin With the End Goal in Mind!
January 21, 2023 • 2 MIN
Are you throwing spaghetti at the wall waiting for something to stick?
In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,
But you've got to begin with the end in mind.
I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.
So, not only from a financial standpoint, but also how do you want to feel along the way?
You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.
It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.
So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.
Mastermind Series: How To Fill Up Your Challenge
January 22, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-fill-up-your-challenge/
How to Embrace and Adapt to Change
January 23, 2023 • 10 MIN
In this episode, we are discussing how to create a framework that will withstand changing algorithms and changing technology and how to embrace and adapt to change to stay ahead of your competitors.
Sign up for the Adaptive Method Course: http://adaptiveadscourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-embrace-and-adapt-to-change/
Nugget: Lean Into Change and Adapt
January 24, 2023 • 3 MIN
The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.
Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?
There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.
Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.
Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.
Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.
How to Duplicate Success - Our Nr 1 Marketing Method
January 25, 2023 • 11 MIN
In this episode, we are discussing our number 1 marketing method, so you can see incremental improvements and you can actually duplicate success: tracking and measuring your results, specifically your conversions.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-duplicate-success---our-nr-1-marketing-method
Nugget: Change Is Inevitable
January 26, 2023 • 1 MIN
I'm here to encourage you to embrace change.
Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.
Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.
Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.
So, remember change is going to happen. Will you embrace it?
Nugget: Track and Measure Your Results
January 27, 2023 • 4 MIN
Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?
Well, guess what you need to do then?
Track and measure your results, specifically your conversions.
100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page are not going to buy or not going to opt in. There is a percentage there also.
So, what we need to do is, we need to track this. That way we can look at the measurements.
We are doing our tests and the other things that we always talk about, we can see incremental improvements, we can actually duplicate success, but we can't duplicate something if we don’t know what’s happening.
So, track and measure!
Nugget: Optimize Your Marketing Funnel!
January 28, 2023 • 1 MIN
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.
That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.
When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.
Mastermind Series: Best Practices For Your Cart Opening & Closing
January 29, 2023 • 14 MIN
In this episode of our Mastermind Series, we are discussing the best practices for your cart opening/closing, how to align your messaging and position your offer effectively.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-best-practices-for-your-cart-opening-amp-closing/(opens in a new tab)
How we Leverage Ads to Get Your Investment Back
January 30, 2023 • 9 MIN
In this episode, we are discussing how to leverage and use your ads for a more predictable outcome and return on investment.
Find the full show notes here: https://onlinemarketingpodcast.com/how-we-leverage-ads-to-get-your-investment-back
Nugget: Build Your Email List and Get Paid at the Same Time
January 31, 2023 • 3 MIN
Get paid to build your email list.
When we go and acquire something, when we consume something, we're expected to pay, right?
But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.
That's something that is something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.
You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.
You get contact information from people that are buyers, not people that are freebie seekers. So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship. Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.
And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.
I want you to keep in mind that you can look at your funnel differently.
You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”
How to Create Consistent Income With Your Ads
February 1, 2023 • 9 MIN
In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-consistent-income-with-your-ads
Subscribe to our podcast: https://onlinemarketingpodcast.com/
Nugget: How to Get Your Ad Expenses Back
February 2, 2023 • 1 MIN
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
- Maybe it's an e-book that's going to explain the process that you do.
- Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
Nugget: It's Not a Race!
February 3, 2023 • 2 MIN
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
Nugget: Don’t Be Afraid to Make an Offer
February 4, 2023 • 1 MIN
Share with your audience.
You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Mastermind Series: How To Start A Membership Without Breaking The Bank
February 5, 2023 • 6 MIN
In this episode, we are discussing how to use free resources to deliver your content, manage financial transactions and get your membership off the ground.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-start-a-membership-without-breaking-the-bank/
Memberships: A Game-Changer for Business Owners & Clients
February 6, 2023 • 11 MIN
In this episode, we are discussing how memberships can create more stability in your business through consistency of income while providing a higher level of service to your clients that leads to real transformations.
Sign up for the Top Membership Niches Guide: https://onlinemarketingpodcast.com/topmembershipniches/
Find the full show notes here: https://onlinemarketingpodcast.com/strongmemberships-a-game-changer-for-business-owners-and-clients
Nugget: Memberships Don't Have to Be Complicated
February 7, 2023 • 3 MIN
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, its a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
Less Effort, More Money: The Simple Formula
February 8, 2023 • 12 MIN
In this episode, we are discussing how to make more money with less effort while creating a bigger impact with memberships and how to create multiple transactions with each of your clients by giving them different opportunities to work with you.
Sign up for the Top Membership Niches Guide: https://onlinemarketingpodcast.com/topmembershipniches/
Find the full show notes here: https://onlinemarketingpodcast.com/less-effort-more-money-the-simple-formula
Nugget: Memberships are A Win-Win for Business Owners and Clients
February 9, 2023 • 1 MIN
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
Nugget: How to Succeed Your Clients' Expectation
February 10, 2023 • 4 MIN
Be your own best customer. Now, what do I mean by that?
If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.
We want to exceed expectations.
Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.
Are we our own best customer? Are we setting ourselves up with the right habits?
And that's what I'm going to recommend that you do.
Nugget: Less Work, More Money: The Secret to Success
February 11, 2023 • 2 MIN
This is an awesome strategy that you can start incorporating into your business right away.
This is the way that's going to allow you to make more money in your business with less effort.
What is it? A membership model!
This is a great strategy to start to incorporate into your business if you haven't done so already.
This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business
Memberships are a win-win!
Mastermind Series: A Strategic Approach To Membership Payment Plans
February 12, 2023 • 14 MIN
In this episode of our Mastermind Series, we are discussing how you can find the right payment options for your membership that fit your financial goals and commitments.
Read the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-a-strategic-approach-to-membership-payment-plans
How to Transform Your Offer Into a Membership
February 13, 2023 • 10 MIN
In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-transform-your-offer-into-a-membership
Nugget: Build Deeper Connections With Fewer People
February 14, 2023 • 3 MIN
We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.
The way to get that is to give people the time. Listen and connect.
Stop treating everybody like a number.
Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?
You can probably achieve all the goals that you have by having a deeper connection with fewer people.
So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity
metric numbers, I really want to bring you back to connection.
Build your connections. Go deeper with fewer.
How to Create Memberships That Protect Your Time and Energy
February 15, 2023 • 10 MIN
In this episode, we are discussing how membership creators can protect their energy, time and financial resources to avoid burning out.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-memberships-that-protect-your-time-and-energy
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Nugget: You Can Transform Lives and Make a Difference
February 16, 2023 • 1 MIN
Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.
Instead, let it get you excited!
Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.
There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.
You have a lot to offer, so get excited!
Nugget: It's Time To Spring Clean your Business
February 17, 2023 • 2 MIN
When’s the last time you “spring cleaned” your business?
We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,
you can spring clean your business.
What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?
Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.
So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.
Nugget: Create a Business That Serves You
February 18, 2023 • 1 MIN
You're the boss of your business so you get to decide what it looks like and how it feels.
I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.
But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.
Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.
Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!
Mastermind Series: Deliverables & Price Point Of Your Membership
February 19, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to find the right deliverables for your membership that will leave satisfied customers and avoid overwhelm, as well as finding a price point that will attract the audience that you want.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-deliverables-price-point-of-your-membership/
The Time to Launch Your Life-Changing Membership is Now! - Interview with award-winning online marketer Dr. Mary Barbera
February 20, 2023 • 42 MIN
In this episode, we are discussing with award-winning online marketer and book author Dr. Mary Barbera why you should not let perfectionism stop you from simply putting your membership out there and how you can make sure that what you offer is perfectly aligned with what people are looking for.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/the-time-to-launch-your-life-changing-membership-is-now---interview-with-award-winning-online-marketer-dr-mary-barbera
Nugget: The Time to Launch Is Now
February 21, 2023 • 2 MIN
I want to give you permission to launch.
Put your promotion or your offer out into the world!
Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”
Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.
So go ahead, let's launch!
You will be so thankful because this will be the first step forward into a whole different reality than what exists right now.
Mastermind Series: How To Create A Successful Group Coaching Membership
February 22, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing group-coaching memberships, from providing the right offer for your audience to maximizing the number of members without compromising quality to ways of encouraging engagement within your group.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-create-a-successful-group-coaching-membership
Nugget: Design a Membership That Makes Sense to You
February 23, 2023 • 1 MIN
One of the coolest things about having a membership is that you get to design it how you want!
A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.
Forget about those expectations.
Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!
Nugget: Make a Greater Impact
February 24, 2023 • 3 MIN
Do you want to make a bigger impact? Then you need to listen in.
The one thing that Melissa and I have discovered over the last several years is instead of trading time for money, instead of just going after one client for one transaction, one of the best things that we've been able to do for ourselves, our clients and our community was to find a way to work with people on an ongoing basis.
Now, we’re working with people that don’t just want a quick fix. But they are actually experiencing a true transformation that takes time, that takes energy, that takes feedback.
The quick fix isn’t going to get you the impactful results; it's the long term that's going to get a win for everyone!
That’s why when it comes to making impact, we strongly recommend looking into the recurring model for your business, look into subscriptions or memberships because that's where the longevity is.
That's going to get rid of the peaks and valleys and create a steady income stream so that you can be more present, be able to show up, help yourself, your family, and also, because you show up as a better and less stressed person, you then can serve your people, your community and make a ripple effect in the community, in the world where it's a win win for everyone all the way around!
Think memberships, think recurring, think subscriptions when you want to make a greater and bigger impact.
Nugget: Believe in Yourself
February 25, 2023 • 1 MIN
You're special, you have something awesome to share, and you should share that with other people.
As entrepreneurs, sometimes we take for granted the knowledge, skills and experiences that we have.
“My ideas not good enough.”
“I don't sound smart enough.”
“I’m not as educated as other people.”
I want to remind you that you are special and you are worthy! The skills and experience you have could really take them to that next level of whatever struggle they're having, whatever challenge they're experiencing.
If you're holding back because you're feeling a little insecure about it, I'm here to remind you not to hold that back!
Mastermind Series: What To Include Into Your VIP Membership
February 26, 2023 • 7 MIN
In this episode of our Mastermind Series, we are discussing how to set your VIP membership apart from your low-level offers and how to avoid overwhelm and protect your time.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-what-to-include-into-your-vip-membership
How to Overcome Your Inner Perfectionist - Interview with best-selling author & renowned educator Eric Walrabenstein
February 27, 2023 • 22 MIN
In this episode, we are talking with Eric Walrabenstein about how he overcame his perfectionism and fears to transition from a real-life yoga studio to online membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-overcome-your-inner-perfectionist---interview-with-best-selling-author-and-renowned-educator-eric-walrabenstein
Connect with Eric
www.ericwal.com/
www.facebook.com/walrabenstein
@ericwalrabenstein
www.youtube.com/ericw
Nugget: Create a Sustainable Membership
February 28, 2023 • 3 MIN
Begin with the end in mind!
If you think of beginning with the end in mind, you don't have to have a stressful membership. It doesn't have to pull at you. You don't have to be available 24/7. You don't have to do all the things
that you're fearing, the things that are stopping you from wanting to create a membership.
Yes, I'm giving you permission.
You do not have to do the things that you're afraid of. The things that you're avoiding. The reasons that are holding you back.
Erase that out of your head right now.
Begin with the end in mind when you’re designing your membership. What do I mean by that? Ask yourself these questions…
What is sustainable?
What are the resources I can give?
What am I willing to put out there right now?
Then you can make an incredible offer while setting boundaries to protect yourself and your resources.
Mastermind Series: Price Increases During Memberships
March 1, 2023 • 10 MIN
In this episode of our Mastermind Series, we are discussing the dangers of a price increase during an ongoing membership and how to create additional income without affecting your existing members.
Find the full show notes & resources here:
Nugget: You Just Need to Solve One Problem
March 2, 2023 • 1 MIN
When it comes to memberships, we only have to solve one problem!
But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members.
As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that your members are experiencing.
How can you help them?
Your deliverables for your membership don't have to be complicated, but at the end of the day it's about solving one problem for them.
Remember you don't have to solve all the problems; you just need to solve one problem.
Nugget: Provide Full Transformations
March 3, 2023 • 3 MIN
The full transformation a lot of times can't happen in a day, it can't happen in a week, it can't even happen in a few weeks!
And a lot of times we abandon people with our offers.
I want you to truly think about that. The thing that you do and the problem that you solve, are you leaving people out to dry by not allowing them to fully realize the real true transformation that they want and that they need?
Sometimes just by us having a lack of an offer in the marketplace, we are shortchanging that transformation itself.
That’s why I truly want to recommend, and I want you to really lean in on this, memberships are a great way to help people with that true transformation.
This is something that Melissa and I are talking a lot about right now. With a membership, you can actually help people make progress step by step to realize the true transformation that they really want to have.
So go out and create that full transformation today!
Nugget: You Get to Decide
March 4, 2023 • 1 MIN
Not every decision that you make in business is permanent. You have the power and ability to change things as you want.
Remember, you’re the boss of your business! You get to decide how you want to design your membership and how you want to go about things.
I encourage you to just get started, take action test, try things, try new things and if something is not going exactly the way that you wanted to go or the way that you envisioned it, you can make a change, it's not permanent!
The biggest thing is just getting started. That fear of getting started and things not going exactly as planned, that can hold you back, but don’t let it, keep moving forward. People need what you do and you’re going to make an impact.
Don’t hold yourself back wondering about the “what ifs”. You get to decide, so just get started!
Mastermind Series: How To Avoid Burn Out – “The Dimmer Switch”
March 5, 2023 • 16 MIN
In this episode of our Mastermind Series, we are discussing how to avoid feeling burnt out with your membership, how to transition to a less time-consuming alternative and how to communicate this change effectively with your existing members.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-avoid-burn-out-the-dimmer-switch/
How to Turn Your Passion Into A Business - Interview with Online Coaching Pioneer Crispina ffrench
March 6, 2023 • 39 MIN
In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author who is turning recycled textile artists into successful entrepreneurs. She is sharing with us how to turn your passion into a successful business with minimal funds and resources.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-turn-your-passion-into-a-business---interview-with-online-coaching-pioneer-crispina-ffrench
Nugget: How to Price Your Membership
March 7, 2023 • 6 MIN
How should you price your membership? What type of content and deliverables should you create?
When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?
On top of that, consider the perceived value of your offers.
An email vs a PDF vs a Facebook live vs 1 on 1 training.
Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.
What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?
Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?
Mastermind Series: How to Get More Group Engagement & Up-level Your Onboarding Process
March 8, 2023 • 19 MIN
In this episode of our Mastermind Series, we are discussing how to get more engagement in your Facebook groups by focusing on relationship building and how to create a clear onboarding process that will save you and your members a lot of time.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-get-more-group-engagement--up-level-your-onboarding-process/
Nugget: Get Your Offers out There!
March 9, 2023 • 1 MIN
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
Nugget: Lean In and Make It Happen
March 9, 2023 • 2 MIN
What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?
What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”
This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?
Nugget: Don't Take Your Knowledge for Granted
March 11, 2023 • 1 MIN
Share with your audience.
You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Mastermind Series: Finding The Right Pricing Strategy For Your Membership
March 12, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to find the right pricing strategy for your membership that will attract a committed audience that shows up and make sure you will get what you deserve.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-finding-the-right-pricing-strategy-for-your-membership
How to Create A Life-Changing Membership – Interview with Coach, Mentor, Online Marketing Strategist Thembi Bheka
March 13, 2023 • 23 MIN
In this episode, we are talking with Thembi Bheka about how her membership truly changed lives, why you should aim higher with your goals, and how to avoid overwhelm and scale your membership faster.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-life-changing-membership--interview-with-coach-mentor-online-marketing-strategist-thembi-bheka
Nugget: You're Not Racing Anyone Else
March 14, 2023 • 2 MIN
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
Mastermind Series: How To Have Recurring Payments AND Long-Term Commitments
March 15, 2023 • 6 MIN
In this episode of our Mastermind Series, we are discussing how you can have regular payments and a long-term commitment at the same time.
Find the complete show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-have-recurring-payments-and-long-term-commitments/
Nugget: Just Get Started!
March 16, 2023 • 1 MIN
You're putting together your membership, you have a great idea, you’re almost ready to do it…
Now I want you to promise me something…
I want you to just start. I want you to take action!
You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.
Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership.
Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start!
Nugget: The Marketing Tool That Changes Everything
March 17, 2023 • 2 MIN
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!
The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.
When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.
I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.
Nugget: Audience Targeting - 6 Easy Things to Think About
March 18, 2023 • 2 MIN
6 easy things to think about when it comes to your target audience!
When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!
What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?
Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.
Mastermind Series: How To Build Your Membership Through Referrals
March 19, 2023 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to organically grow your membership through referrals by your initial members.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-build-your-membership-through-referrals
How to Create a Sustainable & Scalable Membership - Interview with Membership Pioneer Cathy Hay
March 20, 2023 • 10 MIN
In this episode, we are talking to award-winning membership pioneer and historic dressmaker Cathy Hay about the evolution of her membership since the original launch in 2007, how to recognize and seize secondary opportunities and how to make sure that your membership is sustainable and scalable from the very beginning.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here:
Nugget: Memberships Don't Have to Be Complicated
March 21, 2023 • 3 MIN
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, it's a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
Nugget: Memberships Don't Have to Be Complicated
March 21, 2023 • 3 MIN
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, it's a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
Mastermind Series: How To Structure Standalone Courses Inside Your Membership
March 22, 2023 • 8 MIN
In this episode, we are discussing how to structure courses that are part of your membership and create different deliverables for each offer.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-structure-standalone-courses-inside-your-membershipmastermind-series
Nugget: How to Price Your Membership
March 23, 2023 • 6 MIN
How should you price your membership? What type of content and deliverables should you create?
When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?
On top of that, consider the perceived value of your offers.
An email vs a PDF vs a Facebook live vs 1 on 1 training.
Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.
What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?
Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?
Nugget: Spring Clean Your Business Today!
March 24, 2023 • 2 MIN
When’s the last time you “spring cleaned” your business?
We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time, you can spring clean your business.
What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?
Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.
So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.
Nugget: The Best Time to Start a Membership Is Now
March 25, 2023 • 1 MIN
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
Mastermind Series: How To Get Your Membership Started Today
March 26, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how you can overcome any perceived obstacles and start your membership course today. From how to test the waters, to getting your course up and running and improve your offers along the way, this episode has it all covered.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-get-your-membership-started-today/
How to Create a Membership Without Being an Expert – Interview with Membership Owner, Podcast Host & Chief Optimist Adrienne Babbit
March 27, 2023 • 25 MIN
In this episode, we are talking with Adrienne Babbit about how she turned a local need and grew it into a global membership without being an expert herself.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-membership-without-being-an-expert--interview-with-membership-owner-podcast-host--chief-optimist-adrienne-babbit
Nugget: Create a Membership That Won't Burn You Out
March 28, 2023 • 3 MIN
Create a membership that isn’t going to weigh you down!
When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.
For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.
You need to set your own boundaries!
What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out.
So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action.
Mastermind Series: Going Directly Into A Membership VS Back-End Memberships
March 29, 2023 • 12 MIN
In this episode of our Mastermind Series, we are discussing the pros & cons of going directly into a membership versus a back-end membership.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-going-directly-into-a-membership-vs-back-end-memberships
Nugget: Don't Create an Offer You Don't Like
March 30, 2023 • 1 MIN
You're the boss of your business so you get to decide what it looks like and how it feels.
I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.
But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.
Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.
Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!
Nugget: Exceed Your Customers Expectations
March 31, 2023 • 4 MIN
Be your own best customer. Now, what do I mean by that?
If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.
We want to exceed expectations.
Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.
Are we our own best customer? Are we setting ourselves up with the right habits?
And that's what I'm going to recommend that you do.
Nugget: Membership Models Are a Win-Win
April 1, 2023 • 2 MIN
This is an awesome strategy that you can start incorporating into your business right away.
This is the way that's going to allow you to make more money in your business with less effort.
What is it? A membership model!
This is a great strategy to start to incorporate into your business if you haven't done so already.
This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business
Memberships are a win-win!
Mastermind Series: How To Create Long-Term Memberships Instead Of One-Time Customers
April 2, 2023 • 16 MIN
In this episode of our Mastermind Series, we are discussing how to create long-term memberships and how to build quality relationships with your audience that will make them ask for more.
Read the full show notes: https://onlinemarketingpodcast.com/mastermind-series-how-to-create-long-term-memberships-instead-of-one-time-customers
How to Build & Grow Multiple Memberships – Interview with best-selling book author, entrepreneur and certified educator Dayna Abraham
April 3, 2023 • 27 MIN
In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each other.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-grow-multiple-memberships-interview-with-best-selling-book-author-entrepreneur-and-certified-educator-dayna-abraham
How to Build & Grow Multiple Memberships – Interview with best-selling book author, entrepreneur and certified educator Dayna Abraham (Copy)
April 3, 2023 • 27 MIN
In this episode, we are talking with Dayna Abraham about how she was able to grow and manage multiple successful memberships and courses that complement each other.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-grow-multiple-memberships-interview-with-best-selling-book-author-entrepreneur-and-certified-educator-dayna-abraham-2/
Nugget: You Can Be an Expert in 30 Days
April 4, 2023 • 3 MIN
You're only about 30 days away from being an expert.
An expert in what? In just about any topic that you would like to teach, train, coach, or supply a membership site to.
I really want you to think about that.
Now, I'm not talking about things that you need to be licensed or certified for, but hear me out…
When we join memberships that are information products, what happens is that we're typically on the first couple of steps of a journey and we’re looking to lean on people, those that we perceive as experts, to guide us. They don't have to know the whole entire answer. They just need to get us through the current journey that we're on!
How to Create Sustainable Memberships by Rebooting Your Business
April 5, 2023 • 7 MIN
In this episode, we are discussing how to create a sustainable membership that will serve you in the long run, by pausing, evaluating and possibly rebooting your business from time to time.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-sustainable-memberships-by-rebooting-your-business/
Nugget: Create Reincurring Income That You Can Rely On
April 6, 2023 • 1 MIN
Recurring income! Sign me up.
One of the most appealing parts of having a membership is having that recurring income - income that we can rely on month after month, that's going to come into our business and give us stability.
A membership can also support other offers that you have in your business.
It’s another stream of income that’s coming in on a regular basis that you can rely on. Having that stability is going to allow you to plan, you’ll be able to plan for marketing, plan for time off, and you’ll even be able to make really big plans in your business so that you can grow to the level that you want to grow to and make the impact that you want to make in the world.
Nugget: The #1 Reason Why Businesses Fail
April 7, 2023 • 3 MIN
What is the #1 reason why businesses fail?
Its cash flow.
It's not having money in the bank, not having consistent money coming in without having to go out and create a client over and over again.
When you have a sale and you have that money coming in, unless you amortize that, unless you push that out over a period of time, depending on how frequently you have a transaction, if you don't guess it right, you're out of cash flow. You’ll continually have peaks and valleys in your business.
This is why we've been talking a lot about memberships. Having consistent cash flow coming into your business will allow you to have a plateau that you're always able to pull from.
This is about creating that consistency, so that you can wake up every day and truly feel fulfilled in memberships, subscriptions, recurring payments…
I tell you, that model is what's going to help you get there.
How would a recurring stream of income impact you and your business?
Mastermind Series: How To Create a Membership That Fits Your Goals
April 9, 2023 • 15 MIN
In this episode of our Mastermind Series, we are discussing how you can create a membership with the right size and the right price point that is really going to serve you and won’t deplete your time and energy resource.
Read the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-create-a-membership-that-fits-your-goals
Make Money Monthly Series - Lesson 1: The Membership Mindset
April 10, 2023 • 16 MIN
Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model.
Lesson 1: The Membership Mindset- In this lesson, Stu shares examples of the lifetime value of customers and how this applies to setting up your memberships for success.
Want to learn more about the power of recurring revenue? Join Stu in his Free Membership Workshop that starts April 20th: FreeMembershipWorkshop.com
By joining Stu's workshop series, you'll learn how to create a sustainable and predictable income for your business. This was a game-changer for us, and we're confident it will be for you too!
Find the full show notes here: https://onlinemarketingpodcast.com/make-money-monthly-series-lesson-1-the-membership-mindset
Make Money Monthly Series - Lesson 2: The Long Game
April 11, 2023 • 10 MIN
Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model.
Lesson 2: The Long Game- In this lesson, Stu shares long-term strategies for your memberships, as well as your entire business.
Want to learn more about the power of recurring revenue? Join Stu in his Free Membership Workshop that starts April 20th: FreeMembershipWorkshop.com
By joining Stu's workshop series, you'll learn how to create a sustainable and predictable income for your business. This was a game-changer for us, and we're confident it will be for you too!
Find the full show notes here: https://onlinemarketingpodcast.com/make-money-monthly-series-lesson-2-the-long-game
Make Money Monthly Series - Lesson 3: From Inspiration to Transformation
April 12, 2023 • 8 MIN
Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model.
Lesson 3: From Inspiration to Transformation- In this lesson, Stu shares how it's important to share the transformation you're promising to your audience and how to do this with different types of businesses, including creative spaces and service businesses.
Want to learn more about the power of recurring revenue? Join Stu in his Free Membership Workshop that starts April 20th: FreeMembershipWorkshop.com
By joining Stu's workshop series, you'll learn how to create a sustainable and predictable income for your business. This was a game-changer for us, and we're confident it will be for you too!
Find the full show notes here: https://onlinemarketingpodcast.com/make-money-monthly-series-lesson-3-from-inspiration-to-transformation/
Make Money Monthly Series - Lesson 4: Browsers to Buyers
April 13, 2023 • 3 MIN
Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model.
Lesson 4: Browsers to Buyers - In this lesson, Stu shares his thoughts on creating a well-crafted offer for your audience.
Want to learn more about the power of recurring revenue? Join Stu in his Free Membership Workshop that starts April 20th: FreeMembershipWorkshop.com
By joining Stu's workshop series, you'll learn how to create a sustainable and predictable income for your business. This was a game-changer for us, and we're confident it will be for you too!
Find the full show notes here: https://onlinemarketingpodcast.com/make-money-monthly-series-lesson-4-browsers-to-buyers
Make Money Monthly Series - Lesson 5: Relationships That Last
April 14, 2023 • 5 MIN
Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model.
Lesson 5: Relationships That Last - In this lesson, Stu talks about experimenting in your business to learn what works and creating solid, long-term relationships with your audience.
Want to learn more about the power of recurring revenue? Join Stu in his Free Membership Workshop that starts April 20th: FreeMembershipWorkshop.com
By joining Stu's workshop series, you'll learn how to create a sustainable and predictable income for your business. This was a game-changer for us, and we're confident it will be for you too!
Find the full show notes here: https://onlinemarketingpodcast.com/make-money-monthly-series-lesson-5-relationships-that-last
Make Money Monthly Series - Lesson 6: Closing the Loop on Recurring Revenue
April 15, 2023 • 6 MIN
Welcome to the Make Money Monthly Series, where we explore the power of recurring revenue with our good friend and membership expert, Stu McLaren. In this series we’ll dive deep into the world of membership sites, subscriptions, and all things recurring revenue, to help you understand how to create a sustainable and profitable business model.
Lesson 6: Closing the Loop on Recurring Revenue-In this lesson, Stu shares his final thoughts on adding a recurring revenue stream in your business.
Find the full show notes here: https://onlinemarketingpodcast.com/make-money-monthly-series-lesson-6-closing-the-loop-on-recurring-revenue
Mastermind Series: How To Start A New Membership Without Sacrificing Your Existing Program
April 16, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to gradually transition members from an existing lucrative program to a new one without shutting down your old membership and completely risking losing crucial income and members.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-start-a-new-membership-without-sacrificing-your-existing-program/
Membership Site Interview Series with Stu McLaren Part 1
April 17, 2023 • 11 MIN
This week we are continuing our membership series with our good friend and mentor, Stu McLaren.
If you've been paying attention to our interview series, all the people that we have spoken to have at some point had some sort of interaction with Stu. He is the membership expert and he really knows his stuff when it comes to memberships.
Today, we're talking about different membership niches, and we asked Stu, “If I have a niche that's unusual, how do I make that work with the membership? Will a membership work with my business model?”
Have you had these questions about your own business?
Then join Stu’s free workshop at FreeMembershipWorkshop.com starting April 20, 2023
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Find the full show notes here: https://onlinemarketingpodcast.com/membership-site-interview-series-with-stu-mclaren-part-1
Nugget: Say Yes, Lean in and Try Something New
April 18, 2023 • 4 MIN
Nothing is permanent. You don’t have to focus on the long game all the time.
The things that we experienced five years ago have prepared us for everything we are experiencing today. The things we are doing now are preparing us for the future. So even if something doesn’t work out, it’s still preparing you for that next thing that’s coming.
When things don’t work out, maybe we just needed that perspective, we needed that experience and that feedback. Whether it's business or personal,sometimes it can feel like we are taking a step back but it's actually a step in a better direction into our future.
Give yourself permission to say yes, lean in and try something new.
What can you say yes to?
Membership Site Interview Series with Stu McLaren Part 2
April 19, 2023 • 9 MIN
We are continuing our membership series with our good friend and mentor Stu McLaren.
As you know, Stu is the go-to person to talk about memberships. Today we asked him the question, “How exactly do you have a membership that's light and easy as well as profitable?”
Now this is a question we get asked a lot. Maybe it’s a question you have right now?
A lot of times when we're working with people, they worry that a membership is going to weigh them down, it's going to overload them, they're going to be stressed out. But that doesn’t have to be the case. You can absolutely have a membership that is light and still profitable.
Stu shares his insight on how to make memberships work for you in a way that makes sense for your business. You’re going to love what he has to say, so go ahead and dive into the interview!
Are you ready to learn how you can make a membership work for you?
Then join Stu’s free workshop at FreeMembershipWorkshop.com starting April 20, 2023
Find the full show notes here: https://onlinemarketingpodcast.com/membership-site-interview-series-with-stu-mclaren-part-2/
Nugget: Your Membership Doesn't Need to Be Complicated
April 20, 2023 • 1 MIN
Memberships don’t need to be complicated.
One of the biggest challenges we hear from people that are considering a membership is that they're afraid a membership is going to bog them down. They think they're going to be overwhelmed, it's going to be complicated, and it’s going to take all their time and effort.
I want to remind you that a membership does not have to be complicated. In fact, some of the best memberships are super simple. They just do one thing, they solve one problem, they fix one challenge that their audience is experiencing.
So,if you’re thinking about putting together a membership, think about that one problem, that one challenge that your audience may be having and how you can solve that problem.
What could that be?
It's designed to help people think through what a membership might look like for them. No matter your business or membership type, the goal of the workshop is to get you moving down that path as quickly as possible.
Nugget: Key Differentiator Between a Successful & Struggling Business
April 21, 2023 • 1 MIN
Do you have a scarcity mentality or an abundance mentality?
This can be a very key differentiator between those that are very successful in business and those that struggle constantly.
A lot of us, when we enter into a business opportunity, we look around at competitors and we think, “This pie is only so big, there's only a certain amount of market share, a certain amount of opportunity that exists.”We get into this business owner mindset that there's only so much that can go around.
There are more competitors so there must be less opportunity. But the irony is that the business owners that are really successful actually flip that script and think a completely different way!
We need to open ourselves up, we need to lean in and see the bigger potential for opportunities. Instead of looking at our market from a competitive standpoint, how can we be cooperative? How can we look at our competitors, flip the script and say,“Oh, there's a bigger and better opportunity for all of us if we actually work together versus against each other?”
Are you working competitively or cooperatively? Have you leaned into the abundance mentality or are you focused on the scarcity?
Nugget: Don't Hesitate & Just Get Started
April 22, 2023 • 1 MIN
Don’t let hesitation hold you back!
I work with a lot of entrepreneurs who are really excited about starting a membership, but they’re also a little bit hesitant. They're afraid that they're going to make the wrong decision.
“What if I build it in a way that doesn't make sense?”
“What if I make something that people aren't really that interested in?”
I want to give you permission today to understand that not every decision that you make is permanent and you can change your mind at any time!
The great thing about having a membership is that you are working with real people, and they are going to give you feedback; in fact, you’ll be able to get collaborations and ideas from your members as you're building your membership. And that is going to ensure you're building something that serves them, something that lights them up, something that gets them excited!
The biggest piece for you, is just to get started. What’s holding you back?
Mastermind Series: How To Start A Membership Without Breaking The Bank
April 23, 2023 • 6 MIN
In this episode, we are discussing how to use free resources to deliver your content, manage financial transactions and get your membership off the ground.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-start-a-membership-without-breaking-the-bank/
Ask Stu Anything: Your Membership Questions Answered, Question 1
April 24, 2023 • 7 MIN
Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.
Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.
You'll hear from successful membership owners and get insider tips on how to create a thriving community of loyal members. Whether you're just starting out or looking to take your membership to the next level, this series will provide you with the tools and insights you need to succeed.
Get ready to learn from Stu and become a membership master!
Want to learn more about memberships? Join Stu for his Free Membership Workshop where he does a deep dive into how to create a thriving and successful membership business.
Sign up at FreeMembershipWorkshop.com
Ask Stu Anything: Your Membership Questions Answered, Question 2
April 25, 2023 • 8 MIN
Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.
Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.
You'll hear from successful membership owners and get insider tips on how to create a thriving community of loyal members. Whether you're just starting out or looking to take your membership to the next level, this series will provide you with the tools and insights you need to succeed.
Get ready to learn from Stu and become a membership master!
Want to learn more about memberships? Join Stu for his Free Membership Workshop where he does a deep dive into how to create a thriving and successful membership business.
Sign up at FreeMembershipWorkshop.com
Ask Stu Anything: Your Membership Questions Answered, Question 3
April 26, 2023 • 11 MIN
Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.
Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.
You'll hear from successful membership owners and get insider tips on how to create a thriving community of loyal members. Whether you're just starting out or looking to take your membership to the next level, this series will provide you with the tools and insights you need to succeed.
Get ready to learn from Stu and become a membership master!
Want to learn more about memberships? Join Stu for his Free Membership Workshop where he does a deep dive into how to create a thriving and successful membership business.
Sign up at FreeMembershipWorkshop.com
Ask Stu Anything: Your Membership Questions Answered, Question 4
April 27, 2023 • 8 MIN
Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.
Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.
You'll hear from successful membership owners and get insider tips on how to create a thriving community of loyal members. Whether you're just starting out or looking to take your membership to the next level, this series will provide you with the tools and insights you need to succeed.
Get ready to learn from Stu and become a membership master!
Want to learn more about memberships? Join Stu for his Free Membership Workshop where he does a deep dive into how to create a thriving and successful membership business.
Sign up at FreeMembershipWorkshop.com
Ask Stu Anything: Your Membership Questions Answered, Question 5
April 28, 2023 • 10 MIN
Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.
Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.
You'll hear from successful membership owners and get insider tips on how to create a thriving community of loyal members. Whether you're just starting out or looking to take your membership to the next level, this series will provide you with the tools and insights you need to succeed.
Get ready to learn from Stu and become a membership master!
Want to learn more about memberships? Join Stu for his Free Membership Workshop where he does a deep dive into how to create a thriving and successful membership business.
Sign up at FreeMembershipWorkshop.com
Ask Stu Anything: Your Membership Questions Answered, Question 6
April 29, 2023 • 7 MIN
Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.
Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.
You'll hear from successful membership owners and get insider tips on how to create a thriving community of loyal members. Whether you're just starting out or looking to take your membership to the next level, this series will provide you with the tools and insights you need to succeed.
Get ready to learn from Stu and become a membership master!
Want to learn more about memberships? Join Stu for his Free Membership Workshop where he does a deep dive into how to create a thriving and successful membership business.
Sign up at FreeMembershipWorkshop.com
Ask Stu Anything: Your Membership Questions Answered, Question 7
April 30, 2023 • 10 MIN
Join Stu McLaren, the membership expert behind The Membership Experience, for a series of Q&A episodes where he answers your burning questions about building and growing a successful membership business.
Each episode features Stu tackling a different question or topic, ranging from finding your niche and creating content to pricing strategies and retention tactics.
You'll hear from successful membership owners and get insider tips on how to create a thriving community of loyal members. Whether you're just starting out or looking to take your membership to the next level, this series will provide you with the tools and insights you need to succeed.
Get ready to learn from Stu and become a membership master!
Want to learn more about memberships? Join Stu for his Free Membership Workshop where he does a deep dive into how to create a thriving and successful membership business.
Sign up at FreeMembershipWorkshop.com
Join us in TME
May 2, 2023 • 2 MIN
What do people have to say about the Membership Experience Bonus?
Well, here’s some feedback from people that have gone through our bonus program. These are real people that have seen success and are now sharing their experience.
And remember, we are here to help you too! We hope that you join us for the Membership experience bonus at https://membershipexperiencebonus.com/
We can’t wait to see you there.
Join us in TME
May 4, 2023 • 2 MIN
What do people have to say about the Membership Experience Bonus?
Well, here’s some feedback from people that have gone through our bonus program. These are real people that have seen success and are now sharing their experience.
And remember, we are here to help you too! We hope that you join us for the Membership experience bonus at https://membershipexperiencebonus.com/
We can’t wait to see you there.
Mastermind Series: How to Create Clear Messaging That Resonates With Your Future Clients
May 5, 2023 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to target the right audience for you by narrowing down your niche and clarifying your messaging for maximum impact.
Mastermind Series: Lifetime Value Of A Client Versus Constant Ascension
May 6, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to acknowledge tenure in your membership to create loyal life-long clients and how to give temporary discounts to some members to keep clients during their financial hardships.
Mastermind Series: How To Convert Freebie Seekers Into Buying Customers
May 7, 2023 • 24 MIN
A very common mistake is that we unwillingly groom a lot of people to only expect freebies from us.
In this episode of our Mastermind Series, we are discussing ways to break out of that “internet marketing bubble” and how to create and nurture an engaged following that is willing to spend for your offers.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-convert-freebie-seekers-into-buying-customers/
How to Use List Building to Attract More Clients
May 8, 2023 • 8 MIN
In this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-list-building-to-attract-more-clients
Grab our Highest Converting List Builders PDF here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Now this PDF is really going to dive in on and help you figure everything out.
Nugget: Build Your List With the Right People
May 9, 2023 • 2 MIN
Here’s something I want you to remember...
Not all leads are created equal. Not all leads are hot prospects!
Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.
What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.
So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.
Are you building a list of the right people?
The Number 1 List-Building Mistake
May 10, 2023 • 9 MIN
In this episode, we are talking about why you need to have different types of lists and how to segment them, so that you could speak to your audience differently depending on what they're interested in.
Find the full show notes here: https://onlinemarketingpodcast.com/the-number-1-list-building-mistake
Nugget: Build Your List, Slowly and Steadily
May 11, 2023 • 1 MIN
Building your list starts with the first subscriber.
That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.
So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.
Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.
Have you started building your list?
Nugget: Build the Right Foundation for Your List
May 12, 2023 • 2 MIN
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Nugget: Don’t Put Everyone on the Same Email List
May 13, 2023 • 2 MIN
Don't treat everybody the same.
Don’t put them all on the same email list.
Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.
And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.
If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.
I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?
Grab your Highest Converting List Builders PDF to create list builders that convert to clients here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Mastermind: How to Successfully Launch with a Small Email List
May 14, 2023 • 14 MIN
In this episode of our Mastermind Series, we are discussing why you should start your membership even without an extensive email list and how to create effective and engaging challenges.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-successfully-launch-with-a-small-email-list
How to Create Messaging That Resonates With Your Ideal Audience
May 15, 2023 • 9 MIN
In this episode, we are discussing how to create a quality list with the right people by basing your list building off what you actually are going to offer them later on.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-messaging-that-resonates-with-your-ideal-audience/
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/perfectlist/
Nugget: Grow Your Email List Every Day of the Year
May 16, 2023 • 2 MIN
Build your email list 365 days a year. Always be list-building.
Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.
Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?
You can do that; you just need to keep it simple when you’re building your lists.
So, what can you do today that would attract at least one next right person?
How to Build Email Lists With Your Perfect Customers
May 17, 2023 • 7 MIN
In this episode, we are talking about how to attract the right audience for your lists and how to create a perfect experience from the moment they sign up to your list to the time that you are making your offers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-email-lists-with-your-perfect-customers/
Nugget: Focus on Quality Instead of Quantity
May 18, 2023 • 1 MIN
What we put out is what we're going to attract. This is so true when it comes to our list-building activities.
Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.
I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity
Nugget: Create List-Builders That Are Aligned With Your Audience
May 19, 2023 • 3 MIN
Are you making this mistake?
Too often we see people putting these random list builders into the world: random quizzes that are not tuned in, contests that don't have the right prize, giveaways, and all sorts of other things.
Then those freebies end up pulling in the most random people.
Now here’s the thing, do you really want to email somebody that is not potentially the right person that would even be interested in your offer?
It’s better to have a smaller list with the right people. Whatever problem you're solving, whatever offer you're putting into the marketplace, you need to be intentional with it. Then you can test and do different things to see what's going to attract the right people into your world.
So, let’s get the right people in by building the right lists from the beginning because from there the gold is just on the other side.
Nugget: Use Intentional List Builders That Bridge People Into Your Offers
May 21, 2023 • 1 MIN
Are you bringing people into your offers or are you taking them on a detour and maybe even a dead end?
It's not uncommon. A lot of times as entrepreneurs we're trying new things, we're putting ideas into the market, we're testing. But when we put a bunch of random stuff out into the market, what happens? We attract a lot of random people into our audience and onto our list and those random people might not be aligned with our offers.
So, a key point here is to make sure that whatever we put out, it's aligned with our offers and that includes our list builders.
Think about how you can bridge people into your offers through the list builders that you put out there. Be intentional with that because once you create that intention, then you're truly going to bring the right people into your world that will be perfectly aligned with your offers.
Mastermind Series: How to Use Social Media Effectively For Your List Building
May 21, 2023 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to use social media effectively to grow your email list by giving value and creating relevancy online.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-use-social-media-effectively-for-your-list-building/
How to Create Lead Magnets Your Audience Can't Resist
May 22, 2023 • 8 MIN
In this episode, we are talking about common mistakes people make with their lead offers that lead to overwhelm and how to create list builders that solve your audience’s most important problem and naturally create desire for your main offer.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-lead-magnets-your-audience-cant-resist
Nugget: Think About Your Clients' Buyer's Journey First
May 23, 2023 • 12 MIN
Keep in mind it is a buyer's journey. So not only do we have an endpoint, but we also have a starting point.
That destination or endpoint is the product or service that you're guiding people to.It’s the offer you're going to make.
The starting point is a step or two before that, before your product or service is introduced. That's where we're going to put your freebies out into the world and attract people in.
So, map out your own client journey. What things are they thinking,saying and doing at that first stage? How can you pull them purposely into your world?
Think about that journey first. Then go out, get list building and attract the right people today!
How to Create a Successful Lead Magnet
May 24, 2023 • 8 MIN
In today’s episode, we are discussing how to create a successful lead magnet that perfectly aligns with your audience’s struggles by doing the right research.
Grab our free Problem/Solution Framework to create list builders that solve your audience's problems- making them highly desirable, and allow you to build your list faster! https://onlinemarketingpodcast.com/problem-solution-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-conduct-research-for-a-successful-lead-magnet/
Nugget: Don't Overwhelm Your Audience
May 25, 2023 • 1 MIN
When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once!
I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them.
If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust!
Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time.
Nugget: Don't Stop Attracting New Clients
May 26, 2023 • 2 MIN
I’ve seen this happen a lot throughout my years in business.
People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.
But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve,and they close out, they finish those transactions and there’s no one left to serve. They have to start all over again at the bottom.
So how can you get rid of those peaks and valleys?
Don’t stop doing what you did to attract people in the first place, and you’ll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end.
Nugget: Research Is the First Step
May 27, 2023 • 1 MIN
Do your research!
Research is the first step before you get started with building your lead magnet but it's often a step that people skip over.It's very easy to skip past and get right to create an awesome lead magnet that's beautifully designed. But if that lead magnet doesn't speak into the problem, it's not going to do your audience any good.
Don’t make that mistake. Do your research first, figure out the problems that your audience is having and then base a list builder around that. Then you can create a list builder that's going to naturally lead and bridge into your offer. It all starts with doing the research first.
So, get started with that research. Do your homework. It'll be worth it in the long run!
Mastermind Series: How to Frame Your Offer for Different Audiences
May 28, 2023 • 16 MIN
In this episode of our Mastermind Series, we are discussing how you can adjust your marketing messaging in a way that will resonate with different audiences.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-frame-your-offer-for-different-audiences/
How to Create a Successful Launch
May 29, 2023 • 6 MIN
In this episode, we are discussing how to make sure that your next launch will be a success, by having the right conversations that will attract your ideal audience, align them with your offer and purposely guide them to an informed buying decision.
Our free Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch and what to say each phase of your launch.
Grab it here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-successful-launch/
Nugget: Engage in Real Conversations
May 30, 2023 • 2 MIN
Stop treating everybody like a number; go back to having conversations.
This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.
If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.
Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.
Grab our Launch Conversation Calendar here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
How to Create Successful Messaging Throughout the Buyer's Journey
May 31, 2023 • 9 MIN
In this episode, we are discussing how to create successful messaging for each stage of the buyer's journey from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and bridges into your offer.
Our free Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch and what to say each phase of your launch.
Grab it here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-successful-messaging-throughout-the-buyers-journey/
How to Create Successful Messaging Throughout the Buyer's Journey
May 31, 2023 • 9 MIN
In this episode, we are discussing how to create successful messaging for each stage of the buyer's journey from your pre-launch phase, to your actual launch, all the way to your onboarding, in a way that creates desire and bridges into your offer.
Our free Launch Conversation Calendar is designed to help you determine what type of conversations you should have with your audience throughout your launch and what to say each phase of your launch.
Grab it here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-successful-messaging-throughout-the-buyers-journey-2/
Nugget: Be Intentional With Your Lead Magnet
June 1, 2023 • 1 MIN
Building the right list is key to having a successful launch. This all comes back to being really intentional with what you put out there as a lead magnet to build your list.
Remember you want that lead magnet to bridge into your offer, so whatever you put out there it's just the first step, it's going to solve one problem for them. Then once you solve that one problem or give your audience a win, it's going to naturally bridge into your offer.
You have the power to do this, you have the power to be super intentional with what you put out there, and make your list building, feel like a natural conversation with your audience.
What conversation can you have?
Grab our Launch Conversation Calendar here: https://onlinemarketingpodcast.com/launch-conversation-calendar/
Nugget: Meet People Where They Are in Their Journey
June 2, 2023 • 2 MIN
Meet people where they are in their journey. Enter the conversation that they are already having.
Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing.
What are they already talking about? What are they already sharing, liking, engaging in? What are they commenting on? What are they already doing today?
Because when we enter the conversation already knowing instead of being a stranger entering in an awkward kind of way, you'll be welcomed into the conversation. That, my friend, will completely change the way that you launch.
It all starts with being intentional, entering the conversation they are already having and then guiding them into the step where you are able to help them.
Nugget: Pricing and Content Creation for Your Membership
June 3, 2023 • 6 MIN
How should you price your membership? What type of content and deliverables should you create?
When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership?
On top of that, consider the perceived value of your offers.
An email vs a PDF vs a Facebook live vs 1 on 1 training.
Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher.
What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?
Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value? How can you make your offer, the price point that you want to receive, an incredible offer?
Mastermind Series: How to Position Yourself as an Expert and Build Desire
June 4, 2023 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to position yourself as an expert, build desire and indoctrinate your audience in the lead-up to your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-position-yourself-as-an-expert-and-build-desire/
The Game-Changing Content Creation Strategy
June 5, 2023 • 8 MIN
In this episode, we are sharing our top-secret weapon to create content for list-building. This will help you to step down off the content treadmill and save you time as well as resources.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Find the full show notes here: https://onlinemarketingpodcast.com/the-game-changing-content-creation-strategy/
Nugget: Engage in Real Conversations
June 6, 2023 • 2 MIN
Stop treating everybody like a number; go back to having conversations.
This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.
If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.
Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.
How to Create Content Without Overwhelm
June 7, 2023 • 14 MIN
In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-content-without-overwhelm/
Nugget: Be Intentional With the Content That You Put Out
June 8, 2023 • 2 MIN
I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.
Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!
This is why it’s so important to start and begin with the end in mind.
It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?
We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.
Are you leading your audience in the right direction?
Nugget: Have Clear and Intentional Conversations
June 9, 2023 • 3 MIN
Do you want to create content that will actually attract the right audience?
“Well, of course, Paul!”, right?
Then you need to be intentional with your conversations.
A lot of us put random content out there just to get something, anything out!
Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.
Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.
The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.
How can you be more intentional with your conversations?
Nugget: How to Make Content Creation Easier
June 10, 2023 • 2 MIN
Good content takes time. But it doesn’t have to be heavy!
In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.
Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and where they're going.
By being super intentional, you're naturally going to be better at leading your audience to your offers, leading them to ways to work with you and giving them just an overall better experience.
When you do that, they're going to feel good about it, and you’re going to feel good about it too.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Mastermind Series: How To Create Free Content That Leads To Your Membership
June 11, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to deliver valuable content in your free groups that will up-level your perceived value and your expert status and lead your audience to your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-create-free-content-that-leads-to-your-membership/
How to Streamline Your Content to Lead to Your Offers
June 12, 2023 • 7 MIN
In this episode, we are showing you how to create a content flow that is streamlined, attracts your ideal audience, and naturally leads them to your offer.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-streamlined-content-framework/
Nugget: Don't Give All the Good Stuff Away for Free
June 13, 2023 • 4 MIN
Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!
Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.
I'm going to have you sit back and think about this...
Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!
Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.
So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!
How to Create a Clear & Specific Content Framework
June 14, 2023 • 0 MIN
In this episode, we’re showing you step-by-step how you can create a clear and very specific content framework that will make your content creation less overwhelming, more consistent, and really lead your audience to the next opportunity to work with you.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-clear-specific-content-framework/
Nugget: Stop Multi-Tasking & Get Into A Content Creation Flow State
June 15, 2023 • 2 MIN
If you want to be productive, you need to stop multitasking!
Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up.
Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it's going to allow your creativity to shine, it's going to allow you to really impact your audience with a clear message and it's going to save time, energy and sanity for you as well. It's going to be a better overall experience for everyone.
So, get into that flow state rather than that haphazard multitasking state. It's going to improve your productivity...especially when it comes to your content creation!
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Nugget: Use Existing Frameworks That Work
June 16, 2023 • 3 MIN
When it comes to marketing and attracting clients, stop reinventing the wheel!
There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!
Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point.
You don't need to reinvent the wheel. It's probably already created out there!
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Nugget: 3 Simple Things to Incorporate Into Your Conversations
June 17, 2023 • 2 MIN
There are some questions that we get asked a lot when it comes to content creation...
“What am I supposed to say? “What am I supposed to write? “What kind of content should I put out there?”
Content creation certainly can seem heavy when you don’t have a plan.
I want to help lighten that load so I’m going to leave you with three simple things that you can do. These three things are going to help you to really connect with your audience and create some awesome content that's going to lead them to your offers!
Here they are...
1. Connect with your audience.
2. Invite them into your world.
3. Position yourself as the expert.
When you're in doubt and not knowing what to share, think about these things and how you can incorporate them into your conversations.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Mastermind Series: The “Content Squeeze” – How to Repurpose Content From Your Free Groups
June 18, 2023 • 8 MIN
In this episode of our Mastermind Series, we are discussing ways to turn your public content into valuable content for your paid membership members.
Find the full show notes here:
Get the Maximum Leverage From Your Content
June 19, 2023 • 8 MIN
In this episode, we are talking about how you can fast-track your list building and get the maximum leverage from your content by using it in different formats and on different platforms efficiently.
Find the full show notes here: https://onlinemarketingpodcast.com/get-the-maximum-leverage-from-your-content/
Nugget: Solve One Core Problem for Your Audience
June 20, 2023 • 2 MIN
If you want to be known for something, you need to dig in and solve one core problem for your audience.
You don't have to solve all the problems. Just be intentional!
Know what your offer is, know what you want to give, know the problem that you're solving in the world and just beat that drum steadily so you attract the right people in and so you can become top of mind to them.
What do you want to be known for?
How to Build Your List Fast
June 21, 2023 • 9 MIN
In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-your-list-fast/
Nugget: The "Content Squeeze" - Create Content Faster & More Efficient
June 22, 2023 • 2 MIN
Let’s talk about the content squeeze!
This might be a new concept to you or maybe you’ve heard it before...
A concept squeeze is when you take one piece of content and squeeze it dry across all of your different platforms. This is really designed to make your content creation easier and less heavy.
And the great news is, this works no matter what your content modality is. Whether it’s a video, podcast or blog, go ahead and create that first initial piece of content. Then from there, you can squeeze it out across all the other platforms.
So, get creative! How can you take one piece of content and spread it out across all your platforms?
To learn more about the in's and out's of online marketing for your courses, memberships and coaching programs join our Online Marketing Podcast FB group: https://www.facebook.com/groups/399174500977915
Nugget: It's Okay to Pivot
June 23, 2023 • 2 MIN
I’m giving you permission to pivot!
As I often say, marketing is testing. To test we need to put something out in the world and see if it's attracting the right people into our space,and that we’re attracting them into whatever offer or promotion that we're creating in the future.
While you’re doing that testing, make sure you give yourself permission to pivot if you need to. Don't be emotionally attached to everything you put out there. Don’t expect it to be a home run every time. It doesn’t have to be perfect.
Remember marketing is testing and it is okay to pivot.
Nugget: Are You Ready to Listen to Your Audience?
June 24, 2023 • 2 MIN
When it comes to creating content, it's really important that we pay attention to what our audience wants because they're going to tell you right away and give you that feedback whether or not what you're putting out there is something that they're interested in.
Sometimes that feedback can be hard to hear but when you pay attention, you can create an awesome content plan that makes sense for your audience, it feels good for you to produce and it's a win-win for everyone!
Are you ready to listen to your audience?
Mastermind Series: How To Adapt Your Messaging To Multiple Audiences
June 25, 2023 • 16 MIN
In this episode of our Mastermind Series, we are discussing how you can adjust your marketing messaging in a way that will resonate with different audiences.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-frame-your-offer-for-different-audiences-2/
How to Influence People Through a Clear Process
June 26, 2023 • 9 MIN
In this episode, we are discussing how to positively influence your audience and lead them into your offer, by linking your social media marketing to your list building to your actual launch in perfect alignment.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-influence-people-through-a-clear-process/
Nugget: Build an Audience of the Right People
June 27, 2023 • 2 MIN
You don't need a big list or a big audience when you have the correct aligned offer.
Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.
So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.
Be intentional instead. Build an audience of the right people.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
How to Align Your Social Media, List Building and Your Launch
June 28, 2023 • 9 MIN
In this episode, we are talking about how you can create a system to align your social media with your list building and your launch, bringing the right people into your world, speaking in a language that they understand, and guiding them into the buying decision.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-align-your-social-media-list-building-and-your-launch/
Nugget: Positively Influence Your Audience
June 29, 2023 • 1 MIN
Stop and think about somebody who has been a positive influence in your life.
It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience.
We can be that positive influence, we can be that leader, we can shine light on things that they might have not even thought about and open up their mind to new possibilities!
How can you be a positive influence for your audience?
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: Start Every Day as if You Have Zero Clients
June 30, 2023 • 2 MIN
I’ve seen this happen a lot throughout my years in business.
People do something proactive; they pull in a lot of interest to their offer, they'll end up landing a bunch of clients and at that point, they get really busy and very productive, they have a lot of sales and income come in.
But while they're focused on those current customers and serving people, they stop doing what they did to attract those people. Then what happens is they serve,and they close out, they finish those transactions and there’s no one left to serve. They have to start all over again at the bottom.
So how can you get rid of those peaks and valleys?
Don’t stop doing what you did to attract people in the first place, and you’ll keep attracting new people in. Start every day at zero, as if you have zero clients. Put your best foot out there, put in the effort, stay consistent, keep attracting new people in, and then you'll never run out on the back end.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: Lead the Right People Into Your World
July 1, 2023 • 2 MIN
At the beginning, when we're first starting off with anything, we get busy trying new things and that's really a wonderful thing, especially as entrepreneurs, because it allows us to put ourselves out there, test and see what works.
But when we’re trying a lot of random things, we're attracting a lot of random people into our world, and we'll end up getting a lot of random results.
As you grow as an entrepreneur, you want to shift that randomness to intention. We need to be more intentional with the efforts that we make, be more intentional with our marketing, be more intentional with our messaging, and be more intentional with how we're going to connect with our audience.
When we can become more intentional, we can really lead the right people in.
Are you leading the right people into your world?
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Mastermind Series: How to Create Effective Lead Magnets for Your Audience
July 2, 2023 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to create lead magnets that are congruent with the transformation your audience is looking for.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-create-effective-lead-magnets-for-your-audience/
The 3 Pillars to Success
July 3, 2023 • 10 MIN
In this episode, we are sharing the three pillars to success that need to be aligned and working together in order to have success in your business, attract the right audience, and intentionally lead them to buy your offers.
Are you ready to align your social media to your list, to your launch and guide your audience to a buying decision with less effort? Then check out our Influenced Course: http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-3-pillars-to-success/
Nugget: You Can Sell Ethically & Make an Impact
July 4, 2023 • 3 MIN
Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.
If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.
We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world.
You can help other people make the transformation that they deserve.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Our Secret for Predictable & Scalable Launch Results
July 5, 2023 • 9 MIN
In this episode, we are sharing what has really allowed us the success in our business and that will help you to have more predictable and scalable results with your launches.
Are you ready to align your social media to your list, to your launch, and bring the right people for your offer into your world? Then check out our Influenced Course: http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/our-secret-for-predictable-scalable-launch-results/
Nugget: 3 Things You Need to Align for Success
July 6, 2023 • 1 MIN
Do you want to have success, sales and impact in your business? Well, of course you do, right?
A lot of times when I’m coaching other business owners and they're having struggles getting people to buy their offers or they’re having trouble making connections with their people online, it's a matter of not having one of three things aligned with the other.
So, what are the three things that you need to have aligned?
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: The Most Common Marketing Mistake
July 7, 2023 • 2 MIN
Are you making this mistake?
When it comes to marketing, a lot of people forget to pre-stock their pond. They create their offer and put it out there, but they don’t have the right people in that audience to receive the offer. They can scream from the top of their lungs, “Hey, buy my thing”, but on the other end, those people aren’t ready, and they aren’t aligned for that offer.
Through your messaging, you can attract the right audience, an audience that will be ready when you do make your offer. So be intentional with that.
Go on out there right now and pre-stock your pond.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: How to Attract the Right People for Your Offers
July 8, 2023 • 2 MIN
Q: How do you get the right people to buy your offer?
A: You need to begin with the end in mind!
Before you even start to talk about your offer and present it to your audience, it's really important that you warm them up by talking about things that are interesting to them, create some curiosity and make sure that it's directly related to your offer.
This is where that proper alignment comes in to play. We need to talk about things that our audience wants to hear more about because then the next natural step if we are helping them solve a problem, will be our solution or our offer.
How are you going to connect with your audience and bring them one step closer into your world?
Remember, make sure everything is in alignment.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Mastermind Series: How to Create Mini Courses as Effective Lead Magnets
July 9, 2023 • 9 MIN
In this episode of the Mastermind Series, we discuss how you can use small offers, such as mini-courses, as an effective lead magnet to create desire and guide your audience to sign up for your memberships.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-create-mini-courses-as-effective-lead-magnets/
Summer Remix Series: How To Find Your Audience’s Internal & External Challenges
July 10, 2023 • 19 MIN
In this episode of our Summer Remix Series, we are discussing ways to find out what your audience’s pain points, aspirations and objections are.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-find-your-audiences-internal-external-challenges/
Summer Remix Series: How To Create More Engagement In Your Group
July 11, 2023 • 14 MIN
In this episode, we are discussing ways to get your group members engaged, how to start conversations and add value that will create a better group experience.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-create-more-engagement-in-your-group/
Summer Remix Series: How To Set The Right Membership Expectations When You’re Getting Started
July 12, 2023 • 9 MIN
In this episode of our Summer Remix series, we are discussing how you can get your membership started by setting the right expectations, even if you don’t have everything, from your website to your sales page, ready.
Read the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-set-the-right-membership-expectations-when-youre-getting-started/
Summer Remix Series: A Strategic Approach To Membership Payment Plans
July 13, 2023 • 9 MIN
In this episode of our Summer Remix Series, we are discussing how you can find the right payment options for your membership that fit your financial goals and commitments.
Read the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-a-strategic-approach-to-membership-payment-plans/
Summer Remix Series: How You Can Benefit From A Like-Minded Community
July 14, 2023 • 5 MIN
In this episode of our Summer Remix Series, we are discussing how you can benefit from building a community and even helping those who've gotten training elsewhere that will surpass short-term monetary gains.
Read the full show notes: https://onlinemarketingpodcast.com/summer-remix-series-how-you-can-benefit-from-a-like-minded-community/
Summer Remix Series: How To Make The Most Out Of Your Group Coaching Calls
July 15, 2023 • 9 MIN
In this episode of our Summer Remix Series, we are discussing how to maximize your group coaching calls, keep your audience’s attention, avoid overwhelm, and build deeper connections between your group members.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-make-the-most-out-of-your-group-coaching-calls/
Summer Remix Series: The Pros & Cons Of Facebook Groups
July 16, 2023 • 12 MIN
In this episode of our Summer Remix Series, we are discussing how to maximize your group coaching calls, keep your audience’s attention, avoid overwhelm, and build deeper connections between your group members.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-the-pros-cons-of-facebook-groups/
Summer Remix Series: How To Create A Successful Group Coaching Membership
July 17, 2023 • 11 MIN
In this episode of the Summer Remix Series, we are discussing group-coaching memberships, from providing the right offer for your audience to maximizing the number of members without compromising quality to ways of encouraging engagement within your group.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-create-a-successful-group-coaching-membership/
Summer Remix Series: Deliverables & Price Point Of Your Membership
July 18, 2023 • 11 MIN
In this episode of the Summer Remix Series, we are discussing how to find the right deliverables for your membership that will leave satisfied customers and avoid overwhelm, as well as finding a price point that will attract the audience that you want.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/summer-remix-series-deliverables-price-point-of-your-membership
Summer Remix Series: How to Create Lead Magnets That Resonate With Your Audience
July 19, 2023 • 14 MIN
In this episode, we are discussing how to avoid common mistakes when creating lead magnets and how to fine-tune your messaging that will resonate with your audience in a positive way.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-create-lead-magnets-that-resonate-with-your-audience/
Summer Remix Series: How To Promote Your Launch When You Don’t Have Social Proof
July 20, 2023 • 8 MIN
In this episode, we are discussing how to create desire for your next launch, even if you don’t have testimonials as social proof.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-promote-your-launch-when-you-dont-have-social-proof/
Summer Remix Series: Old Clients vs. New Clients –Who Should You Market To First?
July 21, 2023 • 4 MIN
In this episode of our Summer Remix Series, we are discussing who you should target first for your next launch, old or new clients and why.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-old-clients-vs-new-clients-who-should-you-market-to-first/
Summer Remix Series: How To Avoid Burn Out – “The Dimmer Switch”
July 22, 2023 • 16 MIN
In this episode, we are discussing how to avoid feeling burnt out with your membership, how to transition to a less time-consuming alternative and how to communicate this change effectively with your existing members.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-avoid-burn-out-the-dimmer-switch/
Mastermind Series: How to Get Your Membership Started For Free
July 23, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to start your membership using only free tools and platforms.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-get-your-membership-started-for-free/
Summer Remix Series: Going Directly Into A Membership VS Back-End Memberships
July 24, 2023 • 12 MIN
In this episode of our Summer Remix series, we are discussing the pros & cons of going directly into a membership versus a back-end membership.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/summer-remix-series-going-directly-into-a-membership-vs-back-end-memberships/
Summer Remix Series: How To Start A Membership Without Breaking The Bank
July 25, 2023 • 6 MIN
In this episode, we are discussing how to use free resources to deliver your content, manage financial transactions and get your membership off the ground.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-start-a-membership-without-breaking-the-bank/
Summer Remix Series: What To Include Into Your VIP Membership
July 26, 2023 • 7 MIN
In this episode of our Summer Remix Series, we are discussing how to set your VIP membership apart from your low-level offers and how to avoid overwhelm and protect your time.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-what-to-include-into-your-vip-membership/
Summer Remix Series: How To Transition From One to One Coaching To Group Memberships
July 27, 2023 • 11 MIN
In this episode of our Summer Remix Series, we are discussing how to avoid overwhelm by time-consuming one-to-one coaching and how to transition to group memberships.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-transition-from-one-to-one-coaching-to-group-memberships/
Summer Remix Series: How to Get More Group Engagement & Up-level Your Onboarding Process
July 28, 2023 • 19 MIN
In this episode of our Summer Remix Series, we are discussing how to get more engagement in your Facebook groups by focusing on relationship building and how to create a clear onboarding process that will save you and your members a lot of time.
Find the full show notes here: https://onlinemarketingpodcast.com/summer-remix-series-how-to-get-more-group-engagement-up-level-your-onboarding-process/
Summer Remix Series: How to Create Simple Funnels That Convert
July 29, 2023 • 7 MIN
In this episode of our Mastermind Series, we are discussing how to effectively guide your audience into an informed buying decision without over-delivering.
Find the full show notes here: https://podcasts.bcast.fm/e/pnl345z8-summer-remix-series-how-to-create-simple-funnels-that-convert
Mastermind Series: How to Leave a Great First Impression With Your Onboarding Process
July 30, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to create a great onboarding experience for your members that is engaging and informative.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-leave-a-great-first-impression-with-your-onboarding-process/
Our Top Tips for Building Your Launch List
July 31, 2023 • 11 MIN
In this episode, we are discussing how to create a launch list that is filled with people that are actually excited about your launch and are aligned with your offer.
Find the full show notes here: https://onlinemarketingpodcast.com/our-top-tips-for-building-your-launch-list
Nugget: Not All Lists Are Created Equal
August 1, 2023 • 1 MIN
When it comes to launching, not all lists are created equal.
Not everybody in your audience and on your main email list came into your world for that offer that you are about to launch.
That's where a lot of people mess up and fail: They collect random people all year long from different directions like quiz funnels, lead magnets, or real-world events, and then suddenly they're like: "Hey, buy my thing!"
But a lot of those people might not necessarily connect with what you're offering at that moment.
That's why having a dedicated launch list is key!
People on that list have the intention of wanting to go through your launch and you can get them excited and curios about your launch and your offer.
And when you do that, you're going to see your conversions go up.
Launch Interview Series: From Layoff to Thriving Online Entrepreneur – with online educator, and creative entrepreneur Anne LaFollette
August 2, 2023 • 30 MIN
In this episode, we are talking with Anne LaFollette, surface pattern designer, online educator, and creative entrepreneur about her journey from unexpectedly losing her corporate job of 30 years to leaning into her creativity and reinventing herself as a successful online entrepreneur.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-from-layoff-to-thriving-online-entrepreneur-with-online-educator-and-creative-entrepreneur-anne-lafollette/
Nugget: Keep Your Launches Simple
August 3, 2023 • 1 MIN
A lot of people get freaked out with all the moving parts to a launch.
But don't feel like you have to do all the things that others are doing for your launch right out of the gate.
Know that each launch that you do is going to get better and better.
Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience.
And for every new launch, you can add a new element. This way you will learn how to launch that makes sense for you in a way that is fun, stress-free and that is going to get your offer out in front of the right audience.
So keep it simple and do what you can to get the offer out there!
Nugget: Take Care of Yourself During a Launch
August 4, 2023 • 1 MIN
When you go into launch, just remember: everything you're doing right now is a learning process and all the stress that comes along with it is not permanent.
You're gonna get through it!
So take care of yourself during a launch and make sure you hydrate, get good sleep, and eat well.
The mental game is more important than the strategies, the tactics, or the statistics.
No matter if it's a great launch or if you faced challenges, you're going to grow during this moment. You are not going to be the same person on the other side.
So go ahead, and prepare to launch.
Nugget: Segmenting Your List Is Key
August 5, 2023 • 2 MIN
The key to clear communication is segmenting your list.
And what that means is really just separating your main email list into different buckets on how they might have found you.
Because as you do this and you have different lists with different people, you can have different kinds of conversations with them.
This is going to really allow you to connect with them at a deeper level and resonate with them because you are not treating everybody the same.
You will have more individual conversations with your audience that will make them really feel heard and understood.
Mastermind Series: Lifetime Value Of A Client Versus Constant Ascension
August 6, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to acknowledge tenure in your membership to create loyal life-long clients and how to give temporary discounts to some members to keep clients during their financial hardships.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-lifetime-value-of-a-client-versus-constant-ascension/
How to Fill Your Launch With Buyers
August 7, 2023 • 11 MIN
In this episode, we are discussing what pre-launch conversations you should be having that resonate with potential buyers who are perfectly aligned with your offer instead of attracting freebie seekers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-fill-your-launch-with-buyers
Nugget: Enter the Conversation That Your Customer Is Already Having
August 8, 2023 • 3 MIN
To attract buyers in the lead-up to your launch, you really want to think about what is your ideal client?
What are they thinking, saying, feeling, and doing in their world right now?
What are their struggles, challenges, and aspirations?
What conversations are they already having?
Make sure you do market research, especially in buyer communities.
We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having.
And when we speak into those conversations that are relevant to our buyers, we’ll connect with them on a deeper level and can guide them naturally to our launch.
Launch Interview Series: From Brick & Mortar Store to Online Business Success – with Ellen Johnson
August 9, 2023 • 37 MIN
In this episode, Ellen Johnson is sharing her transition from running a brick and mortar retail store for 14 years to a fully online business. We are talking about the importance of human connections, even in the online world, and treating people as individuals rather than numbers on your list.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-from-brick-and-mortar-store-to-online-business-success-with-ellen-johnson
Nugget: Focus on the Right People & Quality Conversations
August 10, 2023 • 2 MIN
You don't need thousands of people in your launch. You just need the right people!
So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches!
Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show them how your offer can help them and paint a picture of the opportunities that your transformation provides for them.
And with smaller groups, you’ll be able to have more quality conversations and connect at an even deeper level.
So stop looking at the numbers and focus on the right people for your launch!
Nugget: You Don't Need a Huge List
August 11, 2023 • 3 MIN
You don't need a huge list or a huge following to launch successfully!
So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully.
If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right?
What you would do is create excitement, anticipation and get the word out to the people that you have already influenced today.
So don't allow the list size to impact you saying yes, and stepping forward to launching.
Go ahead, get out there, launch today.
Nugget: Creating Content That Connects
August 12, 2023 • 2 MIN
What exactly should you say to your audience as you're going into your launch?
To understand what topics are really gonna resonate with them, you have to dive into their world.
What are their pain points, their daily struggles, their aspirations, and their wins, big and small?
Try to really get to know your audience and speak into topics that are relevant to them.
You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch.
Mastermind Series: How to Grow Your Next Launch
August 13, 2023 • 7 MIN
In this episode, we are discussing things you can do to help your next launch grow and that will even be beneficial for you in the long run.
To read the full show notes: https://onlinemarketingpodcast.com/mastermind-series-how-to-grow-your-next-launch/
How to Create a Successful Launch Runway
August 14, 2023 • 11 MIN
In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from the starting point to making an informed buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-successful-launch-runway
Nugget: Pick a Date and Launch
August 15, 2023 • 2 MIN
Stop trying to get all the things perfect before you launch.
I'm giving you permission to launch imperfectly.
Because in order to have that advanced version of your course or your offer, we need to put the version one into the marketplace.
We don't need it to be perfect.
We can get market & consumer feedback, that essential feedback loop that will help us to iterate, change, pivot and grow.
So don’t let perfectionism stop you from launching.
Pick a launch date, carve out the journey ahead of you and get ready to launch!
Launch Interview Series: How to Avoid Overwhelm & Making an Impact - with Self-Made Online Coach Kate Bee
August 16, 2023 • 24 MIN
In this episode, we are talking with self-made online coach Kate Bee about how she leaned into building a community through her email list when she was a starting entrepreneur. She is sharing with us her journey from her first launches with 25 people to influencing 34, 000 people.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-avoid-overwhelm-making-an-impact-with-self-made-online-coach-kate-bee/
Launch Interview Series: Game-Changing Launch Success Strategies – with digital marketing pioneer Jeff Walker
August 17, 2023 • 43 MIN
In this episode, Jeff Walker, creator of the highly successful Product Launch Formula, is sharing his journey from his humble beginnings as stay-at-home dad, struggling to make ends meet to starting his digital marketing coaching career without experience and only 19 email addresses to eventually influencing billions all around the world. His insights on how to launch with virtually zero followers is priceless.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-game-changing-launch-success-strategies-with-digital-marketing-pioneer-jeff-walker/
Nugget: You Need a Runway to Launch
August 18, 2023 • 2 MIN
As experts, we live with whatever our service is every day.
It's nearly a hundred percent of what we're thinking about for our business.
But the people that we're talking to, it might be a fraction of 1% or even less of what they were even thinking about in their daily life today.
So what we need to do is create a runway of awareness.
We need to create desire, curiosity, and excitement. We need to get into the conversations that people are already having so that we can create the connection ahead of time and can guide people into that buying decision.
In order to do that, we need to have a runway.
Nugget: Give Yourself Some Grace
August 19, 2023 • 2 MIN
Launches can be a lot of work.
They add pressure to our lives and to everything else that we're doing in our business already.
There are a lot of moving parts to it which can take a lot of mental energy.
So just give yourself some grace during this timeframe that you don't have to have it all figured out.
And leave some space because most things take longer than you think it's going to take.
Nugget: Make Time to Plan Your Launches
August 20, 2023 • 2 MIN
The key to a successful launch is to have a plan.
Make sure to map out all the steps that you’re going to take from start to finish to really give your audience an awesome buying experience.
Work backwards from your launch mechanism, whether it's a challenge or a webinar, to the kind of content that you're gonna put out to the communications that you're gonna have.
And when you really map all of this out, you’re not only going to make things less stressful for you.
You’ll take your audience on a journey, building up excitement and anticipation, leading them along a path to making an informed buying decision with us.
This Will Make or Break Your Launch
August 21, 2023 • 11 MIN
In this episode, we are discussing how you can really give value to your audience during your launches, not overwhelm them, position yourself as the expert, and lead them to make an informed buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/this-will-make-or-break-your-launch
Nugget: Launch Content: Less Is More
August 22, 2023 • 3 MIN
What’s the most common mistake that people make during a launch?
They over-teach and over-deliver content.
They are thinking: “I need to deliver. I need to show up with my best stuff.”
Yes, you should definitely do that.
But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.
So find the right balance between giving value during your launch and leaving your audience to desire more.
Launch Interview Series: Attracting Your Perfect Clients While Staying Authentic - with Amy Small
August 23, 2023 • 36 MIN
In this episode, we are talking with Amy Small, founder of Knit Collage, a business that specializes in unqiue handspun yarns, knitting and crochet patterns and crafting in community, about her journey from a traditional business, selling physical products in stores, to taking her niche to the online space.
She is sharing how being authentic in her branding and having the right mindset of abundance and not fearing the unpredictability of launches helped her to grow her business.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-attracting-your-perfect-clients-while-staying-authentic-with-amy-small
Nugget: Give Value, But Don't Give Everything Away
August 24, 2023 • 2 MIN
The common mistake that people go through when launching is to over-deliver.
They get really excited and want to give value.
So they give their audience everything that they got.
They overwhelm their audience with so much information that they are probably not ready to make that buying decision.
They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”
So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.
But save the “How” to solve that problem for the paid offer.
Give your audience a great launch experience, but not give away everything.
Nugget: Bridge Into Your Offer
August 25, 2023 • 3 MIN
Your launch content is the bridge between whatever you've done to bring the people into your launch, from lead magnets to your social media, and your offer.
Guide our people from why they are actually showing up for the launch to the transformation that you are promising in your offer.
It’s about creating the opportunity of seeing what is possible, that they can themselves do this.
It's dealing with limiting beliefs and handling objections.
Hitting different mental triggers along the way to get your audience excited, anticipating, and desiring your offer.
And finally, make them take action so they can have that transformation that they’re seeking.
Nugget: Just Be Yourself
August 26, 2023 • 2 MIN
When you go into your launch, don't slip into "speaker mode", sticking robotically to your script and put on a mask of somebody else.
Your audience wants a chance to get to know you. They wanna connect with you.
And the more that they feel connected with you, the more likely they are gonna wanna work with you at a deeper capacity in your paid offer.
So just show up. Show up as yourself.
Mastermind Series: How To Launch Even With A Small Email List & How To Create Effective Challenges
August 27, 2023 • 14 MIN
In this episode of our Mastermind Series, we are discussing why you should start your membership even without an extensive email list and how to create effective and engaging challenges.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-launch-even-with-a-small-email-list-how-to-create-effective-challenges
Why Launches Fail & How to Avoid This Deadly Mistake
August 28, 2023 • 13 MIN
In this episode, we discuss one of the most common mistakes that cause launches to fail. We are talking about how to avoid switching into a different person when presenting your offer and rushing that part of your launch.
There is a mental shift that you need to make of what you thought about selling and become a better communicator to lead your audience toward an informed buying decision naturally.
Find the full show notes here: https://onlinemarketingpodcast.com/why-launches-fail-how-to-avoid-this-deadly-mistake
Nugget: Serving is Selling
August 29, 2023 • 2 MIN
A lot of us think that there are two different parts to a launch:
There's the serving side and then there's the selling side.
And the interesting thing is, the entire thing is both, at the exact same time.
Selling is a process that means the entire launch, series, or webinar.
Understand that as you are giving and providing value, you are selling at the same time.
During your entire launch, you are leading your audience toward an informed buying decision.
Launch Interview Series: How to Leverage Your Uniqueness in Business — with Marketing Coach Katie Hornor
August 30, 2023 • 26 MIN
In this episode, we talk with Katie Hornor about some of her strategies for building an email list, finding joy in helping others find their uniqueness, why you don’t need a huge email list to be successful, and adopting the attitude that it’s not over till it’s over.
Katie owns The Flamingo Advantage, a marketing coaching business that helps people to
leverage their uniqueness in their business and uplevel their marketing and client experience.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-how-to-leverage-your-uniqueness-in-business-with-marketing-coach-katie-hornor/
Nugget: Change Your Mindset About Selling
August 31, 2023 • 2 MIN
It's time for you to shift your mindset and think about selling as serving.
This means that you are not just selling when you are presenting your offer but during your whole launch.
As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision.
This is an opportunity for you to really share how your offer can help them.
Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.
And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.
Nugget: Honor Your Offer
September 1, 2023 • 2 MIN
When it comes to the point in our launch where we present our offer, we need to take the time and space that it needs to truly present it properly.
Instead of rushing through it, stumbling over words, and thinking of this part negatively, we need to become better communicators.
We need to become better at presenting our opportunity to our audience.
This is your chance to really help people obtain the transformation that they actually desire.
So, take the time, energy, and preparation in advance that your offer truly deserves.
Don’t sabotage yourself at this point and honor your offer!
Nugget: Slow Down When Presenting Your Offer
September 2, 2023 • 3 MIN
When it comes to that part where you're presenting your offer, before you get started, just take a deep breath and really take your time with this.
This is an opportunity for your audience to learn a little bit more about how your paid offer can really help them.
And it all starts with you just slowing down a little bit.
Talk about the value that your people will experience with your offer.
Share the features and benefits in a slow matter.
When you go through it this way, your audience is gonna be able to understand a little bit better what it is that you're offering and you'll be able to answer their questions.
This will also calm you down, so you get a little bit more comfortable with this part of your launch.
Mastermind Series: Top Tips For Last Minute Conversions Before Your Launch
September 3, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to increase conversions right before your launch through incentives and personal outreach while avoiding sabotaging yourself by over-delivering leading up to your launch.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-top-tips-for-last-minute-conversions-before-your-launch
How to Leverage the Post-Launch Period
September 4, 2023 • 14 MIN
In this episode, we discuss what to do right after a launch, how to evaluate your launch, and how to leverage the people who didn’t purchase from you this time and turn them into future buyers.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-leverage-the-post-launch-period
Nugget: Don't Forget the Non-Buyers After a Launch
September 5, 2023 • 3 MIN
Sometimes you attract people who are just not ready, willing, and able to buy your offer at this very moment.
But don't discount those “non-buyers”.
You already influenced those individuals, you gave value to them and they are at the peak emotional state with you.
It just wasn't the right time or the right financial situation.
Keep on nurturing those relationships after your launch.
Because those people will be out in the world singing your praises and might even become future buyers.
Launch Interview Series: Adapting a Launch Success Mindset with Yasmin Boland
September 6, 2023 • 33 MIN
In this episode, we are talking with Yasmin Boland, award-winning astrologer, and the Sunday Times best-selling Hay House author, about overcoming self-doubt, the advantages of being authentic, and the kind of mindset that you need to have when you're going into launches.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-adapting-a-launch-success-mindset-with-yasmin-boland
Nugget: Don't Forget the Launch Debrief
September 7, 2023 • 2 MIN
A launch has a lot of moving parts, and a lot of different things are happening all at one time.
It's very easy to get overwhelmed and forget how things were happening at each phase of your launch.
So, don't forget to do a launch debrief every time you launch.
It allows you to really reflect on how your launch went from start to finish.
Not just the period of the launch itself but everything that led up to it.
A debrief will help you to really evaluate if everything that you did for that launch made sense.
If it resonated with your audience, if it was something that you would do again or do differently.
Nugget: There's Gold in the Feedback Loop
September 8, 2023 • 2 MIN
Create a feedback loop on anything and everything that you do in your business.
Because there's gold in the feedback and that's where people are constantly improving.
You’ll get insights like:
Why did things in your launch work well and what needs to be improved?
Why did people buy from you and why did others decide not to?
This will show you what you can tweak and twist for your next launch to make it even better.
So don’t forget to create a feedback loop, lean in, and listen to what your audience has to say.
Nugget: Give Yourself Some Grace
September 9, 2023 • 1 MIN
Launches can be overwhelming with so many moving parts going on at the same time.
You've worked really hard, you put a lot of time and energy into it.
You really want it to do well, and it can get very emotional at times.
But the important thing is that you’re putting yourself out there, which is what most people do not do.
That is a big accomplishment, congratulations!
So don’t forget to give yourself some grace during this period, because you’ll grow with each launch.
Just keep launching!
Mastermind Series: How To Promote Your Launch When You Don’t Have Social Proof
September 10, 2023 • 8 MIN
In this episode, we are discussing how to create desire for your next launch, even if you don’t have testimonials as social proof.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-promote-your-launch-when-you-dont-have-social-proof/
Launch Interview Series: Create Consistency in Your Launches & Your Business with Tracy Beavers
September 11, 2023 • 25 MIN
In this episode, we are talking with Tracy Beavers, a business and sales coach, public speaker, and a published author, sharing her journey in launching, the important role of consistency in business and launching, and how she helps other people to be confident in their own businesses.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-create-consistency-in-your-launches-your-business-with-tracy-beavers/
Nugget: Go Ahead And Launch
September 12, 2023 • 2 MIN
I want to give you permission to launch.
Put your promotion or your offer out into the world!
Sometimes we get caught up in our head and we're sitting here in a state of parallelization, looking around for some big sign, some big thing in the world to say, “it's okay, we're going to be okay.”
Now here's the thing though, nothing is permanent. So, whatever you put into the market today does not necessarily mean that's what it needs to be in the future. Things can change. Your membership can evolve as you do.
So go ahead, let's launch!
You will be so thankful because this will be the first step forward into a whole different reality than what exists right now.
Launch Interview Series: New Strategies to Build Lists of Buyers with Emily Reagan
September 13, 2023 • 31 MIN
In this episode, we are talking with Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, about her strategies to build lists of buyers, discover your voice and vision, improve her launches, and have the right offer to establish lasting relationships with your audience.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-new-strategies-to-build-lists-of-buyers-with-emily-reagan
Nugget: Build the Right List of the Right People
September 14, 2023 • 2 MIN
When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.
A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.
We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?
Give yourself the time and space to build the right foundation.
Nugget: Not All Leads Are Created Equal
September 15, 2023 • 2 MIN
Here’s something I want you to remember...
Not all leads are created equal. Not all leads are hot prospects!
Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.
What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.
So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.
Are you building a list of the right people?
Nugget: Take Your Time Building Your List
September 16, 2023 • 1 MIN
Building your list starts with the first subscriber.
That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.
So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.
Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.
Have you started building your list?
Mastermind Series: How To Strategically Use Facebook Events In Your Promotions
September 17, 2023 • 7 MIN
In this episode of our Mastermind Series, we are discussing how you can strategically leverage Facebook events in your launch or your promotions to drive interest and traffic.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-strategically-use-facebook-events-in-your-promotions/
Launch Interview Series: Building a Thriving B2B Online Business with Amy Pearl
September 18, 2023 • 35 MIN
In this episode, we are talking with Amy Pearl, a successful B2B business coach, about her
unique perspective on online launching and her strategies to build a thriving B2B online business.
For almost 25 years, Amy has led a 7-figure business that provides leadership training and coaching programs for corporations and not-for-profits around the world. Amy has become a trusted advisor to executive decision makers who hire her over and over again. So, she never has to rely on exhausting launches, paid advertising, or dancing on TikTok to sell her products. Amy also teaches coaches and course creators how to build their own B2B businesses so they can have the fabulous lives they desire.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-building-a-thriving-b2b-online-business-with-amy-pearl/
Nugget: Get Paid to Build Your Email List
September 19, 2023 • 3 MIN
Get paid to build your email list.
When we go and acquire something, when we consume something, we're expected to pay, right?
But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.
That's something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.
You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.
You get contact information from people that are buyers, not people that are freebie seekers.
So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship.
Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.
And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.
I want you to keep in mind that you can look at your funnel differently.
You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”
Launch Interview Series: The Power of Authenticity in Business with Mariana Henninger
September 20, 2023 • 45 MIN
In this episode, we are talking with Mariana Henniger, EMMY-winning documentary filmmaker and emotion-driven brand video creator for online business owners, about micro-dosing your audience with your personality, because ultimately people decide to buy from someone they like, the benefits of beta launches and the importance of getting out of the student mode and just putting your offer out there.
Mariana Henniger is an EMMY-winning documentary filmmaker who helps online business owners build trust faster and sell more quickly with a beautiful, emotion-driven Brand Video.
As a journalist and documentary filmmaker, she published stories in The New York Times, Wall Street Journal, TIME Magazine, Washington Post and many others - traveled the world and reported from 4 continents, and countries like Afghanistan, Haiti and Israel.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-the-power-of-authenticity-in-business-with-mariana-henninger
Nugget: Recoup Some of Your Ad Spend
September 21, 2023 • 1 MIN
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
- Maybe it's an e-book that's going to explain the process that you do.
- Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
Nugget: You're Not in a Race
September 22, 2023 • 2 MIN
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
Nugget: Share With Your Audience!
September 23, 2023 • 1 MIN
Share with your audience.
You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Mastermind Series: How to Use Social Media to Grow Your Email List
September 24, 2023 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to use social media effectively to grow your email list by giving value and creating relevancy online.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-use-social-media-to-grow-your-email-list/
Mastermind Series: How To Grow Your List
September 25, 2023 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to engage with your future subscribers in a non-invasive way and how to attract your dream clients.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-grow-your-list/
Mastermind Series: How To Get The Most Out Of Your Facebook Groups
September 26, 2023 • 18 MIN
In this episode of our Mastermind Series, we are discussing how to approach your Facebook groups strategically, efficiently using templates and scheduling to minimize the time you have to invest and tips on how to engage with your audience that will ultimately convert group members into buyers.
Mastermind Series: How to Get the Best Return for Your Facebook Ads
September 27, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to get the best return for your Facebook ads by focusing on the right audience and by creating captivating ads that will resonate with your future clients.
Mastermind Series: Freebies – How To Use Them Efficiently
September 28, 2023 • 18 MIN
There is a fine line between creating a list of freebie only seekers and using giveaways as an efficient tool to build long-term relationships, establish social proof and create future customers.
In this episode of our Mastermind Series, we are discussing how to maximize your return from giving away freebies and how to find the right balance that works specifically for your audience.
Mastermind Series: How To Create Successful Launch Challenges
September 29, 2023 • 16 MIN
In this episode of our Mastermind Series, we are discussing how you can attract an audience to join your launch challenge and how to efficiently lead them into your paid membership through micro-commitments and by handling their objections during the launch.
Mastermind Series: How To Overcome Your Fear Of Launching
September 30, 2023 • 21 MIN
In this episode of our Mastermind Series, we are discussing ways to deal with the anxiety and fear that a launch can create by changing your mindset and working with your emotions in a way that helps you grow.
Mastermind Series: The Final Push Before Your Launch
October 1, 2023 • 14 MIN
The last few days before a launch can be quite challenging.
In this episode of our Mastermind Series, we are talking about what to prioritize, how to engage with your audience, how to address and handle their objections and encourage them to sign up for your offer.
The Most Effective Method for Launching
October 2, 2023 • 9 MIN
In this episode, we discuss our most effective method for launching your product, your service or your offer: challenges.
We’re sharing how to set up simple, modular challenges that give your audience small wins, build rapport, position you as an expert and lead people naturally to your paid offers.
Find the full show notes here: https://onlinemarketingpodcast.com/the-most-effective-method-for-launching/
Nugget: You Don't Have to Do It Alone
October 3, 2023 • 2 MIN
As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between.
But here's the truth: you don't have to do it alone.
At some point, it's crucial to let go and bring others on board.
Yes, it's okay to ask for help.
Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.
It's time to take that first step, knowing that you don't have to do it alone.
Go further together!
How to Map Out Your Next Challenge Launch
October 4, 2023 • 8 MIN
In this episode, we discuss the importance of mapping out your challenge launch ahead of time. By planning the details and knowing exactly where you want to take your audience, you'll avoid the chaos and stress of an 11th hour launch.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-map-out-your-next-challenge-launch/
Nugget: Show Your Audience the Possibilites
October 5, 2023 • 2 MIN
When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future.
It's our job to educate our audience and show them what is possible.
So think about ways that you can truly help your audience open up their mind and give them a glimpse of what life can look like on the other side.
Help them envision the possibilities and destroy those limiting beliefs holding them back.
And by showing your audience what is possible for them, you'll inspire trust and build a stronger connection.
This will naturally lead them to your paid offers as the solution they need to achieve their goals.
Nugget: Stop Comparing Yourself
October 6, 2023 • 3 MIN
Stop comparing other people's wins to your progress. You're not in a race with anyone else.
A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.
But what you don’t see is all the work, energy, trials and tribulations that they went through to get there.
Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.
Every day, make those small decisions and take those actions that move you forward.
And don’t forget to celebrate the small wins along the way.
Stay focused, stay the course, and go at your own pace.
Nugget: Begin With the End in Mind
October 7, 2023 • 2 MIN
As entrepreneurs, we have so many ideas and get super excited to share valuable information with our audience.
But what ends up happening is that we unintentionally overwhelm them by bombarding them with excessive information without a clear path forward.
That's why beginning with the end in mind is key.
So with any launch or promotion that you have, take a moment to think about where you want to guide your audience, the experience you want to provide, and the impact you want to make in their lives.
This way your messaging is cohesive, leading your audience on a clear path seamlessly towards your desired destination.
This clarity not only benefits your audience, but it also relieves you of needless stress and creates a win-win situation for everyone.
Mastermind Series: Successful Webinar Strategies
October 8, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, all the way to making the offer.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-successful-webinar-strategies/
The Secret to Our Highest Converting Challenge Launch
October 9, 2023 • 10 MIN
In this episode, we pull back the curtain on our highest-converting challenge launch, sharing our journey from the first time we launched with only one week to plan, the feedback and experience we gained over the years, and how to rinse and repeat your launches to continue providing value to new audiences and generating predictable, sustainable revenue.
Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-to-our-highest-converting-challenge-launch/
Nugget: Raise your Standards
October 10, 2023 • 2 MIN
It’s time to raise your standards.
Don't stay in a restrictive shell. Say yes to new opportunities and experiences that push you outside your comfort zone.
Everything you've done so far has gotten you here - what's next to level up?
Join a membership group, take a course, find a mentor, or surround yourself with people playing at a higher level to challenge you to grow!
This will expose you to new possibilities you can't even envision right now.
What new circle of people could level you up and help you to step into bigger opportunities?
You're ready for this next level!
Build Your Challenge Launch With the End in Mind
October 11, 2023 • 8 MIN
In this episode, we‘re talking about how to create a successful challenge launch.
It’s all about beginning with the end in mind.
Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to them.
Find the full show notes here: https://onlinemarketingpodcast.com/build-your-challenge-launch-with-the-end-in-mind/
Nugget: Rinse and Repeat
October 12, 2023 • 2 MIN
As entrepreneurs, we often feel pressure to get things perfect the first time.
But the truth is, we learn and improve by repeating our efforts.
Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time.
Rather than chasing perfection, focus on constant improvement.
Rinse and repeat your marketing, promotions, and launches and improve each time you’re doing it.
Nugget: Look for the Easier Route
October 13, 2023 • 2 MIN
When you’re feeling stressed or overwhelmed in your business, always remind yourself:
There is probably an easier way to do things.
So don’t get bogged down by past decisions and commitments that no longer serve you.
Look for solutions and systems that already exist to make your life less stressful.
It's probably a method, a process, a system that you can buy into, or a person where you can outsource and get that thing layered off of you.
Give yourself permission to find an easier route.
Nugget: Teach Less & Inspire More
October 14, 2023 • 2 MIN
We often make the mistake of over-teaching during our launches.
While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers.
Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve.
When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.
So don’t forget to teach less and inspire more during your launches.
Mastermind Series: How To Leverage Your Milestones
October 15, 2023 • 12 MIN
In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-leverage-your-milestones/
How to Make Challenge Launches More Effective
October 16, 2023 • 9 MIN
In this episode, we discuss how to make challenge launches more effective by keeping things simple, providing small wins, and celebrating progress along the way.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-challenge-launches-more-effective/
Nugget: Keep It Simple
October 17, 2023 • 2 MIN
Keep your challenge simple!
When launching a challenge, we often get caught up in our expertise and knowledge and overcomplicate things.
But your participants don't need to conquer the mountain in one day. They'll get overwhelmed and drop out.
Instead, focus on one small win each day. One simple step. One idea. One piece of progress.
And celebrate each victory, no matter how small.
If you lead people to take one step each day, by the end of your challenge they'll have built momentum and seen transformation.
They'll open their minds to what's possible and be hungry for more.
Nugget: Give Your Audience Small Wins
October 18, 2023 • 1 MIN
As entrepreneurs and leaders, it's our job to show our audience what's truly possible - to paint a vision of the life they could be living and help them overcome their limiting beliefs.
And the only way to make your people really believe in themselves and their abilities is through progress and small wins.
When they achieve little victories along the journey, their mindset starts to shift.
They realize "I CAN do this!" and become open to new opportunities that will transform their life.
So give your audience small wins and celebrate them
.
This will make them more open-minded when you’re presenting your paid offer.
How to Fill Your Challenge Launch
October 18, 2023 • 10 MIN
In this episode, we are talking about one of the most important elements when it comes to challenge launches: Filling your launch with people! We're also discussing why you should not be afraid of "bugging" your audience with reminders across all platforms.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-fill-your-challenge-launch/
Nugget: Stop Throttling Your Success
October 20, 2023 • 2 MIN
When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves.
They let self-doubt and limiting beliefs stop them from putting themselves out there.
They assume people already know what they do or should just find them.
But we live in a noisy, oversaturated world.
If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will.
So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to.
Doing those little things will separate you from 99% of the competition.
And that makes all the difference.
Nugget: You're Not Bugging Your Audience
October 21, 2023 • 1 MIN
Don't be afraid to promote to your audience—you're not bugging them, you're helping them!
It can feel like you're being annoying when you send that extra email or do an additional Facebook Live.
But the truth is, people are distracted and busy.
They need the reminder about that amazing opportunity or offer you have for them.
Your audience needs to know how you can help them transform their lives and businesses.
It's our job as online entrepreneurs to get the message in front of them.
So keep putting yourself and your offers out there—do the email, the social post, the live video.
You'll reach the right people, the ones who are ready to take action and change their lives.
Mastermind Series: Why Webinars Can Be An Effective Launch Mechanism
October 22, 2023 • 7 MIN
In this episode of the Mastermind Series, we are discussing how webinars can be an effective launch mechanism for your membership, how to turn them into quality evergreen content that converts and when doing a webinar might not be worth your time.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-why-webinars-can-be-an-effective-launch-mechanism/
How to Increase Your Launch Conversions
October 23, 2023 • 10 MIN
In this episode, we share why teaching too much in your challenge launch will hurt your conversions. Give your audience the "what" and the "why" but save the "how" for your offer. Show them what's possible and help them achieve small wins, but don't solve all their problems in your free challenge.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-your-launch-conversions/
Nugget: Stop Teaching Too Much
October 24, 2023 • 4 MIN
Stop over-teaching in your launches.
Give value, but not so much that they don't need anything else from you.
Your launch should create desire, not satisfy it completely.
Your launch content should be a vehicle to open people’s minds to the opportunity of full transformation with you.
Give them a taste of your value, but hold enough back that they want more.
Help them see what’s possible, then make your offer the path to get there.
Key Tips on Delivering Your Challenge Launch
October 25, 2023 • 13 MIN
In this episode, we’re sharing key tips for delivering an effective challenge launch. We’re talking about keeping your challenge short, making the trainings digestible, celebrating quick wins, not overteaching and being transparent about your offer.
Find the full show notes here: https://onlinemarketingpodcast.com/key-tips-on-delivering-your-challenge-launch/
Nugget: Teach Less & Convert More
October 26, 2023 • 2 MIN
As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience.
But when launching a challenge or promotion, less teaching is more.
Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.
In your launch, give your audience small wins to open their eyes to what's possible and why they need it.
But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen.
Teach less, convert more.
Nugget: Stop Hiding Your Offers
October 27, 2023 • 4 MIN
Stop hiding your offers!
Selling isn't "dirty" or selfish. Selling is serving.
You're guiding people toward the solution they need.
So instead of surprising people with your offer at the last second, be transparent from the beginning.
And seed your offer throughout your launch.
Let people know you have an amazing offer coming so they can get excited about the possibilities.
This helps them make an informed buying decision and feel good about saying YES when the offer is finally revealed.
Nugget: Show up & Be Your Best Self
October 28, 2023 • 2 MIN
When it's time to launch, show up for your audience.
Get plenty of rest and go into launch day with a mindset of serving your audience.
It's easy to put pressure on yourself to get results and conversions, but stay focused on how you can help and serve your audience.
Give them quick wins and show them what's possible.
Answer questions, be helpful, and give them a glimpse into the transformation your offer can provide.
Mastermind Series: How to Transition From Free to Paid Offers
October 29, 2023 • 11 MIN
In this episode, we are discussing how to smoothly transition your audience from free to paid offers without alienating people.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-transition-from-free-to-paid-offers/
How to Avoid Throttling Your Own Success
October 30, 2023 • 12 MIN
In this episode, we discuss how to stop throttling your own success by letting go of perfectionism and fear of failure. The key is to take action - put your foot on the gas, get out of neutral and start moving forward. Get real market feedback, learn and improve every time you launch.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-avoid-throttling-your-own-success/
Nugget: Stop Riding the Brake
October 31, 2023 • 1 MIN
Stop sabotaging your own success. Take your foot off the brake, put it on the gas and start pushing forward.
Say yes more. Do things that push you outside your comfort zone, even if just by a couple inches. Growth and opportunity happen there.
While others hesitate, keep making progress.
Double down on what's working. Do more of what separates you.
Just start taking action and make incremental progress along the way.
Ways to Scale Your Challenge Launch
November 1, 2023 • 12 MIN
In this episode, we discuss how to scale your challenge launch by looking at the numbers and eliminating what doesn't work, then doing more of what does. We also share ways to amplify your results through ads and partnerships.
Find the full show notes here: https://onlinemarketingpodcast.com/ways-to-scale-your-challenge-launch/
Nugget: You Got This!
November 2, 2023 • 2 MIN
You've got this!
I know the uncertainty of putting yourself and your message out there can be scary. The fear of failure or looking foolish often holds us back and keeps us stagnant.
But staying stuck in neutral won't get you the results you desire. It's time to put your foot on the gas and move forward!
Launch that promotion. Share your message. Get in front of your audience and test the waters.
You'll learn, grow, and be able to pivot based on their feedback.
Putting yourself out there is the only way to truly make an impact and help those who need to hear from you.
Nugget: Launch Imperfectly
November 3, 2023 • 1 MIN
The key to a successful launch is to imperfectly launch.
Get started now, even if you're not ready.
Put your offer out into the world and get real feedback from your audience.
Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission.
Launch your first version and see how your audience responds.
The data will show you what's working, what needs improvement, and where to focus your efforts next.
So stop waiting for perfect, take action and imperfectly launch.
Nugget: Know Your Numbers
November 4, 2023 • 2 MIN
As entrepreneurs, we have to get comfortable looking at the data and metrics in our business.
I know for some it's not your favorite thing, but it's critical to understand what's working and not working.
Start with evaluating just one part of your launch.
Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't.
Then look at how you felt during the whole launch process. Note what felt good and what didn't.
Use all this info to improve your next launch!
Mastermind Series: How To Start Your Membership & Avoid Overwhelm
November 5, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to get your membership started, what deliverables to include, how to avoid overwhelm and how to convert one-off clients into monthly paying members.
Find the full show notes here: https://onlinemarketingpodcast.com/mastermind-series-how-to-start-your-membership-avoid-overwhelm/
How to Take Advantage of New Opportunities
November 6, 2023 • 8 MIN
In this episode, we are discussing the adaptive mindset you need to take advantage of ever-changing technology and how to adjust your marketing tactics successfully to be ahead of your competitors.
The perfect Ad Framework 2022 Edition: https://onlinemarketingpodcast.com/perfectadframework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-take-advantage-of-new-opportunities-2/
Nugget: Be Adaptable & Lean in to New Opportunities
November 7, 2023 • 3 MIN
Traditional sales funnels are dead!
Oh my goodness, pretty controversial right? Yes, but stick with me.
I want you to really think about this, when it comes to marketing and sales, it’s a process right?
Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.
In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.
What happens these days?
We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.
When it comes to funnels, it's not really a new concept either.
What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.
With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!
3 Key Pillars for Skyrocketing Your Conversions & Sales
November 8, 2023 • 8 MIN
In this episode, we are discussing the 3 key pillars you need to have aligned to increase your conversions and sales.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/3-key-pillars-for-skyrocketing-your-conversions-sales-2/
Nugget: The Secret to Success: Making More Offers!
November 9, 2023 • 1 MIN
You need to make more offers!
Would you like to know one of the number one thing that has helped me become successful over and over again?
It’s really quite simple: by making more offers!
In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.
We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.
When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!
Nugget: Say Goodbye to Guesswork & Create Predictable Marketing Results
November 10, 2023 • 2 MIN
Are you following a recipe when it comes to your marketing or are you randomly putting things in?
Marketing is a process.
A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.
Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.
That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again.
You can get the same result; you can amplify and you can scale and that's so vitally important.
Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result.
Nugget: You Can Transform Lives and Make a Difference
November 11, 2023 • 1 MIN
Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.
Instead, let it get you excited!
Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.
There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.
You have a lot to offer, so get excited!
Mastermind Series: How to Create Your Success Path & Find Your MIlestones
November 12, 2023 • 11 MIN
In this episode of the Mastermind Series, we are discussing how to discover your milestones and create your own success path for your membership.
How to Embrace Change - The Adaptive Mindset
November 13, 2023 • 7 MIN
In this episode, we are discussing how to embrace change and lean into new opportunities, so you won’t get left behind
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-embrace-change-the-adaptive-mindset-2/
Nugget: Know Your Numbers
November 14, 2023 • 2 MIN
As entrepreneurs, we have to get comfortable looking at the data and metrics in our business.
I know for some it's not your favorite thing, but it's critical to understand what's working and not working.
Start with evaluating just one part of your launch.
Look at how many emails you sent, how many times you went live, how many people joined your webinar. See what worked and what didn't.
Then look at how you felt during the whole launch process. Note what felt good and what didn't.
Use all this info to improve your next launch!
The Buyer's Journey: The Key to Unlocking More Sales
November 15, 2023 • 9 MIN
In this episode, we are discussing how to successfully guide your audience through the buyer’s journey towards your offers.
Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-buyers-journey-the-key-to-unlocking-more-sales-2/
Nugget: It's Not a Race!
November 16, 2023 • 2 MIN
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
Nugget: Optimize Your Marketing Funnel!
November 17, 2023 • 1 MIN
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.
That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.
When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.
Nugget: Being Successful = Being Adaptive
November 18, 2023 • 2 MIN
Truth bomb: The most successful marketers are the ones that are adaptive.
Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.
We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt.
This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past.
Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.
Just stop and listen with an open mind!
To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.
So, listen with that open mind and be adaptive!
Mastermind Series: How to Create Content for Free Groups & Paid Memberships
November 19, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to develop a content strategy to deliver value in your free groups without disappointing your paying membership members and how to avoid hurting future launches by abandoning people in your free group that didn’t buy into your membership this time.
Facebook Ads: How to Get the Desired Results
November 20, 2023 • 9 MIN
In this episode, we are having an honest conversation about Facebook Ads and what you need to do to get predictable and duplicable results.
Sign up for our ongoing Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients: https://adschallenge.com
Find the full show notes here: https://onlinemarketingpodcast.com/facebook-ads-how-to-get-the-desired-results-2/
Nugget: Marketing Your Offers - Keep it simple!
November 21, 2023 • 3 MIN
Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.
Well, I don’t want that to happen to you!
When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.
As human beings, we are pretty simple, we just want to know if what we’re buying is going to do what we desire. But when we’re marketing, many of us think we have to act differently, we put on this imaginary marketing hat and we start spewing out all kinds of crazy information, and we think this is what we are supposed to say, because it’s marketing.
We get caught up trying to explain all of that techno babble, and at the end of the day, we just need to give people clarity.
What do they already desire? What is your offer? And then between where they are now and where they want to be, is the transformation. And it’s your offer that provides the transformation, it’s the vehicle to get them from where they are now to where they desire to be.
Marketing can be simple. I really want that to resonate with you because a lot of us think that it has to be some advanced, crazy thing, but I’m telling you, the best copywriters in the world, they pay attention to their customer, they pay attention to the language that their audience is already using, and then they use that language in their marketing.
Keep it simple, make it clear, give clarity, get out of the way, don’t create friction… give high converting offers!
How to Embrace and Adapt to Change
November 22, 2023 • 0 MIN
In this episode, we are discussing how to create a framework that will withstand changing algorithms and changing technology and how to embrace and adapt to change to stay ahead of your competitors.
Sign up for the Adaptive Method Course: http://adaptiveadscourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-embrace-and-adapt-to-change-2/
Nugget: Memberships are A Win-Win for Business Owners and Clients
November 23, 2023 • 1 MIN
Guess what! Now is the absolute best time for you to start a membership. Here's why…
With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.
Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.
It’s a win-win for everyone!
Nugget: Stop, Listen and Keep an Open Mind
November 23, 2023 • 11 MIN
One of the key pieces of being successful in marketing is having an open mind.
Now, I know a lot of us think we have an open mind, but when we're presented with a new idea, a new challenge, just something new that's in our business, our natural tendency is to say wait, stop, I don't know, that's not going to work for me.
All these different things, all these beliefs that we have about our business and why it won't work or why that strategy is not the best for us without even really looking at it from an open mind and open perspective.
You know, the best marketers in the world and the best people in business are adaptable.
They adapt to changes that happen in their business. They have an open mind, they try things out, they test things out, they give it a really good go and then make the determination there if it's best for their business.
So when you're approaching your business and anything new that you encounter in your marketing comes up, I want you just to stop and listen and have that open mind. Listen first before you make any judgment, before you put the hands up and say, this won't work for me. Listen with an open mind first and then from there, try it out, put yourself out there, take those steps, you know, find a mentor that's going to help you along the way to really give it a good try before you make that determination. But have that open mind first, that's the first key step because an open mind can lead to so many opportunities in your business, but you have to be open to listen.
So keep that open mind.
Nugget: Track and Measure Your Results
November 24, 2023 • 4 MIN
Do you want to improve your marketing? Do you want it to get better? Do you want every time that you put an offer into the marketplace, it just gets tighter and tighter and tighter and so much more aligned?
Well, guess what you need to do then?
Track and measure your results, specifically your conversions.
100% of people that see your ads aren’t going to click on the link. So, there's a ratio there, there's a percentage there. Everybody that goes to your landing page or your sales page are not going to buy or not going to opt in. There is a percentage there also.
So, what we need to do is, we need to track this. That way we can look at the measurements.
We are doing our tests and the other things that we always talk about, we can see incremental improvements, we can actually duplicate success, but we can't duplicate something if we don’t know what’s happening.
So, track and measure!
Nugget: Celebrate Your Mistakes & Learn From Them
November 25, 2023 • 2 MIN
Embrace your mistakes! Celebrate them and learn from them.
This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.
You took that step.
And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.
So go ahead and make mistakes. That is how we learn.
Mastermind Series: How To Create Hybrid Challenges With Free And Paid Parts
November 26, 2023 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to create hybrid challenges that have a paid and a free part and will create short-term as well as long-term business for you.
How to Duplicate Success - Our Nr 1 Marketing Method
November 27, 2023 • 11 MIN
In this episode, we are discussing our number 1 marketing method, so you can see incremental improvements and you can actually duplicate success: tracking and measuring your results, specifically your conversions.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-duplicate-success-our-nr-1-marketing-method-2/
Nugget: Include the Benefits When Crafting Offers
November 28, 2023 • 2 MIN
When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.
The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.
But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together!
Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them.
So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits!
Memberships: A Game-Changer for Business Owners & Clients
November 29, 2023 • 11 MIN
In this episode, we are discussing how memberships can create more stability in your business through consistency of income while providing a higher level of service to your clients that leads to real transformations.
Sign up for the Top Membership Niches Guide: https://onlinemarketingpodcast.com/topmembershipniches/
Find the full show notes here: https://onlinemarketingpodcast.com/memberships-a-game-changer-for-business-owners-clients/
Nugget: Create an Irresistible Offer
December 2, 2023 • 3 MIN
How do you price your product or service?
What price should your product, service, coaching program, membership course be at?
Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.
Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.
So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?
Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.
I'm going to challenge you: start with the price!
What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible?
Mastermind Series: How To Set Up Payment Options & Incentives For Your Membership
December 3, 2023 • 5 MIN
In this episode, we are discussing how different payment options can attract different audiences and how to offer financial and other bonus incentives.
Nugget: Your Knowledge and Skills Are Unique!
December 5, 2023 • 2 MIN
A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame!
Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single product or service that’s out there, there’s a million different options, but the thing that’s not out there, is you and your unique voice and what you bring to the table!
You have unique experiences, you have knowledge, you have skills that nobody else has, and that’s important to remember as you are crafting your offers, because even though it may have been done before by someone else, that’s their voice, that’s their spin, that’s their vibe. You have something unique and different to share!
Don’t stop yourself before you get started. Put your offers out there, let people know you can help them out, because they’re waiting for you, and they need you.
Nugget: You Don't Need to Serve The Whole World
December 7, 2023 • 1 MIN
I'm here today to let you know that you are worth it!
Your expertise, your background, what you're all about… all of it!
Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.
On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.
So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone.
Nugget: Build Deeper Connections With Fewer People
December 9, 2023 • 3 MIN
We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.
The way to get that is to give people the time. Listen and connect.
Stop treating everybody like a number.
Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?
You can probably achieve all the goals that you have by having a deeper connection with fewer people.
So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity
metric numbers, I really want to bring you back to connection.
Build your connections. Go deeper with fewer.
Mastermind Series: How To Run A Membership In a Facebook Group
December 10, 2023 • 10 MIN
In this episode of the Mastermind Series, we are discussing how you can get your membership started with a Facebook group, how to structure your content & posts and how to save yourself time by eventually up-leveling your membership.
Note: Since this recording, the Facebook feature “Units” has been changed to “Guides”
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-up-level-your-membership-while-protecting-your-time---season-2--mastermind-series
How to Transform Your Offer Into a Membership
December 11, 2023 • 10 MIN
In this episode, we are discussing what you need to do to make your idea or your existing offer into a membership.
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-transform-your-offer-into-a-membership-2/
Nugget: Avoid Grooming People to Expect Free From You
December 12, 2023 • 1 MIN
Have you ever been in one of those relationships where you got friend-zoned?
Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.
What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.
We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?
So, remember, it’s okay to make more offers. Stop putting people in the free zone!
How we Leverage Ads to Get Your Investment Back
December 13, 2023 • 9 MIN
In this episode, we are discussing how to leverage and use your ads for a more predictable outcome and return on investment.
Find the full show notes here: https://onlinemarketingpodcast.com/how-we-leverage-ads-to-get-your-investment-back-2/
Nugget: How to Succeed Your Clients' Expectation
December 14, 2023 • 4 MIN
Be your own best customer. Now, what do I mean by that?
If you think about it when we bring people into our world, we want the transformation, we want to be able to solve somebody's problem and help them. We want a repeat customer. We want a satisfied customer. We don't want people to be cheap. We don't want people to race to the bottom. We don't want to give low, bad quality service.
We want to exceed expectations.
Now, at the same time that comes with an investment, right? We want people to invest in our product and service and we need to do the same thing.
Are we our own best customer? Are we setting ourselves up with the right habits?
And that's what I'm going to recommend that you do.
Nugget: Begin With the End Goal in Mind!
December 15, 2023 • 2 MIN
Are you throwing spaghetti at the wall waiting for something to stick?
In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,
But you've got to begin with the end in mind.
I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.
So, not only from a financial standpoint, but also how do you want to feel along the way?
You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.
It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.
So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.
Nugget: It's Time To Spring Clean your Business
December 16, 2023 • 2 MIN
When’s the last time you “spring cleaned” your business?
We do it in our homes, we do with our cars sometimes to do it personally, right? We need to get rid of the junk. We need to get rid of the anchors that are holding us back. And that's what I would invite you to do. Any day. You don't have to wait till the end of the year. It is not something that you have to have a specific time. At any point in time,
you can spring clean your business.
What are the things that possibly are no longer serving you that allow you to lean into the future, leading to new and better possibilities because you up that anchor, you cut the string, you're stop being tethered from past decisions that are possibly not even serving you today?
Maybe you're making commitments and doing things on a daily basis that are not really moving the needle and it’s not making progress for you. It's because of that anchor to the past, that commitment, those things that don't even serve you today that are still holding you back.
So, to move forward, we need to lift that anchor, we need to clean out the ship, we need to spring clean our business.
Mastermind Series: How to Raise Your Membership Fee Without Losing Clients
December 17, 2023 • 18 MIN
In this episode of our Mastermind Series, we are discussing how to overcome self-limiting beliefs and raise your membership fees without losing clients as well as handling multiple currencies.
How to Use List Building to Attract More Clients
December 18, 2023 • 8 MIN
In this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-list-building-to-attract-more-clients-2/
Grab our Highest Converting List Builders PDF here: https://onlinemarketingpodcast.com/highest-converting-list-builders/
Now this PDF is really going to dive in on and help you figure everything out.
Nugget: You Don't Need to Reinvent the Wheel
December 19, 2023 • 3 MIN
When it comes to marketing and attracting clients, stop reinventing the wheel!
There are companies out there, and there have been for many, many years that have done what you're trying to do, maybe even in the niche that you have, and they're attracting clients. If they’re attracting clients that means there is a system, a process, a framework, something that they're already doing that's causing people to buy. There is something that is already proven and that works!
Instead of going through the trial-and-error process on your end, wasting time, wasting money, wasting financial resources and energy that we cannot get back, why not ride on somebody else's wheel? Why not use a framework that is already working, that's already tested, that's already tweaked in, that's dialed in? That is the perfect starting point.
You don't need to reinvent the wheel. It's probably already created out there!
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
How to Create Memberships That Protect Your Time and Energy
December 20, 2023 • 10 MIN
In this episode, we are discussing how membership creators can protect their energy, time and financial resources to avoid burning out.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-memberships-that-protect-your-time-and-energy-2/
Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/
Nugget: How to Get Your Ad Expenses Back
December 21, 2023 • 1 MIN
With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.
When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?
- Maybe it's an e-book that's going to explain the process that you do.
- Maybe it's a tutorial of you showing a step-by-step process.
A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.
What are some different ways that you can work with your audience with smaller offers?
Nugget: Less Work, More Money: The Secret to Success
December 22, 2023 • 2 MIN
This is an awesome strategy that you can start incorporating into your business right away.
This is the way that's going to allow you to make more money in your business with less effort.
What is it? A membership model!
This is a great strategy to start to incorporate into your business if you haven't done so already.
This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business
Memberships are a win-win!
Nugget: Create a Business That Serves You
December 23, 2023 • 1 MIN
You're the boss of your business so you get to decide what it looks like and how it feels.
I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.
But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.
Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.
Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you!
Mastermind Series: The Top Reasons For Not Getting Community Engagement
December 24, 2023 • 13 MIN
In this episode of our Mastermind Series, we are discussing what to avoid when interacting with your groups on social media that might actually sabotage your community engagement efforts.
How to Create a Membership Without Being an Expert – Interview with Membership Owner, Podcast Host & Chief Optimist Adrienne Babbit
December 25, 2023 • 25 MIN
In this episode, we are talking with Adrienne Babbit about how she turned a local need and grew it into a global membership without being an expert herself.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-membership-without-being-an-expert-interview-with-membership-owner-podcast-host-chief-optimist-adrienne-babbit-2/
Nugget: Taking Your Audience Through the Buyer's Journey
December 26, 2023 • 1 MIN
Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience.
The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual.
This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them.
Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future.
To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for.
So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer.
Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!
Nugget: Take Time to Learn New Things
December 28, 2023 • 2 MIN
Give yourself grace!
You know what? You might be in a learning phase right now. And that is okay!
Paul and I always talk about taking action and implementing, and that is super important, you definitely need to do that in your business to get things done, but there is a point where you are going to be learning new things, learning new terms, learning new marketing strategies, learning stuff that you’ve never been exposed to before, and you need to take the time to learn those things.
So, if you’re in that learning phase right now, that is totally okay, you’re totally where you need to be. Be open-minded, get exposed to different things that you might never have been exposed to before, see things in a different way and take all that information in.
Then after you take all that information in, you can ask more questions, you can ask for help, you can work on the strategy piece, but if you’re in that learning phase right now, totally be okay with just being there.
Now go ahead and get started. Start learning, be open minded and then take action on things that make sense for you.
Nugget: Don’t Be Afraid to Make an Offer
December 29, 2023 • 1 MIN
Share with your audience.
You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back!
Share all that you know, and you know an awful lot.
Don't take that for granted!
Nugget: Lean Into Change and Adapt
December 30, 2023 • 3 MIN
The moment something changes, that just means the rules of the game have shifted a bit. What we have to do is just lean into that and adapt.
Okay, what're the new rules and what's the game now? What do we need to do? What are we evolving, pivoting, changing so that we can still be on the cutting edge compared to everybody else?
There are still buyers in the market that want our thing and every time something shifts and change and everyone's like, “oh my goodness the sky is falling” quietly say to yourself, you know what, what opportunity does this change create? What opportunity does this change create? Because I need to see where the new opportunities are, where the new advantages are, and then I can just slide right in while everybody else is pining over how things used to be.
Here’s the thing, anybody that comes in new today or new tomorrow, they don't know how things used to be and they're going to be successful. They're going to figure it out like where they are, right this second and I want you to do the exact same thing because there are always going to be changes.
Marketing is always going to be evolving, shifting and molding so we can't be caught up in how we did things 5 years ago, last year or even six months ago.
Embrace change, that is so vitally important especially when it comes to marketing because it's all about being adaptive.
Mastermind Series: How to Set Enticing Price Points For Your Offers
December 31, 2023 • 11 MIN
In this episode of our Mastermind Series, we are discussing how you can come up with the right price point and payment plan for your course that will naturally lead people to sign up for your membership.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-set-enticing-price-points-for-your-offers---season-2--mastermind-series
How to Create a Successful Launch Runway
January 1, 2024 • 11 MIN
In this episode, we are discussing how to create a proper runway leading up to your launch that will set you up for success by mapping out the journey for your audience step-by-step leading them from the starting point to making an informed buying decision.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-a-successful-launch-runway-2/
Nugget: Don't Give All the Good Stuff Away for Free
January 2, 2024 • 4 MIN
Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!
Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.
I'm going to have you sit back and think about this...
Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!
Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.
So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!
Get the Maximum Leverage From Your Content
January 3, 2024 • 8 MIN
In this episode, we are talking about how you can fast-track your list building and get the maximum leverage from your content by using it in different formats and on different platforms efficiently.
Find the full show notes here: https://onlinemarketingpodcast.com/get-the-maximum-leverage-from-your-content-2/
Nugget: Stop Multi-Tasking & Get Into A Content Creation Flow State
January 4, 2024 • 2 MIN
If you want to be productive, you need to stop multitasking!
Did you know that switching tasks and multitasking takes a lot of energy? Each time you switch tasks your brain has to play catch up.
Instead of trying to do everything at once or trying to jump from thing to thing, sit down and really designate time to accomplish each thing. Allow yourself to get into a flow state. When you do that, it's going to allow your creativity to shine, it's going to allow you to really impact your audience with a clear message and it's going to save time, energy and sanity for you as well. It's going to be a better overall experience for everyone.
So, get into that flow state rather than that haphazard multitasking state. It's going to improve your productivity...especially when it comes to your content creation!
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Nugget: Be Intentional With the Content That You Put Out
January 5, 2024 • 2 MIN
I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.
Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction!
This is why it’s so important to start and begin with the end in mind.
It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?
We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.
Are you leading your audience in the right direction?
Nugget: Meet People Where They Are in Their Journey
January 6, 2024 • 2 MIN
Meet people where they are in their journey. Enter the conversation that they are already having.
Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing.
What are they already talking about? What are they already sharing, liking, engaging in? What are they commenting on? What are they already doing today?
Because when we enter the conversation already knowing instead of being a stranger entering in an awkward kind of way, you'll be welcomed into the conversation. That, my friend, will completely change the way that you launch.
It all starts with being intentional, entering the conversation they are already having and then guiding them into the step where you are able to help them.
Mastermind Series: How To Create Free Content That Leads To Your Membership
January 7, 2024 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to deliver valuable content in your free groups that will up-level your perceived value and your expert status and lead your audience to your membership.
How to Streamline Your Content to Lead to Your Offers
January 8, 2024 • 7 MIN
In this episode, we are showing you how to create a content flow that is streamlined, attracts your ideal audience, and naturally leads them to your offer.
Grab the free Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format, here: https://onlinemarketingpodcast.com/content-flow-framework/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-streamline-your-content-to-lead-to-your-offers-2/
Nugget: Engage in Real Conversations
January 9, 2024 • 2 MIN
Stop treating everybody like a number; go back to having conversations.
This starts when you're a list building. This starts when you're attracting your followers. This starts just like it does in the real world. You greet them. You have a conversation. You ask questions. You get a feedback loop. You actually get to know one another.
If you want to have a smaller list, that's more impactful, a list that’s full of people that will actually buy your offers, you need to rewind back and stop treating people like a one and a zero. Stop looking at the vanity metrics.
Lean in and actually have real conversations again. When we're engaged in real conversations what naturally happens is we start to know our people, we know how to message them and how to guide them into our offer and you’re going to make a bigger impact in those people's lives.
Nugget: Focus on Quality Instead of Quantity
January 11, 2024 • 1 MIN
What we put out is what we're going to attract. This is so true when it comes to our list-building activities.
Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.
I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity
Nugget: Just Get Started!
January 12, 2024 • 1 MIN
You're putting together your membership, you have a great idea, you’re almost ready to do it…
Now I want you to promise me something…
I want you to just start. I want you to take action!
You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action.
Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership.
Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start!
Nugget: You're Not Racing Anyone Else
January 13, 2024 • 2 MIN
Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.
We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.
If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.
And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.
Mastermind Series: What To Include Into Your VIP Membership
January 14, 2024 • 7 MIN
In this episode of our Mastermind Series, we are discussing how to set your VIP membership apart from your low-level offers and how to avoid overwhelm and protect your time.
The Most Common Mistakes When Making An Offer
January 15, 2024 • 11 MIN
In this episode, we are discussing the most common mistakes that happen when people make their offers and how to avoid them.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/the-most-common-mistakes-when-making-an-offer-2/
Nugget: How to Attract the Right People Into Our World
January 16, 2024 • 2 MIN
What is the number one marketing tool I can share with you? Something that will change everything. Something that will show you how to attract the right audience. Here’s the interesting thing, it’s built right into you. It’s your ears!
The number one piece of advice I can give you, is attached to your head already. Listen to what is being said so you can get into the mind of your potential client. Remember, we have 2 ears and 1 mouth.
When’s the last time you read what your consumers are reading? Consumed what your consumers are consuming? Think about that, what your consumers are consuming. The ones that are going to come to you, the ones that you want to be relevant to. As marketers, we need to listen.
I hope this inspires you today. Let’s listen, let’s read the room, let’s read the audience, so we know how to attract the right people into our world.
Audience Size Isn't Everything
January 17, 2024 • 8 MIN
In this episode, we are discussing why connecting on a deeper level with your audience is more crucial to your success than the actual size of your audience.
Ninja Targeting Research PDF: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/audience-size-isnt-everything-2/
Nugget: How to Create High Converting Headlines
January 18, 2024 • 1 MIN
What makes a high-converting headline?
It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection.
How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this!
Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaigns: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Nugget: How to Deal With Self-Doubt
January 19, 2024 • 2 MIN
What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?
What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”
This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?
Nugget: Change Is Inevitable
January 20, 2024 • 1 MIN
I'm here to encourage you to embrace change.
Change is going to happen. No one likes it, and especially in our business and with our marketing, change can really shake things up. It can make you nervous. It can make you feel fearful for the future.
Just know it's a natural part of business. It's a natural part of your marketing process. It's a natural part as you grow, and you change, and you shift in your business.
Once you're able to embrace that mindset, that change is just a part of the marketing process, it's a part of your business is a part of life, then you're going to just go more easy on yourself as those changes happen, you'll be able to adapt better, you'll be able to think of things a little bit differently and you know, not be so set in your ways of doing things a certain way.
So, remember change is going to happen. Will you embrace it?
Mastermind Series: How To Clarify Your Messaging To Target The Right Audience
January 21, 2024 • 10 MIN
In this episode of our Mastermind Series, we are discussing how to target the right audience for you by narrowing down your niche and clarifying your messaging for maximum impact.
How to Create Messaging That Resonates With Your Ideal Audience
January 22, 2024 • 9 MIN
In this episode, we are discussing how to create a quality list with the right people by basing your list building off what you actually are going to offer them later on.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-messaging-that-resonates-with-your-ideal-audience-2/
Grab our "Creating the Perfect List Building Experience Guide" to get started with building your list with ideal people for your offers here: https://onlinemarketingpodcast.com/perfectlist/
Nugget: You Can Sell Ethically & Make an Impact
January 23, 2024 • 3 MIN
Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.
If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.
We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world.
You can help other people make the transformation that they deserve.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
How to Create Attention-Grabbing Headlines
January 24, 2024 • 6 MIN
In this episode, we are discussing how to grab your audience’s attention with your headlines.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-attention-grabbing-headlines-2/
Nugget: You Don't Need a Huge List
January 25, 2024 • 3 MIN
You don't need a huge list or a huge following to launch successfully!
So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully.
If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right?
What you would do is create excitement, anticipation and get the word out to the people that you have already influenced today.
So don't allow the list size to impact you saying yes, and stepping forward to launching.
Go ahead, get out there, launch today.
Nugget: Positively Influence Your Audience
January 26, 2024 • 1 MIN
Stop and think about somebody who has been a positive influence in your life.
It could be a teacher, a coach or a family member or anyone else that has impacted you. Do you have someone in mind? It's important that we pay attention to these individuals who have influenced us in our lives and turn that back around for our own audience.
We can be that positive influence, we can be that leader, we can shine light on things that they might have not even thought about and open up their mind to new possibilities!
How can you be a positive influence for your audience?
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
Nugget: Celebrate Your Mistakes & Learn From Them
January 27, 2024 • 2 MIN
Embrace your mistakes! Celebrate them and learn from them.
This is important. I really want you to celebrate your mistakes because you're one of the few that took action that got out of your head that made a decision and moved forward.
You took that step.
And, when you take that step, you have a new point of view, you have a new lens from where you were before, you'll never go back to where you were before. Because now, even if it was a mistake, even if it was something that didn't work quite perfectly and that's the great thing when it comes to marketing your business when it comes to putting yourself out there into the world like that, that perspective will allow you to pivot adjust change because again, we talk about all the time, marketing is testing, and the only way that you're going to test is you have to be vulnerable enough to put out imperfection is put out things that are not perfect because it's the market feedback that we don't have until we put our thing out into the world.
So go ahead and make mistakes. That is how we learn.
Mastermind Series: How To Launch Even With A Small Email List & How To Create Effective Challenges
January 28, 2024 • 14 MIN
In this episode of our Mastermind Series, we are discussing why you should start your membership even without an extensive email list and how to create effective and engaging challenges.
The Most Common Mistakes When Building an Audience
January 29, 2024 • 9 MIN
In this episode, we are discussing the most common mistakes business owners make when building an audience and how you can avoid them.
Ninja Targeting Research Guide: https://onlinemarketingpodcast.com/ninjatargetingresearch/
Find the full show notes here: https://onlinemarketingpodcast.com/the-most-common-mistakes-when-building-an-audience-2/
Nugget: Enter the Conversation That Your Customer Is Already Having
January 30, 2024 • 3 MIN
To attract buyers in the lead-up to your launch, you really want to think about what is your ideal client?
What are they thinking, saying, feeling, and doing in their world right now?
What are their struggles, challenges, and aspirations?
What conversations are they already having?
Make sure you do market research, especially in buyer communities.
We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having.
And when we speak into those conversations that are relevant to our buyers, we’ll connect with them on a deeper level and can guide them naturally to our launch.
Launch Interview Series: From Layoff to Thriving Online Entrepreneur – with online educator, and creative entrepreneur Anne LaFollette
January 31, 2024 • 30 MIN
In this episode, we are talking with Anne LaFollette, surface pattern designer, online educator, and creative entrepreneur about her journey from unexpectedly losing her corporate job of 30 years to leaning into her creativity and reinventing herself as a successful online entrepreneur.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-from-layoff-to-thriving-online-entrepreneur-with-online-educator-and-creative-entrepreneur-anne-lafollette-2/
Nugget: Have Clear and Intentional Conversations
February 1, 2024 • 3 MIN
Do you want to create content that will actually attract the right audience?
“Well, of course, Paul!”, right?
Then you need to be intentional with your conversations.
A lot of us put random content out there just to get something, anything out!
Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.
Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.
The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.
How can you be more intentional with your conversations?
Nugget: Don't Overwhelm Your Audience
February 2, 2024 • 1 MIN
When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once!
I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them.
If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust!
Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time.
Nugget: Build Your List, Slowly and Steadily
February 3, 2024 • 1 MIN
Building your list starts with the first subscriber.
That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.
So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.
Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.
Have you started building your list?
Mastermind Series: How To Start A New Membership Without Sacrificing Your Existing Program
February 4, 2024 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to gradually transition members from an existing lucrative program to a new one without shutting down your old membership and completely risking losing crucial income and members.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-start-a-new-membership-without-sacrificing-your-existing-program/
How to Create Consistent Income With Your Ads
February 5, 2024 • 9 MIN
In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-consistent-income-with-your-ads-2/
Subscribe to our podcast: https://onlinemarketingpodcast.com/
Nugget: How to Find the Highest Converting Headline
February 6, 2024 • 2 MIN
What is the number one highest converting headline? The truth is, there isn’t one.
There’s no one size fits all when it comes to this stuff. We don’t know what’s going to work until we get market feedback. Therefore, the greatest thing you can do right now is take action! Put something into the marketplace and see what happens. When you do this, you’re giving yourself permission to get that feedback that you need to make improvements.
Test that headline, test that offer, test that email! Then we’ll have statistics to look at and we can make it even stronger for next time. That’s where you’re going to find true perfection. You’ll find the highest converting headline for yourself.
50 High Converting Headlines Templates: https://onlinemarketingpodcast.com/50-high-converting-headlines-templates/
How to Create Offers That Connect With Your Audience’s Desires
February 7, 2024 • 8 MIN
In this episode, we are discussing how to create offers that avoid overwhelm and confusion while truly connecting with your audience’s desires.
Anatomy of a High Converting Offer: https://onlinemarketingpodcast.com/anatomyofahighconvertingoffer/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-offers-that-connect-with-your-audiences-desires-2/
Nugget: How to Really Understand Your Audience
February 8, 2024 • 2 MIN
6 easy things to think about when it comes to your target audience!
When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!
What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?
Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.
Nugget: Create a Membership That Won't Burn You Out
February 9, 2024 • 3 MIN
Create a membership that isn’t going to weigh you down!
When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.
For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.
You need to set your own boundaries!
What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out.
So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action.
Nugget: The Secret to Success: Making More Offers!
February 10, 2024 • 1 MIN
You need to make more offers!
Would you like to know one of the number one thing that has helped me become successful over and over again?
It’s really quite simple: by making more offers!
In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.
We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.
When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers!
Mastermind Series: How To Fill Up Your Challenge
February 11, 2024 • 13 MIN
In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.
Find the full show notes & resources here: https://onlinemarketingpodcast.com/mastermind-series-how-to-fill-up-your-challenge/
The Most Effective Method for Launching
February 12, 2024 • 9 MIN
In this episode, we discuss our most effective method for launching your product, your service or your offer: challenges.
We’re sharing how to set up simple, modular challenges that give your audience small wins, build rapport, position you as an expert and lead people naturally to your paid offers.
Find the full show notes here: https://onlinemarketingpodcast.com/the-most-effective-method-for-launching-2/
Nugget: Launch Content: Less Is More
February 13, 2024 • 3 MIN
What’s the most common mistake that people make during a launch?
They over-teach and over-deliver content.
They are thinking: “I need to deliver. I need to show up with my best stuff.”
Yes, you should definitely do that.
But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.
So find the right balance between giving value during your launch and leaving your audience to desire more.
Launch Interview Series: From Brick & Mortar Store to Online Business Success – with Ellen Johnson
February 14, 2024 • 37 MIN
In this episode, Ellen Johnson is sharing her transition from running a brick and mortar retail store for 14 years to a fully online business. We are talking about the importance of human connections, even in the online world, and treating people as individuals rather than numbers on your list.
Find the full show notes here: https://onlinemarketingpodcast.com/launch-interview-series-from-brick-mortar-store-to-online-business-success-with-ellen-johnson/
Nugget: Focus on the Right People & Quality Conversations
February 15, 2024 • 2 MIN
You don't need thousands of people in your launch. You just need the right people!
So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches!
Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show them how your offer can help them and paint a picture of the opportunities that your transformation provides for them.
And with smaller groups, you’ll be able to have more quality conversations and connect at an even deeper level.
So stop looking at the numbers and focus on the right people for your launch!
Nugget: Give Yourself Some Grace
February 16, 2024 • 1 MIN
Launches can be overwhelming with so many moving parts going on at the same time.
You've worked really hard, you put a lot of time and energy into it.
You really want it to do well, and it can get very emotional at times.
But the important thing is that you’re putting yourself out there, which is what most people do not do.
That is a big accomplishment, congratulations!
So don’t forget to give yourself some grace during this period, because you’ll grow with each launch.
Just keep launching!
Nugget: Keep Your Launches Simple
February 17, 2024 • 1 MIN
A lot of people get freaked out with all the moving parts to a launch.
But don't feel like you have to do all the things that others are doing for your launch right out of the gate.
Know that each launch that you do is going to get better and better.
Keep in mind what your bandwidth is for each launch and focus on what you are doing best and what resonates with your audience.
And for every new launch, you can add a new element. This way you will learn how to launch that makes sense for you in a way that is fun, stress-free and that is going to get your offer out in front of the right audience.
So keep it simple and do what you can to get the offer out there!
Mastermind Series: How to Leave a Great First Impression With Your Onboarding Process
February 18, 2024 • 11 MIN
In this episode of our Mastermind Series, we are discussing how to create a great onboarding experience for your members that is engaging and informative.
The 3 Pillars to Success
February 19, 2024 • 10 MIN
In this episode, we are sharing the three pillars to success that need to be aligned and working together in order to have success in your business, attract the right audience, and intentionally lead them to buy your offers.
Are you ready to align your social media to your list, to your launch and guide your audience to a buying decision with less effort? Then check out our Influenced Course: http://influencedcourse.com
Find the full show notes here: https://onlinemarketingpodcast.com/the-3-pillars-to-success-2/
Nugget: Build an Audience of the Right People
February 20, 2024 • 2 MIN
You don't need a big list or a big audience when you have the correct aligned offer.
Focus on serving the right people. If you're intentional with what you’re putting into the marketplace and speaking to the right audience, you're going to have a higher conversion ratio, it’s going to be easier to guide these people into a sale.
So, take your time when it comes to list building. Be a little bit more careful and stay clear of all the shiny objects out there to build the vanity metric, the tricks on how to build huge followings because a lot of these leads won't be very high quality.
Be intentional instead. Build an audience of the right people.
Want to know how to positively influence your audience and guide them into a buying decision with less effort? Then check out our Influenced Course at http://influencedcourse.com
How to Build Your List Fast
February 21, 2024 • 9 MIN
In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-build-your-list-fast-2/
Nugget: How to Make Content Creation Easier
February 22, 2024 • 2 MIN
Good content takes time. But it doesn’t have to be heavy!
In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.
Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and where they're going.
By being super intentional, you're naturally going to be better at leading your audience to your offers, leading them to ways to work with you and giving them just an overall better experience.
When you do that, they're going to feel good about it, and you’re going to feel good about it too.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Nugget: Think About Your Clients' Buyer's Journey First
February 23, 2024 • 12 MIN
Keep in mind it is a buyer's journey. So not only do we have an endpoint, but we also have a starting point.
That destination or endpoint is the product or service that you're guiding people to.It’s the offer you're going to make.
The starting point is a step or two before that, before your product or service is introduced. That's where we're going to put your freebies out into the world and attract people in.
So, map out your own client journey. What things are they thinking,saying and doing at that first stage? How can you pull them purposely into your world?
Think about that journey first. Then go out, get list building and attract the right people today!
Nugget: Grow Your Email List Every Day of the Year
February 24, 2024 • 2 MIN
Build your email list 365 days a year. Always be list-building.
Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.
Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested?
You can do that; you just need to keep it simple when you’re building your lists.
So, what can you do today that would attract at least one next right person?
Mastermind: How to Successfully Launch with a Small Email List
February 25, 2024 • 14 MIN
In this episode of our Mastermind Series, we are discussing why you should start your membership even without an extensive email list and how to create effective and engaging challenges.
How to Create Sustainable Memberships by Rebooting Your Business
February 26, 2024 • 7 MIN
In this episode, we are discussing how to create a sustainable membership that will serve you in the long run, by pausing, evaluating and possibly rebooting your business from time to time.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-sustainable-memberships-by-rebooting-your-business-2/
Nugget: Memberships Don't Have to Be Complicated
February 27, 2024 • 3 MIN
Memberships do not have to be complicated. Seriously!
They can be very streamlined, very simple. It all comes down to the promise that you're making.
Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.
But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.
it's all about the long game.
It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.
Nobody loses, it's a win-win-win all the way around.
And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.
How to Create Content Without Overwhelm
February 28, 2024 • 14 MIN
In this episode, we are discussing how to create a sustainable content creation system for your business that will that save you time and energy and intentionally lead your audience to your offers.
Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tips/
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-content-without-overwhelm-2/
Nugget: Get Your Offers out There!
February 29, 2024 • 1 MIN
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
Nugget: Design a Membership That Makes Sense to You
March 1, 2024 • 1 MIN
One of the coolest things about having a membership is that you get to design it how you want!
A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.
Forget about those expectations.
Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!
Nugget: Stop Being a Perfectionist!
March 2, 2024 • 1 MIN
Stop being a perfectionist!
This is hard for all of us, especially those that are high performers. We want to have the message just right and we want to get it out in front of all the right people. And this is where a lot of times we trip ourselves up. We’re so busy trying to get things perfect that we don’t get our message out there at all.
The more we have fun, the more we get creative and put ourselves out there and speak to our audience, the more they’re going to connect with us and have those conversations.
You have something amazing to share with this offer, so get it out there!
Mastermind Series: Sales Pages For Warm Audiences
March 3, 2024 • 6 MIN
In this episode of our Mastermind Series, we are discussing why having a short sales page for your warm audience can give your clients more clarity on what they will receive and set the framework for your course.