What exactly should you say to your audience as you're going into your launch? To understand what topics are really gonna resonate with them, you have to dive into their world. What are their pain points, their daily struggles, their aspirations, and their wins, big and small? Try to really get to know your audience and speak into topics that are relevant to them. You’ll build deeper connections, get them interested in the solution that your offer provides for their problems and create excitement for your launch.