Do you want to create content that will actually attract the right audience? “Well, of course, Paul!”, right? Then you need to be intentional with your conversations. A lot of us put random content out there just to get something, anything out! Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up. Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying. The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional. How can you be more intentional with your conversations?