When people first meet you, they often find themselves in a pain point, facing challenges and feeling stuck. They might not see any possibilities for the future. It's our job to educate our audience and show them what is possible. So think about ways that you can truly help your audience open up their mind and give them a glimpse of what life can look like on the other side. Help them envision the possibilities and destroy those limiting beliefs holding them back. And by showing your audience what is possible for them, you'll inspire trust and build a stronger connection. This will naturally lead them to your paid offers as the solution they need to achieve their goals.