Truth bomb: The most successful marketers are the ones that are adaptive. Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things. We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past. Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”. Just stop and listen with an open mind! To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively. So, listen with that open mind and be adaptive!