The key to clear communication is segmenting your list. And what that means is really just separating your main email list into different buckets on how they might have found you. Because as you do this and you have different lists with different people, you can have different kinds of conversations with them. This is going to really allow you to connect with them at a deeper level and resonate with them because you are not treating everybody the same. You will have more individual conversations with your audience that will make them really feel heard and understood.