How to Increase Your Launch Conversions
October 23, 2023
In this episode, we share why teaching too much in your challenge launch will hurt your conversions. Give your audience the "what" and the "why" but save the "how" for your offer. Show them what's possible and help them achieve small wins, but don't solve all their problems in your free challenge.
Find the full show notes here: https://onlinemarketingpodcast.com/how-to-increase-your-launch-conversions/
In this episode, we discuss why overdelivering and overteaching in your challenge launch can actually hurt your conversions.
While it may seem that providing an incredible amount of value and training for free would make people eager to buy from you, the opposite is true.
When you teach too much and give people everything they need to achieve results, they feel satisfied and don't need to purchase your offer.
Instead, in your challenge, focus on showing people what's possible and helping them achieve small wins to build their belief. Explain the "what" they need to know and "why" it's important, but save the step-by-step "how" for your paid offer.
Think of your challenge as a launch vehicle to set people up for the real transformation in your offer.
Resources
Resources
- Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!
- Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.
- Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!
Connect with us on social!
Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!
Instagram: @realpaulpruitt & @realmelissapruitt
Facebook: @realpaulpruitt & @realmelissapruitt