What do you dream about? As entrepreneurs, we’re focused on strategies, tips, tools and things that are going to help people succeed and that is fantastic. We want to see our people do well! We want to see them make progress! But a lot of times, we forget to ask people what they dream about. What are those dreams that they’ve had? Let’s go beyond the surface level. What does that look like, what does that feel like for them? Do they dream about finally taking that vacation with their family that they’ve been longing for? Or maybe it’s being able to help people in their lives, to help others, to give back? Or maybe they dream about having stability? When we can really get to know our audience, we get to know who they are and what they desire, and that allows us to feel more connected to them and vice versa. It also allows us to serve them in an even bigger way. Having these conversations will create that connection and having that connection is going to allow you to serve them better. You’ll get your offers out in front of the right people and really make a huge difference. It’s one big connective circle, but it all starts by asking your audience, “what do you dream about?”