Are you throwing spaghetti at the wall waiting for something to stick? In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind, But you've got to begin with the end in mind. I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that. So, not only from a financial standpoint, but also how do you want to feel along the way? You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan. It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind. So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.