Sales is a process! It’s taking your audience through the buyer's journey by building like, know and trust with your audience. The first thing is to connect with your audience so that they have an opportunity to get to know who you are as individual. This is an opportunity for you to share a little bit about yourself, your family, things that you like to do outside of work… things like hobbies or what you like to do to relax. Just give your audience a little bit of insight as to who you are and that will allow you to connect with them. Another way to connect with your audience is to invite them into your world by sharing a bit of what goes on behind the scenes. Share exactly what you are doing in your business, share “a day in the life”, give them a sneak peek as to what life looks like for you, and invite them into your world. Doing this builds that like, know and trust so that they're more likely to work with you in the future. To help build trust with your audience, work on positioning yourself as an expert. This shows them that you are the go-to person and it builds that trust and knowing that they have someone that they can rely on if they have a challenge in a particular area that they're seeking help for. So by positioning yourself as an expert, it shows your audience that you have their back, you have the knowledge, the skills, and the expertise to help them and that is going to lead them to your offer. Remember, sales is a process, so be strategic in your marketing and help your audience build like, know, and trust with you!