Online Marketing Podcast
What To Consider When Downselling
July 26, 2021
In this episode, we are discussing what you should consider when serving a second group of people that did not sign up for your main program with a cheaper offer.
It can be tempting to target those that did not sign up for your main program initially with a second, cheaper offer.
 
In this episode, we are discussing what you should keep in mind to avoid regretting serving a second group of clients at the same time and cannibalizing your main offer. 
 
We are looking at the long-term impact versus short-term gains and how you can make sure that attending to two groups simultaneously is worth your time.

Find the full show notes & resources here:  https://membershipsmastermind.com/what-to-consider-when-downselling---episode-24

Resources:

·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.

·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!