The common mistake that people go through when launching is to over-deliver. They get really excited and want to give value. So they give their audience everything that they got. They overwhelm their audience with so much information that they are probably not ready to make that buying decision. They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.” So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem. But save the “How” to solve that problem for the paid offer. Give your audience a great launch experience, but not give away everything.