Launch Interview Series: From Brick & Mortar Store to Online Business Success

In this episode, we are talking with Ellen Johnson who shares her transition from running a brick-and-mortar retail store for 14 years to a full online business.

We are discussing the importance of not forgetting the human connections in the online world and that there is an actual person on the other side of that email address with hopes, dreams, and struggles at the same time.

And by keeping those things in mind as you're communicating with your audience, you will create conversations that resonate with your people and build deeper connections.

We are also talking about ways to make money while you are building your list and how getting crucial feedback from your audience will help you to refine your offer and serve your people in an even more meaningful way.

Resources

Serendipity Needleworks: helping motivated but overwhelmed stitchers at every stage find exactly what they need to stitch with confidence. and experience the joy of needlework.
Launch Conversation Calendar: The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.
Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
Adaptive Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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