To attract buyers in the lead-up to your launch, you really want to think about what is your ideal client? What are they thinking, saying, feeling, and doing in their world right now? What are their struggles, challenges, and aspirations? What conversations are they already having? Make sure you do market research, especially in buyer communities. We need to come down off the “Guru Mountain”, take our expert hats off, meet them where they are on their journey, and join the conversations that they are already having. And when we speak into those conversations that are relevant to our buyers, we’ll connect with them on a deeper level and can guide them naturally to our launch.