Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free! Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement. I'm going to have you sit back and think about this... Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free! Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal. So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!