Meet people where they are in their journey. Enter the conversation that they are already having. Now, this takes some research and it takes some time. This takes some awareness. You need a feedback loop. You need to take the time and the effort to go out and see what your people that you're trying to attract into your world are doing. What are they already talking about? What are they already sharing, liking, engaging in? What are they commenting on? What are they already doing today? Because when we enter the conversation already knowing instead of being a stranger entering in an awkward kind of way, you'll be welcomed into the conversation. That, my friend, will completely change the way that you launch. It all starts with being intentional, entering the conversation they are already having and then guiding them into the step where you are able to help them.