The key to a successful launch is to have a plan. Make sure to map out all the steps that you’re going to take from start to finish to really give your audience an awesome buying experience. Work backwards from your launch mechanism, whether it's a challenge or a webinar, to the kind of content that you're gonna put out to the communications that you're gonna have. And when you really map all of this out, you’re not only going to make things less stressful for you. You’ll take your audience on a journey, building up excitement and anticipation, leading them along a path to making an informed buying decision with us.