We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world. The way to get that is to give people the time. Listen and connect. Stop treating everybody like a number. Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with? You can probably achieve all the goals that you have by having a deeper connection with fewer people. So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity metric numbers, I really want to bring you back to connection. Build your connections. Go deeper with fewer.