Nugget: Launch Content: Less Is More
February 13, 2024
What’s the most common mistake that people make during a launch?
They over-teach and over-deliver content.
They are thinking: “I need to deliver. I need to show up with my best stuff.”
Yes, you should definitely do that.
But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.
So find the right balance between giving value during your launch and leaving your audience to desire more.
What’s the most common mistake that people make during a launch?
They over-teach and over-deliver content.
They are thinking: “I need to deliver. I need to show up with my best stuff.”
Yes, you should definitely do that.
But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.
So find the right balance between giving value during your launch and leaving your audience to desire more.
Resources:
They over-teach and over-deliver content.
They are thinking: “I need to deliver. I need to show up with my best stuff.”
Yes, you should definitely do that.
But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.
So find the right balance between giving value during your launch and leaving your audience to desire more.
Resources:
- Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/
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