When it's time to promote your business or launch a new offer, so many entrepreneurs throttle themselves. They let self-doubt and limiting beliefs stop them from putting themselves out there. They assume people already know what they do or should just find them. But we live in a noisy, oversaturated world. If you're not actively and consistently sharing who you are, what you do, and how you can help, your competitors will. So take one small step outside your comfort zone each day—send another email, do one more social post, follow up with someone you've been hesitating to reach out to. Doing those little things will separate you from 99% of the competition. And that makes all the difference.