Nugget: Fine Tune Your Marketing Funnel!
February 19, 2022
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.
That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.
When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.
A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.
They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.
That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.
When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.
Resources:
- Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!
Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.
All you have to do is sign up & we'll give you a heads up on when our next call will be.
Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings & we can't wait for you to join us!
- Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.