The key to a successful launch is to imperfectly launch. Get started now, even if you're not ready. Put your offer out into the world and get real feedback from your audience. Don’t forget: the products and services you love today went through many iterations to become what they are. You have to give yourself the same permission. Launch your first version and see how your audience responds. The data will show you what's working, what needs improvement, and where to focus your efforts next. So stop waiting for perfect, take action and imperfectly launch.